Summer is right around the corner and the pressure of looking for outfits for your upcoming summer travels is building as the season rapidly approaches. The worry ends with the launching of Rustan’s new collection as they prepare summer for all the ladies out there. The upmarket department store introduced the latest edition to their collection of resorts wear through their private label, LOTUS, last March 21, 2019 at Rustan’s Ayala Center Cebu.

LOTUS is a resorts wear label created by Rustan’s that offers stylish and contemporary designs of clothing and accessories that are perfectly made for the summer season.

“LOTUS is for summer travel, holidays at the beach and anywhere the sun takes you,” says Paolo Tantoco, Rustan Commercial Corporation’s administration manager, in his welcoming address during the launch of the collection. “It is inspired by the ocean, the sun and the sky and the bright and fresh season of summer,” he adds. The collection features vibrant colors and garments that would surely complement not only the hot summer weather, but also the warm breeze of the nights by the beach.

Pia Regala-Hebron, the fashion designer behind the creation of the designs for Lady Rustan, has once again worked with Rustan’s in the new collection of fashionable outfits and accessories that are created for summer wear.

“I would like to congratulate the very talented designer, Miss Pia Hebron,” says Paolo during his speech as an acknowledgement to the designer. “We are extremely lucky to have Pia as a member of our Rustan’s family,” he adds.

During the launch, Rustan’s prepared various activities and a mini fashion show for the guests. The fashion show showcased some of the designs in their label, featuring summer and beachy vibes to their designs. Some of the clothes and the accessories featured in the fashion show were Although the designs were sported by young beautiful ladies during the fashion show, the label caters to all women who wants to enjoy the summer in a fashionable way. “Pia meticulously selects her prints, fabrics and designs with all you ladies in mind,” Paolo describes how she works with her designs.

At the launch, he announced that they are proud to launch their new label in Cebu, a place close to his and his family’s hearts. “Dina (his wife) and I have many dear friends in Cebu and they are what we know Cebuanos to be. They are intelligent, creative, hospitable and they have impeccable style and taste,” Paolo explains. “What better place for us to launch this proudly Filipino and vibrant brand in the beautiful and cheerful island of Cebu,” he adds.

LOTUS is exclusively available at Rustan’s Makati, Rustan’s Shangri-La, Rustan’s Alabang Town Center, Rustan’s Cebu and Rustan’s Gateway. Be summer ready and don’t forget to visit the 2nd level of Rustan’s, Ayala Center Cebu at the Women’s Department to get yourself cool summer outfits created by LOTUS. With the variety of choices available, surely there is one that suits the taste for every lady out there.