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Jamie Herrell: Seas the Day

Jamie Herrell talks about the responsibilities of being Miss Earth 2014 and how The Mactan Newtown’s township lifestyle by the beach promotes the preservation of Cebu’s thriving marine life and other environmental initiatives.

It’s one of those picturesque days at the height of a Cebuano summer—the kind with cloudless sky and a bright sun that casts the sea in glistening light. The Zee Lifestyle team is on a boat, trying to dress up cover girl Miss Earth 2014 Jamie Herrell specifically for the underwater photoshoot. While being gently but routinely rocked by the waves, someone shrugs and laughs, “This is just another day at the office.”

The office, for that day at least, being the waters off the shores of Megaworld’s The Mactan Newtown – the country’s first cyberpark and township with its own beachfront in Mactan Island.

"I would really love to promote Lapu-Lapu City’s ecotourism spots because we have a lot to offer–the beaches, food, culture and most especially our hospitality. As the city’s slogan says, 'Come to Lapu-Lapu and free yourself.'" - Jamie Herrell, Zee Lifestyle May 2015  (Photography by Jan Gonzales/Dress by Bernardo Flores/Makeup by Jonas Borces)

“I would really love to promote Lapu-Lapu City’s ecotourism spots because we have a lot to offer–the beaches, food, culture and most especially our hospitality. As the city’s slogan says, ‘Come to Lapu-Lapu and free yourself.'” – Jamie Herrell, Zee Lifestyle May 2015 (Photography by Jan Gonzales/Dress by Bernardo Flores/Makeup by Jonas Borces)

The Mactan Newtown has become a unique township lifestyle with a beach when Megaworld, the country’s leader and pioneer in developing integrated urban townships, has acquired a prime property fronting the famous Mactan Shrine and its partnership with Landmark, Inc. to develop the 11-hectare Portofino Beach.

“This is the most exciting time for The Mactan Newtown. With the new beach area and around Mactan Shrine up for development, we are spicing up our pioneering ‘Live-Work-Play-Learn’ lifestyle concept in Central Visayas,” says Noli D. Hernandez, President, Megaworld Cebu Properties, Inc.

For 26 years, Megaworld has established its track record of pioneering the development of integrated urban townships across the country. With The Mactan Newtown’s unique resort lifestyle community, it is now envisioned to boost Cebu’s tourism industry by having an integrated lifestyle with its own natural beach as a primary amenity to the future residents, workers, and visitors of the township. This concept effectively minimizes the carbon foot print and maximizing and improving the use of land.

“Last year, Megaworld partnered with the World Wildlife Fund for Nature–Philippines (WWF-Philippines) to plant 5,000 mangrove seedlings in Mactan. Jamie was among those who took part in the effort to save Mactan’s Mangrove forests,” says Hernandez.

Jamie Herrell was actively involved in Megaworld Corporation's mangrove planting in Mactan Island last year (Originally published in Zee Lifestyle, May 2015)

Jamie Herrell was actively involved in Megaworld Corporation’s mangrove planting in Mactan Island last year (Originally published in Zee Lifestyle, May 2015)

Hailing from Mactan herself, Jamie shares the same sentiment. “I think it’s a really good deed that The Mactan Newtown is doing. For a company as big and busy as Megaworld, to still be putting in effort to do environmental activities is very impressive.”

The environment is something Jamie is very passionate about, and the opportunity to be Miss Earth and work with various organizations to address these issues is what drew her to the pageant in the first place. “When I saw how the organization of Miss Earth really pushed their advocacy, I told myself that if I would ever join a pageant, it would be Miss Earth,” she admits.

Jamie Herrell (Photography by Jan Gonzales/Hair and Makeup by Jonas Borces/Styled by BLAQ Mafia/Locale: The Mactan Newtown's beach)

“I don’t think that marine life in Mactan is in immediate danger, but I can see that if nothing changes, our waters could be threatened in the future. That is why we should act now by preserving our seas, not just to keep tourism alive, but also to sustain a healthy community on the island.” – Jamie Herrell, Zee Lifestyle May 2015 (Photography by Jan Gonzales/Dress by Oj Hofer/Hair and Makeup by Jonas Borces/Shot on location at The Mactan Newtown beach)

It must have been a calling—the 21-year-old was crowned Miss Earth 2014, adding the prestigious title to her already impressive resume of Reyna ng Aliwan 2014, Sinulog Festival Queen 2013, Miss MegaCebu 2013 and Miss Philippines Earth 2014. Through it all, though, Jamie never felt that she was winning the title for herself. “I wasn’t the only one that worked hard for the crown,” she explains. “My advisers and my family pushed me to a certain level and made this dream come true. So when I won, I felt like a weight was lifted off my shoulders.

It isn’t hard to imagine why the people around Jamie are often compelled to work with her. She is sweet and cheerful, cracking jokes even as she floats around on the water with her elbows propped on a lifesaver. In between takes, she talks about her life in Manila, and keeps grinning while makeup artist Jonas Borces and Cebu manager Sven Chua playfully tease her about her posing. The easygoing attitude is remarkable, considering she had just flown in from Manila on an early flight, after a late night coming from an event. “Environmental activities, coastal cleanups, tree plantings, school tours, environmental seminars, promoting ecotourism in the Philippines, and even some hosting and modeling gigs,” she enumerates as what’s been keeping her busy.

Her passion for the title and the responsibilities that come with it is evident in how she describes her duties. “They expect you to always be on top of everything, because being a beauty queen is not just about looking pretty. It’s a job where you can’t slack off, and you have to be consistent in all the activities,” she shares. “Right now, my reigning queens and I are working on an advocacy that we hope will spread around the world. It’s not just to make people aware of the environmental issues, but also to inspire them to act and get involved.”

Being Miss Earth, Jamie has her hands in various environmental projects, but there are a few that she considers her priorities. “Climate change is the biggest issue, not just in the Philippines but also around the world,” she shares, pointing out how hot it’s been in the last few weeks. She’s also been known to speaking about educating children, considering they have the future in their hands, as well as being anti-animal cruelty.

Of course, Cebu and Mactan are still considered home, and they hold a special place in her heart. A few days after the shoot, she participated in the island’s Kadaugan Festival by playing Reyna Bulakna in the reenactment of Lapu-Lapu and Magellan’s legendary battle.

Jamie Herrell as Reyna Bulakna with Vin Abrenica as Lapu-Lapu during the Kadaugan Festival (Originally published in Zee Lifestyle, May 2015)

Jamie Herrell as Reyna Bulakna with Vin Abrenica as Lapu-Lapu during the Kadaugan Festival (Originally published in Zee Lifestyle, May 2015)

“I think Mactan is improving, and it’s really good to see how Lapu-Lapu is becoming one of the biggest tourist attractions in the Philippines,” she says. “This is why I would really love to promote Lapu-Lapu City’s ecotourism spots because we have a lot to offer—the beaches, food, culture, and most especially our hospitality. As the city’s slogan says, ‘Come to Lapu-Lapu and free yourself.’”

It’s an idea she shares with Megaworld, as The Mactan Newtown gears toward taking their Live-Work-Play-Learn by the Beach concept to fruition. With a land area of 28.8 hectares, the township will offer a complete resort lifestyle for its residents and guests at the 8 Newtown Boulevard, One Pacific Residences and One Manchester Place; workers at various BPO offices in One World Center and Two World Center; and students at the La Salle-supervised The Newtown School of Excellence.

The recently opened Mactan Alfresco, located near the township’s main entrance, is a charming gazebo to enjoy the famous local and international dishes from some of Cebu’s up-and-coming restaurants.

“We offer Mactan Alfresco to showcase some of Cebu’s best culinary kitchens, restaurants in a hawker-style food place. It is an exciting new dining concept at The Mactan Newtown that could boost the food tourism in Cebu,” shares Hernandez. (READ MORE: Eats in Cebu: Mactan Alfresco)

The Mactan Newtown's Mactan Alfresco brings the joy of eating to the outdoors (Originally published in Zee Lifestyle, May 2015)

The Mactan Newtown’s Mactan Alfresco brings the joy of eating to the outdoors (Originally published in Zee Lifestyle, May 2015)

Much like Jamie, Megaworld also intends to promote tourism in the area by rehabilitating the historic Mactan and Lapu-Lapu shrines.

The shoreline, of course, is another major aspect. Although Megaworld already has a number of township projects around the country, The Mactan Newtown is the first to boast of a beachfront, and Megaworld is working hard to ensure it remains pristine and protected.

“As a fully-integrated urban township, the township is spicing up the beachfront area, which will have first-class hotels overlooking the Hilutungan Channel, an exclusive world-class beach club, and sports facilities that will also promote active lifestyle by the beach. Aside of improving the area as a tourism hub, we will also have a long-term marine preservation and conservation through our various environmental initiatives in The Mactan Newtown,” says Hernandez.

“I don’t think that marine life in Mactan is in immediate danger, but I can see that if nothing changes, our waters could be threatened in the future,” Jamie adds. “That is why we should act now by preserving our seas, not just to keep tourism alive, but also to sustain a healthy community on the island.”

In the end, it only takes a few hours out at sea to remember why preserving the environment is such an important cause. As the salty breeze rushes past you and the ocean’s gleaming waves crash against the boat, the experience, you realize, is too good to rob the next generations of. Jamie shares a tactic that anyone can do to contribute to the effort of keeping such an experience a reality. “Think twice,” she says simply. “Think twice about what you do in your everyday life, and find alternatives that will help the environment. Even the littlest things that we do for Mother Earth count.”

Zee Lifestyle May 2015by Shari Quimbo photography Jan Gonzales production manager Patty Taboada
stylists Blaq Mafia hair and makeup Jonas Borces
special thanks to Islands Banca Cruises, Kawayan Marine Resort and Feel Deep Scuba Diving
Originally published in Zee Lifestyle May 2015


EXCLUSIVE: Never Been Released Behind-the-Scenes photos of Zee Lifestyle’s Emerald Issue Cover Shoot

Photographer Jan Gonzales, Margie Lhuillier, June Alegrado, Kryz Uy, Mia Arcenas, Amparito Lhuillier and Alice Woolbright

We celebrate the strength and resilience of womanhood in this year’s Mother’s Day by looking back at these never been seen before behind-the-scenes shots of  Zee Lifestyle Magazine’s Emerald (20th Anniversary) Issue cover shoot featuring the “Leading Women” of Cebu.



To celebrate the 20 beautiful years of Zee Lifestyle as the ultimate source of lifestyle news in Cebu, we handpicked 12 strong and stylish women of Cebu from every age group. These women show us that independently building one’s strength of character and living one’s passion knows no age. From the beginning, Zee has always been empowering women, providing the Cebuanas a platform to express their beauty and confidence, share their passions, engage in economic and political participation which yields to viewing women with equality and respect that we deserve.

photography Jan Gonzales
creative director Melo Esguerra
art director Doro Barandino
sittings editor Shari Quimbo
beauty director Romero Vergara
makeup Arnauld, Janice Barillo and Nicko dela Peña
hair Jessie Egos and Jake Arias
fashion styling Clint Potestas
production assistants Patty Taboada and Katrina Labra
locale Marco Polo Plaza Hotel Cebu

Twelve women, two sets and one afternoon. That is how the Zee Lifestyle team decided to celebrate the title’s 20th anniversary issue—with a challenge that, in some ways, is one of our biggest productions yet.

The idea came along when publisher Eva Gullas and editor-at-large Melo Esguerra were discussing a cover story that would best represent the magazine’s history. From commissioning artistic depictions on Cebu to playing with the anniversary’s emerald theme, no idea had stuck until Melo suggested putting a series of women who had already been on the cover of Zee, again on the cover all together.

Oj Hofer and Margot Osmeña

Kryz Uy

Coming up with the list of names, of course, was no small feat. Our covers from the last 20 years have included several strong personalities—from philanthropists and politicians, to actors, and names to soon watch out for, our pages have seen them all. The challenge, then, was to come up with a list of women who had been driving forces in their respective fields when they had first appeared on the cover, and remain as powerful players even today.

Amparito Lhuillier, Kryz Uy, Alice Woolbright, Margot Osmeña and June Alegrado all wearing MIRANDA KONSTANTINIDOU

Photographer Jan Gonzales and creative director Melo Esguerra

With input from editors, both past and present, we rounded up 12 women from different age groups, fields and industries, who are all strong and passionate at whatever it is they do—Amparito Lhuillier, who remains the doyenne of Cebu society as a picture of elegance and class with her continuing efforts in business and social causes; the always-stylish Marguerite Lhuillier, herself an example of sophistication in all her efforts, whether business or otherwise; Margot Osmeña, who as a Cebu City Councilor has spearheaded many urban projects directed for the betterment of living in the city; hospitality mavens June Alegrado and Alice Woolbright, who are deeply involved in the rise of their brands, Bluewater properties and Beverly Hotel, respectively; Christina Garcia Frasco, the current Lilo-an Mayor advocating impressively progressive efforts in the area; former model Fiona King, now a major player in homegrown real estate with projects like Bloq Residences; the fitness enthusiast Danessa Onglatco who has espoused wellness with the opening of Yogahub; restaurateur Carla Yeung-McKowen who is behind the city’s hottest dining outlet, The Pig & Palm; designer Mia Arcenas, whose signature resort wear and accessories are representative of Cebu’s laid back lifestyle; Kym Maitland-Smith, who juggles efforts in swimsuit design through SOLTI Activewear and is building awareness for the vegan lifestyle; and Kryz Uy, whose online presence was a strong one even before fashion blogs were on anyone’s radar.

Kymberly Maitland-Smith

Makeup Artist Romero Vergara, June Alegrado and Hair Stylist Jessie Egos

An impressive bunch, for sure. These women properly embody the characteristics that Zee Lifestyle looks for in one who makes the cover—beauty, yes, but also elegance coupled with individuality, and always a strong drive to succeed in whatever efforts they are directed.

This, it turns out, was the fitting tribute to the years Zee has been Cebu’s premier lifestyle bible, as well as a sign of the things forthcoming. Our 12 cover stars may have been on our pages before, but if their current efforts are any indication, our pages will continue to see more of them in the future. And as continuing purveyors of what Cebu has to offer, Zee Lifestyle will happily be seeing them in the years to come.

FROM LEFT Marguerite wears CARY SANTIAGO; June wears PHILIP RODRIGUEZ; Mia wears MIA ARCENAS; Kryz wears ELIZABETH HALLIE; Amparito wears MONIQUE LHUILLIER; Alice wears PHILIP RODRIGUEZ; Fiona wears VANIA ROMOFF; Margot wears PHILIP RODRIGUEZ; Danessa wears OJ HOFER; Carla wears ALICE+OLIVIA; Christina wears DINO LLOREN

(This article had already been published in Zee Lifestyle’s December 2016 Emerald Issue, “Leading Women” on pages 140-155.)

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La Liga Henerales: Shaping History Awareness Back Again in Cebu

La Liga Henerales is a community of young talents passionately promotes historical awareness through periodic costumes carefully researched for its authenticity and accuracy and promoted as well in events and schools.

Only few individuals before were into pursuit in this historical awareness project until the age of communication where internet is convenient in the palm of our hands through our gadgets. New information travel fast and data is retrievable, yet also possess a disadvantage with the plethora of different social media platforms carried by various makers as well. In a daily basis, historical backgrounds are unearthed making its trend until now as new discoveries are released, but the idea of these information being shown and shared is as close as not valuing or commemorating to its sources leaving this information just a trend.

There is a certain community of Cebuanos that are taking a quest to rewrite and restructure what was in the past, filling the gaps in facts with further research of variable sources that are made debatable but sticks to it true cause, to unveil the truths of our heritage and our origins, as Cebuanos and as Filipinos as well.

La Liga Henerales is a Cebu-based, non-profit organization composed of a group of talented, committed and respectable individuals from different walks of life, schools and profession whose primary aim is to promote both, Cebuano and filipino culture and heritage that was depicted before in pre-colonial and colonial eras via re-enactment with costumes vested in proper research and investigation to achieve authenticity. They also push their cause on schools and other social gatherings promoting and spreading awareness about our local, and national heroes that we look up to. With these said, they also portray a closer look of the lifestyle of the past to where they perform stories, perform forgotten dances and rituals and portray their individual roles, vital in the fight of our country’s future during those challenging times, and in honor to spread awareness of the lost practices we had in those times.

The Founder

Combining passion and education. Louis Villaflor re-enacts his way patriotism through his periodical costumes and expresses his love for Cebu and Philippines as a culture-centric country.

Louis Kenneth Villaflor, an entrepreneur and an avid history enthusiast and costumer, founded the group on the purpose of re-educating the youth about real local and national history, he saw the opportunity to combine his favourite hobbies which is costuming and story role-playing and the process to instill the historical awareness and value among the youth and in schools, along with a group of fellow enthusiasts who shares his passion about research and history, they took it among themselves to be purposeful in the advocacy in spreading historical awareness in schools or events by wearing periodically correct costumes and sharing the stories and its value to the youth.

Behind the Garments

With the its senior expertise of fashion design and a teacher of the field, his passion also of history caters also in his designs as he pushes through sustainable fashion and historical awareness combined.

Meet Rodney “Pee-Wee” Senining, who has been in the fashion industry since the late 90’s, strives  in concepts of avant-garde, innovation and cutting edge-fashion forward design. And also a teacher of Architecture, Fine Arts and Design of University of San Carlos, he had grown into research of books like the holy grail in the Library Resource Center and is always fascinated of the periodical times and how to preserve it; Hence, his interest had grown for the affinity of Periodical Costumes and Sustainable Fashion.

 Being part of the group La Liga Henerales, he was tasked to instantly be their mentor for the young talents and as the organization is still new and developing with limited funds, resourcefulness and research were done to come up with a good output of photo shoot and was quite proud of it and still promise on the next editions of pieces to be more historically accurate. Even as teacher for Fashion Design in SAFAD, his expertise comes hand in hand with the members as he helps them do research as well. His passion and interest somehow led him with enough knowledge to key the insights of the significant periods and historical backgrounds of it.

Historical Awareness in Cebu

The strength and progress of a country is anchored on how well they know and honor its history. The means of historical awareness in Cebu is almost non-existent among the Cebuanos, although we push forward in tourism and promote beauty through sceneries and other aspects of culture yet never commemorate deeply on historical icons such as our other local heroes, and ancient cultures as well that is almost been forgotten in an urban Cebu. Nevertheless, as long as communities’ like La Liga Henerales are now evolving in a learning state by real discovery by multiple resources, this will always reflect of how we appreciate love, patriotism and honor to our country and would look forward to progress.


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After the Razzmatazz and Razzle-dazzle: Post-Sinulog Thoughts

by Chrissy Grey Resaba

Buntings of red and yellow were removed from post to post. Streets were cleared and cleaned. Fireworks displays were faded in the sky. Beats of #prititit and tunes of tourism-booster Cebu tracks were being put to archive once again.

Contingents from different parts of Cebu and Central Visayas had gone back home. Party people had gone sober while some are still recovering. Traffic has gone back to normal. Businesses, as well, has gone back to normal.

However, all the fun and loud chants, smooth grooves, and frenzied choreographies are still replaying from the memory banks of the people who celebrated Sinulog 2020. The queen of all festivals in the Philippines has left again another mark of cultural and festive nostalgia to the people from all parts of the world and Cebuanos alike.

After all the razzmatazz and razzle-dazzle, let’s get to know what are these IG and FB personalities’ #PostSinulogThoughts about celebrating the newly-culminated Sinulog 2020 and how did they differentiate it to last year’s.


Eva Patalinjug

Eva Psychee Patalinjug, Binibining Pilipinas Grand International 2018 @evapatalinjug

I celebrated my Sinulog with my boyfriend and some of my close friends, we decided to choose a place where it’s not very crowded where we can see the whole Cebu, talk, and chill the night away. We went to Verified Lounge – Cebu’s newest premier sky lounge – located at the rooftop of the Avenir Building. It was something new for me as the night was calm as I was away from the busy streets of Cebu. It’s definitely one way of enjoying such festivities.


Kim Covert

Kim Covert @kimcovert

The Sinulog celebration this year has been one of the most memorable events in my life. Not only was I invited to perform a few of my own songs during the weekend’s festivities but I also turned over my Binibining Cebu Tourism crown to my successor. Last year, I was busy with work and was not able to completely grasp the events. This year’s festival was more organized which is a great success for Cebu. Many have flown in and had spent time with their families in the “Pit Senyor” spirit, others have enjoyed spending time off with friends and colleagues. It was a great way for me to start my New Year and close my Cebu chapter before I leave to the US in a week.


Alem Garcia

Alem Garcia @thealemgarcia

Well pretty much, I was still busy doing shows and events for Sinulog. But what made it different this year was the religious celebration made me believe even more that Sto. Niño is indeed miraculous and that He is meant to be celebrated. Even though you are successful in your chosen field, furthermore, everything will be meaningless if you do not have the faith.

Philip Pingoy


Philip Pingoy @almostablogger

We all have a Sinulog story to tell. It may be a story of losing faith and finding hope. But what is important is our devotion to the Holy Child Jesus (Señor. Sto. Niño). This year, my Sinulog experience was very different since I am already based in the United Kingdom. Thanks to the internet I was still able to watch the mass and all the festivities in Cebu. I am in UK because I prayed to Sto. Niño. So, let us not forget the reason we celebrate Sinulog and let us continue to share to the rest of the world why Sinulog is the grandest festival in the Philippines. Pit Senyor everyone! I hope you had a good one!


Lyssa Amor

Lyssa Amor @lyssaamor

Sinulog celebrates Filipinos’ acceptance of Christianity. This year, I celebrated Sinulog by hearing the word of God. I went to church which I do every Sinulog but the difference now is that I am not in Cebu. It’s my first time to celebrate Sinulog away from home because I’m currently in Japan. Although I didn’t dance the traditional Sinulog dance this year, I wasn’t able to watch the fireworks in Ayala, and didn’t spend time with my friends in Mango and IT Park. Snr. Sto. Niño will always be in my heart and I am forever grateful that our ancestors accepted Christianity and we continue to embrace it up until today.


Kevin Geniston @kgeniston

Sinulog will always be a highlight for me as a Cebuano. This year has been fulfilling as I was able to brave the crowd in the Basilica Minore del Santo Niño de Cebu three times to attend the novena mass which had also become like bonding time with my family, daughter, friends and loved ones. I ended the celebration of the Sinulog festivities with a bit of the usual partying and/or clubbing.

Carlo Olano

Carlo Andrew Olano @kalamicebu

My Sinulog this year was a great mix of religious and secular activities. I was able to go to the church and somehow witnessed the Traslacion and the fluvial procession. I also went to many side events like parties, mall events, and fireworks exhibitions. Sinulog 2020 had a fantastic balance of fun, faith, and festivities.


Danna Bacolod

Danna Bacolod @dannabacolod

This is the second time I spent Sinulog with Cebu Pacific. We had series of events prepared during its entire week and participated the grand parade by having a float last Sunday. I always feel excited to join Sinulog Grand Parade and see a lot of people celebrating their own way of Sinulog along the streets of Cebu. Guess it’s safe to say that I had so much fun. Even if this was work-related, I didn’t feel like I’m actually working as it was always joyful doing events like these.


Nimo Scheming

Nimo Hideki @nimo_scheming

You prolly knew this already but, Sinulog 2020 was by far the most phenomenal Sinulog experience: more laidback than the previous years’. The music in every corner of the streets were still there to help you let loose and enjoy the experience. The surge of people had tested you both mentally and physically. But it was an experience you cannot miss like mingling with people from different walks of life and shouting out “Pit Senyor” to everyone. Summing up my Sinulog experience, I was able to get crazy and enjoy all aspects of the fest.


Michael Rey

Michael Rey @michaelsomewhere

I had the most relaxed Sinulog experience this year. I did not party and preferred to witness the grand parade instead. I do think that this year’s celebration was more colorful and much safer as establishments strictly abided the rules imposed by the Cebu City Government. I was also amazed at how the festival of fashion here in Cebu has evolved throughout the years.

Now, how about you? What are your #PostSinulogThoughts this Prititit 2020? Viva Pit Senyor!

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