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NEW Lounge opens first international location in Beverly Hills California

NEW Lounge, a Filipino beauty and wellness brand known for its iconic eyelash and nail designs, unveiled its plans last year to raise the bar higher and go world-class. The future is looking bright and perfect as it finally opened its first international branch at the melting pot of global culture, Beverly Hills, Los Angeles, California in the United States.

Considered as the Philippines’ number one beauty gamechanger, NEW Lounge continues to innovate and raise the standards of design, quality, and services that cater to the most discerning people. And now, the brand is ready to share the NEW Lounge experience to the world.

NEW Lounge Beverly Hills finally opened its doors to Los Angeles on July 25, 2024. With a theme of “Future Perfect,” the grand opening celebration was held at Rodeo Collection, Rodeo Drive–the world-class fashion and beauty district of Beverly Hills.

“This is the culmination of our love and passion for NEW Lounge. This milestone will not only highlight our roots as Filipinos, but also champion the heart, dedication, and collective stories of our Lash Dolls, the community and Filipino talent to the world. We are also bringing in the best Japanese technology, merging it with Filipino hospitality, in a holistic customer journey. We call it the NEW Lounge Magic,” shared NEW Lounge founder and Chief executive officer Rachelle Bravo.

Bravo highlighted “The Heart of NEW Lounge” in the program—the roots and inspiration behind NEW Lounge Beverly Hills. She added, “It started with my vision in 2019, having a NEW Lounge Beverly Hills location, with the goal of opening new opportunities to the homegrown Filipino talents (specialists) of NEW Lounge that are mostly coming from the rural provinces of the Philippines. Guests are left inspired by the brand story of NEW Lounge as Lash Doll ambassador and host Christi McGarry and Lash Doll ambassador and now marketing officer of NEW Lounge US Kim Cruz share their NEW Lounge journey from Manila to Los Angeles.

Jay Montalvo

Ken & Kylie Tiangco

The grand opening ceremony, attended by distinguished partners from the Philippines and Japan, and personalities from Los Angeles, marked a significant milestone for NEW Lounge. General manager of Rodeo Collection Kian Behroukim, Chief executive officer of Arigato Co Izumi Yamasaki, Chief executive officer and president Beverly Hills Chamber of Commerce Todd Johnson were present during the event, as well as reputable media representatives and VIP guests. Lash Doll ambassador Christi McGarry hosted the event, while Maureen Wroblewitz, Kim Cruz, Nicole Young from the hit reality TV show Selling Sunset and Actress Francesca Capaldi also graced the black carpet event and witnessed the ribbon-cutting ceremony.

The Philippines, the United States, and Japan have all come together in beauty to celebrate the community and grand opening of NEW Lounge Beverly Hills. The first flagship branch in Rodeo Collection is a culmination of a vision to elevate the brand to world-class standards. Every detail is made to provide utmost comfort and relaxation, made for clients to feel at home. True to its Filipino roots, elements like solihiya, rattan fixtures, and banana leaves have been seamlessly woven to the interiors to give it a Filipino warm touch.

Kian Behroukim (General Manager of Rodeo Collection), Izumi Yamasaki (CEO of Arigato Co) Todd Johnson (CEO & Pres Beverly hills Chamber of Commerce)

Additionally, NEW Lounge Beverly Hills will house signature and exclusive designs to the LA Lash Dolls and will also offer the bestselling services of its Philippine counterpart as they begin full operations this week. During their soft opening, the brand had already serviced celebrities Adriana Lima and Bella Poarch through home calls.

Rach Bravo & Kim Cruz

The brand also introduced lash and nail designs exclusively to this lounge: LA Exclusive Volume, an original design developed by their skilled eyelash experts to match the iconic LA lifestyle, and has a wispy, dramatic volume that suits all LA Lash Dolls’ walk of life, and the Aurora Nails, a unique color-shifting design that intricately captures the light dance of the Aurora Borealis.

From original lash designs to innovative nail services, NEW Lounge continues to raise the Filipino brand of service, quality, and artistry while staying true to its roots of helping more people. The ultimate luxury destination from the Philippines have finally arrived in Beverly Hills to be the place’s newest one-stop-shop for beauty and wellness.

NEW Lounge Beverly Hills is its first international location. For more information about NEW Lounge Beverly Hills’ services and products, please visit www.newloungeus.com or follow its social media accounts on Facebook, NEW Lounge US, and Instagram, @newlounge.us.

For NEW Lounge Philippines, you may visit its website www.newloungeph.com or follow their social media pages, NEW Lounge on Facebook and @newlounge.ph on Instagram. (PR)

Related Topics:Eyelash Extensions Future Perfect LA Lash Dolls New Lounge New Lounge Beverly Hills

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bai Hotel Cebu named 2024 PH’s Leading Business Hotel at World Travel Awards

bai Hotel Cebu VP Operations and General Manager Alfred Reyes with World Travel Awards Founder and President Graham Cooke.

bai Hotel Cebu has emerged victorious as the Philippines’ Leading Business Hotel at this year’s prestigious World Travel Awards. Standing out among the nine other contenders from across the country, bai Hotel Cebu claimed the coveted title, solidifying its position as a premier business hospitality destination in Cebu.

The award was presented to VP Operations and General Manager Alfred Reyes Assistant Director of Marketing and Communications Carlo Rivera in an awarding gala ceremony held last September 3, 2024 at City of Dreams Manila.

Held at the City of Dreams Manila, the award was handed over to VP-Operations and General Manager Alfred Reyes and Assistant Director of Marketing and Communications Carlo Rivera last September 3, 2024 at City of Dreams Manila.

This accolade, being the first of many this year, reaffirms bai Hotel Cebu’s steadfast commitment to providing world-class Filipino hospitality. “I would like to thank our guests for continuously supporting and for patronizing bai Hotel Cebu,” GM Alfred Reyes said. “This win is also yours as your loyalty inspires us to deliver the exceptional service bai Hotel Cebu is known for,” he continued.

bai Hotel Cebu’s department heads celebrating its accolade as PH’s Leading Business Hotel.

Operating since 2018 with 668 rooms, 8 restaurants, and over 13 function halls, bai Hotel Cebu has established its presence in the industry having just been awarded as Association of Southeast Asian Nation (ASEAN) Tourism Standard Awards – ASEAN MICE Venue (Meeting Room Category).

We also extend our heartfelt congratulations to the country’s Department of Tourism headed by Secretary Hon. Christina Garcia Frasco for being recognized as Asia’s Leading Marketing Campaign award for its “Love the Philippines” campaign and as Transformation Leadership in Tourism Governance.

Based in London and established in 1993, the World Travel Awards is dubbed the Oscars of the travel industry that acknowledges, rewards, and celebrates excellence across all sectors of the tourism industry. It is recognized globally as the ultimate hallmark of quality, with winners setting the benchmark to which all others aspire.

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Spirits were high and beverages flowed freely the whole evening, thanks to Philippine Wine Merchant, A Wine Company, The Wine Club, Don Revy, Sommelier Selection, Engkanto Brewery, M. Lhuillier Food Product Inc., Future Trade International, Happy Living Philippines, Equilibrium Intertrade Corporation, and Bauhinia Brewery.

Allan Barios at Saffron dessert station

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For the after-party and entertainment at Azure Beach Club, renowned mixologist Ulysse Jouanneaud took over the bar, crafting cocktails with Bacardi, Don Papa, Cointreau, and Sula Brands. Chef Allan Barrios presented a dessert spread that included key lime pralines, vanilla bourbon truffles, honey coconut cryos, and tiny flower-potted bamboo shoots that turned out to be made of pistachio. These little works of art were planted alongside vibrant green foliage, smooth stones, and a faux fog effect that created a tropical rainforest diorama out of the dessert table.

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The night sky and the distant lights of neighboring islands were the perfect backdrop for a high-energy LED dance performance and fantastic fireworks display that left guests in awe and applause.

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The Cebu Food and Wine Festival is supported by the Department of Tourism – Philippines, Visit Central Visayas, the Cebu Chamber of Commerce and Industry, Cebu Business Month, and Cebu Pacific Air.

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The NUSTAR Ballroom, a magnificent venue at the NUSTAR Resort and Casino in Cebu, sets the stage for last night’s first-ever NUSTAR Ball.

Black was the color of night at the Zee table.

Glamorous guests from Manila and Cebu converged at the NUSTAR Ballroom, an exquisite venue within the NUSTAR Resort and Casino in Cebu. The evening unfolded with a seated 5-course dinner. The opulent feast started with Beetroot Salmon Gravlax, adorned with caper berries, caviar, set with delicate edible flowers; and a main course of Compressed Pork Belly with Crackling Skin and Baby Scallops. Another highlight was the auction of coveted items like Dior and YSL handbags, a limited-edition Bulgari watch, and an exclusive 2-night stay in Nustar’s opulent 3-bedroom villa—complete with a private pool and a dedicated butler. The charity evening benefited the Cameleon Association, an NGO based in Iloilo City created in 1997 that developed a global approach to act on the causes and effects of sexual violence against children.