People
Women Who Mold Men
by Allain Dumon Fonte
One of my favorite professors, Dr. Fredrick Boholst, once joked that “if there is a god, he must be a man; otherwise, the world will not be as chaotic as it is now.” As an advocate of equality, I really did not know how to react, at first; but, I eventually laughed realizing that the joke came from a man.
It was not too long ago that in the Philippines women were not even allowed to go to school. The highly paternal culture in Asia has classified women in to the role of family support, and not in nation building. I remember how my great-grandmother, Rosario Acosta y Nacua, told me that she almost could not find a husband; just for being one of the first women in her town in Daan Bantayan, Cebu to obtain a university degree. With her degree in education from the Cebu Normal School (now, Cebu Normal University), she expected to land a teaching job in the city. However, she was appointed to teach in the mountain-barangay-schools in Pulang Bato. She said that she had to spend her weekdays in the school, and was literally living inside her classroom, to save the 600 meters hike uphill and downhill to and from the main road in Pit-os. Weekends were her only time with the family. By the time she got married, my great-grandmother was convinced by her parents to stop teaching, so she could be a good wife to my great-grandfather. Eventually, she became a homemaker and raised seven children. That was the life that most women had back then.
Now, a lot has changed, and many women have infiltrated the education sector; and, even leading it. Women leaders are more aggressive but have calculated risks when it comes to decision making, this is how the associate vice-president of the MD Adamson Cancer Center, Dr. Elizabeth Travis, perceives women leaders. According to Dr. Travis that women have already outnumbered men in the academia; thus, it is expected for women to start leading it.
The University of San Carlos, the oldest school in the Philippines, used to be a male-concentrated institution because it was a formation school for future priests as Colegio de San Idelfonso; then, Colegio-Seminario de San Carlos. In 1948, Colegio-Seminario de San Carlos became the University of San Carlos, and since then has accepted women students. Because the university is run by priests of the Society of the Divine Word, the management and academic leaders were used to be monopolized by men. But, Because of USC’s commitment to gender equity, there have been an increasing number of female faculty members. And now, for the first time in the history of USC, the university has an all-women academic dean team.
For the past years, the USC schools have been ranked as the Centers of Development and Centers of Excellence by the Commission on Higher Education and the Philippine Accrediting Association of Schools, Colleges, and Universities. Hence, these women leaders, committed to service, have proven that women power can bring USC to farther heights in academic excellence. Let us get to meet these women who set the bars higher for USC.
Delia E. Belleza
Dean, School of Arts and Social Sciences
Dr. Belleza is an alumna of USC, where she completed her bachelor’s degree and master’s degree in social psychology. She obtained her Doctor of Philosophy in Social Psychology from the University of the Philippines in Diliman. She has conducted researches in culture social psychology and adolescent studies. The Department of Psychology, under the School of Arts and Social Sciences, has produced topnotch graduates in the National Psychology and Psychometric Board Examinations, and has been ranked as the 3rd best university to study psychology by the Professional Regulations Commission; basing from the passing percentage of the licensure exams.
Melanie Banzuela-de Ocampo
Dean, School of Business and Economics
Dr. de Ocampo holds a master’s degree in management from the University of the Philippines and completed her Doctor of Philosophy in Business Administration from the University of San Carlos. Prior to joining the academia, Dr. de Ocampo is a veteran in the financial management industry. Dr. de Ocampo’s research expertise is on Managerial Finance, Strategic Planning, Marketing Strategy, Educational Technology, and Curriculum Development. The School of Business and Economics is ranked as Center of Excellence for Business Administration, Office Administration, and Entrepreneurship programs. The SBE has a 100% passing rate in the accountancy board examinations in 2017.
Margret Rosario
Dean, School of Architecture, Fine Arts, and Design
Architect Rosario specializes in design and planning for hospital and medical facilities. She currently became the dean of the school of architecture, fine arts, and design in July 2019. She holds a bachelor’s degree in architecture from the University of San Carlos, and has a master’s degree in architectural drafting from the Cebu Technological University. Architect Rosario is a fellow of the United Architects of the Philippines. USC ranks as the second best university to study architecture basing from the passing percentage of the National Architecture Board examinations in 2019; with a passing rate of 89.96%.
Rita May Tagalog
Dean, School of Education
Dr. Rita May Tagalog lectures on educational development, computer-supported learning systems, and teaching strategies. She has an accounting degree; and, holds a master’s degree in education with a focus on special education from USC. She completed her Doctor of Education degree, with focus on Instructional Systems and Resource Management, from the University of San Jose-Recoletos. She attended a professional certificate program in Inclusive Education at the University of Queensland in Australia; and, participated in a 40-day-teacher-exchange program at the School of Education and Communication at Jönköping University in Sweden, under the Linnaeus-Palme International Exchange Program. The USC’s School of Education is ranked as a Center of Excellence by the Commission on Higher Education since 1998. The School of Education is the home of the Department of Science and Mathematics Education and the Department of Teacher of Education.
Yolanda Chua Deliman
Dean, School of Healthcare Professions
Professor Deliman has served the University of San Carlos as the academic pharmacist prior to becoming the Dean of the School of Healthcare Professions. She holds a Bachelor of Science in Pharmacy from the University of San Carlos and holds a master’s degree in pharmaceutical sciences. She is also a full time professor in the Department of Pharmacy on research courses. Professor Deliman is widely published in the fields of Cytotoxic Studies and Genotoxic Studies. Professor Deliman has been working on a partnership with the USC’s Department of Pharmacy and the Faculty of Pharmaceutical Studies in Okayama University, Japan. The Department of Pharmacy and the Department of Nursing are both accredited as Level III by the Philippine Accrediting Association of Schools, Colleges, and Universities.
Evelyn B. Taboada
Dean, School of Engineering
Dr. Taboada is also the Director for the Bioprocess Engineering and Research Center in the University of san Carlos. She is an alumna of USC, where she obtained her bachelor’s degree in chemical engineering. She completed her master’s degree in chemical engineering at the University of the Philippines in Diliman. In 2001, Dr. Taboada went to the Netherlands to pursue further studies in biotech and bioprocess engineering at the Delft University of Technology, where she received her master’s degree and her Doctor of Philosophy degree in Biochemical Engineering. Dr. Taboada works on research themes on biotechnology, bioprocess, and technoprenuership. The School of Engineering in USC has six Level II FAAP-accredited programs through PAASCU evaluation. The seven programs (Chemical, Civil, Computer, Electrical, Electronics, Industrial, and Mechanical Engineering) have attained full accreditation from the Philippine Technological Council, reflecting global standards conforming to the Washington Accord. The Commission on Higher Education has also designated two Centers of Excellence and five Centers of Development in the School of Engineering.
Joan S. Largo
Dean, School of Law and Governance
Atty. Joan Largo is a senior partner at the Cebu office of Romulo Law Firm. She is a professor of Civil Procedure, Criminal Procedure, Constitutional Law, Torts and Damages. She has also conducted researches on Litigation and Arbitration, Labour and Immigration, and Corporate and Family laws. Atty. Largo authored the book “Laws and Jurisprudence on Torts and Damages” and co-authored the book “Beyond Outcomes Accreditation” with William Spady. She graduated magna cum laude in 1995 with the bachelor’s degree in political science from the University of San Carlos. As a recipient of the R.H. Goeping Foundation full scholarship, Atty. Largo studied juris doctor at USC, and graduated cum laude and class valedictorian. Atty. Largo has been given due credit for making the USC School of Law and Governance as one of the top laws school in the country, and was conferred by the Legal Education Board with an Award for Excellence in Legal Education. USC School of Law and Governance has produced topnotch graduates in the Philippine Bar examinations successively in the past six years.
Since 1595, well-respected men in the field of education have managed the university and brought it to its glory. Now, we welcome these dedicated women in the hall of USC’s great men. Once again, USC has proven to be an institution of true liberal education.
Events
The First NUSTAR BALL
The NUSTAR Ballroom, a magnificent venue at the NUSTAR Resort and Casino in Cebu, sets the stage for last night’s first-ever NUSTAR Ball.
Glamorous guests from Manila and Cebu converged at the NUSTAR Ballroom, an exquisite venue within the NUSTAR Resort and Casino in Cebu. The evening unfolded with a seated 5-course dinner. The opulent feast started with Beetroot Salmon Gravlax, adorned with caper berries, caviar, set with delicate edible flowers; and a main course of Compressed Pork Belly with Crackling Skin and Baby Scallops. Another highlight was the auction of coveted items like Dior and YSL handbags, a limited-edition Bulgari watch, and an exclusive 2-night stay in Nustar’s opulent 3-bedroom villa—complete with a private pool and a dedicated butler. The charity evening benefited the Cameleon Association, an NGO based in Iloilo City created in 1997 that developed a global approach to act on the causes and effects of sexual violence against children.
It was a night of elegance, luxury, and unforgettable memories as ladies in long gowns and gentlemen in black ties danced the night away.
Design
Filipino graphic designer makes history, joins Switzerland’s Museum of Avant-garde among genre’s greats
PJ Ong of Inodoro, an internationally renowned graphic designer, is the first Filipino whose work will be part of the permanent collection of Switzerland’s Museum of Avant-garde
CEBU CITY — In a groundbreaking achievement, Cebu-based graphic designer and art director PJ Ong of Inodoro Design Studio, is set to become the first Filipino artist permanently exhibited at Museum of Avant-garde (MA-g) in Mendrisio, Switzerland.
Ong’s recognition at MA-g places him among over 250 avant-garde artists, including iconic figures like Pablo Picasso and Marcel Duchamp, signifying a profound milestone in museum history.
“Avant-garde,” is a term that refers to pushing the boundaries of artistic expression.
“I am extremely honored and humbled. It is a remarkable milestone in my creative journey, and I am grateful for the opportunity to be part of such a prominent platform. The acknowledgment, especially considering Switzerland’s exacting standards in art and design, is truly fulfilling,” said Ong.
Part of a stellar contemporary collection
Under the museum’s Contemporary Collection, Ong will join global contemporary agencies such as M/M Paris (collaborator of Icelandic singer-songwriter and composer, Björk), WORK Pte Ltd (brainchild of the “Godfather of Singapore Graphic Design,” Theseus Chan), Bedow (Stockholm), BVD Stockholm AB (Stockholm), Socio Design (London) and Milkxhake (Hong Kong), among others.
Ong’s music packaging design for the Filipino harsh noise duo, White Widow, will be featured in the museum. The band’s album “The God Uterus Dissolves” — released under Melt Records — features an unconventional cassette tape packaging incorporating a hand-crafted wire mesh, elevating it into a unique and bespoke collector’s item.
The museum’s selection process for its Contemporary Collection involved three categories: Graphic Design, Photography, and Illustration. Swiss-Canadian Fritz Gottschalk, a prominent figure in contemporary graphic design, led the Graphic Design category.
“This is profoundly validating for me as a graphic designer. Being part of a museum’s permanent contemporary collection is a lasting testament to my capabilities as an artist,” said Ong.
‘Poetry you can touch’
The graphic designer from Cebu City further defined the album as a “deliberate departure from the ordinary,” stating that it was a testament to the artist’s and band’s dedication to pushing boundaries and offering the audience a unique and immersive experience.
“Careful consideration was given to every detail, including choosing a premium supplier for the cassette tape. Opting for a screen-printed cassette, where design elements were applied directly to the surface, gave it a contemporary and visually striking result, helping us reinforce the design narrative,” said Ong.
“From the cohesive placement of elements to using symbols instead of track titles on the spine and customizing fonts, every aspect was carefully thought out. Rather than opting for the conventional wire mesh treatment on print, I took a bold step by incorporating a hand-crafted wire mesh, adding a unique and sensory dimension to the album — almost like poetry you can touch.”
Profound honor
Established in 2003, Inodoro Design Studio under Ong’s leadership has garnered global acclaim for its bold design philosophy, spanning music, fashion, architecture, culture and technology. In becoming the first Filipino whose work will be on display at the MA-g, Ong stated that it is “particularly humbling.”
“Traditionally, these privileges are given to individuals who have amassed decades of experience, attained mastery in their craft, or even as a posthumous acknowledgment. To be among those selected is a profound and unexpected honor,” he said.
“Museums typically focus on visual artists, and for a graphic designer, especially within the realm of commercial work, recognition can be more elusive. I appreciate the challenges of this less conventional route and I am committed to proving the significance of graphic design in the broader artistic landscape.”
Art enthusiasts can anticipate viewing Ong’s work with “The God Uterus Dissolves” at MA-g, scheduled to open to the general public in 2025.
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About The Museum of Avant-garde (MA-g)
The Museum of Avant-garde compiles an original body of work from private collections, providing a unique perspective on the cultural and artistic significance of avant-garde movements. These movements, synonymous with transformative ideologies and daring experimentations, played a pivotal role in challenging political and societal conventions. For more information, visit www.ma-g.org.
About Inodoro
Inodoro is the creative moniker of graphic designer and art director PJ Ong, a prominent figure in the Philippine design scene. Established in 2003, Inodoro Design Studio, based in Cebu, Philippines, has garnered international recognition for its bold and distinctive design, with a focus on thought-driven imagery and iconic visual language. The studio specializes in identities, custom typography, graphic design and art direction. For more information, visit www.inodoro-design.com.
People
Ladies Who Support Ladies
Women’s Circle is an organization composed of Cebuano ladies who are successful entrepreneurs and top executives. They recently held a fellowship event at the Sheraton Mactan Resort, with special guests from the Women’s Business Council Philippines. Chairperson, Rosemarie Rafael and Council Secretary Cynthia Mamon both flew in from Manila to discuss alliances between the Cebu and Manila groups.
The half day event was organized by Perl Jacalan, Gina Atienza and Eva Gullas. Sheraton Resort through its GM Dottie Wugler Cronin supported the event as it is aligned with the hotel’s women initiatives. The successful event was made more fun with generous give-aways, notably Jo Malone perfumes, Sheraton bags, R&M Chocomanga and sarongs from Ferimar.