People
The Legacy of Mike Rama
“I’ve been preparing to be a leader all my life.” — Mike Rama
It is definitely not a statement that just anyone can throw around. Then again, if you are the incumbent mayor of a progressive city like Cebu, there is sure to be a lot of grit anchoring it. Mayor Michael “Mike” Rama has had nineteen astounding years in public service, but after winning the 2010 elections for the esteemed post, he has never been more motivated, or been busier.
It took some prodding on our part before we could finally squeeze into the city manager’s hectic schedule for a midday photo shoot with his son, Mikel. We were to have approximately two hours with him before his next appointment. Since our location was off the main road, we offered to meet Mayor Rama at a nearby landmark and form a convoy.
A maroon pick-up with the “MAYOR” license plate arrived, a Philippine flag mounted on its hood. As we “escorted” the mayor, we couldn’t help but notice other vehicles giving way without a moment’s hesitation. There could not have been a more distorted prelude to our discovery of just how down-to-earth Mayor Rama actually was.
He came in a white, button-down, short-sleeved shirt and denim trousers, and his raspy voice immediately filled the studio as he greeted everyone; his presence was anything but intimidating.
Mayor Rama beamed a smile of surprise when he caught sight of Mikel dappered up in a suit. “I didn’t know we were doing the shoot together!” he told kidded. The father and his twenty-five-year-old son now live in separate houses but make it a point to see each other at least once a week despite the former’s demanding daily itinerary. “He calls me all the time throughout the day,” Mikel shared.
The same goes for his daughter, Micheline, a fine arts graduate from the University of the Philippines (UP)-Diliman, whom Mayor Rama stays in close contact with. Having served as a creative consultant for various advocacies and NGOs in Manila, she is currently the publicity head and a member of the board of directors of Dakila, a group of artists, writers, students, and other individuals promoting social awareness and involvement.
“That’s the advantage of having a small family,” Mayor Rama said. “We can give each child more undivided attention.”
Quite the contrary, however, Mayor Rama has come from a family that is not exactly small. He grew up with twelve other siblings at their compound in Barangay San Nicolas in Cebu.
But theirs is a lineage entrenched in the political arena. His grandfather, the late Don Vicente Rama, whom he refers to as “the old man,” was a Cebu City councilor, and was mayor, congressman, and senator besides. His uncle, Osmundo Rama, is a former governor of Cebu Province, and his brother, Eduardo L. Rama, Sr., the former governor and congressman of Agusan del Norte.
Numerous as these influences are, it was from his father, the late Fernando Rama, a former Cebu City councilor, that Mayor Rama acquired a most important trait:
“I learned about the value of hard work from my dad,” the mayor said. “We used to work for our poultry business in the morning—selling eggs and doing chores—before we would attend school in the afternoon. In a way, you can say that at a young age, we were already helping others,” he joked.
“I was the inquisitive son. I was young but I liked to interact with old people and observe what was happening around me.” Rama as a boy clearly showed potential in following the footsteps of his politically prominent relatives—he was a cub scout, the valedictorian of his high school batch at the University of Southern Philippines and responsible son and brother. “My four sisters were not allowed to go on dates by themselves so I would chaperone for each of them. Helping out became natural to me. It’s just automatic.”
Mike Rama took a pre-medicine course at Velez College in Cebu, but then proceeded to Manila to finish a law degree at San Beda College. With determination, he passed the bar exam in 1983.
He started in public service as a Cebu City councilor in 1992. He successfully served three consecutive terms, during which he was appointed chairman of the Area Vocational Rehabilitation Center II Advisory Council, and was duly recognized by colleagues as he gained the title of National President of the Philippine Councilors League (PCL).
It seemed only inevitable that he would land the major municipal post of vice mayor in June 2001 and would hold it for the next nine years. He was appointed chairman of several government and non-government agencies, most notably the Zoning Board of Cebu City, the Cebu City Tourism Commission, the Police Coordinating and Advisory Council (PCAC), and the People’s Law Enforcement Board (PLEB). He was also elected as the president of the Vice Mayors League of the Philippines (VLMP). During his three terms, his trademark projects—the annual Sinulog Festival, Pasko sa V. Rama, and the revitalization of Colon in downtown Cebu earned him votes of appreciation from fellow Cebuanos, so that when he ran for the coveted post of Cebu City mayor in 2010, he won by a wide margin.
Said Mayor Rama, “Many would not like to be in politics, some of them even wondering how I have been able to survive amidst many challenges. I told them I’m very clear with my purpose in government; I’m taking it as a vocation. Therefore, public service for me is a means of mortification and giving hope that there is still a career in it. I want the youth to regain hope and to trust the government.”
His campaign slogan during the last election was, “Together we make things happen.” It has given way to an inverted-pyramid style of management wherein, according to Mayor Rama, “everyone is a participant. Rather than me directing or imposing, we start on the same plane and implement together. It’s the people who are the force.” The development framework he has introduced envisions beautiful coastal barangays, a revitalized downtown, a progressive uptown, and upland development balanced with environment conservation.
And what does he have to say about his detractors, the most recent ones arising from his controversial separation from his long-time political party, BO-PK?
“I try to look at the bigger picture,” Mayor Rama said. “I want to leave a legacy—that when I became mayor, I did what I was supposed to do. What matters is making Cebu a sustainable community.”
Rama shows his dedication to the cause by exhausting his daily schedule. He said, “I wake up as early as 5:30 in the morning. If I will not do that, I won’t have enough time to interact with people. I make sure to go through the documents to be signed because there is never a good reason for the government to be delayed.” Chuckling, he continued, “And then I go through a bond paper sheet’s worth of activities.”
Though his eight-hour shifts often extend to twelve hours, the mayor never seems to run out of gusto. “I love it!” he told us. “The passion to serve is in my system.”
This commitment we were delighted to see as he stepped in front of the camera and internalized a character for each pose, to the point of creating scenarios and a dialogue around them.
“Every moment should be injected with seriousness,” Mayor Rama said.
He kept us entertained by an impressive repertoire of expressions (think Barrack Obama meets Donald Trump) with matching hand gestures, and had Mikel and the rest of us laughing as he verbalized lines like “Oh, come on!” or “You want a piece of me?” He even sang a few verses of The Way You Look Tonight, which was one of two songs he performed for a recent event. The other was the Visayan classic, Usahay.
Mikel recalled his fondest childhood memory with his father: “My dad used to read bedtime stories to me and my sister. He loves to sing and really likes speaking. Whenever he reached the end of the book and didn’t want to stop talking yet, he would sing the titles of the other books mentioned in the publication’s credits. Even up to now, I can still remember the sequence of those book titles and the way he sang it. It was so funny!”
This being their first photo shoot together, the mayor helped his son loosen up by reeling him in on his spiels and offering actual advice about life and love as they walked together on the cemented path beside the studio. Described by Rama as “a very obedient son,” Mikel had gone to Sacred Heart School-Jesuit, now Ateneo de Cebu, and obtained a law degree after finishing his undergraduate studies, just like his dad, at the University of San Carlos.
Mikel shared with us his father’s reaction to his passing the bar exam last March: “He was really happy. I only remembered seeing my dad cry once, and that was when my grandfather died when I was still a kid. But then I saw him do it again during our thanksgiving dinner. He’s usually very talkative but when he was asked to give a toast, he was speechless and in tears. It really meant a lot to him.”
The young lawyer took his oath in April and started working in mid-June for an established Cebu-based law firm. Seeing as how his career path seems like history repeating itself, we wanted to know if Mikel could see himself entering politics as well.
“For now,” he replied, “I have no immediate plans and want to practice law first. Being in public service is a responsibility and it isn’t easy. You need to gain enough knowledge, be committed, and be ready for it. Politics has been in our family for a long time and we have built a reputation, so you can say that I am predisposed to it. It’s a calling and if I were to be called, it would be an honor.”
Embarking on his first job, Mikel would like to emulate qualities he admires in his father: “My dad doesn’t seem to have a tough exterior but he’s really disciplined. He’s been through a lot. It seems like nothing fazes him. You can never see him worried. He controls his emotions very well. And he never gets tired. His dedication…it’s the opposite of lazy. That’s what I want to achieve.”
But for the honorable Mike Rama, it is only a matter of time before a person develops his full potential as long as the intent to learn is there, just as it has always been for him: “Growing and learning are two different things. You can grow in age but it doesn’t mean that you are wiser. The desire to learn should never be lost. One must do things with significance.”
From a father who somehow always knew what he wanted from the get-go, to a son who just might find his way down the same road, the future of Cebu continues to hold strong promise.
by Pia Echevarria sittings editor Katsy Borromeo editorial assistant Kurt Jarabilo grooming Romero Vergara grooming assistant Jessie Egos photography Dan Ong
Events
The First NUSTAR BALL
The NUSTAR Ballroom, a magnificent venue at the NUSTAR Resort and Casino in Cebu, sets the stage for last night’s first-ever NUSTAR Ball.
Glamorous guests from Manila and Cebu converged at the NUSTAR Ballroom, an exquisite venue within the NUSTAR Resort and Casino in Cebu. The evening unfolded with a seated 5-course dinner. The opulent feast started with Beetroot Salmon Gravlax, adorned with caper berries, caviar, set with delicate edible flowers; and a main course of Compressed Pork Belly with Crackling Skin and Baby Scallops. Another highlight was the auction of coveted items like Dior and YSL handbags, a limited-edition Bulgari watch, and an exclusive 2-night stay in Nustar’s opulent 3-bedroom villa—complete with a private pool and a dedicated butler. The charity evening benefited the Cameleon Association, an NGO based in Iloilo City created in 1997 that developed a global approach to act on the causes and effects of sexual violence against children.
It was a night of elegance, luxury, and unforgettable memories as ladies in long gowns and gentlemen in black ties danced the night away.
Design
Filipino graphic designer makes history, joins Switzerland’s Museum of Avant-garde among genre’s greats
PJ Ong of Inodoro, an internationally renowned graphic designer, is the first Filipino whose work will be part of the permanent collection of Switzerland’s Museum of Avant-garde
CEBU CITY — In a groundbreaking achievement, Cebu-based graphic designer and art director PJ Ong of Inodoro Design Studio, is set to become the first Filipino artist permanently exhibited at Museum of Avant-garde (MA-g) in Mendrisio, Switzerland.
Ong’s recognition at MA-g places him among over 250 avant-garde artists, including iconic figures like Pablo Picasso and Marcel Duchamp, signifying a profound milestone in museum history.
“Avant-garde,” is a term that refers to pushing the boundaries of artistic expression.
“I am extremely honored and humbled. It is a remarkable milestone in my creative journey, and I am grateful for the opportunity to be part of such a prominent platform. The acknowledgment, especially considering Switzerland’s exacting standards in art and design, is truly fulfilling,” said Ong.
Part of a stellar contemporary collection
Under the museum’s Contemporary Collection, Ong will join global contemporary agencies such as M/M Paris (collaborator of Icelandic singer-songwriter and composer, Björk), WORK Pte Ltd (brainchild of the “Godfather of Singapore Graphic Design,” Theseus Chan), Bedow (Stockholm), BVD Stockholm AB (Stockholm), Socio Design (London) and Milkxhake (Hong Kong), among others.
Ong’s music packaging design for the Filipino harsh noise duo, White Widow, will be featured in the museum. The band’s album “The God Uterus Dissolves” — released under Melt Records — features an unconventional cassette tape packaging incorporating a hand-crafted wire mesh, elevating it into a unique and bespoke collector’s item.
The museum’s selection process for its Contemporary Collection involved three categories: Graphic Design, Photography, and Illustration. Swiss-Canadian Fritz Gottschalk, a prominent figure in contemporary graphic design, led the Graphic Design category.
“This is profoundly validating for me as a graphic designer. Being part of a museum’s permanent contemporary collection is a lasting testament to my capabilities as an artist,” said Ong.
‘Poetry you can touch’
The graphic designer from Cebu City further defined the album as a “deliberate departure from the ordinary,” stating that it was a testament to the artist’s and band’s dedication to pushing boundaries and offering the audience a unique and immersive experience.
“Careful consideration was given to every detail, including choosing a premium supplier for the cassette tape. Opting for a screen-printed cassette, where design elements were applied directly to the surface, gave it a contemporary and visually striking result, helping us reinforce the design narrative,” said Ong.
“From the cohesive placement of elements to using symbols instead of track titles on the spine and customizing fonts, every aspect was carefully thought out. Rather than opting for the conventional wire mesh treatment on print, I took a bold step by incorporating a hand-crafted wire mesh, adding a unique and sensory dimension to the album — almost like poetry you can touch.”
Profound honor
Established in 2003, Inodoro Design Studio under Ong’s leadership has garnered global acclaim for its bold design philosophy, spanning music, fashion, architecture, culture and technology. In becoming the first Filipino whose work will be on display at the MA-g, Ong stated that it is “particularly humbling.”
“Traditionally, these privileges are given to individuals who have amassed decades of experience, attained mastery in their craft, or even as a posthumous acknowledgment. To be among those selected is a profound and unexpected honor,” he said.
“Museums typically focus on visual artists, and for a graphic designer, especially within the realm of commercial work, recognition can be more elusive. I appreciate the challenges of this less conventional route and I am committed to proving the significance of graphic design in the broader artistic landscape.”
Art enthusiasts can anticipate viewing Ong’s work with “The God Uterus Dissolves” at MA-g, scheduled to open to the general public in 2025.
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About The Museum of Avant-garde (MA-g)
The Museum of Avant-garde compiles an original body of work from private collections, providing a unique perspective on the cultural and artistic significance of avant-garde movements. These movements, synonymous with transformative ideologies and daring experimentations, played a pivotal role in challenging political and societal conventions. For more information, visit www.ma-g.org.
About Inodoro
Inodoro is the creative moniker of graphic designer and art director PJ Ong, a prominent figure in the Philippine design scene. Established in 2003, Inodoro Design Studio, based in Cebu, Philippines, has garnered international recognition for its bold and distinctive design, with a focus on thought-driven imagery and iconic visual language. The studio specializes in identities, custom typography, graphic design and art direction. For more information, visit www.inodoro-design.com.
People
Ladies Who Support Ladies
Women’s Circle is an organization composed of Cebuano ladies who are successful entrepreneurs and top executives. They recently held a fellowship event at the Sheraton Mactan Resort, with special guests from the Women’s Business Council Philippines. Chairperson, Rosemarie Rafael and Council Secretary Cynthia Mamon both flew in from Manila to discuss alliances between the Cebu and Manila groups.
The half day event was organized by Perl Jacalan, Gina Atienza and Eva Gullas. Sheraton Resort through its GM Dottie Wugler Cronin supported the event as it is aligned with the hotel’s women initiatives. The successful event was made more fun with generous give-aways, notably Jo Malone perfumes, Sheraton bags, R&M Chocomanga and sarongs from Ferimar.
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