GCash introduces a program for advocacy that addresses different issues faced by society across different levels. GCash for Good is a pioneering corporate social responsibility program that encourages Filipinos to donate to non-government organizations for worthy advocacies such as education, environment, animal welfare and other social issues.
“It all starts with your decision to do good,” says Reyner Villasenor, the VP for corporate communications. “GCash for Good is another big step to further develop the GCash app into a more socially relevant and sustainable platform that helps address issues across different levels,” he adds. With the launch of the GCash for Good Program, GCash invites NGO Partners from Cebu and nearby cities to join a community of doing good and giving back through the program.
“Globe Fintech Innovations Inc. (Mynt) operates GCash as a springboard for donations to non-government organizations that champion various advocacies, thanks to its scale and innovative digital platform,” says Reyner. “With GCash for Good, GCash users can use the GCash app to donate to various groups to create an impact on society,” he adds.
The GCash for Good program currently involves 35 NGOs, including UNDP, ABS-CBN Lingkod Kapamilya Foundation, ECHOstore, Caritas Manila, WWF- Philippines, and more.
“The team at GCash really need to be commended for providing concerned citizens with a highly accountable platform to support the causes they are passionate about,” says Titon Mitra, county representative for UNDP. “I doesn’t matter how much one can afford to give- every peso to a good cause counts. GCash can be a powerful tool for direct citizen engagement and an important contribution to helping the Philippines to meet the Sustainable Development Goals,” he adds.
“I am calling all our NGO friends in Cebu and other nearby locales to join us as we spread the power of good through GCash,” says Reyner. Regulatory requirements are need to be completed by interested NGOs before becoming official GCash for Good partners to ensure the organizations are legitimate and the money donated cannot be abused.
“People now prefer to donate online, as this removes the hassle of having to go through long queues and processes, giving them more time to focus on their daily lives,” says Reyner during the launch of the GCash for Good program in Cebu. With that, partners of the program are happy that GCash has launched a program where people can be comfortable to donate their money.
“After a decade in development work supporting our social enterprises, I have seen the difficulties that non-government organizations face in mobilizing funding support for even the most worthy causes,” says Jeannie Javelosa, the director for ECHOsi Foundation, one of program’s current partner. “ I am excited to see what GCash for Good can do for the development community. With more Filipinos feeling comfortable about giving online, GCash for Good could be a game-changer,” she adds.
Reyner Villasenor stresses during the launch that through GCash, doing good is made easier and more efficient for people who wish to do so. “With GCash for Good, users will also have direct access to where their donations go. It showcases a more transparent and user-friendly interface for anyone to access,” Reyner says.
Careless’ WAVY BABY Takes Over Sinulog
Careless’ first ever music festival, Wavy Baby, is bound to make the return of Sinulog one for the books.
Wavy Baby is a two-day music festival happening on January 13-14, 2023 at the North Reclamation Area in Mandaue City, Cebu with a lineup of over 20 artists recognized both locally and internationally.
Wavy Baby will feature international performers Pink Sweat$, Bambam, Sunmi, The Rose, Bag Raiders, Manila Grey, and Yultron. All artists signed under Careless namely, James Reid, Massiah, Jolianne, Lesha, August Wahh, Issa, SOS, Destiny Rogers, and A-Team will also be performing. Other Filipino acts include Ben & Ben, December Avenue, Urbandub, Franco, Denise Julia, and more. The festival will also feature local Cebuano acts such as Cookie$, The Sundown, Mandaue Nights, Three Legged Men, and Wonggoys.
Careless’ CEO, Jeffrey Oh, says “We’re really excited to do Wavy Baby in Sinulog because it’s the biggest and most historic festival in the Philippines. We want to build a festival that brings the best of the Philippines and the world together to meet and celebrate life and culture, which is what Sinulog is all about. We call it Wavy Baby because we want a wavy lifestyle and a wavy mindset. It also pays homage to Sinulog because the Sinulog symbols are water and the baby Jesus so it’s also a nod to that as well. We’re excited to be part of the Cebu family and build something special that hopefully we can repeat year after year.”
The festival itself will be held at the North Reclamation Area in Mandaue City, Cebu. There will be an Artist Lounge, VVIP Lounge, a VIP Area in front of the stage, Cocktail Pods, Sponsor’s Hives, and Market Pod.
The Cocktail Pod serves as an area for anyone to purchase drinks at the venue while the Market Pod is designated for food and other merchandise that will be sold. The Sponsor’s Hive will be where Wavy Baby’s brand partners will have different booths that festival goers can visit.
Regular Tickets are priced at Php 8,510 for VIP and Php 4,260 for General Admission. One-day Passes are also now available at Php 5,540 for VIP and Php 2770 for General Admission.
Keep up to date on all things Careless.
Follow Careless and Wavy Baby on their respective Social Media Accounts.
Careless Instagram – @carelessph
Careless Twitter – @careless_ph
Careless Facebook – @CarelessMusicOfficial
Wavy Baby Instagram – @wavybabyfest
Wavy Baby Website – www.wavybabyfest.com
CEBU KALEIDO: A Night of Fashion and Celebration at Crimson Mactan Resort and Spa
Miranda Konstatinidou’s beautiful beach wear and jewellery worn by her guests at an intimate beach party at Crimson Resort in Mactan. Konplott is Miranda’s luxury fashion accessory brand sold in Europe, worn by fashion icons and celebrities (no, it’s not sold locally) while her exclusive beach wear in silk are fabric designed by her, are also sold in high end resorts around the world. Meanwhile, Crimson Resort in Mactan will officially close temporarily for a makeover as most of their beachfront villas were damaged heavily by last December.s super typhoon Odette. Here’s to a great reopening of Crimson in a few months. (photography by Steffen Billhardt)
Largest Skechers Store in the Philippines Opens at Ayala Center Cebu
Skechers, The Comfort Technology Company™, is continuing its expansion in the Philippines with the opening of its largest store in the country at Ayala Center Cebu.
Following the recent opening of five (5) locations in Metro Manila and one (1) in North Luzon, the new Skechers store in the queen city of the south, Cebu City, is in the heart of the region’s premier shopping, dining and entertainment destination, and sets the global lifestyle brand up to deliver stylish and innovative footwear and apparel to more Filipinos in the Visayas.
“We are delighted to continue our expansion in the country with the opening of our largest store in the Philippines here at Ayala Center Cebu in Cebu City,” shared Skechers Philippines country manager Sue Pasustento. “With its prime location and an extensive offering of Skechers footwear, apparel and accessories, this store will be a showpiece for the brand and allow more Cebuanos to directly experience the comfort, style and innovation that defines Skechers around the world.”
Located on the 1st Floor of Ayala Center Cebu in Cebu City, the latest Skechers store in the Philippines features a mid-century modern style inspired design, opening the interior space to bring in the outdoors. The 3,400-square-foot store will offer a wide range of Skechers footwear, apparel and accessories including fashion product, lifestyle looks and Skechers Performance shoes for sport enthusiasts, including Skechers GO WALK, one of the brand’s best-selling categories.
Skechers’ offering is enhanced with the company’s signature comfort innovations—including its patented Skechers Arch Fit Technology™, Skechers Max Cushioning Technology™, Skechers Hyper Burst Technology™, Skechers Air-Cooled Memory Foam®, Skechers Relaxed Fit Technology™ and Skechers Stretch Fit Technology™.
Skechers’ wide selection of versatile and functional apparel, which include hoodies, jackets, sportswear and shirts, as well as socks, backpacks and hats, allows consumers to dress head-to-toe in active lifestyle looks.
Established in 1992, Skechers’ reputation for style, innovation, quality, and comfort have helped the brand expand worldwide. In 2021, the company transitioned its operations in the Philippines, becoming a directly owned operations and expanding its capital investment in the country. Skechers now has five stores in Metro Manila and seven total retail destinations across the Philippines.
About Skechers USA Philippines, Inc. and Skechers USA, Inc.
Skechers USA Philippines, Inc. is operated by Skechers USA, Inc. (NYSE:SKX), The Comfort Technology Company based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in over 180 countries and territories through department and specialty stores, and direct to consumers through digital stores and 4,308 Company- and third-party-owned physical retail stores. The Company manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow them on Facebook and Instagram.