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Shangri-La Launches Global “Find Your Shangri-La” Campaign

A new brand film by a GRAMMY® award-winning director together with specially designed drinks and menus will usher in a campaign to help guests discover their own Shangri-La.

 

Shangri-La today launched its new “Find Your Shangri-La” global campaign, created to help guests find their personal moments of joy at the luxury hotel chain renowned for its delivery of Asian hospitality.

The initial part of the campaign is centred around a whimsical brand film that celebrates Shangri-La’s commitment to providing guests with unforgettable experiences, showcased through unexpected moments of personalised and authentic service. “At Shangri-La, we understand that each guest has a unique version of what it means to “Find Your Shangri-La”, says Shangri-La Chairman Hui Kuok. “We have a rich legacy of more than 50 years in delighting customers and wanted to take this opportunity to highlight something that has always been part of us — bringing joyful moments to the people we host.

“The new brand film captures the unique way in which we delight our guests with special moments and treats through our warm, authentic hospitality. We are excited to debut our campaign with this film, alongside an array of immersive experiences that elevate our brand experience.”

The film was developed in partnership with GRAMMY® award-winning director Dave Meyers. To illustrate how guests can find their own Shangri-La, he brought to life fanciful characters that represent different guest personas and chronicled how they found their happiness in various Shangri-La properties, showcasing the delightful, personalised hospitality experiences offered at each hotel.

“Shangri-La is more than a physical place”, said Meyers. “It is a state of mind – a magical world that you can get lost in. Making this film has been a wonderful and inspiring experience for me to explore what ‘Shangri-La’ means to modern travellers”.

“Find Your Shangri-La” themed experiences at 13 hotels globally

For guests with epicurean tastes, Shangri-La has curated exclusive “Find Your Shangri-La” menus, inspired by Chinese and regional Asian cuisines and interpreted through the hotels’ local culinary cultures. While each menu is unique to the hotel, all menus celebrate unexpected flavours and presentations that offer diners the chance to experience a moment of joy. The menus will be available from today until 13 August 2023.

The Peony’s Shangri-La – The film invites the audience to follow the journey of the protagonist, a beautiful peony flower, seeking their own personal paradise. Symbolising Shangri-La’s Asian roots, the peony is guided by a bellhop through the properties, where it glimpses four fantasy characters representing the brand’s core offerings: culinary excellence (hummingbird), special occasions (wedding dress), wellness (penguins), and family (toy train).

Weddings are a special occasion for the bride and groom, and their loved ones, for many reasons. Shangri-La’s wizards of magical weddings are always ready to infuse that special touch into this age-old ritual so that besotted lovers can find their romantic Shangri-La – realising their perfect, spellbinding dress and the dreamy location. Complete with meticulous details crafted by hand, the beautiful wedding gown is a unique designer piece loaned by acclaimed Chinese couturier, Guo Pei.

The Hummingbird’s Shangri-La — The hummingbird flits around, spoilt for choice with all the beautiful flowers he’s being offered. This delicate bird represents the multitude of decadent gastronomic experiences that Shangri-La’s talented and dedicated chefs craft at our hotels across the world. It also captures how Shangri-La’s culinary offerings exemplify the brand’s approach to heartfelt Asian hospitality and cater to the tastes of each individual guest.

Shangri-La has also created a collection of imaginative cocktails and mocktails inspired by the “Find Your Shangri-La” campaign theme. Available from today through 31 December 2023, the three #FindYourShangriLa cocktails include the Daydreamer, Taste of Eden, and the Sky is the Limit. Guests can enjoy these cocktails while being serenaded by the brand film’s theme song, “Over the Rainbow”. Members of Shangri-La Circle, the brand’s contemporary travel and lifestyle platform, can also enjoy a complimentary #FindYourShangriLa cocktail on Members’ Day, on the sixth of each month.

The train represents the curiosity and forward motion of a child who is excited to explore this environment. And in this scene, the train is going towards its own adventure in a wonderful play space. Shangri-La took inspiration from buds by Shangri-La, an immersive curated play space located in Shangri-La Singapore, when creating this playground. Shangri-La is a joyful place for all families because everyone is treated as if they were part of the Shangri-La family. This is a family where everyone looks out for each other. Where the doors are welcoming to children and adults alike.

The penguins enjoying a dip in the icy pool represent each guest’s unique and personal vision of wellness. Shangri-La understands that wellness is the pursuit of holistic health and wellbeing defined by individual choices and lifestyles. Shangri-La prides itself on creating peaceful sanctuaries where guests can unwind and enter a tranquil state of mind.

The “Find your Shangri-La” menus and special drinks are available at selected Shangri-La hotels in France, China, Thailand, the Philippines, the United Kingdom and Singapore.

A Gastronomic Utopia for the Discerning Palate at Shangri-La Mactan, Cebu

A dreamy, indulgent gastronomic heaven awaits in Mactan, Cebu. For the discerning gourmand, our Master Chefs have curated a series of new Whimsical Menus, featuring exquisite culinary creations that shines the spotlight on the freshest locally sourced and sustainable staple ingredients.

Red Lapu-Lapu Grouper Fillet

Guests are invited to feast their senses on a delightful medley of enticing, exotic flavours, with delectable delights such as Bohol-farmed Prawns & Cebuano Mangoes with Kataifi Noodles, Double-boiled Abalone, Dried Scallop in Coconut Shell, Red Lapu-Lapu Grouper Filler with daubs of Gold Broth and Smoky A5 Wagyu Cube Roll in Merlot Black Pepper Sauce.

Double boiled Abalone

Exclusively available only at Tea of Spring, Shangri-La Mactan’s contemporary Chinese restaurant from today until 13 August 2023.

In the months ahead, Shangri-La looks forward to offering more memorable experiences and heartfelt hospitality. These are expected to delight leisure, family and business travellers alike. Stay tuned for updates!

Events

BVLGARI in Cebu

May 10 – Cebu City  |  Step inside a world of opulence where gold shimmers and diamonds sparkle. BVLGARI, the renowned Italian luxury brand, is celebrated for its exquisite gemstone jewelry, thin watches, perfumes, and leather goods. With a legacy dating back to 1884, BVLGARI has become synonymous with elegance and craftsmanship. The newest BVLGARI boutique opened last week at the sparkling The Mall at Nustar Resort and Casino, fast becoming the shopping destination for discerning consumers.

Eva Gullas, Jeffrey Hang, Jaja Chiongbian-Rama and Butch Carungay

Jeffrey Hang, BVLGARI’s Regional Marketing Director for South East Asia, flew in from Singapore to welcome guests. “We are happy to unveil BVLGARI to the Cebu market. This is the company’s 140th year, and BVLGARI celebrates this landmark with the Aeterna High Jewelry Collection in Rome this coming May 20, attended by all our global ambassadors like Zendaya and Black Pink” Jeffrey shares with us. The collection will be available in SE Asia later in the year and in the Philippines at the end of the year.

Leading the ribbon cutting was Joseph Muñoz (commercial director of Bulgari Philippines, Jeffry Hang (regional marketing director of Bulgari South East Asian operations, Pia Wurtzbach-Jauncey (Bulgari Ambasadress and Ms. Universe 2015), Allan Teo (chief operating officer of NUSTAR Resort and Casino and May Adolfo (mall director of NUSTAR Cebu).

Pia Wurtzbach-Jauncey, BVLGARI’s local Ambasadress and Ms. Universe 2015

Sheila Osmeña-Go and Jaja Chiongbian-Rama

Spotted at the event was Joseph Muñoz, Commercial Director of Bulgari Philippines escorting Pia Wurtzbach-Jauncey, BVLGARI’s local Ambasadress and Ms. Universe 2015, Allan Teo, Chief Operating Officer of NUSTAR Resort and Casino, Howard Go, Summit Media’s CEO and his wife, Cebuana Sheila Osmeña-Go as well as some of Cebu’s young fashionable set like Claudia Bezza Yeung, Marjay Ramirez, and Danessa Onglatco.

May Adolfo, Danessa Onglatco, Marjay Ramirez and Claudia Bezza-Yeung

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Eats

A Quick Chat with Radisson Blu Cebu’s Kitchen Team at Feria

by MINERVA BC NEWMAN

Cebu is now abuzz with so many activities and events from last month’s Cebu Business Month (CBM) and the Cebu Food and Wine Festival (CFWF) where the food and culinary industry and the hospitality sector are in focus as two of the key developments and growths in the tourism economy.

Radisson Blu Cebu, located at Serging Osmeña Blvd., corner Pope John Paul II Ave. in Cebu City is an imposing hotel building across SM City Mabolo where comfort, unparalleled service and close attention to detail are described as the Radisson Blu Cebu experience.

What catches this writer’s attention is the hotel’s Feria Restaurant, the Lobby Bar and the Pool Bar. Many of my friends here and abroad have shared with me their food and wine dining experience while at Radisson Blu Cebu. I decided to visit and try the buffet spread at Feria and ended up chatting with the chefs, the kitchen team behind Feria’s sumptuous menus and dishes every day.

This writer had a chance to chat with Radisson Blu Cebu’s kitchen team headed by Chef Nicholas van Riemsdijk, Radisson Blu Cebu’s Executive Chef. While last month’s CFWF festival highlighted the various culinary experiences of more than 20 national chefs, Chef Nick wanted to emphasize Radisson Blu Cebu’s kitchen team that consists of 8-10 Indian, Japanese, Filipino and Mediterranean chefs that collaborated and assembled Feria Restaurant’s spread and menus at the Lobby and Pool Bars.

“Radisson Blu Cebu’s Feria is a popular buffet place in Cebu City and I am very proud of my team whipping up authentic food with all our hearts. I want my Team to be in the spotlight for what they’re doing in the kitchen. You see a beautiful buffet arrangement everyday at Feria and that is because of the hard work of my chefs,” Chef Nick told this writer.

During the Cebu Food and Wine Festival, Feria concentrated on local Filipino buffet cuisine because last year, the restaurant had 280 covers in full buffet. “This year, we intended to put out brand new local Cebuano and Pinoy dishes in our buffet to support the CFWF and we wanted to surpass last year’s covers,” Chef Nick added.

Everyday is a different buffet here at Feria, Chef Nick said that the team creates menus based on the best available products and as much as local products; sourced out from local suppliers and farms to support local as much as possible, as responsible business ethics.

“We, my team puts out authentic food each time. The by-word at the kitchen and among the chefs is consistency in tastes of the various menus we put out, because consistency means quality and respect of food and cuisine in the world.  As chefs, we love food and that is true to our profession,” Chef Nick smiled.

According to Chef Nick, the chefs sit as a team to come up with the daily themed menus; changing recipe’s new things for Cebu, what’s here, what’s not and what’s to improve.  Whatever he brings to his team, they learn and they are continuously working, discussing all the time and it’s always a working process, Chef Nick said.

Radisson Blu Cebu’s Feria buffet

Every day is a different buffet at Feria. Feria’s daily themed highlights to accompany its signature international staples of Filipino, Chinese, Indian, Japanese, and Mediterranean fare:

  • Mondays are American Grill and BBQ buffet: A homage to the beloved Texas BBQ, plus American classics
  • Tuesdays are Asian menus focusing on well-loved recipes from the East and Southeast Asian neighbors including Malaysian, Indonesian, Singaporean, and Korean dishes highlighting refreshingly spicy flavors
  • Wednesdays are European dishes with more on pastas, creamy soups, heavy meat dishes
  • Thursdays are Latin American, highlighting recipes from Mexico to Brazil with spicy flavors
  • Fridays are Seafood galore, finding ways to incorporate the fruits of the sea in pizzas, pasta, fried and grilled dishes
  • Saturdays are for Global street food, elevated versions of easy to eat comfort foods, but not just Filipino street food but also from around the world like noodles from hawker stalls of Singapore and Malaysia; fresh and filling Vietnamese and Thai recipes as well
  • Sundays are Filipino food. There’s nothing like the familiar taste of home

Feria lunch is Php1,488 and dinner is Php1,688 while wine buffet also available at Php1,288 sold separately–just unlimited wine, red or white, the selection available in the buffet area and the servers will assist and can pour when requested.

Let’s meet Radisson Blu’s Chefs

“My team is flexible to the clients, they speak to the guests and talk to them for some with special requests in their dishes, like guests who are vegans or pescatarians. My team of chefs mostly always accommodates special requests,” Chef Nick said

Chef Nicholas van Riemsdijk started working as a chef since he was 16 years and he has lived and worked in many parts of the world, making his international knowledge on food and cuisine incredibly wide and expansive in nature. He brings these experiences in the Feria kitchen as the executive chef of Radisson Blu Cebu.

Chef Leo Montemayor is the Chef de Cuisine, from Canlaon City in Negros Oriental. Chef Leo has been with Radisson Blu Cebu for 10 years now and he is very proud and happy to work at the kitchen with Chef Nick and the other chefs. He said the team can do any kinds of dishes in collaboration with other dishes especially that Feria has a variety of menus.

Chef Arnel Quilestino is the Sous Chef, from Badian, Cebu. Chef Amel has more than 30 years of experience in the kitchen as part of the staff with all the other chefs at Radisson that can do all kinds of signature dishes.

Chef Jyoti Singh is the Indian Chef at Radisson who’s instrumental in winning the SunStar’s Best of Cebu 2022 Best Indian Food for Radisson Blu Cebu. Chef Jyoti is a quite guy with a cool demeanor. He is responsible for all the Indian menus and dishes at the Feria Restaurant in collaboration with the other chefs for unique tastes.

According to these chefs, they help each other and always work as team. Feria has a variety of menus every day and the team always adhere to the consistency of tastes of whatever they put on the buffet table, with the approval from the executive chef.

“There is a recipe card and description of every dish that we do because we work for excellence, quality and consistency of food tastes at Radisson Blu Cebu, and we are all very proud of our profession and our work.  We feed people from the best of our hearts and soul.  We respect food and mindful of food wastage,” they said.

 

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Lifestyle

Find Your Summer Spirit in Shangri-La Mactan, Cebu

Breathe in the tropical atmosphere, as you find summer joys through sight, sound and taste at Shangri-La Mactan, Cebu. Poolside fun during the day, spent serenely and luxuriantly—a refreshment in hand. While the evenings are for outdoor family movie nights, with the ocean waves rippling in the background.

Summer is all of that, and more! Plan an extraordinary weekend with an array of exciting activities that await your arrival. Discover your #ShangriLaSummerSpirit from 15 July to 30 August.

Tiki Bar at Buko Bar

Epicurean Delights by the Pool

Keep yourself fueled up as you splish and splash with the whole crew. Take a quick break from all that summer jazz with Mediterranean and Polynesian-inspired bites exquisitely crafted for your palate. From rice balls and pastas, ice creams to sliders—indulge in tastes and aromas that transport you to a world of endless, golden summers.

Mediterranean Selections at Acqua

A Whimsical Touch

Make it a colourful summer for the kids! Let them explore their own version of paradise with whimsical floaties, sure to keep them happily afloat. Your little ones can now freely kick and play in the water with fun and fascinating, animal-shaped inflatables.

Pleasant Sundowner Tunes

Bid the sun adieu and embrace the sunset hues with live acoustics at the Main Pool from 4pm to 6:30pm.

Tiki Cocktails at Buko Bar

Champagne Bar at Acqua

A Toast to an Endless Summer!

Unwind and savour the tropical vibe as our expert mixologists craft refreshing Tiki cocktails and serve chilled bottles of exquisite champagne by the pool! With a backdrop of swaying palm trees and stunning ocean views, sip on delightful beverages and toast to unforgettable summer moments in paradise.

Family Outdoor Movie Night

Gather your nearest and dearest for an enchanting evening as we set up a large outdoor screen by the pool under the starry night sky. Cozy up as you enjoy a family-friendly movie that will delight both those who are young and young-at-heart at Treasure Island from 7pm to 9pm.

Surrounded by lush greens, let the experience bring you to a world of joy and laughter, creating cherished memories for you and the family. For more information on Shangri-La Mactan, Cebu, you may contact (032) 2310288. You may also follow them on Facebook and Instagram or visit https://www.shangri-la.com/cebu/mactanresort/ #FindYourSummerSpirit #FindYourShangriLa

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