The Philippines’ number one liniment oil has journeyed through 50 years, from a humble alternative herbal remedy that has gradually evolved into a trusted household name. A signature product of Cebu-grown company International Pharmaceuticals, Inc. (IPI), the success story of this wonder oil is proof that sometimes innovation can lead us back to finding value in the most basic functions we oftentimes take for granted, like our senses. In this case it’s the sense of touch—Efficascent Oil’s significant other and without which the liniment couldn’t have reached its full efficacy.
The inception of the country’s most trusted body relief home remedy is rooted right here in Cebu.
During the 1950’s the general public heavily relied and sought out manghihilot or native masseurs since health care fees and prescribed medicine were significantly beyond their spending capacity. The family of Castillo and Wong in Cebu was determined to propagate their credence in the importance of health and wellness through alternative medicine and came up with a liniment oil that would rival the bitter-smelling concoctions made from the extracts of exotic plants. A new, more pleasant-smelling liniment, with the addition of soothing eucalyptus oil, was produced. It was consistently potent and ensured efficacy with every drop. Efficascent Oil was born, a liniment formulated for fast relief of a myriad muscular pains like rheumatism, lumbago, arthritis, headache, gas pains, insect bites, minor bruises, and sprains.
For more than half a century, Efficascent Oil has always been a part of Filipino household, not just for its health benefits but above all, for the power of “touch.” Recent studies approved that the benefits of touch to a person’s health are unparalleled. Efficascent has consequently endured all odds in scientific and therapeutic justifications to bring about the strong healing image it has today.
The popularity of the Efficascent Oil touch can be accredited to the highly stressful conditions of contemporary living and a variety of harmful side effects of purported medicines today. Because of these factors, people are now progressively looking for holistic and natural health care methods for their ailing physical conditions. It is in this context that Efficascent Oil Massage Therapy has emerged as one of the mainly acknowledged forms of family health activity of our times. With the campaign, “Haplos, Haplos, Ayos!” Efficascent educates the masses with the notable benefits of touch therapy, offering complimentary massages, and giving away training and Efficascent Oil products to massage therapists.
A Cebuano brand that is number one in the country and is true to its mission of giving touch relief to every Filipino family, the products of Efficascent Oil are trusted by generations, tested through time.
St. Patrick’s Day Celebration at Marco Polo Plaza
Marco Polo Plaza will be celebrating St. Patrick’s Festival with the rest of the Irish community! It’s not only a feast of greens and four-leaf clovers but of good food too! From March 17 to 19, dig in and enjoy traditional Irish dishes and delights such as Irish Stew, Potato Nachos, Cheesy Reuben Loaf, Guinness Beef Stew Pot Pie, Beer Mac N’ Cheese and many more. These on top of the international lunch and dinner buffet at Cafe Marco. Complete the experience in true Irish fashion with an ice-cold mug of Irish Beer, also available at Cafe Marco.
Gastronomic adventures await at Café Marco! For inquiries and reservations, you can call (032) 253-1111. For real time updates, like the Facebook page at facebook.com/marcopolocebu or follow on Twitter at @5StarInCebu. Visit the website at www.marcopolohotels.com.
For inquiries and reservations, call 253-1111 or email email@example.com.
La Liga Henerales: Shaping History Awareness Back Again in Cebu
La Liga Henerales is a community of young talents passionately promotes historical awareness through periodic costumes carefully researched for its authenticity and accuracy and promoted as well in events and schools.
Only few individuals before were into pursuit in this historical awareness project until the age of communication where internet is convenient in the palm of our hands through our gadgets. New information travel fast and data is retrievable, yet also possess a disadvantage with the plethora of different social media platforms carried by various makers as well. In a daily basis, historical backgrounds are unearthed making its trend until now as new discoveries are released, but the idea of these information being shown and shared is as close as not valuing or commemorating to its sources leaving this information just a trend.
There is a certain community of Cebuanos that are taking a quest to rewrite and restructure what was in the past, filling the gaps in facts with further research of variable sources that are made debatable but sticks to it true cause, to unveil the truths of our heritage and our origins, as Cebuanos and as Filipinos as well.
La Liga Henerales is a Cebu-based, non-profit organization composed of a group of talented, committed and respectable individuals from different walks of life, schools and profession whose primary aim is to promote both, Cebuano and filipino culture and heritage that was depicted before in pre-colonial and colonial eras via re-enactment with costumes vested in proper research and investigation to achieve authenticity. They also push their cause on schools and other social gatherings promoting and spreading awareness about our local, and national heroes that we look up to. With these said, they also portray a closer look of the lifestyle of the past to where they perform stories, perform forgotten dances and rituals and portray their individual roles, vital in the fight of our country’s future during those challenging times, and in honor to spread awareness of the lost practices we had in those times.
Louis Kenneth Villaflor, an entrepreneur and an avid history enthusiast and costumer, founded the group on the purpose of re-educating the youth about real local and national history, he saw the opportunity to combine his favourite hobbies which is costuming and story role-playing and the process to instill the historical awareness and value among the youth and in schools, along with a group of fellow enthusiasts who shares his passion about research and history, they took it among themselves to be purposeful in the advocacy in spreading historical awareness in schools or events by wearing periodically correct costumes and sharing the stories and its value to the youth.
Behind the Garments
Meet Rodney “Pee-Wee” Senining, who has been in the fashion industry since the late 90’s, strives in concepts of avant-garde, innovation and cutting edge-fashion forward design. And also a teacher of Architecture, Fine Arts and Design of University of San Carlos, he had grown into research of books like the holy grail in the Library Resource Center and is always fascinated of the periodical times and how to preserve it; Hence, his interest had grown for the affinity of Periodical Costumes and Sustainable Fashion.
Being part of the group La Liga Henerales, he was tasked to instantly be their mentor for the young talents and as the organization is still new and developing with limited funds, resourcefulness and research were done to come up with a good output of photo shoot and was quite proud of it and still promise on the next editions of pieces to be more historically accurate. Even as teacher for Fashion Design in SAFAD, his expertise comes hand in hand with the members as he helps them do research as well. His passion and interest somehow led him with enough knowledge to key the insights of the significant periods and historical backgrounds of it.
Historical Awareness in Cebu
The strength and progress of a country is anchored on how well they know and honor its history. The means of historical awareness in Cebu is almost non-existent among the Cebuanos, although we push forward in tourism and promote beauty through sceneries and other aspects of culture yet never commemorate deeply on historical icons such as our other local heroes, and ancient cultures as well that is almost been forgotten in an urban Cebu. Nevertheless, as long as communities’ like La Liga Henerales are now evolving in a learning state by real discovery by multiple resources, this will always reflect of how we appreciate love, patriotism and honor to our country and would look forward to progress.