Fashion

Make Your Own Havaianas 2012

Take part in the Havaianas story as the brand celebrates its 50th year of sharing summer
happiness.

50 Colorful Years of Summer and Style:
Havaianas Celebrates Golden Anniversary in MYOH 2012

This year, Havaianas will take you through a colorful and exciting tour back to where it all started. As the brand celebrates its 50th anniversary, Make Your Own Havaianas 2012 is geared to be the most special one yet. Havaianas will let you experience this through Make Your Own Havaianas’ exhibit. The Havaianas story is told through a blaze of color and fashion, showing how Havaianas paved the way for flip-flops to become a respected style statement the world over.

“We believe that every Havaianas pair that you own has a story to tell, and all those stories combined from our fervent supporters play a big part in the brand’s history. For this reason, Make Your Own Havaianas will not just be a branding event where they can design their own pair, but a gathering that will honor everything that contributed in making the brand what it is now,” shares Anne Gonzalez, Managing Director of Havaianas Philippines.

In true Havaianas fashion, self-expression has never been this chic with its ten special pins that speak volumes of its heritage. The happiness, 1962, Brasilipinas and soccer ball, all trace back to its roots in Brazil. Embellish these on soles that run the vibrant spectrum of the rainbow: from a pop rose, to an ice violet and lemon green, to the exclusive Make Your Own Havaianas estampas sole, these all remind you of the beautiful bursts of sunshine on a warm summer day.

50 is the new chic

Only the best things—and brands—age gracefully. Fifty colorful years have passed, yet Havaianas has remained the flip-flop of choice for most of the laid-back fashion lovers across the globe, as the brand has always stood for things that make them happy— summer, style and good memories.

“Aside from being a long-standing icon of summer, Havaianas also banners Brazil’s spirits through its eclectic designs and dazzling colors. Its vibrant varieties have also complemented the charm of countries that are blessed with sunshine all year long, like the Philippines,” adds Ammiel de Leon, Marketing Head of Havaianas Philippines.

From August 2 to August 5, step into the most special Make Your Own Havaianas yet at the SM City Cebu Northwing Atrium. By mixing and matching colorful straps, soles and pins inspired by the brand’s heritage, vintage fashion and golden anniversary representations, to learning the story of their much-loved flip-flop brand, Havaianaticos will truly take part in creating yet another history by making a pair that will stand for their taste and will bring happy-fashion right at their feet. Tag all your Havaianas tweets and Instagram photos with #myohcebu2012.

Take part in the Havaianas story as the brand celebrates its 50th year of sharing summer happiness. In line with our 50th celebration, we want to share our happiness with Operation Smile. For each pair you purchase that is embellished with a Happiness pin, you donate Php 100 to Operation Smile, a charity organization for children that provides free surgeries to repair cleft lip, cleft palate and other facial deformities for children around the globe. Mark your calendars for Make Your Own Havaianas 2012 at the Northwing Atrium of SM City Cebu from August 2 – 5, 2012. For more information, visit http://makeyourownhavaianas.com.

PRESS CONTACT A.L. Amizade Marketing
BigSeed Media and Marketing Solutions Inc.
Jaja Chiongbian-Rama
jaja@bigseed.com.ph
+63 917 623 3000
April Christine Rama
+63 917 314 6888
april@bigseed.com.ph

Fashion

To See and Be Seen: Philippine Terno Gala, A Celebration of Heritage and Couture

by Kingsley Medalla | photography Emmanuele Sawit

The Philippine Terno Gala 2025, curated by Cary Santiago, has evolved into a key feature in the Filipino fashion agenda, highlighting the iconic Terno—a traditional Filipiniana garment that represents a significant part of our cultural legacy. The prestigious fashion event was supported by the Cebu City Government, the Cultural Center of the Philippines, and the Cebu Tourism Commission.

Now on its third edition, the gala fashion show was marked by the creative forces of six highly acclaimed designers: Jun Escario, Edwin Ao, Protacio Empacis, Cary Santiago, Jojie Lloren, and Joey Samson. Their body of work produced a collection that showcased intricate craftsmanship and delicate hand embroidery, enhancing traditional aesthetics.

Maybelle Padillo

Bernie Aboitiz, Jaja Chiongbian-Rama, Pacita Agoncillo Sode, Oj Hofer, and Rose Cayetano-Henessy

Michael Waechter, Katrina Ponce Enrile, Simon Piggot, Margie Moran-Floirendo, and Cary Santiago

Javi Martinez and Daryl Chang

The evening was complemented by a live orchestra, creating an ambiance to match the designers’ reimagining of the Terno. The experience offered sensory stimulation that reflected the harmony between fashion and live music, punctuated by the presence of prominent personalities in the fashion and social circles.

No other fashion garment embodies the richness of Filipino heritage and culture quite like the Terno. The Philippine Terno Gala serves as both a celebration and a tribute to the Filipino identity, reinforcing the importance of cultural heritage in a contemporary context.

Jennifer Helen Weigel Sarmiento, and Mags Cue

Kaye Tinga, Mia Borromeo and Bernie Montinola-Aboitiz

Jennifer Ty and Tessa Prieto-Valdes

Councilors Edu Rama and Joy Pesquera

Mariquita Yeung and Protacio Empacis

Fashion

Behind the Scenes: Backstage at The Philippine Terno Fashion Show 2025 in the Waterfront Cebu City Hotel & Casino

By Doro Barandino

What most people attending fashion events don’t realize is that the actual battleground happens backstage. Here’s a peek at the real magic that transpires among fashion designers, stylists, hair and make-up artists, dressers, and ramp models hours before showtime. In the recent Philippine Terno fashion show, a whole team of creatives in the fashion industry produced the most extravagant and whimsical recreation of the celebrated garment in the country’s cultural landscape.

Fabric manipulation simulating bird feathers are the main features in Cary Santiago’s ternos.

Mesh-like sculptural head accessories added to the visual impact of the designer’s collection.

Jun Escario’s relaxed barong tunics are characterized by its fine embroidery on pinya fabric

The modern kimona reinterpreted by Jun Escario.

Edwin Ao’s take on the Barong is both linear and minimalist.

Edwin Ao ‘s modern version of the traditional baro at saya has architectural folds as its signature look.

The classic terno has draping and printed silk fabric on Joji Lloren’s master class look

Joey Samson known for avant-garde designs has assorted neckties as an accessory to complement the color black.

Protacio re-shaped the silhouette of the traditional barong Tagalog.

Joji Lloren added geometric patterns for a more contemporary look on the terno.

Unfinished stitches of embroidery leaving loose threads add movement and volume to Edwin Ao’s version of the terno

Fashion

Salt, Silk, and Stardom: Ten Reasons Celebrities Wear Amato by Furne One

by Oj Hofer

At Take Me to the Sea, Amato by Furne One unveiled more than a resort/bridal collection — he revealed a world suspended between tides and starlight, where salt, silk, and stardom stitched themselves into every look.

Held at The Hall of the Crimson Resort and Spa Mactan, the show was a transportive experience. As waves whispered beyond the glass, Amato’s gowns swept down the runway like sirens called to shore. Here are ten reasons why global icons return — time and again — to his sea of style.

1. Salt in the Craft
His garments carry the wild grace of the sea — textured, elemental, unforgettable. Every bead, cut, and crystal tells a story shaped by emotion and intuition.

2. Silk in the Movement
Though opulent, his creations float. There’s ease in the drama — cascading motion without weight. Ideal for performers who speak through movement.

3. Stardom in the Vision
Furne doesn’t chase trends — he conjures icons. His gowns command attention while allowing the wearer’s light to radiate.

4. Salt as Spirit
There is soul in the stitching — a deep undercurrent of cultural pride and personal mythology. His work carries weight because it carries truth.

5. Silk as Spellwork
His fabrics don’t just dress — they enchant. Each piece invites touch, reverence, and awe.

6. Stardom in the Silhouette
Furne understands form. He doesn’t simply clothe a figure — he sculpts for presence. For red carpets, concert stages, and film legends.

7. Salt of the Earth
Despite global acclaim, Furne remains grounded. His humility fosters collaboration, creating space for intimacy in the creative process.

8. Silk-Wrapped Strength
There is softness, but never fragility. These gowns are fierce — veiled in elegance yet unapologetically bold.

9. Stardom as Alchemy
Wearing Amato is not mere adornment — it is transformation. A star steps into a Furne One creation and becomes mythic.

10. Salt, Silk, and the Furne Himself
Furne One is the thread. With quiet charisma and a generous spirit, he doesn’t just dress celebrities — he disarms them. And from that space of trust emerges what every artist longs for: wonder.

And in Amato’s world, wonder always wins.