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How to survive the Primer Bodega Sale 2016 like a boss

In case you didn’t know, the Primer Group of Companies is currently holding the bodega sale to end all bodega sales. The Primer Bodega Sale 2016, the second leg since 2013, offers nearly 80% off on brands such as TUMI, Delsey Paris, Hedgren, Victorinox, Herschel, Flossy, Sledgers, FitFlops, Roxy, and more.

 

Photos by Marco Paulo Diala/Facebook

It’s no surprise people have been queuing up like crazy at the Waterfront Cebu City Hotel & Casino since this morning. As of press time, Primer and Waterfront have temporarily closed off the event because the venue cannot accommodate the crowd (don’t worry! It’ll be open later at 3:00 p.m.).

Zee Lifestyle, Cebu’s premier lifestyle bible, was at the preview sale last night, and while that event was as exclusive as it could get, we were able to experience first-hand how insane things got.

Here’s our survival guide to the Primer Bodega Sale 2016, which runs until Sunday, August 28.

  1. Bring company. You think getting that gorgeous Victorinox Spectra trolley for cheap was going to be easy? Heck, no. As soon as you get in, have someone line up right away, and then take turns going around the venue to shop. Don’t bother waiting for your friends who can’t decide which pair of Sledgers to get. Alternately, if you’re that fancy, just bring someone whose sole purpose is to queue at the cashier for you.
  2. Wear comfortable shoes. There’s a lot of ground to cover, from the abundance of Delsey and TUMI luggage to the racks of activewear by Roxy and O’Neill, and from the endless selection of Flossy and FitFlops to the boxes of Herschel and Jansport bags strewn all over the floor. Chances are you’d be spending hours waiting to pay because there’s only two cashiers (so far, we hope), so skip the heels. Trust us, your feet will thank you.
  3. Dress comfortably, too. You’re not allowed to fit garments, but who’s to stop you from trying on that North Face jacket? Point being, wear something skimming enough that you can try on stuff over your clothes, if you’re so inclined to do so.
  4. Eat ahead of time. Once you’re in the Primer Bodega Sale, there’s no going out. Eating and drinking are not allowed inside the premises, so unless you’re used to starving for hours, have a meal before you go.
  5. Be patient. We can’t emphasize enough that you’ll be spending hours on end at the bodega sale. If the company of your friends isn’t enough to entertain you (or they’re getting cranky), by all means bring a book, preferably one you’ve just started. Make sure your phone’s fully charged and/or bring a power bank – you’re going to wind up playing Pokémon GO and Candy Crush by the time you go through everything on your Facebook and Instagram feeds. Or chat up the person next to you in line, and gain a new friend. Massive discounts and a wider social circle? Now that’s a win-win situation.

 

Happy shopping!

 

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Events

BVLGARI in Cebu

May 10 – Cebu City  |  Step inside a world of opulence where gold shimmers and diamonds sparkle. BVLGARI, the renowned Italian luxury brand, is celebrated for its exquisite gemstone jewelry, thin watches, perfumes, and leather goods. With a legacy dating back to 1884, BVLGARI has become synonymous with elegance and craftsmanship. The newest BVLGARI boutique opened last week at the sparkling The Mall at Nustar Resort and Casino, fast becoming the shopping destination for discerning consumers.

Eva Gullas, Jeffrey Hang, Jaja Chiongbian-Rama and Butch Carungay

Jeffrey Hang, BVLGARI’s Regional Marketing Director for South East Asia, flew in from Singapore to welcome guests. “We are happy to unveil BVLGARI to the Cebu market. This is the company’s 140th year, and BVLGARI celebrates this landmark with the Aeterna High Jewelry Collection in Rome this coming May 20, attended by all our global ambassadors like Zendaya and Black Pink” Jeffrey shares with us. The collection will be available in SE Asia later in the year and in the Philippines at the end of the year.

Leading the ribbon cutting was Joseph Muñoz (commercial director of Bulgari Philippines, Jeffry Hang (regional marketing director of Bulgari South East Asian operations, Pia Wurtzbach-Jauncey (Bulgari Ambasadress and Ms. Universe 2015), Allan Teo (chief operating officer of NUSTAR Resort and Casino and May Adolfo (mall director of NUSTAR Cebu).

Pia Wurtzbach-Jauncey, BVLGARI’s local Ambasadress and Ms. Universe 2015

Sheila Osmeña-Go and Jaja Chiongbian-Rama

Spotted at the event was Joseph Muñoz, Commercial Director of Bulgari Philippines escorting Pia Wurtzbach-Jauncey, BVLGARI’s local Ambasadress and Ms. Universe 2015, Allan Teo, Chief Operating Officer of NUSTAR Resort and Casino, Howard Go, Summit Media’s CEO and his wife, Cebuana Sheila Osmeña-Go as well as some of Cebu’s young fashionable set like Claudia Bezza Yeung, Marjay Ramirez, and Danessa Onglatco.

May Adolfo, Danessa Onglatco, Marjay Ramirez and Claudia Bezza-Yeung

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Fashion

The Qipao As Interpreted by Innovative Filipino Designers: PHILIP RODRIGUEZ

The Qipao, an iconic symbol of Chinese fashion, takes center stage as we celebrate the Lunar New Year of the Wood Dragon. This singular closely-fitted garment crafted from the most opulent silks originated in 1920’s Shanghai. ZEE fashion editor Oj Hofer, has sought the creative insights of some of the Philippines’ most innovative designers for their interpretation of the elegant Qipao, also known as Cheongsam.

Cebu’s esteemed designer, Philip Rodriguez, pays homage to imperial attire with this stunning yellow silk brocade qipao. While adhering to the traditional cheongsam silhouette, Rodriguez infuses a touch of sensuality by incorporating see-through silk tulle panels along the waistline. Known for his timeless designs and culturally respectful creations, Rodriguez’s attention to detail is unparalleled. His embellishments are intricate and exquisite, showcasing impeccable taste and luxurious design without veering into ostentation. Take, for instance, his cheongsam for the Year of the Dragon. While it may seem daring compared to traditional sensibilities, Rodriguez maintains elegance by delicately veiling the wearer’s skin with sheer tulle on the cutout side panels. The front slit of the dress is cautiously calculated to strike the perfect balance between modesty and allure “I design for women who possess sophistication beyond their years, “ Philip emphasizes. “My clothes are crafted to evoke a sense of beauty and allure, leaving her feeling exquisite and confident.” As a seasoned designer, Rodriguez consistently achieves harmony in his designs. His qipao for 2024 seamlessly blends elements of royalty and sensuality, luxury and practicality, reflecting his mastery of the craft and his ability to create pieces that are truly elegant and well-balance.

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Fashion

The Qipao As Interpreted by Innovative Filipino Designers: JC BUENDIA

The Qipao, an iconic symbol of Chinese fashion, takes center stage as we celebrate the Lunar New Year of the Wood Dragon. This singular closely-fitted garment crafted from the most opulent silks originated in 1920’s Shanghai. ZEE fashion editor Oj Hofer, has sought the creative insights of some of the Philippines’ most innovative designers for their interpretation of the elegant Qipao, also known as Cheongsam.

JC Buendia, celebrated for his ability to tell a million style stories through minimalist details, is a master of clean, chic lines in fashion. Eschewing frivolity and nonsensical embellishments, every element of his designs contributes to their overall elegance.

Inspired by cinematic portrayals of Chinoiserie, Buendia’s first fascination with the Qipao began with Gloria Romero’s iconic portrayal of a Chinese princess disguised as a ‘sampan’ girl in the 1957 film “Hong Kong Holiday.”

“This admiration for orientalalia only deepened as I watched films like “The Last Emperor” and “In The Mood For Love,” JC recalls.

Buendia’s latest creation is a testament to this cinematic influence. His interpretation of the Qipao for the Year of the Wood Dragon features a cropped top crafted from silk Dupioni, embellished with diamond brooches on the reverse closure for a touch of glamour. Paired with a tea-length bouffant skirt made from frothy layers of delicate tulle, the ensemble exudes sophistication and timeless elegance.

With meticulous attention to detail and a keen eye for design, JC Buendia’s Qipao captures the essence of cinematic glamour while offering a contemporary twist on a classic silhouette. It’s a tribute to the enduring allure of Chinoiserie and the timeless beauty of the Cheongsam.

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