Arts & Culture
Cebuano Designer PJ Ong’s Collaboration with Uniqlo
His chosen creative name may illicit a chuckle here and there, but PJ Ong’s passion for art and graphic design is no
laughing matter. With Inodoro, he’s introduced his own brand of aesthetics, something that landed him a Uniqlo collaboration.
By Kyla Estoya
Photography NATH YBAÑEZ
Grooming CHADY PANTALEON
Locale CRIMSON MACTAN RESORT AND SPA
This story is taken from our archives. Originally published in Zee Digital Vol. 1

“I’m probably the friendliest graphic designer you’ll know,” PJ Ong says as we were wrapping up after the shoot at the villa of Crimson Mactan Resort and Spa. I had asked him what it was that he felt made him stand out from other artists, and he’d replied his character.
Definitely easygoing, PJ is the man behind Indoro, his creative signature that had received widespread recognition
for being the Filipino artist featured in a Uniqlo collection. “It was a great pleasure collaborating with Uniqlo for their Feel the SEA campaign,” he said smiling. “I’m still overwhelmed with the positivity that a team of highly esteemed curators chose me to represent the Philippines.”
PJ Ong grew up exposed to art, having always been interested in the subject for as far as he can remember.
His father was a businessman, but spent his free time dabbling in painting and photography. “They are the reason
I was led to this industry,” he shares about his family. “Aside from their highly supportive nature, there was always
a thirst for creativity and adventure in the household. we love to travel and to explore new things in general. My parents have always been advocates of keeping an open mind and nurturing curiosity.” And those factors have all contributed to who he is a person and as an artist.

Like many artists, it takes time, effort and probably a pinch of drama to finally find your place in the scene. During the journey, he came to the conclusion that he had always been drawn to the so-called underground art industry. Laughing, he randomly mentions that he dropped out from college, where he was studying Information Technology. “It wasn’t for me, so I took a ten-month certification in the International Academy of Design and Technology in Toronto,” PJ shares, continuing that he had went on to finish the course at the top of the class. Not bad for a college dropout. “I will always be proud of that.”
The rest is history, and Inodoro was born.

It’s not unusual for someone to ask why PJ had chosen Inodoro as his brand name, considering it is the local word for a toilet. ì”I wanted a name that had Filipino-Spanish roots, with hints of controversy and humor. Embracing the punk ethos, my moniker naturally has a streak of rebellion and non-conformism. In short, a Fuck You attitude. Plus, it’s hard to forget.”
Inodoro is entirely abstract and experimental design. PJ stressed that each project is a unique endeavor, but
he always tries to stay true to his design DNA. His work emphasize his principles, which are rooted in being forward-thinking, thorough-driven and dynamic.
This is probably one of the reasons why Uniqlo chose his work for the collection. ìI was prompted by a business contact to send over a portfolio link, and after a few days, a representative from the Uniqlo HQ in Japan got in touch with me,” he recalls. “I was overwhelmed to find out that they had strong preference for my work, which they expressed during the initial communication.”
According to him, the main directive was to create designs in three colors. They were given creative freedom in
terms of execution. “I was inspired by the Japanese’s constant pursuit of the avant-garde, the experimental and the
unknown, while keeping the overall look minimal, clean and polished. At the same time, projecting a positive message
since that was one of Uniqlo’s core values as a brand.”
The most significant thing that interests me about PJ’s view in the art industry is that he values his integrity and
brand, much more than being popular or mainstream. he thinks it would be silly of him to change his style just to gain an audience. “To me, the name wouldn’t even matter. As long as you’re able to produce brilliant work for some people, then that’s enough already,î he says. That goes to show how authentic he treats his art, and that his passion for graphic design is no joke. ìClients come to me because they already know my style. I won’t force someone to like my style—if they do, then that’s good!”
Arts & Culture
Kundiman After Dark: Traditional 19th Century Filipino Musical Genre Continues to Inspire
by Kingsley Medalla
The Kundiman is a traditional 19th-century Tagalog musical genre that served as a profound source of inspiration for many sophisticated, classically trained artists. The name is derived from the Tagalog phrase “kung hindi man,” literally translating to “if it were not so.” These musical pieces were often performed as poignant love songs characterized by smooth, flowing melodies containing emotional depth. Originating as a serenade in poetic Tagalog lyrics, it features a minor-to-major key progression expressing longing, devotion, patriotism, and a yearning for freedom.
Sine Pop, a boutique theater in a 1948 post-war heritage house located in Cubao, Quezon City, serves as a charming venue for cultural events and intimate performances with a small ensemble. Recently hosting Kundiman After Dark, a recital honoring the legacy of Nicanor Abelardo (1893–1934), a highly esteemed Filipino composer and pianist hailed as the “father of the sonata form in the Philippines” and a master of the art of the Kundiman. Carlson Chan, founder of Sine Pop, clarifies their unique model: the performances are open to the public and are, as such, complimentary, as its primary focus is to promote the performing artists per se.
The performances featured beloved Kundiman classics including Mutya ng Pasig (1926), Naku… Kenkoy (1930), and a personal favorite, Bituing Marikit (1926). These musical pieces were brought to life through the solo acts and live vocals of tenor Erwin Lumauag, Japanese violinist Shiho Takashima (who has since made the Philippines her permanent residence), and the renowned composer, pedagogue, and pianist Augusto Espino.
“Nasaan Ka Irog,” written in 1923, drew inspiration from a romantic tale shared by Nicanor Abelardo’s friend, who went overseas leaving behind his beloved in the Philippines. Years after, this man eventually became a doctor and, upon his return, discovered that the love of his life had been married to someone else. He also learned that the letters he had sent were never delivered to her, as they were kept by the doctor’s family, secretly away from her. A classic case of unrequited love. Kundiman serves as the heart and soul and the pinnacle of Filipino musical artistry.

Violinist Shiho Takashima and pianist Augusto Espino

Tenor Erwin Lumauag

Art patrons; Pacita Agoncillo Sode, Marilou Khan Magsaysay, Patricia Cepeda-Sison and this writer Kingsley Medalle
Arts & Culture
Art Beat: Scenes From the Manila Art Fair 2026
photography by Doro Barandino
“Art is unpredictable and goes in different directions. I have no idea. I would rather live the present moment.” —Bencab, National artist of the Philippines.

Vinta by Protegeri, collaboration art piece by Leeroy New, Solenn Heuseff and Vito Selma
Q&A with interior decorator and jewellery designer Doro Barandino
Which of the participating art galleries had the most unified and exciting theme?
Leon Gallery had the most amazingly put-together collection. Though the gallery engaged various artists, the overall visual effect felt like one unified theme. Leon Gallery used a sack-like cloth (most likely raw linen) as the background for the booth, and it brought the collection together. It had an old-world feel in a chaotic setting.
Who were the artists that were the most visually engaging?
The works of Carlo Tanseco were definitely my favorite. The artist used an eye chart (Snellen chart) as the background for the image of Dr. Jose Rizal giving us the middle finger—such an “in your face” message. The concept of our national hero as a modern-day provocateur was a wake-up call to everyone. Very subversive and underground material. I was also attracted to the works of Japanese artist Tadashi Kogure; they’re very architectural.
Was the choice of venue and its layout helpful in engaging the whole art vibe?
What I noticed was that the masters like Juan Luna, Fernando Amorsolo, and Fernando Zóbel still attracted the most viewers at the art fair. People are naturally drawn to their masterful strokes and historical significance, or perhaps these artworks are not readily accessible for public viewing. Or maybe those booths that carried the masters’ works were strategically positioned right after the registrar.
The choice of venue at Center One was a good move—it created a total art vibe. Manila Art Fair remains the premier art fair in the country today, showcasing the finest modern and contemporary art while offering curated projects and immersive installations.

The Standard by Thai artist Pitchapa at the Triangular durational, performance art.

Bato Bato sa Langit by Filipino artist Carlo Tanseco

Stocking Proportions Menumpuk Proporsi by Indonesian artist Labadiou Piko

Untitled by Indonesian artist Yunizar

Filipiny, wool tapestry by national artist of the Philippines,Federico Aguilar Alcuaz.

Untitled by German artist Valentin Elias Renner

Interior decorator and jewellery designer Doro Barandino is also a regular contributor for zee.ph
Arts & Culture
Visayas Art Fair Year 5: Infinite Perspectives, Unbound Creativity
by Jing Ramos
This year’s Visayas Art Fair marks its 5th anniversary, celebrating the theme “Infinite Perspectives: Unbound Creativity.” The fair continues its mission of bridging creativity, culture, and community in the country. This milestone edition strengthens its partnership with the National Commission for Culture and the Arts and expands collaborations with regional art organizations and collectives—reinforcing its role as a unifying platform for Philippine art.
VAF5 features the works of Gil Francis Maningo, honoring the mastery of his gold leaf technique on opulent portraits of the Visayan muse Carmela, reflecting spiritual awareness.

Gil Francis Maningo is celebrated for his gold leaf technique.

Gil Francis Maningo’s recurring theme of his Visayan muse “Carmela”.
Another featured artist is Danny Rayos del Sol, whose religious iconography of Marian-inspired portraits offers a profound meditation on the sacred and the sublime. This collaboration between two visual artists sparks a dialogue on the Visayan spirit of creativity and resilience. Titled “Pasinaya,” this dual showcase explores gold leaf as a medium of light and transcendence.

Artist Danny Reyes del Sol

Danny Reyes del Sol’s religious iconography.
Now in its fifth year, the Visayas Art Fair has influenced a community of artists, gallerists, brokers, collectors, museum curators, and art critics—constructing a narrative that shapes how we approach and understand the artist and his work. This combination of factors, destined for popular consumption, illustrates the ways in which art and current culture have found common ground in a milieu enriched by the promise of increased revenue and the growing value of artworks.
Laurie Boquiren, Chairman of the Visayas Art Fair, elaborates on the theme, expressing a vision that celebrates the boundless imagination of unique artistic voices:
“Infinite Perspectives speaks of the countless ways artists see, interpret, and transform the world around them—reminding us that creativity knows no single point of view. Unbound Creativity embodies freedom from convention and controlled expression, allowing every artist to explore and experiment without borders.”

Laurie Boquiren, Chairman of the Visayas Art Fair has tirelessly championed the creative arts for the past five years.
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