Fashion
Japan’s retail giant UNIQLO opens in Cebu

Uniqlo, the global clothing retailer, opened its first store in Cebu under its LifeWear concept, Simple Made Better, at the first level of The Northwing, SM City Cebu, on October 23, 2015. This will mark its 25th store in the country and its entry into the Visayas region. The 1,000 sq. m. store will feature a full range of style staples for men, women, and kids, and a dynamic product mix apt for the Cebuano lifestyle.

WELL-CRAFTED DAY. Uniqlo and Cebu march forward, transcending the norm when it comes to daily clothes. LifeWear leads the pack towards deviation hinged on a purpose for every facet of the Cebuano life, through innovation and making life simpler but better. (A ZEE LIFESTYLE x UNIQLO collaboration: photography by JAN GONZALES/creative direction by MELO ESGUERRA/styling by RYUJI SHIOMITSU and BLAQ MAFIA/makeup by EMI AYAG/hair by MARIELL FERNANDEZ/shot on location at the KENNETH COBONPUE SHOWROOM)
“We have opened 24 stores in Metro Manila and Luzon; entering the Visayas market is a milestone in our growth strategy,” shares Katsumi Kubota, Chief Operating Officer of Uniqlo Philippines. The opening of its first store in the Visayas will soon be followed by another one in the much-awaited opening of SM Seaside City Cebu this November.

CEBU LIFE MADE BETTER. (A ZEE LIFESTYLE x UNIQLO collaboration: photography by JAN GONZALES/creative direction by MELO ESGUERRA/styling by RYUJI SHIOMITSU and BLAQ MAFIA/makeup by EMI AYAG/hair by MARIELL FERNANDEZ/shot on location at the KENNETH COBONPUE SHOWROOM)
Uniqlo provides clothing with innovation and real value, engineered to enhance everyday life. Committed to carrying clothing that focuses on the wearer, product offerings include Filipino’s everyday wear necessities such as premium denim jeans, stylish legging pants, colorful chino shorts, graphic t-shirts, polo shirts, Supima cotton t-shirts, and inner wear. The product line-up will also include the bran’d unique and proprietary collections AIRism, HEATTECH, and Ultra-Light Down among others.

DRY AND FLY. (A ZEE LIFESTYLE x UNIQLO collaboration: photography by JAN GONZALES/creative direction by MELO ESGUERRA/styling by RYUJI SHIOMITSU and BLAQ MAFIA/makeup by EMI AYAG/hair by MARIELL FERNANDEZ/shot on location at the KENNETH COBONPUE SHOWROOM)
Its LifeWear concept, Simple Made Better, advocates apparel that comes from the Japanese values of simplicity, quality and longevity made with such elegance that it becomes the building blocks of one’s style and clothing that is constantly being innovated to bring more warmth, more lightness, and better comfort to life. LifeWear is about simple apparel with a not-so-simple purpose to make life better.
UNIQLO
G/F The Northwing, SM City Cebu
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Fashion
To See and Be Seen: Philippine Terno Gala, A Celebration of Heritage and Couture

by Kingsley Medalla | photography Emmanuele Sawit
Fashion
Behind the Scenes: Backstage at The Philippine Terno Fashion Show 2025 in the Waterfront Cebu City Hotel & Casino

By Doro Barandino
What most people attending fashion events don’t realize is that the actual battleground happens backstage. Here’s a peek at the real magic that transpires among fashion designers, stylists, hair and make-up artists, dressers, and ramp models hours before showtime. In the recent Philippine Terno fashion show, a whole team of creatives in the fashion industry produced the most extravagant and whimsical recreation of the celebrated garment in the country’s cultural landscape.

Fabric manipulation simulating bird feathers are the main features in Cary Santiago’s ternos.

Mesh-like sculptural head accessories added to the visual impact of the designer’s collection.

Jun Escario’s relaxed barong tunics are characterized by its fine embroidery on pinya fabric

The modern kimona reinterpreted by Jun Escario.

Edwin Ao’s take on the Barong is both linear and minimalist.

Edwin Ao ‘s modern version of the traditional baro at saya has architectural folds as its signature look.

The classic terno has draping and printed silk fabric on Joji Lloren’s master class look

Joey Samson known for avant-garde designs has assorted neckties as an accessory to complement the color black.

Protacio re-shaped the silhouette of the traditional barong Tagalog.

Joji Lloren added geometric patterns for a more contemporary look on the terno.

Unfinished stitches of embroidery leaving loose threads add movement and volume to Edwin Ao’s version of the terno
Fashion
Salt, Silk, and Stardom: Ten Reasons Celebrities Wear Amato by Furne One

by Oj Hofer
At Take Me to the Sea, Amato by Furne One unveiled more than a resort/bridal collection — he revealed a world suspended between tides and starlight, where salt, silk, and stardom stitched themselves into every look.
Held at The Hall of the Crimson Resort and Spa Mactan, the show was a transportive experience. As waves whispered beyond the glass, Amato’s gowns swept down the runway like sirens called to shore. Here are ten reasons why global icons return — time and again — to his sea of style.
1. Salt in the Craft
His garments carry the wild grace of the sea — textured, elemental, unforgettable. Every bead, cut, and crystal tells a story shaped by emotion and intuition.
2. Silk in the Movement
Though opulent, his creations float. There’s ease in the drama — cascading motion without weight. Ideal for performers who speak through movement.
3. Stardom in the Vision
Furne doesn’t chase trends — he conjures icons. His gowns command attention while allowing the wearer’s light to radiate.
4. Salt as Spirit
There is soul in the stitching — a deep undercurrent of cultural pride and personal mythology. His work carries weight because it carries truth.
5. Silk as Spellwork
His fabrics don’t just dress — they enchant. Each piece invites touch, reverence, and awe.
6. Stardom in the Silhouette
Furne understands form. He doesn’t simply clothe a figure — he sculpts for presence. For red carpets, concert stages, and film legends.
7. Salt of the Earth
Despite global acclaim, Furne remains grounded. His humility fosters collaboration, creating space for intimacy in the creative process.
8. Silk-Wrapped Strength
There is softness, but never fragility. These gowns are fierce — veiled in elegance yet unapologetically bold.
9. Stardom as Alchemy
Wearing Amato is not mere adornment — it is transformation. A star steps into a Furne One creation and becomes mythic.
10. Salt, Silk, and the Furne Himself
Furne One is the thread. With quiet charisma and a generous spirit, he doesn’t just dress celebrities — he disarms them. And from that space of trust emerges what every artist longs for: wonder.
And in Amato’s world, wonder always wins.

Fashion designer Furne One
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