Arts & Culture

Cebuano Designer PJ Ong’s Collaboration with Uniqlo

His chosen creative name may illicit a chuckle here and there, but PJ Ong’s passion for art and graphic design is no
laughing matter. With Inodoro, he’s introduced his own brand of aesthetics, something that landed him a Uniqlo collaboration.

By Kyla Estoya
Photography NATH YBAÑEZ
Grooming CHADY PANTALEON
Locale CRIMSON MACTAN RESORT AND SPA
This story is taken from our archives. Originally published in Zee Digital Vol. 1

“I’m probably the friendliest graphic designer you’ll know,” PJ Ong says as we were wrapping up after the shoot at the villa of Crimson Mactan Resort and Spa. I had asked him what it was that he felt made him stand out from other artists, and he’d replied his character.

Definitely easygoing, PJ is the man behind Indoro, his creative signature that had received widespread recognition
for being the Filipino artist featured in a Uniqlo collection. “It was a great pleasure collaborating with Uniqlo for their Feel the SEA campaign,” he said smiling. “I’m still overwhelmed with the positivity that a team of highly esteemed curators chose me to represent the Philippines.”

PJ Ong grew up exposed to art, having always been interested in the subject for as far as he can remember.
His father was a businessman, but spent his free time dabbling in painting and photography. “They are the reason
I was led to this industry,” he shares about his family. “Aside from their highly supportive nature, there was always
a thirst for creativity and adventure in the household. we love to travel and to explore new things in general. My parents have always been advocates of keeping an open mind and nurturing curiosity.” And those factors have all contributed to who he is a person and as an artist.

Like many artists, it takes time, effort and probably a pinch of drama to finally find your place in the scene. During the journey, he came to the conclusion that he had always been drawn to the so-called underground art industry. Laughing, he randomly mentions that he dropped out from college, where he was studying Information Technology. “It wasn’t for me, so I took a ten-month certification in the International Academy of Design and Technology in Toronto,” PJ shares, continuing that he had went on to finish the course at the top of the class. Not bad for a college dropout. “I will always be proud of that.”

The rest is history, and Inodoro was born.

It’s not unusual for someone to ask why PJ had chosen Inodoro as his brand name, considering it is the local word for a toilet. ì”I wanted a name that had Filipino-Spanish roots, with hints of controversy and humor. Embracing the punk ethos, my moniker naturally has a streak of rebellion and non-conformism. In short, a Fuck You attitude. Plus, it’s hard to forget.”

Inodoro is entirely abstract and experimental design. PJ stressed that each project is a unique endeavor, but
he always tries to stay true to his design DNA. His work emphasize his principles, which are rooted in being forward-thinking, thorough-driven and dynamic.

This is probably one of the reasons why Uniqlo chose his work for the collection. ìI was prompted by a business contact to send over a portfolio link, and after a few days, a representative from the Uniqlo HQ in Japan got in touch with me,” he recalls. “I was overwhelmed to find out that they had strong preference for my work, which they expressed during the initial communication.”

According to him, the main directive was to create designs in three colors. They were given creative freedom in
terms of execution. “I was inspired by the Japanese’s constant pursuit of the avant-garde, the experimental and the
unknown, while keeping the overall look minimal, clean and polished. At the same time, projecting a positive message
since that was one of Uniqlo’s core values as a brand.”

The most significant thing that interests me about PJ’s view in the art industry is that he values his integrity and
brand, much more than being popular or mainstream. he thinks it would be silly of him to change his style just to gain an audience. “To me, the name wouldn’t even matter. As long as you’re able to produce brilliant work for some people, then that’s enough already,î he says. That goes to show how authentic he treats his art, and that his passion for graphic design is no joke. ìClients come to me because they already know my style. I won’t force someone to like my style—if they do, then that’s good!”

Related Topics:artist Graphic Design Inodoro PJ Ong

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Arts & Culture

Queer Coding in Cinema: The Best Shows to Binge for Pride Month 2025

compiled by Edge Javier

As Pride Month 2025 goes into full swing, the best way to celebrate LGBTQIA+ voices is with a binge-worthy lineup of shows that center queer stories, joy, love, resilience — and yes, of course, drama. From groundbreaking recent series to must-watch staples and fan favorites, here are the top shows to stream this June that reflect the vibrant spectrum of the queer-coded experience.

1. Heartstopper – Season 3 (Netflix)
Nick and Charlie are back, and the coming-of-age sweetness is stronger than ever. Season 3 explores deeper emotional territory while keeping the wholesome tone fans adore. Expect more queer joy, nuanced relationships, and tearjerker moments that feel like a warm hug.

2. Drag Me to Dinner (Hulu)
Hosted by Neil Patrick Harris, this chaotic culinary competition pairs drag duos in a battle to throw the most fabulous themed dinner party. With outrageous challenges, surprise twists, and plenty of camp, queens serve up equal parts food, flair, and fierce shade. It’s RuPaul meets Top Chef—served with a side of sequins.

3. Queer Planet (Apple TV+)
Hosted by Janelle Monáe, this visually stunning docuseries dives into queerness in the animal kingdom and parallels in human identities. It’s smart, groundbreaking, and perfect for those who want to feel seen—and informed.

4. Fellow Travelers (Paramount+)
This period romance-drama set during the Lavender Scare continues to grip audiences with its tragic beauty and sharp historical insight. If you missed Season 1, now is the perfect time to catch up before the highly anticipated Season 2 lands later this year.

5. The Buccaneers – Season 2 (Apple TV+)
The unapologetically queer period drama returns with more scandal, sapphic yearning, and feminist rebellion among American heiresses navigating high society in 1870s London. Think Bridgerton, but with more edge and better sapphic representation.

6. Our Flag Means Death – The Finale Special (Max)
This fan-favorite pirate rom-com wraps up with a one-hour finale special airing this June. Whether you’re rewatching from the start or jumping into the last hurrah, this show remains a shining example of queer love told with heart and humor.

7. This Is Me Now… The Series (Prime Video)
Following Jennifer Lopez’s genre-blurring film-musical hybrid, the series version delves into themes of love, identity, and self-acceptance, and features cameos by queer icons and allies. It’s campy, messy, and made for Pride Month mood-boosting.

8. Sort Of – Final Season (Max)
This critically acclaimed dramedy about a gender-fluid millennial navigating love, grief, and identity in Toronto comes to a close with an emotionally rich final season. A thoughtful and often hilarious story that never loses its beating heart.

9. Red, White & Royal Blue – Limited Series (Prime Video)
After the hit film adaptation, the beloved queer romance returns in a serialized format, expanding on Alex and Henry’s story with new twists and deeper character arcs. It’s romantic escapism, elevated.

10. POSE: The Legacy (FX/Hulu)
This documentary miniseries honors the cultural legacy of POSE and the real-life ballroom legends who inspired it. Featuring interviews with cast, creators, and icons from the scene, it’s a must-watch tribute to queer history and resilience.

Whether you’re looking for laughter, tears, romance, or revolution, these Pride Month picks for 2025 offer it all—while honoring the complexity and beauty of LGBTQIA+ lives. So press play, turn up the volume, and let queer stories shine this June and beyond. Happy Pride! 🏳️‍🌈

Arts & Culture

Chaos and Clarity: Zen Aesthetic in Oj Hofer’s Art

by Jing Ramos |

Oj Hofer, our fashion contributing editor, is a Fine Arts graduate from the University of the Philippines. Though he began painting at the age of eight, his artistic journey took a transformative turn in 2013. While volunteering as a costume designer for Siddhartha: The Musical, he encountered Venerable Master Hsing Yun’s One-Stroke Calligraphy, sparking a deep devotion to Japanese sumi-e painting and kanji calligraphy. Over the years, he refined his craft, using his art to share the Dharma through exhibitions while supporting the Hsing Yun Educational Foundation. In 2022, his spiritual path deepened at Nan Tien University, where he embraced Zen and Humanistic Buddhism, shaping his artistic philosophy.

“Plum Blossoms in Moonlight.” Serigraphy on abaca.

In his recent works, Hofer merges traditional calligraphy with serigraphy, drawing inspiration from his friend Charles Lahti—an internationally recognized New York-based painter and printmaker. Lahti, known for his collaborations with post-war American artists like Robert Rauschenberg, Donald Judd, Andy Warhol, and LeRoy Neiman, introduced Hofer to silkscreen techniques. Through a workshop Lahti conducted in Cebu—arranged by their mutual friend Greg Urra—Hofer integrated silkscreen into his Zen artworks, particularly those on abaca.

“The Circle of Harmony” Serigraphy and Calligraphy on abaca.

Hofer’s cross-disciplinary approach challenges conventional Zen aesthetics. His layered paintings on abaca may seem far from tranquil at first glance, but closer contemplation reveals a meditative core. His serigraph of an Enso circle, for example, initially appears chaotic, filled with Tang Dynasty poetry and overlapping, repetitive forms. Yet, by focusing on a single calligraphic element, the viewer experiences a moment of clarity—a glimpse of awakening within the visual complexity.

“Monkey Mind” Serigraphy and Calligraphy on abaca.

Even more engaging is his diptych Monkey Mind. At odds with the traditional Zen emphasis on negative space, this piece is deliberately busy, reflecting the restless nature of the mind. A distracted viewer may struggle to find a focal point, but one attuned to emptiness and presence will perceive clarity amidst the seeming disarray.

Ink and intention—creating calligraphy in support of one of my advocacies.

By fusing Zen philosophy with the discipline of serigraphy, Hofer invites his audience to look beyond surface impressions and discover stillness within movement, balance within complexity. His art does not merely depict Zen—it embodies the paradoxes at its core, offering a path to mindfulness through the act of seeing and the experience of doing.

Arts & Culture

What is Sappia? The Rice Myth Goddess of Bohol Who Helped Feed the People During a Great Famine

by Emma Gomez

The story began when the people of Bohol started to experience hunger and famine. All the livestocks were inedible and the fields were dried out leaving only weeds planted on the ground. The people prayed to the goddess of mercy, Sappia, to ask for food.

Sappia, the rice myth goddess of Bohol

Sappia, from the heavens, heard the cries of the people. She saw the dense population of weeds and offered to help them. Sappia thought of nourishing the weeds to be edible and healthy for the people of Bohol. Straightaway, she sprinkled the weed with milk from her bossom. She emptied each breast until blood came out. Before she left, she whispered to the weeds that they may be nourished and be able to feed the people.

When harvest season came, the people of Bohol quickly gathered the nourished weeds. They observed that the ones sprinkled with milk were white, while the other were red. They called the new plant rice and they replanted these in honor of Sappia, and for the people to devour.