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NEW Lounge opens first international location in Beverly Hills California
NEW Lounge, a Filipino beauty and wellness brand known for its iconic eyelash and nail designs, unveiled its plans last year to raise the bar higher and go world-class. The future is looking bright and perfect as it finally opened its first international branch at the melting pot of global culture, Beverly Hills, Los Angeles, California in the United States.
Considered as the Philippines’ number one beauty gamechanger, NEW Lounge continues to innovate and raise the standards of design, quality, and services that cater to the most discerning people. And now, the brand is ready to share the NEW Lounge experience to the world.

NEW Lounge Beverly Hills finally opened its doors to Los Angeles on July 25, 2024. With a theme of “Future Perfect,” the grand opening celebration was held at Rodeo Collection, Rodeo Drive–the world-class fashion and beauty district of Beverly Hills.

“This is the culmination of our love and passion for NEW Lounge. This milestone will not only highlight our roots as Filipinos, but also champion the heart, dedication, and collective stories of our Lash Dolls, the community and Filipino talent to the world. We are also bringing in the best Japanese technology, merging it with Filipino hospitality, in a holistic customer journey. We call it the NEW Lounge Magic,” shared NEW Lounge founder and Chief executive officer Rachelle Bravo.

Bravo highlighted “The Heart of NEW Lounge” in the program—the roots and inspiration behind NEW Lounge Beverly Hills. She added, “It started with my vision in 2019, having a NEW Lounge Beverly Hills location, with the goal of opening new opportunities to the homegrown Filipino talents (specialists) of NEW Lounge that are mostly coming from the rural provinces of the Philippines. Guests are left inspired by the brand story of NEW Lounge as Lash Doll ambassador and host Christi McGarry and Lash Doll ambassador and now marketing officer of NEW Lounge US Kim Cruz share their NEW Lounge journey from Manila to Los Angeles.

Jay Montalvo

Ken & Kylie Tiangco
The grand opening ceremony, attended by distinguished partners from the Philippines and Japan, and personalities from Los Angeles, marked a significant milestone for NEW Lounge. General manager of Rodeo Collection Kian Behroukim, Chief executive officer of Arigato Co Izumi Yamasaki, Chief executive officer and president Beverly Hills Chamber of Commerce Todd Johnson were present during the event, as well as reputable media representatives and VIP guests. Lash Doll ambassador Christi McGarry hosted the event, while Maureen Wroblewitz, Kim Cruz, Nicole Young from the hit reality TV show Selling Sunset and Actress Francesca Capaldi also graced the black carpet event and witnessed the ribbon-cutting ceremony.
The Philippines, the United States, and Japan have all come together in beauty to celebrate the community and grand opening of NEW Lounge Beverly Hills. The first flagship branch in Rodeo Collection is a culmination of a vision to elevate the brand to world-class standards. Every detail is made to provide utmost comfort and relaxation, made for clients to feel at home. True to its Filipino roots, elements like solihiya, rattan fixtures, and banana leaves have been seamlessly woven to the interiors to give it a Filipino warm touch.

Kian Behroukim (General Manager of Rodeo Collection), Izumi Yamasaki (CEO of Arigato Co) Todd Johnson (CEO & Pres Beverly hills Chamber of Commerce)
Additionally, NEW Lounge Beverly Hills will house signature and exclusive designs to the LA Lash Dolls and will also offer the bestselling services of its Philippine counterpart as they begin full operations this week. During their soft opening, the brand had already serviced celebrities Adriana Lima and Bella Poarch through home calls.

Rach Bravo & Kim Cruz
The brand also introduced lash and nail designs exclusively to this lounge: LA Exclusive Volume, an original design developed by their skilled eyelash experts to match the iconic LA lifestyle, and has a wispy, dramatic volume that suits all LA Lash Dolls’ walk of life, and the Aurora Nails, a unique color-shifting design that intricately captures the light dance of the Aurora Borealis.

From original lash designs to innovative nail services, NEW Lounge continues to raise the Filipino brand of service, quality, and artistry while staying true to its roots of helping more people. The ultimate luxury destination from the Philippines have finally arrived in Beverly Hills to be the place’s newest one-stop-shop for beauty and wellness.

NEW Lounge Beverly Hills is its first international location. For more information about NEW Lounge Beverly Hills’ services and products, please visit www.newloungeus.com or follow its social media accounts on Facebook, NEW Lounge US, and Instagram, @newlounge.us.
For NEW Lounge Philippines, you may visit its website www.newloungeph.com or follow their social media pages, NEW Lounge on Facebook and @newlounge.ph on Instagram. (PR)
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7 Things You Need To Know Before Watching Balangiga: Howling Wilderness
Following its premiere in October 2017, controversies still creep on “Balangiga: Howling Wilderness”.
This one-of-a-kind film with surreal takes on one of the Philippines’ dark times surely deserves our time. The story is seen through the eyes of a boy that uniquely shows humanity’s cry for help.
Before its screening at your nearest cinema weeks from now, here are seven things you need to know about this morbid film about a portion of our history.
It revolves around the Balangiga Massacre in 1901.
During the American occupation in the Philippines, Company C of the 9th Infantry Regiment arrived on the south coast of Samar Island, Balangiga in 1901. Their arrival was to cut the contacts of Filipino guerrillas to the people.
According to sources, the Americans confiscated all the weapons of the residents in Balangiga, men were detained and were treated badly. They burned down a church and its bells were taken which are still not returned to date.
Under General Jacob H. Smith’s orders, his officers burned towns and killed all who aged ten and above. For historians and people who lived there, the massacre came after the events of Smith’s orders. Americans practiced scorched earth policy and took food and killed people.
The film revolves around the journey of 8-year-old boy Kulas and his grandfather as they fled the town after Smith’s order to kill everyone over ten years old as revenge for the “rebellion” of the people in Balangiga.
Some scenes were limited especially violence on animals.
The Philippine Animal Welfare Society (PAWS) mentioned that actual scenes of the film were limited.
The sickening scenes of animal slaughter, corpses and deaths will shock or excite us more.
Its tone will keep you interested
Even with gruesome scenes, the dreamy-feels tone with a mood that will continuously haunt you will surely keep you seating on your chair.
The film has minimal dialogues it will also show beautiful shots in the countryside.
It won awards in QCinema International Film Festival 2017
The film won Best Picture during the 2017 QCinema International Film Festival.
Following its back-to-back awards, it also bagged trophies in the 66th Filipino Academy of Movie Arts and Sciences (FAMAS) and Urian.
It will be a part of Pista ng Pelikulang Pilipino 2018
Because of its numerous awards in different film festivals, “Balangiga” will be part of the Pista ng Pelikulang Pilipino 2018 as a guest entry under Special Features Section.
Under this section are best picture awardees in different independent festivals from 2017 to be shown as exhibition films.
The director of the film is also a musician
“Balangiga” was one of the masterpieces of director Khavn dela Cruz. Surprisingly, dela Cruz’s composition “Katurog Na” sang by folk-rock artist Lolita Carbon won Best Original Song in 66th FAMAS.
It was intended to be a historical film for children
According to dela Cruz, the film is an unfinished project.
In his interview with ABS-CBN, he mentioned that he focused on adding and re-shooting the film to make it more accessible to a wider audience, especially for children.
History films show us more. “Balangiga” explained and portrayed more on the horrors of the armed conflict between the American forces and Filipino people.
More importantly, it showed that there is no good outcome from colonialism.
The film will be shown starting on August 15, 2018 in selected cinemas nationwide including Robinsons Galleria.
See you there!
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Scenes From the Manila Art Fair 2026
photography by Doro Barandino
“Art is unpredictable and goes in different directions. I have no idea. I would rather live the present moment.” —Bencab, National artist of the Philippines.
Q&A with interior decorator and jewellery designer Doro Barandino
Which of the participating art galleries had the most unified and exciting theme?
Leon Gallery had the most amazingly put-together collection. Though the gallery engaged various artists, the overall visual effect felt like one unified theme. Leon Gallery used a sack-like cloth (most likely raw linen) as the background for the booth, and it brought the collection together. It had an old-world feel in a chaotic setting.
Who were the artists that were the most visually engaging?
The works of Carlo Tanseco were definitely my favorite. The artist used an eye chart (Snellen chart) as the background for the image of Dr. Jose Rizal giving us the middle finger—such an “in your face” message. The concept of our national hero as a modern-day provocateur was a wake-up call to everyone. Very subversive and underground material. I was also attracted to the works of Japanese artist Tadashi Kogure; they’re very architectural.
Was the choice of venue and its layout helpful in engaging the whole art vibe?
What I noticed was that the masters like Juan Luna, Fernando Amorsolo, and Fernando Zóbel still attracted the most viewers at the art fair. People are naturally drawn to their masterful strokes and historical significance, or perhaps these artworks are not readily accessible for public viewing. Or maybe those booths that carried the masters’ works were strategically positioned right after the registrar.
The choice of venue at Center One was a good move—it created a total art vibe. Manila Art Fair remains the premier art fair in the country today, showcasing the finest modern and contemporary art while offering curated projects and immersive installations.
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Butch Carungay’s 50th in Neverland
By Emmanuel Hamoy
Cebu’s glitterati came out in full force for Butch Carungay’s 50th birthday bash at EdenClub. It was a fun-filled night overflowing with Pol Roger, trivia games whilst traipsing the light fantastic.


Butch Carungay and Janice Lin.

Gerry Laperal and Lotte Delima-Edwards

Romero Vergara and Oj Hofer

Mary Anne Aboitiz, Christine Pelaez, Tamsin Booth, Frances Siao and June Alegrado

Maris Holopainen and Carlo Cordaro

Janine Taylor and Mary Anne Aboitiz
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