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We’re Taking Cues from Jaja Chiongbian-Rama and Her Versatile Style

With work days that can go from serious business meetings, to glamorous parties in the city’s latest hotspots, this career superwoman stays polished with a wardrobe as versatile as she is.

Jaja Chiongbian-Rama is a hard woman to pin down. It’s not really surprising, of course—balancing her time between running her events and PR company Bigseed, playing a role in the family shipping business George and Peter Lines, and being the doting mother of two beautiful boys (with another baby on the way) must not be easy. Somehow, though, Jaja makes it look like it is.

Perhaps that can be attributed to her personal style. Whether it’s at an event or in the middle of a tightly scheduled work day, Jaja looks poised and polished. “I can’t really categorize it into one particular style. I’d say it’d be a little bit of everything,” she says when describing her personal style. She adds, “I like mixing and matching.”

Her style philosophy, she shares, tends to be dictated by which facet of her life requires her attention for the day. “My style is pretty much eclectic,” she continues. “It depends on the occasion, it depends on my mood, and what I like to wear for the day.”

On this particular afternoon, she’d set aside some time for us for the photo shoot, although in between hair and makeup, she is fielding phone calls and emails. “There’s so much to do because I’m leaving for Osaka tomorrow,” she explains. “I still have to buy Manu’s winter clothes after this shoot, and then I have to come home and pack,” she admits with a laugh, referring to her eldest son.

For the photo shoot, it’s more classic silhouettes. “I would wear this to an event,” she says of the nude-colored lace dress that showed off her growing baby bump nicely. “Events, especially in Cebu, are an opportunity to dress up, so as much as possible I like dressing up for those.”

Of course, it’s not all about the shift dresses and ladylike cuts—in between takes, she shows me her latest fashion finds from Zara, which include a pair of pointed slingbacks in a floral print, and deep green pajama pants with a flattering side stripe. “And look, there’s a slit towards the bottom so you can show off your shoes,” she points out to me excitedly.

When the day is devoted to mommy duties, though, Jaja is more pragmatic. “Definitely sneakers,” she says. “Comfort above all else, but you can also be comfortably stylish. I like wearing sneakers with a casual dress or jeans.”

As we wrap up the shoot, we ask her if she has any fashion advice. “Wear something you’re comfortable with, but something that also reflects your personality,” she shares. “Don’t let what you’re wearing wear you—let your personality shine through. And experiment, because life is short.” She shrugs and laughs, “Just have fun dressing up.”



Janine Taylor, June Alegrado, Jackie Lotzof, Frances Siao, Ina Ronquillo and Christine Pelaez

The NUSTAR Ballroom, a magnificent venue at the NUSTAR Resort and Casino in Cebu, sets the stage for last night’s first-ever NUSTAR Ball.

Black was the color of night at the Zee table.

Glamorous guests from Manila and Cebu converged at the NUSTAR Ballroom, an exquisite venue within the NUSTAR Resort and Casino in Cebu. The evening unfolded with a seated 5-course dinner. The opulent feast started with Beetroot Salmon Gravlax, adorned with caper berries, caviar, set with delicate edible flowers; and a main course of Compressed Pork Belly with Crackling Skin and Baby Scallops. Another highlight was the auction of coveted items like Dior and YSL handbags, a limited-edition Bulgari watch, and an exclusive 2-night stay in Nustar’s opulent 3-bedroom villa—complete with a private pool and a dedicated butler. The charity evening benefited the Cameleon Association, an NGO based in Iloilo City created in 1997 that developed a global approach to act on the causes and effects of sexual violence against children.

Nora Sol, Beth Go, Frances Siao and Marylou Ong

Ina Ronquillo, Maryanne Aboitiz and Jackie Lotzof

Designers Jun Escario and Philip Rodriguez

Philip Rodriguez with NUSTAR Malls two power ladies: May Adolfo and Joanna Salazar

Lana Osmeña with Mariquita Yeung

PJ Castillo and Kaye Abad with Cary Santiago

Drew Sarmiento with LV Manager Adrian Decuigan

Cary Santiago with Eva Gullas

Manila socialites Julie Boschi and Ching Cruz with June Alegrado

It was a night of elegance, luxury, and unforgettable memories as ladies in long gowns and gentlemen in black ties danced the night away.


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May 10 – Cebu City  |  Step inside a world of opulence where gold shimmers and diamonds sparkle. BVLGARI, the renowned Italian luxury brand, is celebrated for its exquisite gemstone jewelry, thin watches, perfumes, and leather goods. With a legacy dating back to 1884, BVLGARI has become synonymous with elegance and craftsmanship. The newest BVLGARI boutique opened last week at the sparkling The Mall at Nustar Resort and Casino, fast becoming the shopping destination for discerning consumers.

Eva Gullas, Jeffrey Hang, Jaja Chiongbian-Rama and Butch Carungay

Jeffrey Hang, BVLGARI’s Regional Marketing Director for South East Asia, flew in from Singapore to welcome guests. “We are happy to unveil BVLGARI to the Cebu market. This is the company’s 140th year, and BVLGARI celebrates this landmark with the Aeterna High Jewelry Collection in Rome this coming May 20, attended by all our global ambassadors like Zendaya and Black Pink” Jeffrey shares with us. The collection will be available in SE Asia later in the year and in the Philippines at the end of the year.

Leading the ribbon cutting was Joseph Muñoz (commercial director of Bulgari Philippines, Jeffry Hang (regional marketing director of Bulgari South East Asian operations, Pia Wurtzbach-Jauncey (Bulgari Ambasadress and Ms. Universe 2015), Allan Teo (chief operating officer of NUSTAR Resort and Casino and May Adolfo (mall director of NUSTAR Cebu).

Pia Wurtzbach-Jauncey, BVLGARI’s local Ambasadress and Ms. Universe 2015

Sheila Osmeña-Go and Jaja Chiongbian-Rama

Spotted at the event was Joseph Muñoz, Commercial Director of Bulgari Philippines escorting Pia Wurtzbach-Jauncey, BVLGARI’s local Ambasadress and Ms. Universe 2015, Allan Teo, Chief Operating Officer of NUSTAR Resort and Casino, Howard Go, Summit Media’s CEO and his wife, Cebuana Sheila Osmeña-Go as well as some of Cebu’s young fashionable set like Claudia Bezza Yeung, Marjay Ramirez, and Danessa Onglatco.

 Cebu’s Fashionable Set

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The Qipao As Interpreted by Innovative Filipino Designers: PHILIP RODRIGUEZ

The Qipao, an iconic symbol of Chinese fashion, takes center stage as we celebrate the Lunar New Year of the Wood Dragon. This singular closely-fitted garment crafted from the most opulent silks originated in 1920’s Shanghai. ZEE fashion editor Oj Hofer, has sought the creative insights of some of the Philippines’ most innovative designers for their interpretation of the elegant Qipao, also known as Cheongsam.

Cebu’s esteemed designer, Philip Rodriguez, pays homage to imperial attire with this stunning yellow silk brocade qipao. While adhering to the traditional cheongsam silhouette, Rodriguez infuses a touch of sensuality by incorporating see-through silk tulle panels along the waistline. Known for his timeless designs and culturally respectful creations, Rodriguez’s attention to detail is unparalleled. His embellishments are intricate and exquisite, showcasing impeccable taste and luxurious design without veering into ostentation. Take, for instance, his cheongsam for the Year of the Dragon. While it may seem daring compared to traditional sensibilities, Rodriguez maintains elegance by delicately veiling the wearer’s skin with sheer tulle on the cutout side panels. The front slit of the dress is cautiously calculated to strike the perfect balance between modesty and allure “I design for women who possess sophistication beyond their years, “ Philip emphasizes. “My clothes are crafted to evoke a sense of beauty and allure, leaving her feeling exquisite and confident.” As a seasoned designer, Rodriguez consistently achieves harmony in his designs. His qipao for 2024 seamlessly blends elements of royalty and sensuality, luxury and practicality, reflecting his mastery of the craft and his ability to create pieces that are truly elegant and well-balance.

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