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Heineken Opens the World to Cebu

Heineken, the world’s most international premium beer is now making its much awaited arrival to the Queen City of the South, Cebu and we couldn’t be more excited! 

Heineken Launch Party

The official launch event for Heineken was held on 6 April, 2018 at the Tinderbox, Morals and Malice, and championed the “Open Cebu” message, a spin- off from Heineken’s famous tagline of “Open Your World”.

This unique launch event featured one of Manila’s best DJ, DJ Euric, along with our very own Cebu DJs and Acts Carlisle and Friends, Fonzy and DJ Gino and Cathy Muto, who had the guests on their feet right till the end of the night.

The event was attended by a myriad of guests ranging from politicians to socialites, industry titans to F&B customers, each of whom were excited to be bringing this flagship product to the vibrant city of Cebu.

The surprise however came when Heineken, through their activation called “The Takeover”, allowed the crowd to be the DJ during different segments of the night. This segment drew a lot of excitement from the packed crowd, each of them cheering for their preferred song.

In bringing such a world-class spectacle to Cebu, Heineken stands by their belief that the world is packed with endless possibilities and experiences that it hopes to continue to bring to consumers in Cebu that can potentially enliven and thrill them.

The World’s Most International Premium Beer

Enjoyed in 192 countries the world over; Heineken is truly the world’s beer. Founded in Amsterdam in 1873, it has grown to encompass the globe, with its familiar green bottle and smooth, refreshing taste.

From the Netherlands to Brazil, South Africa to the Solomon Islands, Heineken is now proud and excited to have the opportunity to engage with Filipinos and provide them with a high quality beer.

Emphasis on Quality 

Since Heineken was founded it has been brewed with a passion for quality – every batch of beer put under rigorous quality checks so that consumers only get the best.

Everywhere in the world, Heineken is brewed with the same recipe, great care, high-quality ingredients and standardized process. Every bottle of Heineken is made with only 3 pure, natural ingredients; malted barley, water, hops.

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Events

Careless’ WAVY BABY Takes Over Sinulog

Careless’ first ever music festival, Wavy Baby, is bound to make the return of Sinulog one for the books.

Wavy Baby is a two-day music festival happening on January 13-14, 2023 at the North Reclamation Area in Mandaue City, Cebu with a lineup of over 20 artists recognized both locally and internationally.

Wavy Baby will feature international performers Pink Sweat$, Bambam, Sunmi, The Rose, Bag Raiders, Manila Grey, and Yultron. All artists signed under Careless namely, James Reid, Massiah, Jolianne, Lesha, August Wahh, Issa, SOS, Destiny Rogers, and A-Team will also be performing. Other Filipino acts include Ben & Ben, December Avenue, Urbandub, Franco, Denise Julia, and more. The festival will also feature local Cebuano acts such as Cookie$, The Sundown, Mandaue Nights, Three Legged Men, and Wonggoys.

Careless’ CEO, Jeffrey Oh, says “We’re really excited to do Wavy Baby in Sinulog because it’s the biggest and most historic festival in the Philippines. We want to build a festival that brings the best of the Philippines and the world together to meet and celebrate life and culture, which is what Sinulog is all about. We call it Wavy Baby because we want a wavy lifestyle and a wavy mindset. It also pays homage to Sinulog because the Sinulog symbols are water and the baby Jesus so it’s also a nod to that as well. We’re excited to be part of the Cebu family and build something special that hopefully we can repeat year after year.”

The festival itself will be held at the North Reclamation Area in Mandaue City, Cebu. There will be an Artist Lounge, VVIP Lounge, a VIP Area in front of the stage, Cocktail Pods, Sponsor’s Hives, and Market Pod.

The Cocktail Pod serves as an area for anyone to purchase drinks at the venue while the Market Pod is designated for food and other merchandise that will be sold. The Sponsor’s Hive will be where Wavy Baby’s brand partners will have different booths that festival goers can visit.

Regular Tickets are priced at Php 8,510 for VIP and Php 4,260 for General Admission. One-day Passes are also now available at Php 5,540 for VIP and Php 2770 for General Admission.

Keep up to date on all things Careless.

Follow Careless and Wavy Baby on their respective Social Media Accounts.

Careless Instagram – @carelessph

Careless Twitter – @careless_ph

Careless Facebook – @CarelessMusicOfficial

Wavy Baby Instagram – @wavybabyfest

Wavy Baby Website – www.wavybabyfest.com 

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CEBU KALEIDO: A Night of Fashion and Celebration at Crimson Mactan Resort and Spa

Miranda Konstatinidou’s beautiful beach wear and jewellery worn by her guests at an intimate beach party at Crimson Resort in Mactan. Konplott is Miranda’s luxury fashion accessory brand sold in Europe, worn by fashion icons and celebrities (no, it’s not sold locally) while her exclusive beach wear in silk are fabric designed by her, are also sold in high end resorts around the world. Meanwhile, Crimson Resort in Mactan will officially close temporarily for a makeover as most of their beachfront villas were damaged heavily by last December.s super typhoon Odette. Here’s to a great reopening of Crimson in a few months. (photography by Steffen Billhardt)

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Largest Skechers Store in the Philippines 
Opens at Ayala Center Cebu

Skechers, The Comfort Technology Company™, is continuing its expansion in the Philippines with the opening of its largest store in the country at Ayala Center Cebu.

Following the recent opening of five (5) locations in Metro Manila and one (1) in North Luzon, the new Skechers store in the queen city of the south, Cebu City, is in the heart of the region’s premier shopping, dining and entertainment destination, and sets the global lifestyle brand up to deliver stylish and innovative footwear and apparel to more Filipinos in the Visayas.

 

“We are delighted to continue our expansion in the country with the opening of our largest store in the Philippines here at Ayala Center Cebu in Cebu City,” shared Skechers Philippines country manager Sue Pasustento. “With its prime location and an extensive offering of Skechers footwear, apparel and accessories, this store will be a showpiece for the brand and allow more Cebuanos to directly experience the comfort, style and innovation that defines Skechers around the world.”

Located on the 1st Floor of Ayala Center Cebu in Cebu City, the latest Skechers store in the Philippines features a mid-century modern style inspired design, opening the interior space to bring in the outdoors. The 3,400-square-foot store will offer a wide range of Skechers footwear, apparel and accessories including fashion product, lifestyle looks and Skechers Performance shoes for sport enthusiasts, including Skechers GO WALK, one of the brand’s best-selling categories.

Skechers’ offering is enhanced with the company’s signature comfort innovations—including its patented Skechers Arch Fit Technology™, Skechers Max Cushioning Technology™, Skechers Hyper Burst Technology™, Skechers Air-Cooled Memory Foam®, Skechers Relaxed Fit Technology™ and Skechers Stretch Fit Technology™.

Skechers’ wide selection of versatile and functional apparel, which include hoodies, jackets, sportswear and shirts, as well as socks, backpacks and hats, allows consumers to dress head-to-toe in active lifestyle looks. 

Established in 1992, Skechers’ reputation for style, innovation, quality, and comfort have helped the brand expand worldwide. In 2021, the company transitioned its operations in the Philippines, becoming a directly owned operations and expanding its capital investment in the country. Skechers now has five stores in Metro Manila and seven total retail destinations across the Philippines.

 

About Skechers USA Philippines, Inc. and Skechers USA, Inc.

Skechers USA Philippines, Inc. is operated by Skechers USA, Inc. (NYSE:SKX), The Comfort Technology Company based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in over 180 countries and territories through department and specialty stores, and direct to consumers through digital stores and 4,308 Company- and third-party-owned physical retail stores. The Company manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow them on Facebook and Instagram.

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