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Blogger Carlo Villarica Recommends Cebu’s Top Clothing Brands

With a blog and brand named after the provinceís dial code, Carlo Villarica is one who appreciates our local cultural identity. Here, he names five brands to check out, each representing a different facet of what Cebu has to offer.

By Carlo Villarica
Originally published in Zee Digital Vol. 1

With a blog and brand named after the province’s dial code, Carlo Villarica is one who appreciates our local cultural identity. Here, he names five brands to check out, each representing a different facet of what Cebu has to offer.

As a means of expression, the clothes you wear can say plenty. What is important to you? What are your interests? What are you passionate about? What community do you belong to? A good brand is more than just clothes, it represents a way of living, a lifestyle.

When you buy from brand that represent a culture—not only will you feel good for purchasing, you acknowledge who you are. You aren’t a soulless zombie trudging along to the latest sale looking for deals. You aren’t out looking for trends. You care about what you put on your body. You care about what it represents. You care about the people A behind the brand. You care because you are a real person with real interests and real passions—and you want the clothes you wear to show that.

Cebu has always had local brands born out of strong communities. They represent a culture and lifestyle that is not for everybody, and thatís exactly how they like it.

AFRAME SURF COMPANY

photography GIA MAYOLA

Cebu is home to one of the premier surf brands in the Philippines, Aframe Surf Company. Not only do they produce premium apparel, accessories and bamboo glasses, but they also handcraft beautiful surfboards. If youíve every surfed in Siargao, chances are you have come
across one of their boards.

Talamban, Mandaue City
Open from 9:00 Am to 5:00 AM everyday

DEADWAYS

photography KYLA ESTOYA

Every city needs a brand that represents the streets. Fortunately, Cebu has that in the form of Deadways. But it is more than just grit and grime that sets this lifestyle brand apart. Mantras like “dream chasers,” “fear is the enemy,” “death will kill you once, fear will kill over and over,” these all embody a hustle that any urban dweller can relate to.

271-A Rahmann Ext., Gorordo Avenue,
Cebu City
Open from 11:00 AM to 8:00 PM everyday

STRAP

photography GIA MAYOLA

Take a drive in the wee hours of the evening, take a look at the dark corners illuminated by just a street light—you’ll see skaters everywhere. It makes sense that Cebu has its very own skate brand in Strap. Rooted in skate culture, Strap is the brand of choice for skaters all around
Cebu.

69 V. Ranudo St., Cebu City
Open from 10:00 AM to 8:00 PM everyday

ZEROTHREETWO

I’ll acknowledge a little bias here. I own Zerothreetwo, but to write a list that features local brands without mentioning our little brand seems like a huge oversight.

For those who have spent time on our shores, organized countless afternoons island hopping, driven up Busay for late night drinking sessions, hung out with friends at the mall because air conditioning—you have every right to call Cebu your home. Zerothreetwo is for those who truly know Cebu.

zerothreetwo.com

THE GOOD NEIGHBORHOOD

photography GIA MAYOLA

Last on the list isn’t a clothing brand. The Good Neighborhood is a store that features many other brands that deserve a spot on this list. Cebu is home to many brands trying to make a name for themselves. Visit the store, you never know what you might discover.

91-C Esmero St., Capitol Site, Cebu City
Open from 12:00 PM to 8:00 PM from
Mondays to Saturdays

Arts & Culture

Chaos and Clarity: Zen Aesthetic in Oj Hofer’s Art

by Jing Ramos |

Oj Hofer, our fashion contributing editor, is a Fine Arts graduate from the University of the Philippines. Though he began painting at the age of eight, his artistic journey took a transformative turn in 2013. While volunteering as a costume designer for Siddhartha: The Musical, he encountered Venerable Master Hsing Yun’s One-Stroke Calligraphy, sparking a deep devotion to Japanese sumi-e painting and kanji calligraphy. Over the years, he refined his craft, using his art to share the Dharma through exhibitions while supporting the Hsing Yun Educational Foundation. In 2022, his spiritual path deepened at Nan Tien University, where he embraced Zen and Humanistic Buddhism, shaping his artistic philosophy.

“Plum Blossoms in Moonlight.” Serigraphy on abaca.

In his recent works, Hofer merges traditional calligraphy with serigraphy, drawing inspiration from his friend Charles Lahti—an internationally recognized New York-based painter and printmaker. Lahti, known for his collaborations with post-war American artists like Robert Rauschenberg, Donald Judd, Andy Warhol, and LeRoy Neiman, introduced Hofer to silkscreen techniques. Through a workshop Lahti conducted in Cebu—arranged by their mutual friend Greg Urra—Hofer integrated silkscreen into his Zen artworks, particularly those on abaca.

“The Circle of Harmony” Serigraphy and Calligraphy on abaca.

Hofer’s cross-disciplinary approach challenges conventional Zen aesthetics. His layered paintings on abaca may seem far from tranquil at first glance, but closer contemplation reveals a meditative core. His serigraph of an Enso circle, for example, initially appears chaotic, filled with Tang Dynasty poetry and overlapping, repetitive forms. Yet, by focusing on a single calligraphic element, the viewer experiences a moment of clarity—a glimpse of awakening within the visual complexity.

“Monkey Mind” Serigraphy and Calligraphy on abaca.

Even more engaging is his diptych Monkey Mind. At odds with the traditional Zen emphasis on negative space, this piece is deliberately busy, reflecting the restless nature of the mind. A distracted viewer may struggle to find a focal point, but one attuned to emptiness and presence will perceive clarity amidst the seeming disarray.

Ink and intention—creating calligraphy in support of one of my advocacies.

By fusing Zen philosophy with the discipline of serigraphy, Hofer invites his audience to look beyond surface impressions and discover stillness within movement, balance within complexity. His art does not merely depict Zen—it embodies the paradoxes at its core, offering a path to mindfulness through the act of seeing and the experience of doing.

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Arts & Culture

What is Sappia? The Rice Myth Goddess of Bohol Who Helped Feed the People During a Great Famine

by Emma Gomez

The story began when the people of Bohol started to experience hunger and famine. All the livestocks were inedible and the fields were dried out leaving only weeds planted on the ground. The people prayed to the goddess of mercy, Sappia, to ask for food.

Sappia, the rice myth goddess of Bohol

Sappia, from the heavens, heard the cries of the people. She saw the dense population of weeds and offered to help them. Sappia thought of nourishing the weeds to be edible and healthy for the people of Bohol. Straightaway, she sprinkled the weed with milk from her bossom. She emptied each breast until blood came out. Before she left, she whispered to the weeds that they may be nourished and be able to feed the people.

When harvest season came, the people of Bohol quickly gathered the nourished weeds. They observed that the ones sprinkled with milk were white, while the other were red. They called the new plant rice and they replanted these in honor of Sappia, and for the people to devour.

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Arts & Culture

Kimsoy’s Canvas of a Lifetime in Full Display

by Diana Gillo

There is nothing more fascinating than seeing an artist’s lifetime of work in one room. Such is the experience in Jose “Kimsoy” Yap’s third solo exhibit entitled “Kimsoy: Episodes of Mastery,” at Galerie Raphael Cebu. This serves as the truest form of homage to his enduring journey, showcasing works that span over decades.

Kimsoy with his student and muse, Zhara Rivera Mercado, at the entrance of Galerie Raphael

The exhibit speaks greatly of Kimsoy’s evolution as an artist, with his shifting mediums and remarkable variety of subjects. His creations range from heartfelt portraits of individuals he encountered along his journey to detailed landscapes inspired by the different walks of his life. The room’s layout carries the weight of his years of craft with one wall lined with pastels, another with watercolors, and another with oil painting. 

As the River Flows Onward by Kimsoy Yap 2020 | Oil on canvas | 82×48 inches

The exhibit transcends beyond just the commemoration of Kimsoy’s masterful periods. It wanders more into a sense of intimacy reflecting Kimsoy’s life’s journey—from his roots as a young boy in Negros Oriental, through his pursuit of greater artistic mastery in New York, to his prominence in Cebu’s art scene. All his work freehanded, created both with his left and right hand, depicts the ways in which we all leave traces of ourselves in our work and in the world.

A Friend of Mine 1979 | watercolor on paper | 24×18 inches

In a Relaxed Mood 1977 | water color on paper | 16×19.5 inches

The opening ceremony featured Ambassador Jose Mari Cariño, alongside special guests Ivy Ang Gabas, Paolo Li, Angbetic Tan, Laurie Bouquiren of the Visayas Art Fair, and Valerie Go of Galerie Raphael Cebu. The exhibit is open until March 21, 2025.

 

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