Why We Want More of Ricardo Preto’s Latest Pieces for Rustan’s

Officially launched last month to be included in Rustan’s and to be together with some of top of the line brands, Ricardo Preto gives us more reasons why he, upon his arrival, let us do a completely wardrobe transformation. 

Ricardo Preto

And here are some of the reasons why:


Envisioned for everyday casual living, U by Ricardo Preto pays respect to the need in staying comfortable yet stylish at the same.


Not compromising with the flow, U finds ease in wardrobe that is any way, adaptable to every wearing occasion.


His brand features functional pieces made for the sophisticated working people, who live a fast-paced lifestyle. With its easy, stylish and comfortable aesthetics, Ricardo Preto’s collections for Rustan’s take to consideration the need to look effortless in so little time—what with the daily traffic and special meeting and events one has to juggle.


It is with this premise that the designer delivers clothes that live beyond the seasons, inspired by beauty and harmony of forms, designed to evolve along.


In order to allow wearers to breeze through life with ease, the latest U by Ricardo Preto collection provides an ease of choice, allowing the wearer to “Walk on By” as the collection is aptly named. Elevating the beauty of daily life, the designer utilizes close attention to detail to create relaxed styles, with soft fabrics and peaceful lines that are accentuated by a fun range of blues, oranges, pinks, and greens.

They also have some for men’s and they’re all so nice.

Inspired by the fundamental elements of architecture, the theme of Ricardo Preto’s Spring/Summer 2017 collection is boundlessness. Ricardo Preto delivers sharp, straightforward silhouettes with the use of softer fabrics to create a structured flow of lines. The collection envisioned the goal of creating a perfect fit for its wearer, where each piece would befittingly meld itself to the wearer’s body. The collection features an elegant palette dominated by whites, blues, blacks, and earth tones.

  • Ricardo Preto is available at Rustan’s Cebu
  • Ayala Center Cebu
Zee Lifestyle
Zee Lifestyle

Zee Lifestyle strives to capture the pulse of Cebu! As a city-centric lifestyle magazine, it aims to inform and entertain with features on culture, personalities, travel, food, fashion and everything in between. Follow Zee Lifestyle on Instagram at @zeelifestyle.

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