By Carlo Villarica
Originally published in Zee Digital Vol. 1
With a blog and brand named after the province’s dial code, Carlo Villarica is one who appreciates our local cultural identity. Here, he names five brands to check out, each representing a different facet of what Cebu has to offer.
As a means of expression, the clothes you wear can say plenty. What is important to you? What are your interests? What are you passionate about? What community do you belong to? A good brand is more than just clothes, it represents a way of living, a lifestyle.
When you buy from brand that represent a culture—not only will you feel good for purchasing, you acknowledge who you are. You aren’t a soulless zombie trudging along to the latest sale looking for deals. You aren’t out looking for trends. You care about what you put on your body. You care about what it represents. You care about the people A behind the brand. You care because you are a real person with real interests and real passions—and you want the clothes you wear to show that.
Cebu has always had local brands born out of strong communities. They represent a culture and lifestyle that is not for everybody, and thatís exactly how they like it.
AFRAME SURF COMPANY
photography GIA MAYOLA
Cebu is home to one of the premier surf brands in the Philippines, Aframe Surf Company. Not only do they produce premium apparel, accessories and bamboo glasses, but they also handcraft beautiful surfboards. If youíve every surfed in Siargao, chances are you have come
across one of their boards.
Talamban, Mandaue City
Open from 9:00 Am to 5:00 AM everyday
photography KYLA ESTOYA
Every city needs a brand that represents the streets. Fortunately, Cebu has that in the form of Deadways. But it is more than just grit and grime that sets this lifestyle brand apart. Mantras like “dream chasers,” “fear is the enemy,” “death will kill you once, fear will kill over and over,” these all embody a hustle that any urban dweller can relate to.
271-A Rahmann Ext., Gorordo Avenue,
Open from 11:00 AM to 8:00 PM everyday
photography GIA MAYOLA
Take a drive in the wee hours of the evening, take a look at the dark corners illuminated by just a street light—you’ll see skaters everywhere. It makes sense that Cebu has its very own skate brand in Strap. Rooted in skate culture, Strap is the brand of choice for skaters all around
69 V. Ranudo St., Cebu City
Open from 10:00 AM to 8:00 PM everyday
I’ll acknowledge a little bias here. I own Zerothreetwo, but to write a list that features local brands without mentioning our little brand seems like a huge oversight.
For those who have spent time on our shores, organized countless afternoons island hopping, driven up Busay for late night drinking sessions, hung out with friends at the mall because air conditioning—you have every right to call Cebu your home. Zerothreetwo is for those who truly know Cebu.
THE GOOD NEIGHBORHOOD
photography GIA MAYOLA
Last on the list isn’t a clothing brand. The Good Neighborhood is a store that features many other brands that deserve a spot on this list. Cebu is home to many brands trying to make a name for themselves. Visit the store, you never know what you might discover.
91-C Esmero St., Capitol Site, Cebu City
Open from 12:00 PM to 8:00 PM from
Mondays to Saturdays
The Uncommon Traditions that Mexicans and Filipinos share when celebrating the Day of the Dead.
Dia de los Muertos
By Allain Dumon Fonte
The 2nd of November is All Soul’s Day, a holiday that is very important to many Filipinos to remember our loved ones who passed on. This is also widely celebrated in Mexico as “Dia De los Muertos” or in English, “The Day of the Dead”. And Mexicans celebrate the 2nd of November grander than they celebrate Christmas. Well, you can witness it from the Disney movie, “Coco”.
As All Soul’s Day or Dia de los Muertos is about to end, here are some interesting traditions and superstitions that Filipinos and Mexicans share:
1. IT IS NOT ON THE 31st OF OCTOBER
Dia de los Muertos or All Soul’s Day is not practiced on October 31st or on the Hallow’s Eve as many other western cultures practice; but we celebrate it on the 2nd of November. We celebrate November 1st as All Saint’s Day or the Day of the Holy, while in Mexico they call it Dia de los Innocentes or Dia de los Angelitos to commemorate the children who died too early in life.
2. THE RITUAL
Both in Mexico and in the Philippines, we visit the grave of our loved ones and we clean it well. This is a ritual to honour their resting places and to let them know that they are never forgotten.
3. FLOWERS INVITE SPIRITS
In Mexico, they believe that the scent of flowers attract spirits. So the flower offerings are invitation to their dead loved ones to visit the living families. While in the Philippines, we believe that flowers offered to the dead exalt the souls and somehow fill in the sadness that we feel when missing our dead loved ones.
Most of the time, Filipinos choose all-white flowers to offer because white is the absence of colour, which means the absence of Joy and happiness. White also symbolises purity of soul which we hope our dead loved ones will attain as they journey to heaven. While in Mexico, they have the yellow Mexican marigolds as the official flowers of the dead that will guide them in their journey to the afterlife.
4. THE LEGEND OF THE MONARCH BUTTERFLIES
Both cultures believe that monarch butterflies are dead loved ones who visit us and show their appreciation that we have not forgotten them. A presence of monarch butterflies also means that our dead loved ones are always there guiding us and looking after us.
5. A PICNIC IN THE GRAVEYARD
Spending a night at the graveyard and picnicking with the rest of the family may sound very creepy to many; but to both Filipino and Mexican cultures, picnicking and spending a night at the cemetery is a must to show our love to our dearly departed. It is the only time in the year that families gather and tell stories of the dead loved ones and how colourful or how great their lives were.
6. FOOD FOR THE DEAD
In Mexico, they have what they call “ofrendas” or an altar where the pictures of their dead loved ones are displayed and offered with flowers, candles, and their favourite food. Very similar to the Filipino culture of cooking the favourite food of our dead loved ones and everyone in the family enjoys the food for dinner.
My family tradition involves me driving all the way to Colon street and buy that famous Snow Sheen’s “pancit canton”. This is my granddad’s favourite snack. Sadly, the old Visayan Restaurant is no longer there. My late uncle and my late grandpa love their sweet ad and sour fish. We also set up an “ofrenda” on their graveyard and eat their favourite food while picnicking in the cemetery. We do not spend a night in the cemetery; but while we are picnicking there, we usually play the songs of Pilita Corrales and Susan Fuentes that my late grandpa used to listen every afternoon while enjoying his coffee, pan de sal, and pancit canton.
What about your family traditions? Share your thoughts by commenting to this article.
MODEL: Michael Joseph Mortola Enriquez & Alexis Wingfield
PHOTOGRAPHER: Gianne Paolo Anciano
HMUA/DESIGNER: Hazel Ocaba
STYLING: GPA Lifestyle + Clothing
Catch Ted Lasso the Emmy Award Winning Comedy Series on Apple TV+
Rating: *****/ *****
The multi award–winning comedy series airing on Apple TV+ is one of my favorite shows. Ted Lasso starring Jason Sudeikis is about a fun good-natured American football coached hired by a British soccer club (AFC Richmond in London) to become their new coach. In spite of the fact that Ted has no experience or knowledge about British football/soccer, his positive demeanor and charm helps him overcome the animosity of the team’s players, staff and fans. Eventually Ted wins over the team and the locals as they fight for position in the English Premier League.
The show won the 2021 Primetime Emmy Award for Outstanding Comedy Series and 7 Emmy Awards in its 2 seasons and Season 3 is just around the corner. You can catch Seasons 1 & 2 of Ted Lasso on Apple TV+
PANDEMIC DIARIES: Twelve Months Later
Photos taken by Pablo Quiza around Cebu City during the months of March, April and May 202
AS WE APPROACH ONE YEAR under pandemic times, we look back at March 2020 with fascination. And awe. We had 12 months of lockdown and survived the so called new normal. We lived with masks and alcohol even today. Carless roads and dark malls. Those were the early days of March, April and May.
It stretched to October and past Christmas. No Sinulog. Virtual parties on Zoom and virtual mass on You Tube and FB Live. We debated on the best meds to take if we get sick and whether to wear masks (please do!). We scampered for face shields and anti-viral sprays. Vitamins C and D and zinc. Later, we survived being swabbed and we learned the difference between a PCR and an anti-gene test. The latter cost less.
We dreaded the declarations of IATF mandated from Manila. And we got mad at the police chief who had a birthday party while his people were busy locking up everyone violating the lockdown. Most horrifying of all, we needed to produce IDs! Are you a resident of Barangay Lahug or Banilad? Are you employed and why are you still working? Everyone suffered thru endless checkpoints. Most sad of all are those using motorbikes, they seem to get the raw end of the deal since those with cars are not as scrutinized. We managed to trick the system by putting a big handwritten note in front of the car: COMPANY CAR, and zipped tru the police desks in the middle of the road. Don’t even think of travelling, by plane, boat or bus. The collection of the required documents is enough for one to get exposed to Covid.
We learned to shop online, order groceries and necessities thru delivery. We slowly moved towards cashless payments. Gcash and banks like Union Bank and China Bank with friendly apps are heroes for making life easy for most of us to spend what little cash we have to spend on Lazada or pay the VECO bill. Oh and we binged on K dramas on Netflix and You Tube, kamsaminada.
As 2021 enters, there are some good news. For those obsessed with news, you already know that 7,000 vaccines arrived last March 2 in Cebu, with more expected in the next few weeks. The death rate is not as high among those who caught this pesky virus, which tells us that doctors in the hospitals have some proven expertise in dealing with Covid. More cures should be in the horizon.
Meanwhile, lets continue dreaming of the day when we can cross borders again, even if its just Bohol or Boracay, Bangkok or Hong Kong. Ready those luggages and bags bought during the 3/3 sale in Shopee in preparation for the day when we can take the ferry or the plane for new adventures.