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Magic Touch: Healing Power of Efficascent Oil

The inception of the country’s most trusted body relief home remedy is rooted right here in Cebu.

The Philippines’ number one liniment oil has journeyed through 50 years, from a humble alternative herbal remedy that has gradually evolved into a trusted household name. A signature product of Cebu-grown company International Pharmaceuticals, Inc. (IPI), the success story of this wonder oil is proof that sometimes innovation can lead us back to finding value in the most basic functions we oftentimes take for granted, like our senses. In this case it’s the sense of touch—Efficascent Oil’s significant other and without which the liniment couldn’t have reached its full efficacy.

The inception of the country’s most trusted body relief home remedy is rooted right here in Cebu.

During the 1950’s the general public heavily relied and sought out manghihilot or native masseurs since health care fees and prescribed medicine were significantly beyond their spending capacity. The family of Castillo and Wong in Cebu was determined to propagate their credence in the importance of health and wellness through alternative medicine and came up with a liniment oil that would rival the bitter-smelling concoctions made from the extracts of exotic plants. A new, more pleasant-smelling liniment, with the addition of soothing eucalyptus oil, was produced. It was consistently potent and ensured efficacy with every drop. Efficascent Oil was born, a liniment formulated for fast relief of a myriad muscular pains like rheumatism, lumbago, arthritis, headache, gas pains, insect bites, minor bruises, and sprains.

For more than half a century, Efficascent Oil has always been a part of Filipino household, not just for its health benefits but above all, for the power of “touch.” Recent studies approved that the benefits of touch to a person’s health are unparalleled. Efficascent has consequently endured all odds in scientific and therapeutic justifications to bring about the strong healing image it has today.

The popularity of the Efficascent Oil touch can be accredited to the highly stressful conditions of contemporary living and a variety of harmful side effects of purported medicines today. Because of these factors, people are now progressively looking for holistic and natural health care methods for their ailing physical conditions. It is in this context that Efficascent Oil Massage Therapy has emerged as one of the mainly acknowledged forms of family health activity of our times. With the campaign, “Haplos, Haplos, Ayos!” Efficascent educates the masses with the notable benefits of touch therapy, offering complimentary massages, and giving away training and Efficascent Oil products to massage therapists.

A Cebuano brand that is number one in the country and is true to its mission of giving touch relief to every Filipino family, the products of Efficascent Oil are trusted by generations, tested through time.

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7 Things You Need To Know Before Watching Balangiga: Howling Wilderness

Following its premiere in October 2017, controversies still creep on “Balangiga: Howling Wilderness”.

This one-of-a-kind film with surreal takes on one of the Philippines’ dark times surely deserves our time. The story is seen through the eyes of a boy that uniquely shows humanity’s cry for help.

Before its screening at your nearest cinema weeks from now, here are seven things you need to know about this morbid film about a portion of our history.

It revolves around the Balangiga Massacre in 1901.

During the American occupation in the Philippines, Company C of the 9^th Infantry Regiment arrived on the south coast of Samar Island, Balangiga in 1901. Their arrival was to cut the contacts of Filipino guerrillas to the people.

According to sources, the Americans confiscated all the weapons of the residents in Balangiga, men were detained and were treated badly. They burned down a church and its bells were taken which are still not returned to date.

Under General Jacob H. Smith’s orders, his officers burned towns and killed all who aged ten and above. For historians and people who lived there, the massacre came after the events of Smith’s orders. Americans practiced scorched earth policy and took food and killed people.

The film revolves around the journey of 8-year-old boy Kulas and his grandfather as they fled the town after Smith’s order to kill everyone over ten years old as revenge for the “rebellion” of the people in Balangiga.

Some scenes were limited especially violence on animals.

The Philippine Animal Welfare Society (PAWS) mentioned that actual scenes of the film were limited.

The sickening scenes of animal slaughter, corpses and deaths will shock or excite us more.

Its tone will keep you interested

Even with gruesome scenes, the dreamy-feels tone with a mood that will continuously haunt you will surely keep you seating on your chair.

The film has minimal dialogues it will also show beautiful shots in the countryside.

It won awards in QCinema International Film Festival 2017

The film won Best Picture during the 2017 QCinema International Film Festival.

Following its back-to-back awards, it also bagged trophies in the 66^th Filipino Academy of Movie Arts and Sciences (FAMAS) and Urian.

It will be a part of Pista ng Pelikulang Pilipino 2018

Because of its numerous awards in different film festivals, “Balangiga” will be part of the Pista ng Pelikulang Pilipino 2018 as a guest entry under Special Features Section.

Under this section are best picture awardees in different independent festivals from 2017 to be shown as exhibition films.

The director of the film is also a musician

“Balangiga” was one of the masterpieces of director Khavn dela Cruz. Surprisingly, dela Cruz’s composition “Katurog Na” sang by folk-rock artist Lolita Carbon won Best Original Song in 66^th FAMAS.

It was intended to be a historical film for children

According to dela Cruz, the film is an unfinished project.

In his interview with ABS-CBN, he mentioned that he focused on adding and re-shooting the film to make it more accessible to a wider audience, especially for children.

History films show us more. “Balangiga” explained and portrayed more on the horrors of the armed conflict between the American forces and Filipino people.

More importantly, it showed that there is no good outcome from colonialism.

The film will be shown starting on August 15, 2018 in selected cinemas nationwide including Robinsons Galleria.

See you there!

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Scenes From the Manila Art Fair 2026

photography by Doro Barandino

“Art is unpredictable and goes in different directions. I have no idea. I would rather live the present moment.” —Bencab, National artist of the Philippines.

Q&A with interior decorator and jewellery designer Doro Barandino

Which of the participating art galleries had the most unified and exciting theme?
Leon Gallery had the most amazingly put-together collection. Though the gallery engaged various artists, the overall visual effect felt like one unified theme. Leon Gallery used a sack-like cloth (most likely raw linen) as the background for the booth, and it brought the collection together. It had an old-world feel in a chaotic setting.

Who were the artists that were the most visually engaging?
The works of Carlo Tanseco were definitely my favorite. The artist used an eye chart (Snellen chart) as the background for the image of Dr. Jose Rizal giving us the middle finger—such an “in your face” message. The concept of our national hero as a modern-day provocateur was a wake-up call to everyone. Very subversive and underground material. I was also attracted to the works of Japanese artist Tadashi Kogure; they’re very architectural.

Was the choice of venue and its layout helpful in engaging the whole art vibe?
What I noticed was that the masters like Juan Luna, Fernando Amorsolo, and Fernando Zóbel still attracted the most viewers at the art fair. People are naturally drawn to their masterful strokes and historical significance, or perhaps these artworks are not readily accessible for public viewing. Or maybe those booths that carried the masters’ works were strategically positioned right after the registrar.

The choice of venue at Center One was a good move—it created a total art vibe. Manila Art Fair remains the premier art fair in the country today, showcasing the finest modern and contemporary art while offering curated projects and immersive installations.

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Butch Carungay’s 50th in Neverland

By Emmanuel Hamoy

Cebu’s glitterati came out in full force for Butch Carungay’s 50th birthday bash at EdenClub. It was a fun-filled night overflowing with Pol Roger, trivia games whilst traipsing the light fantastic.