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TOPMAN launches This Is Denim campaign

A symbol of cultural authenticity, denim has become a recognised part of everyday life. From jeans and shirts, to jackets and accessories, denim is everywhere. No longer just considered a work wear staple or the ultimate expression of youth rebellion, denim is now deeply entrenched within the fabric of fashion.

Cementing its position as a leading denim authority, this season, TOPMAN introduces its largest denim offering yet — ‘This Is Denim’ campaign. Launching across stores on the 24th September, TOPMAN is set to declare itself as the definitive denim destination.

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Each garment within the collection has been carefully crafted and edited to showcase the breadth of TOPMAN’s denim offering. From the introduction of new styles such as the Japanese inspired ‘Wide Leg Crop’ and ‘70’s Kick Flare’ to more recognisable TOPMAN fits like the ‘Stretch Skinny’.

Leading the charge amongst this new denim offering is the new ‘Standard Fit’ which provides a more relaxed look and comes in a straight leg. A key item this season is also the ‘Wide Leg Crop’ and takes its inspiration from Japanese streetwear. For this jean silhouette volume is key, with the jeans produced in a wider cut and rolled at the hem – the style is further enhanced by the fact that it is available in raw rigid denim. Also new to the denim offering is the inclusion of an innovative new denim chino which takes a more relaxed and contemporary silhouette.

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In keeping with denim’s utilitarian past and its nature as a hardwearing and durable fabric, its utility references remain an essential focus for denim with washes inspired by natural wear and tear and include light fading with naturally worn abrasions found at the knees.

A range of selvedge jeans also come in an array of essential washes, including a rich indigo, coated cobalt blue, black and a stone wash. These pieces go through Topman’s intricate process of creating premium quality denim, offering the best fit for every stylish individual.

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The TOPMAN AW15 collection builds on existing staples making them relevant for a new audience. A pioneering denim authority, TOPMAN is creating and establishing the new classics. Classic denim staples such as the denim jacket and denim shirts have been re-worked and re-imaged with contemporary cuts and silhouettes. Classic fits including the straight and skinny complete this
extensive denim offering.

TOPMAN
G/F Paseo Solana
Ayala Center Cebu
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Fashion

Behind the Scenes: Backstage at The Philippine Terno Fashion Show 2025 in the Waterfront Cebu City Hotel & Casino

By Doro Barandino

What most people attending fashion events don’t realize is that the actual battleground happens backstage. Here’s a peek at the real magic that transpires among fashion designers, stylists, hair and make-up artists, dressers, and ramp models hours before showtime. In the recent Philippine Terno fashion show, a whole team of creatives in the fashion industry produced the most extravagant and whimsical recreation of the celebrated garment in the country’s cultural landscape.

Fabric manipulation simulating bird feathers are the main features in Cary Santiago’s ternos.

Mesh-like sculptural head accessories added to the visual impact of the designer’s collection.

Jun Escario’s relaxed barong tunics are characterized by its fine embroidery on pinya fabric

The modern kimona reinterpreted by Jun Escario.

Edwin Ao’s take on the Barong is both linear and minimalist.

Edwin Ao ‘s modern version of the traditional baro at saya has architectural folds as its signature look.

The classic terno has draping and printed silk fabric on Joji Lloren’s master class look

Joey Samson known for avant-garde designs has assorted neckties as an accessory to complement the color black.

Protacio re-shaped the silhouette of the traditional barong Tagalog.

Joji Lloren added geometric patterns for a more contemporary look on the terno.

 

Unfinished stitches of embroidery leaving loose threads add movement and volume to Edwin Ao’s version of the terno

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Fashion

Salt, Silk, and Stardom: Ten Reasons Celebrities Wear Amato by Furne One

by Oj Hofer

At Take Me to the Sea, Amato by Furne One unveiled more than a resort/bridal collection — he revealed a world suspended between tides and starlight, where salt, silk, and stardom stitched themselves into every look.

Held at The Hall of the Crimson Resort and Spa Mactan, the show was a transportive experience. As waves whispered beyond the glass, Amato’s gowns swept down the runway like sirens called to shore. Here are ten reasons why global icons return — time and again — to his sea of style.

1. Salt in the Craft
His garments carry the wild grace of the sea — textured, elemental, unforgettable. Every bead, cut, and crystal tells a story shaped by emotion and intuition.

2. Silk in the Movement
Though opulent, his creations float. There’s ease in the drama — cascading motion without weight. Ideal for performers who speak through movement.

3. Stardom in the Vision
Furne doesn’t chase trends — he conjures icons. His gowns command attention while allowing the wearer’s light to radiate.

4. Salt as Spirit
There is soul in the stitching — a deep undercurrent of cultural pride and personal mythology. His work carries weight because it carries truth.

5. Silk as Spellwork
His fabrics don’t just dress — they enchant. Each piece invites touch, reverence, and awe.

6. Stardom in the Silhouette
Furne understands form. He doesn’t simply clothe a figure — he sculpts for presence. For red carpets, concert stages, and film legends.

7. Salt of the Earth
Despite global acclaim, Furne remains grounded. His humility fosters collaboration, creating space for intimacy in the creative process.

 


8. Silk-Wrapped Strength
There is softness, but never fragility. These gowns are fierce — veiled in elegance yet unapologetically bold.

 


9. Stardom as Alchemy
Wearing Amato is not mere adornment — it is transformation. A star steps into a Furne One creation and becomes mythic.

10. Salt, Silk, and the Furne Himself
Furne One is the thread. With quiet charisma and a generous spirit, he doesn’t just dress celebrities — he disarms them. And from that space of trust emerges what every artist longs for: wonder.

And in Amato’s world, wonder always wins.

Fashion designer Furne One

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Fashion

Ravens, Runways, and Revelations: A Glimpse of Amato

by OJ HOFER | photo credit JOSEPH ONG | jewelry ROYAL GEM  

Fashion had become as instinctive as breathing—so natural that one scarcely noticed it. Yet, after seasons adrift in sartorial limbo, the piercing peal of Birds of Prey by Amato Furne One jolted this archipelago’s fashion scene to attention. Amato’s spectacle soared beyond mundane couture, drawing me from the quiet of my atelier to the intoxicating front row at the reinvented Tops in Busay—from the low murmur of machines to the electrifying brouhaha of the style set.

Amato is not merely a label; it is a visionary ideal stitched in silk and dreams, a symphony of artistry that transforms yarns, fibers, and fabric into fashion phantasmagoria. Under the deft hands of Furne One, Amato has adorned the world’s most fearless icons—Beyoncé, Lady Gaga, Katy Perry, Jennifer Lopez—women who, like his creations, embody style, strength, and spectacle. His couture is not merely worn; it takes flight, transforming the wearer into a mesmerizing apparition of fleeting beauty—a phenomenal vision that lingers long after the moment has passed.

But how does one conjure such fantastical transformations? To offer a glimpse into the mind of this visionary, we posed three playful questions:

Oj: If you were a bird, would you soar as a mighty raptor or scheme as a clever corvid?
Furne: I’d be a raven—sharp-witted, shrouded in mystery, and draped in the perfect shade of midnight. Its inky plumage matches my flair for dark romance; because even in shadows, I prefer a little drama.

Oj: What would be your most formidable power?
Furne: As a raven, I straddle the seen and unseen—transcendence is my superpower.

Oj: What bird would you absolutely refuse to be reborn as?
Furne: Never a turkey—too commercial, too festive, and far too likely to end up as Thanksgiving dinner.

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