Fashion

How to survive the Primer Bodega Sale 2016 like a boss

In case you didn’t know, the Primer Group of Companies is currently holding the bodega sale to end all bodega sales. The Primer Bodega Sale 2016, the second leg since 2013, offers nearly 80% off on brands such as TUMI, Delsey Paris, Hedgren, Victorinox, Herschel, Flossy, Sledgers, FitFlops, Roxy, and more.

Photos by Marco Paulo Diala/Facebook

It’s no surprise people have been queuing up like crazy at the Waterfront Cebu City Hotel & Casino since this morning. As of press time, Primer and Waterfront have temporarily closed off the event because the venue cannot accommodate the crowd (don’t worry! It’ll be open later at 3:00 p.m.).

Zee Lifestyle, Cebu’s premier lifestyle bible, was at the preview sale last night, and while that event was as exclusive as it could get, we were able to experience first-hand how insane things got.

Here’s our survival guide to the Primer Bodega Sale 2016, which runs until Sunday, August 28.

Bring company. You think getting that gorgeous Victorinox Spectra trolley for cheap was going to be easy? Heck, no. As soon as you get in, have someone line up right away, and then take turns going around the venue to shop. Don’t bother waiting for your friends who can’t decide which pair of Sledgers to get. Alternately, if you’re that fancy, just bring someone whose sole purpose is to queue at the cashier for you.
Wear comfortable shoes. There’s a lot of ground to cover, from the abundance of Delsey and TUMI luggage to the racks of activewear by Roxy and O’Neill, and from the endless selection of Flossy and FitFlops to the boxes of Herschel and Jansport bags strewn all over the floor. Chances are you’d be spending hours waiting to pay because there’s only two cashiers (so far, we hope), so skip the heels. Trust us, your feet will thank you.
Dress comfortably, too. You’re not allowed to fit garments, but who’s to stop you from trying on that North Face jacket? Point being, wear something skimming enough that you can try on stuff over your clothes, if you’re so inclined to do so.
Eat ahead of time. Once you’re in the Primer Bodega Sale, there’s no going out. Eating and drinking are not allowed inside the premises, so unless you’re used to starving for hours, have a meal before you go.
Be patient. We can’t emphasize enough that you’ll be spending hours on end at the bodega sale. If the company of your friends isn’t enough to entertain you (or they’re getting cranky), by all means bring a book, preferably one you’ve just started. Make sure your phone’s fully charged and/or bring a power bank – you’re going to wind up playing Pokémon GO and Candy Crush by the time you go through everything on your Facebook and Instagram feeds. Or chat up the person next to you in line, and gain a new friend. Massive discounts and a wider social circle? Now that’s a win-win situation.

Happy shopping!

Related Topics:Delsey FitFlops Flossy Herschel Primer Bodega Sale 2016 Primer Group of Companies TUMI Victorinox

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Fashion

To See and Be Seen: Philippine Terno Gala, A Celebration of Heritage and Couture

by Kingsley Medalla | photography Emmanuele Sawit

The Philippine Terno Gala 2025, curated by Cary Santiago, has evolved into a key feature in the Filipino fashion agenda, highlighting the iconic Terno—a traditional Filipiniana garment that represents a significant part of our cultural legacy. The prestigious fashion event was supported by the Cebu City Government, the Cultural Center of the Philippines, and the Cebu Tourism Commission.

Now on its third edition, the gala fashion show was marked by the creative forces of six highly acclaimed designers: Jun Escario, Edwin Ao, Protacio Empacis, Cary Santiago, Jojie Lloren, and Joey Samson. Their body of work produced a collection that showcased intricate craftsmanship and delicate hand embroidery, enhancing traditional aesthetics.

Maybelle Padillo

Bernie Aboitiz, Jaja Chiongbian-Rama, Pacita Agoncillo Sode, Oj Hofer, and Rose Cayetano-Henessy

Michael Waechter, Katrina Ponce Enrile, Simon Piggot, Margie Moran-Floirendo, and Cary Santiago

Javi Martinez and Daryl Chang

The evening was complemented by a live orchestra, creating an ambiance to match the designers’ reimagining of the Terno. The experience offered sensory stimulation that reflected the harmony between fashion and live music, punctuated by the presence of prominent personalities in the fashion and social circles.

No other fashion garment embodies the richness of Filipino heritage and culture quite like the Terno. The Philippine Terno Gala serves as both a celebration and a tribute to the Filipino identity, reinforcing the importance of cultural heritage in a contemporary context.

Jennifer Helen Weigel Sarmiento, and Mags Cue

Kaye Tinga, Mia Borromeo and Bernie Montinola-Aboitiz

Jennifer Ty and Tessa Prieto-Valdes

Councilors Edu Rama and Joy Pesquera

Mariquita Yeung and Protacio Empacis

Fashion

Behind the Scenes: Backstage at The Philippine Terno Fashion Show 2025 in the Waterfront Cebu City Hotel & Casino

By Doro Barandino

What most people attending fashion events don’t realize is that the actual battleground happens backstage. Here’s a peek at the real magic that transpires among fashion designers, stylists, hair and make-up artists, dressers, and ramp models hours before showtime. In the recent Philippine Terno fashion show, a whole team of creatives in the fashion industry produced the most extravagant and whimsical recreation of the celebrated garment in the country’s cultural landscape.

Fabric manipulation simulating bird feathers are the main features in Cary Santiago’s ternos.

Mesh-like sculptural head accessories added to the visual impact of the designer’s collection.

Jun Escario’s relaxed barong tunics are characterized by its fine embroidery on pinya fabric

The modern kimona reinterpreted by Jun Escario.

Edwin Ao’s take on the Barong is both linear and minimalist.

Edwin Ao ‘s modern version of the traditional baro at saya has architectural folds as its signature look.

The classic terno has draping and printed silk fabric on Joji Lloren’s master class look

Joey Samson known for avant-garde designs has assorted neckties as an accessory to complement the color black.

Protacio re-shaped the silhouette of the traditional barong Tagalog.

Joji Lloren added geometric patterns for a more contemporary look on the terno.

Unfinished stitches of embroidery leaving loose threads add movement and volume to Edwin Ao’s version of the terno

Fashion

Salt, Silk, and Stardom: Ten Reasons Celebrities Wear Amato by Furne One

by Oj Hofer

At Take Me to the Sea, Amato by Furne One unveiled more than a resort/bridal collection — he revealed a world suspended between tides and starlight, where salt, silk, and stardom stitched themselves into every look.

Held at The Hall of the Crimson Resort and Spa Mactan, the show was a transportive experience. As waves whispered beyond the glass, Amato’s gowns swept down the runway like sirens called to shore. Here are ten reasons why global icons return — time and again — to his sea of style.

1. Salt in the Craft
His garments carry the wild grace of the sea — textured, elemental, unforgettable. Every bead, cut, and crystal tells a story shaped by emotion and intuition.

2. Silk in the Movement
Though opulent, his creations float. There’s ease in the drama — cascading motion without weight. Ideal for performers who speak through movement.

3. Stardom in the Vision
Furne doesn’t chase trends — he conjures icons. His gowns command attention while allowing the wearer’s light to radiate.

4. Salt as Spirit
There is soul in the stitching — a deep undercurrent of cultural pride and personal mythology. His work carries weight because it carries truth.

5. Silk as Spellwork
His fabrics don’t just dress — they enchant. Each piece invites touch, reverence, and awe.

6. Stardom in the Silhouette
Furne understands form. He doesn’t simply clothe a figure — he sculpts for presence. For red carpets, concert stages, and film legends.

7. Salt of the Earth
Despite global acclaim, Furne remains grounded. His humility fosters collaboration, creating space for intimacy in the creative process.

8. Silk-Wrapped Strength
There is softness, but never fragility. These gowns are fierce — veiled in elegance yet unapologetically bold.

9. Stardom as Alchemy
Wearing Amato is not mere adornment — it is transformation. A star steps into a Furne One creation and becomes mythic.

10. Salt, Silk, and the Furne Himself
Furne One is the thread. With quiet charisma and a generous spirit, he doesn’t just dress celebrities — he disarms them. And from that space of trust emerges what every artist longs for: wonder.

And in Amato’s world, wonder always wins.