Events
You have ten days to seek your pleasure in ice cream
Magnum ice cream, the brand synonymous to Belgian chocolate indulgence, definitely knows how to take their signature ice cream bars to the next level.

Magnum ice cream, the brand synonymous to Belgian chocolate indulgence, definitely knows how to take their signature ice cream bars to the next level. With a growing variety of decadent flavors, including the latest dark chocolate offering called the Magnum Infinity, Magnum is bringing its Belgian chocolate indulgence to life in Cebu as it opens its newest Pleasure Store in SM Seaside City Cebu.
The Magnum Pleasure Store is a global concept, where pleasure seekers can enjoy the ultimate Belgian chocolate experience of Making Your Own Magnum. Currently in SM Mall of Asia, the global concept is now available for pleasure seekers in the Queen City of the South as it opens in one of the biggest premium shopping malls of Cebu: SM Seaside City. This haven of chocolate and ice cream indulgence, called Magnum Cebu, will allow for mall-goers to get inspired by an array of rich Belgian chocolate flavors, and exciting premium toppings to create truly unique Magnum bars.
Open to the public on November 17, 2016, the Magnum Pleasure Store can be found at the upper ground floor of the Mountain Wing of SM Seaside City Cebu, right across Starbucks. Keeping true to the pop-up concept of every store, Magnum Cebu will be open for a limited time only, so be sure to enjoy a blissfully delicious signature Magnum bar for 120 pesos before it lands in a different city.
At the counter, Pleasure Seekers select a “naked” Magnum bar of silky Vanilla or rich Chocolate ice cream, as well as a Belgian chocolate coat amongst white, milk or dark chocolate. Next, the now-coated Magnum bar is sprinkled with toppings that range from the classics like marshmallows or crunch balls; special, luxurious toppings like freeze-dried raspberries or pistachios; or adventurous toppings like chili or sea salt flakes. Finally, the creation is drizzled with a choice of white, milk or dark chocolate, and the store’s Pleasure Maker will top it off with an M coin. The finished product, a customized Belgian chocolate masterpiece of your own dreaming, is yours to enjoy.
Pleasure seekers have exciting events and activities to look forward to. From November 17 to November 27, 2016, the first 50 customers to show up daily with a Magnum Cebu photo will have the chance to indulge in a free Make Your Own Magnum bar. All they need to do is visit Magnum Cebu and share the promo photo found on Magnum PH’s Facebook page to claim their prize. Pleasure Seekers can also look forward to catching a glimpse of their favorite Magnum Cebu ambassadors during the store opening. On top of all these, Magnum Cebu is set to launch new limited edition toppings consumers can add to their favorite Make Your Own Magnum bar.
Carrying on the global success of Magnum Pleasure Stores, Magnum Cebu is sure to be a new and different experience for Cebu mall goers. With each visit, a unique experience is made. Indulge in the ultimate pleasure of making your own Magnum with rich Belgian chocolate at Magnum Cebu in SM Seaside City, for a limited time only.
Events
Careless’ WAVY BABY Takes Over Sinulog

Careless’ first ever music festival, Wavy Baby, is bound to make the return of Sinulog one for the books.
Wavy Baby is a two-day music festival happening on January 13-14, 2023 at the North Reclamation Area in Mandaue City, Cebu with a lineup of over 20 artists recognized both locally and internationally.
Wavy Baby will feature international performers Pink Sweat$, Bambam, Sunmi, The Rose, Bag Raiders, Manila Grey, and Yultron. All artists signed under Careless namely, James Reid, Massiah, Jolianne, Lesha, August Wahh, Issa, SOS, Destiny Rogers, and A-Team will also be performing. Other Filipino acts include Ben & Ben, December Avenue, Urbandub, Franco, Denise Julia, and more. The festival will also feature local Cebuano acts such as Cookie$, The Sundown, Mandaue Nights, Three Legged Men, and Wonggoys.
Careless’ CEO, Jeffrey Oh, says “We’re really excited to do Wavy Baby in Sinulog because it’s the biggest and most historic festival in the Philippines. We want to build a festival that brings the best of the Philippines and the world together to meet and celebrate life and culture, which is what Sinulog is all about. We call it Wavy Baby because we want a wavy lifestyle and a wavy mindset. It also pays homage to Sinulog because the Sinulog symbols are water and the baby Jesus so it’s also a nod to that as well. We’re excited to be part of the Cebu family and build something special that hopefully we can repeat year after year.”
The festival itself will be held at the North Reclamation Area in Mandaue City, Cebu. There will be an Artist Lounge, VVIP Lounge, a VIP Area in front of the stage, Cocktail Pods, Sponsor’s Hives, and Market Pod.
The Cocktail Pod serves as an area for anyone to purchase drinks at the venue while the Market Pod is designated for food and other merchandise that will be sold. The Sponsor’s Hive will be where Wavy Baby’s brand partners will have different booths that festival goers can visit.
Regular Tickets are priced at Php 8,510 for VIP and Php 4,260 for General Admission. One-day Passes are also now available at Php 5,540 for VIP and Php 2770 for General Admission.
Keep up to date on all things Careless.
Follow Careless and Wavy Baby on their respective Social Media Accounts.
Careless Instagram – @carelessph
Careless Twitter – @careless_ph
Careless Facebook – @CarelessMusicOfficial
Wavy Baby Instagram – @wavybabyfest
Wavy Baby Website – www.wavybabyfest.com
Events
CEBU KALEIDO: A Night of Fashion and Celebration at Crimson Mactan Resort and Spa

Miranda Konstatinidou’s beautiful beach wear and jewellery worn by her guests at an intimate beach party at Crimson Resort in Mactan. Konplott is Miranda’s luxury fashion accessory brand sold in Europe, worn by fashion icons and celebrities (no, it’s not sold locally) while her exclusive beach wear in silk are fabric designed by her, are also sold in high end resorts around the world. Meanwhile, Crimson Resort in Mactan will officially close temporarily for a makeover as most of their beachfront villas were damaged heavily by last December.s super typhoon Odette. Here’s to a great reopening of Crimson in a few months. (photography by Steffen Billhardt)
Events
Largest Skechers Store in the Philippines Opens at Ayala Center Cebu

Skechers, The Comfort Technology Company™, is continuing its expansion in the Philippines with the opening of its largest store in the country at Ayala Center Cebu.
Following the recent opening of five (5) locations in Metro Manila and one (1) in North Luzon, the new Skechers store in the queen city of the south, Cebu City, is in the heart of the region’s premier shopping, dining and entertainment destination, and sets the global lifestyle brand up to deliver stylish and innovative footwear and apparel to more Filipinos in the Visayas.
“We are delighted to continue our expansion in the country with the opening of our largest store in the Philippines here at Ayala Center Cebu in Cebu City,” shared Skechers Philippines country manager Sue Pasustento. “With its prime location and an extensive offering of Skechers footwear, apparel and accessories, this store will be a showpiece for the brand and allow more Cebuanos to directly experience the comfort, style and innovation that defines Skechers around the world.”
Located on the 1st Floor of Ayala Center Cebu in Cebu City, the latest Skechers store in the Philippines features a mid-century modern style inspired design, opening the interior space to bring in the outdoors. The 3,400-square-foot store will offer a wide range of Skechers footwear, apparel and accessories including fashion product, lifestyle looks and Skechers Performance shoes for sport enthusiasts, including Skechers GO WALK, one of the brand’s best-selling categories.
Skechers’ offering is enhanced with the company’s signature comfort innovations—including its patented Skechers Arch Fit Technology™, Skechers Max Cushioning Technology™, Skechers Hyper Burst Technology™, Skechers Air-Cooled Memory Foam®, Skechers Relaxed Fit Technology™ and Skechers Stretch Fit Technology™.
Skechers’ wide selection of versatile and functional apparel, which include hoodies, jackets, sportswear and shirts, as well as socks, backpacks and hats, allows consumers to dress head-to-toe in active lifestyle looks.
Established in 1992, Skechers’ reputation for style, innovation, quality, and comfort have helped the brand expand worldwide. In 2021, the company transitioned its operations in the Philippines, becoming a directly owned operations and expanding its capital investment in the country. Skechers now has five stores in Metro Manila and seven total retail destinations across the Philippines.
About Skechers USA Philippines, Inc. and Skechers USA, Inc.
Skechers USA Philippines, Inc. is operated by Skechers USA, Inc. (NYSE:SKX), The Comfort Technology Company based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in over 180 countries and territories through department and specialty stores, and direct to consumers through digital stores and 4,308 Company- and third-party-owned physical retail stores. The Company manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow them on Facebook and Instagram.
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