50 Colorful Years of Summer and Style:
Havaianas Celebrates Golden Anniversary in MYOH 2012

This year, Havaianas will take you through a colorful and exciting tour back to where it all started. As the brand celebrates its 50th anniversary, Make Your Own Havaianas 2012 is geared to be the most special one yet. Havaianas will let you experience this through Make Your Own Havaianas’ exhibit. The Havaianas story is told through a blaze of color and fashion, showing how Havaianas paved the way for flip-flops to become a respected style statement the world over.

“We believe that every Havaianas pair that you own has a story to tell, and all those stories combined from our fervent supporters play a big part in the brand’s history. For this reason, Make Your Own Havaianas will not just be a branding event where they can design their own pair, but a gathering that will honor everything that contributed in making the brand what it is now,” shares Anne Gonzalez, Managing Director of Havaianas Philippines.

In true Havaianas fashion, self-expression has never been this chic with its ten special pins that speak volumes of its heritage. The happiness, 1962, Brasilipinas and soccer ball, all trace back to its roots in Brazil. Embellish these on soles that run the vibrant spectrum of the rainbow: from a pop rose, to an ice violet and lemon green, to the exclusive Make Your Own Havaianas estampas sole, these all remind you of the beautiful bursts of sunshine on a warm summer day.

50 is the new chic

Only the best things—and brands—age gracefully. Fifty colorful years have passed, yet Havaianas has remained the flip-flop of choice for most of the laid-back fashion lovers across the globe, as the brand has always stood for things that make them happy— summer, style and good memories.

“Aside from being a long-standing icon of summer, Havaianas also banners Brazil’s spirits through its eclectic designs and dazzling colors. Its vibrant varieties have also complemented the charm of countries that are blessed with sunshine all year long, like the Philippines,” adds Ammiel de Leon, Marketing Head of Havaianas Philippines.

From August 2 to August 5, step into the most special Make Your Own Havaianas yet at the SM City Cebu Northwing Atrium. By mixing and matching colorful straps, soles and pins inspired by the brand’s heritage, vintage fashion and golden anniversary representations, to learning the story of their much-loved flip-flop brand, Havaianaticos will truly take part in creating yet another history by making a pair that will stand for their taste and will bring happy-fashion right at their feet. Tag all your Havaianas tweets and Instagram photos with #myohcebu2012.

Take part in the Havaianas story as the brand celebrates its 50th year of sharing summer happiness. In line with our 50th celebration, we want to share our happiness with Operation Smile. For each pair you purchase that is embellished with a Happiness pin, you donate Php 100 to Operation Smile, a charity organization for children that provides free surgeries to repair cleft lip, cleft palate and other facial deformities for children around the globe. Mark your calendars for Make Your Own Havaianas 2012 at the Northwing Atrium of SM City Cebu from August 2 – 5, 2012. For more information, visit http://makeyourownhavaianas.com.

• PRESS CONTACT A.L. Amizade Marketing
• BigSeed Media and Marketing Solutions Inc.
• Jaja Chiongbian-Rama
• jaja@bigseed.com.ph
• +63 917 623 3000
• April Christine Rama
• +63 917 314 6888
• april@bigseed.com.ph