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How to survive the Primer Bodega Sale 2016 like a boss

In case you didn’t know, the Primer Group of Companies is currently holding the bodega sale to end all bodega sales. The Primer Bodega Sale 2016, the second leg since 2013, offers nearly 80% off on brands such as TUMI, Delsey Paris, Hedgren, Victorinox, Herschel, Flossy, Sledgers, FitFlops, Roxy, and more.

 

Photos by Marco Paulo Diala/Facebook

It’s no surprise people have been queuing up like crazy at the Waterfront Cebu City Hotel & Casino since this morning. As of press time, Primer and Waterfront have temporarily closed off the event because the venue cannot accommodate the crowd (don’t worry! It’ll be open later at 3:00 p.m.).

Zee Lifestyle, Cebu’s premier lifestyle bible, was at the preview sale last night, and while that event was as exclusive as it could get, we were able to experience first-hand how insane things got.

Here’s our survival guide to the Primer Bodega Sale 2016, which runs until Sunday, August 28.

  1. Bring company. You think getting that gorgeous Victorinox Spectra trolley for cheap was going to be easy? Heck, no. As soon as you get in, have someone line up right away, and then take turns going around the venue to shop. Don’t bother waiting for your friends who can’t decide which pair of Sledgers to get. Alternately, if you’re that fancy, just bring someone whose sole purpose is to queue at the cashier for you.
  2. Wear comfortable shoes. There’s a lot of ground to cover, from the abundance of Delsey and TUMI luggage to the racks of activewear by Roxy and O’Neill, and from the endless selection of Flossy and FitFlops to the boxes of Herschel and Jansport bags strewn all over the floor. Chances are you’d be spending hours waiting to pay because there’s only two cashiers (so far, we hope), so skip the heels. Trust us, your feet will thank you.
  3. Dress comfortably, too. You’re not allowed to fit garments, but who’s to stop you from trying on that North Face jacket? Point being, wear something skimming enough that you can try on stuff over your clothes, if you’re so inclined to do so.
  4. Eat ahead of time. Once you’re in the Primer Bodega Sale, there’s no going out. Eating and drinking are not allowed inside the premises, so unless you’re used to starving for hours, have a meal before you go.
  5. Be patient. We can’t emphasize enough that you’ll be spending hours on end at the bodega sale. If the company of your friends isn’t enough to entertain you (or they’re getting cranky), by all means bring a book, preferably one you’ve just started. Make sure your phone’s fully charged and/or bring a power bank – you’re going to wind up playing Pokémon GO and Candy Crush by the time you go through everything on your Facebook and Instagram feeds. Or chat up the person next to you in line, and gain a new friend. Massive discounts and a wider social circle? Now that’s a win-win situation.

 

Happy shopping!

 

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Fashion

Salt, Silk, and Stardom: Ten Reasons Celebrities Wear Amato by Furne One

by Oj Hofer

At Take Me to the Sea, Amato by Furne One unveiled more than a resort/bridal collection — he revealed a world suspended between tides and starlight, where salt, silk, and stardom stitched themselves into every look.

Held at The Hall of the Crimson Resort and Spa Mactan, the show was a transportive experience. As waves whispered beyond the glass, Amato’s gowns swept down the runway like sirens called to shore. Here are ten reasons why global icons return — time and again — to his sea of style.

1. Salt in the Craft
His garments carry the wild grace of the sea — textured, elemental, unforgettable. Every bead, cut, and crystal tells a story shaped by emotion and intuition.

2. Silk in the Movement
Though opulent, his creations float. There’s ease in the drama — cascading motion without weight. Ideal for performers who speak through movement.

3. Stardom in the Vision
Furne doesn’t chase trends — he conjures icons. His gowns command attention while allowing the wearer’s light to radiate.

4. Salt as Spirit
There is soul in the stitching — a deep undercurrent of cultural pride and personal mythology. His work carries weight because it carries truth.

5. Silk as Spellwork
His fabrics don’t just dress — they enchant. Each piece invites touch, reverence, and awe.

6. Stardom in the Silhouette
Furne understands form. He doesn’t simply clothe a figure — he sculpts for presence. For red carpets, concert stages, and film legends.

7. Salt of the Earth
Despite global acclaim, Furne remains grounded. His humility fosters collaboration, creating space for intimacy in the creative process.

 


8. Silk-Wrapped Strength
There is softness, but never fragility. These gowns are fierce — veiled in elegance yet unapologetically bold.

 


9. Stardom as Alchemy
Wearing Amato is not mere adornment — it is transformation. A star steps into a Furne One creation and becomes mythic.

10. Salt, Silk, and the Furne Himself
Furne One is the thread. With quiet charisma and a generous spirit, he doesn’t just dress celebrities — he disarms them. And from that space of trust emerges what every artist longs for: wonder.

And in Amato’s world, wonder always wins.

Fashion designer Furne One

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Fashion

Ravens, Runways, and Revelations: A Glimpse of Amato

by OJ HOFER | photo credit JOSEPH ONG | jewelry ROYAL GEM  

Fashion had become as instinctive as breathing—so natural that one scarcely noticed it. Yet, after seasons adrift in sartorial limbo, the piercing peal of Birds of Prey by Amato Furne One jolted this archipelago’s fashion scene to attention. Amato’s spectacle soared beyond mundane couture, drawing me from the quiet of my atelier to the intoxicating front row at the reinvented Tops in Busay—from the low murmur of machines to the electrifying brouhaha of the style set.

Amato is not merely a label; it is a visionary ideal stitched in silk and dreams, a symphony of artistry that transforms yarns, fibers, and fabric into fashion phantasmagoria. Under the deft hands of Furne One, Amato has adorned the world’s most fearless icons—Beyoncé, Lady Gaga, Katy Perry, Jennifer Lopez—women who, like his creations, embody style, strength, and spectacle. His couture is not merely worn; it takes flight, transforming the wearer into a mesmerizing apparition of fleeting beauty—a phenomenal vision that lingers long after the moment has passed.

But how does one conjure such fantastical transformations? To offer a glimpse into the mind of this visionary, we posed three playful questions:

Oj: If you were a bird, would you soar as a mighty raptor or scheme as a clever corvid?
Furne: I’d be a raven—sharp-witted, shrouded in mystery, and draped in the perfect shade of midnight. Its inky plumage matches my flair for dark romance; because even in shadows, I prefer a little drama.

Oj: What would be your most formidable power?
Furne: As a raven, I straddle the seen and unseen—transcendence is my superpower.

Oj: What bird would you absolutely refuse to be reborn as?
Furne: Never a turkey—too commercial, too festive, and far too likely to end up as Thanksgiving dinner.

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Fashion

Lucky Colors of 2025: Harness the Energies of Emerald Green & Carmine Red for Success

Thom Browne Cropped tweed jacket
by Oj Hofer

With the Year of the Wood Snake underway, understanding the significance of lucky colors can help align us with its energetic flow. Rooted in Chinese astrology and Feng Shui, the year’s fortifying shades—emerald green and carmine red—offer mindfulness and good intention attracting luck, and fostering personal growth.

Emerald green, associated with the Wood element, symbolizes renewal, clarity, and inner peace. In the year of the wood snake, its dynamic energies will empower and inspire you, fostering growth, renewal and wise transformations. The hue is ideal for moments of self-reflection, study, or creativity. Wearing or incorporating this shade into your space enhances balance and mental focus.

Carmine red, linked to the Fire element, embodies passion, confidence, and vitality. This year, which according to the Bazi Four Pillars Chart, has a lack of metal, earth and fire elements, it will bring balance and the propitious energies. It’s perfect for professional meetings, decision-making, and moments requiring assertiveness as a splash of red can energize and embolden you throughout the day.

Stella Macartney vegan Leather tote

Stefano Ricci silk tie with paisley print

To fully harness their benefits, use these colors in a contemporary, mobile context; through clothing, jewelry, bags and accessories. Alternate between these two potent tints based on your needs. For example, wear green for calmness and clarity when you are going into stressful and mind challenging meetings or appointments. Choose red when you are going into places or situations where you need courage and motivation such as fashion galas, elite socials, prestige affairs, VIP gatherings and so forth. 

Saint Laurent crepe de chine mules

Optionally, you can also choose to wear these colors inconspicuously in small details, such as a garnet or jade bracelet, or a ruby or emerald pendant and earrings set. Men can wear a burgundy or forest green tie or pocket square, or casual polo shirts with poppies or with botanical prints, or jade and garnet jewelry. Doing so can subtly align your energy with the year’s vibrational flow.

Jan Leslie emerald bracelet

Daily Mood Cuff Links with red tiger’s eye tubes

The use of colors is more than just aesthetic choices or preferential picks. Colors can serve as energetic tools, reminding you of your good intentions and keeping you mindful of you daily motions. Effecting an optimistic mental state in the wearer, they can effectively shield you from negativity while fostering prosperity and emotional balance. Thoughtfully incorporating them into your wardrobe and surroundings ensures that you move through 2025 with confidence and the right intentions.

Embracing emerald green for tranquility and carmine red for strength are intentional, mindful choices that have the power to transform your energy and shape your path forward. May you have the best of luck in navigating through Year of the Snake with harmony, energy, and the power to attract good fortune.

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