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How to survive the Primer Bodega Sale 2016 like a boss

In case you didn’t know, the Primer Group of Companies is currently holding the bodega sale to end all bodega sales. The Primer Bodega Sale 2016, the second leg since 2013, offers nearly 80% off on brands such as TUMI, Delsey Paris, Hedgren, Victorinox, Herschel, Flossy, Sledgers, FitFlops, Roxy, and more.

 

Photos by Marco Paulo Diala/Facebook

It’s no surprise people have been queuing up like crazy at the Waterfront Cebu City Hotel & Casino since this morning. As of press time, Primer and Waterfront have temporarily closed off the event because the venue cannot accommodate the crowd (don’t worry! It’ll be open later at 3:00 p.m.).

Zee Lifestyle, Cebu’s premier lifestyle bible, was at the preview sale last night, and while that event was as exclusive as it could get, we were able to experience first-hand how insane things got.

Here’s our survival guide to the Primer Bodega Sale 2016, which runs until Sunday, August 28.

  1. Bring company. You think getting that gorgeous Victorinox Spectra trolley for cheap was going to be easy? Heck, no. As soon as you get in, have someone line up right away, and then take turns going around the venue to shop. Don’t bother waiting for your friends who can’t decide which pair of Sledgers to get. Alternately, if you’re that fancy, just bring someone whose sole purpose is to queue at the cashier for you.
  2. Wear comfortable shoes. There’s a lot of ground to cover, from the abundance of Delsey and TUMI luggage to the racks of activewear by Roxy and O’Neill, and from the endless selection of Flossy and FitFlops to the boxes of Herschel and Jansport bags strewn all over the floor. Chances are you’d be spending hours waiting to pay because there’s only two cashiers (so far, we hope), so skip the heels. Trust us, your feet will thank you.
  3. Dress comfortably, too. You’re not allowed to fit garments, but who’s to stop you from trying on that North Face jacket? Point being, wear something skimming enough that you can try on stuff over your clothes, if you’re so inclined to do so.
  4. Eat ahead of time. Once you’re in the Primer Bodega Sale, there’s no going out. Eating and drinking are not allowed inside the premises, so unless you’re used to starving for hours, have a meal before you go.
  5. Be patient. We can’t emphasize enough that you’ll be spending hours on end at the bodega sale. If the company of your friends isn’t enough to entertain you (or they’re getting cranky), by all means bring a book, preferably one you’ve just started. Make sure your phone’s fully charged and/or bring a power bank – you’re going to wind up playing Pokémon GO and Candy Crush by the time you go through everything on your Facebook and Instagram feeds. Or chat up the person next to you in line, and gain a new friend. Massive discounts and a wider social circle? Now that’s a win-win situation.

 

Happy shopping!

 

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Fashion

Cloud Dancer: The Resonant Reset of 2026

by OJ HOFER

Pantone’s Color of the Year for 2026, Cloud Dancer, signals a deliberate shift toward clarity and restraint. This off-white hue—balanced, soft, and lightly luminous—emerges in response to visual saturation and constant acceleration. Rather than competing for attention, Cloud Dancer provides a neutral foundation, allowing design and intention to take precedence over excess.

Its relevance is underscored by the Year of the Fire Horse, which officially begins on February 17. Traditionally associated with momentum, decisiveness, and forward motion, the Fire Horse introduces an energetic rhythm that benefits from focus. Cloud Dancer offers that counterbalance. It tempers intensity without diminishing drive, creating space for action guided by intention. In this context, color operates not as decoration, but as a framework for decision-making.

RESTORATIVE SPACE. Natural tones set the calm, while subtle touches of black, deep brown, navy, or olive add quiet contrast—bringing depth and character to Wabi-Sabi spaces without disturbing their sense of balance.

In interiors, Cloud Dancer supports environments shaped by longevity and ease. Applied to walls, ceilings, and architectural surfaces, it reflects light with subtlety, enhancing spatial clarity without austerity. The hue pairs naturally with wood, stone, linen, and ceramic, reinforcing a preference for tactile materials and functional design. Homes become spaces for restoration and daily living, rather than display.

EFFORTLESS POISE. Louise Trotter’s Spring 2026 ready-to-wear for Bottega Veneta pairs a billowing jupe-culotte cotton trouser, anchored low on the hip, with an ultra-stretch silk tank for quiet, modern ease.

Fashion adopts Cloud Dancer as a study in form and construction. The color allows silhouette, proportion, and movement to take the lead. Tailored separates, fluid dresses, and layered essentials in this off-white tone read as considered and adaptable. It aligns with a continued shift toward wardrobe longevity and thoughtful repetition, where garments are designed to endure.

MODERN EASE. The white Chanel 19 brings relaxed refinement to your wardrobe with its soft, slouchy shape, oversized quilting, and mixed-metal chain hardware for a quietly chic finish.

CELESTIAL RADIANCE.White jade and selenite glow in warm, milky restraint, punctuated by a sculptural gold lotus and a serene Buddha face—an intimate expression of harmony, quietly attuned to the wearer’s birth rhythm. Available by appointment: 0910 418 2028

Accessories extend the narrative. Bags, footwear, and eyewear in Cloud Dancer offer continuity across seasons, while jewelry in pearl, brushed gold, and muted silver finds balance against the softness of the hue. The effect is understated, with design serving function rather than statement.

TIMELESS STRIDE. First unveiled in 2013, the Y-3 Qasa endures as a cult icon—its avant-garde silhouette carrying a vintage pedigree while remaining rooted in present-day wearability and select global availability.

Beyond aesthetics, Cloud Dancer reflects a broader lifestyle orientation toward simplicity and clarity. Its application across tableware, stationery, wellness spaces, and personal objects encourages mindful selection over accumulation. As 2026 unfolds, Cloud Dancer frames the year as one of refinement—supporting forward momentum with focus and restraint. Cloud Dancer is the resonant reset for 2026.

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Fashion

To See and Be Seen: Philippine Terno Gala, A Celebration of Heritage and Couture

by Kingsley Medalla | photography Emmanuele Sawit

The Philippine Terno Gala 2025, curated by Cary Santiago, has evolved into a key feature in the Filipino fashion agenda, highlighting the iconic Terno—a traditional Filipiniana garment that represents a significant part of our cultural legacy. The prestigious fashion event was supported by the Cebu City Government, the Cultural Center of the Philippines, and the Cebu Tourism Commission.

Now on its third edition, the gala fashion show was marked by the creative forces of six highly acclaimed designers: Jun Escario, Edwin Ao, Protacio Empacis, Cary Santiago, Jojie Lloren, and Joey Samson. Their body of work produced a collection that showcased intricate craftsmanship and delicate hand embroidery, enhancing traditional aesthetics.

Maybelle Padillo

Bernie Aboitiz, Jaja Chiongbian-Rama, Pacita Agoncillo Sode, Oj Hofer, and Rose Cayetano-Henessy

Michael Waechter, Katrina Ponce Enrile, Simon Piggot, Margie Moran-Floirendo, and Cary Santiago

Javi Martinez and Daryl Chang

The evening was complemented by a live orchestra, creating an ambiance to match the designers’ reimagining of the Terno. The experience offered sensory stimulation that reflected the harmony between fashion and live music, punctuated by the presence of prominent personalities in the fashion and social circles.

No other fashion garment embodies the richness of Filipino heritage and culture quite like the Terno. The Philippine Terno Gala serves as both a celebration and a tribute to the Filipino identity, reinforcing the importance of cultural heritage in a contemporary context.

Jennifer Helen Weigel Sarmiento, and Mags Cue

Kaye Tinga, Mia Borromeo and Bernie Montinola-Aboitiz

Jennifer Ty and Tessa Prieto-Valdes

Councilors Edu Rama and Joy Pesquera

Mariquita Yeung and Protacio Empacis

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Fashion

Behind the Scenes: Backstage at The Philippine Terno Fashion Show 2025 in the Waterfront Cebu City Hotel & Casino

By Doro Barandino

What most people attending fashion events don’t realize is that the actual battleground happens backstage. Here’s a peek at the real magic that transpires among fashion designers, stylists, hair and make-up artists, dressers, and ramp models hours before showtime. In the recent Philippine Terno fashion show, a whole team of creatives in the fashion industry produced the most extravagant and whimsical recreation of the celebrated garment in the country’s cultural landscape.

Fabric manipulation simulating bird feathers are the main features in Cary Santiago’s ternos.

Mesh-like sculptural head accessories added to the visual impact of the designer’s collection.

Jun Escario’s relaxed barong tunics are characterized by its fine embroidery on pinya fabric

The modern kimona reinterpreted by Jun Escario.

Edwin Ao’s take on the Barong is both linear and minimalist.

Edwin Ao ‘s modern version of the traditional baro at saya has architectural folds as its signature look.

The classic terno has draping and printed silk fabric on Joji Lloren’s master class look

Joey Samson known for avant-garde designs has assorted neckties as an accessory to complement the color black.

Protacio re-shaped the silhouette of the traditional barong Tagalog.

Joji Lloren added geometric patterns for a more contemporary look on the terno.

 

Unfinished stitches of embroidery leaving loose threads add movement and volume to Edwin Ao’s version of the terno

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