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Jude Jowilson’s Fashion Line is a True New York Success Story

Jude Jowilson left behind an atelier and successful career in Cebu to pursue his fashion design dreams in the Big Apple–and it’s definitely paid off.

In 2005, Jude Jowilson Elardo was making a name for himself in the Cebuano fashion scene. His designs were head and shoulder above his contemporaries—fusing panels when everyone was doing beadwork, using teal when everyone was still doing fuchsia. Stylists took notice of his designs, eventually leading to features in glossies like this one. He soon became sought-after, with clients ranging from Chinese businesswomen to It girls, even before the term was coined.

So it came as a surprise to his colleagues and clients that one day, his studio along Jones Avenue appeared to be closed. Indefinitely. “After eight years, I realized there was something missing—I was a designer, but I didn’t know how to make a pattern or how to sew. I only knew how to sketch,” Jude admits. “At that time there was no fashion design school in Cebu, and I was hungry for knowledge. I wanted to learn more of the things I was passionate about.”

Jude left Cebu to continue his education in fashion design at the Parsons School of Design in New York. He learned the basics of pattern-making, draping and sewing. He also discovered cutting edge techniques that he wasn’t aware of while in Cebu.

Jude Jowilson gets his inspiration from Old Hollywood. SEATED Tallulah Dress in French Chantilly lace. STANDING FROM LEFT Harlow Dress with cape in French Chantilly lace; Olivia dress in Italian tulle soft a skirt and French Alencon Lace

More than a decade after, the decision to move to the Big Apple proved to be smart and rewarding. His New York bridal label Jude Jowilson has a steady stream of clients, mostly modern New York brides who appreciate his attention to detail and his choice of fabric, which is mostly 100% silk and lace sourced from Europe. He is inspired by good old Hollywood glamour, and actresses like Marlene Dietrich, Greer Garson and Rosalind Russel. His designs steer clear of cliches—the overly designed and heavily beaded wedding gowns—and lean more on the clasic and elegant.

The presence of Jude Jowilson’s designs continues to reach more stores each year, and can even be found as far as Korea. Through bridal website The Knot, and through social media and referrals from past clients, he is also in-demand for custom bridal gowns. He travels the country, doing trunk shows to personally meet potential brides in the stores that carry their dresses.

Their biggest break was joining New York Bridal Week at Pier 92 in the Spring of 2015. “We got a small spot, and were up against all the major bridal brands. It was scary and intimidating,” Jude recalls.

Their studio is in a 1920s building with the original tin ceiling intact.

“We were told by most exhibitors and the director of the show not to expect any buyers because it was our first show, and we were a new brand. We were lucky and got picked up by a few stores. We were happily surprised and grateful, since it was unexpected. After the show, we needed to find a small studio in Manhattan to be our sample room. We found one in the NoMad district. This Fall 2016 will be our fifth season, and we moved to a new larger studio earlier this year in the heart of Chelsea.

Similar to brands like The Row who produce domestically in an effort to resuscitate the city’s garment District, Jude Jowilson is proudly “Made in New York.” But unlike these massively funded brands, Jude swears you don’t need to break the bank to start a fashion label. “In 2013, I started building my first collection of 13 dresses all by myself—with no assistance, a one-man show. We started in the kitchen of our old apartment, and then used one of our spare small bedrooms for sewing.”

Part of the reason why his label is so successful is because of how involved Jude is in every aspect of production. The quality of craftsmanship is exceptional. His business partner and husband Larry shares, “He has a way about him that makes everyone feel comfortable, and there’s no denying his creations are beautiful works of art.”

Jude Jowilson Elardo has changed his brand to Jude Jowilson as a rebirth of sorts, a proverbial toast to new beginnings. This second act, it seems, is proving to be quite the New York success story.

For appointments, call +1 (917) 362-878 or email them at info@judejowilson.com. Visit their website here

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Events

CEBU KALEIDO: A Night of Fashion and Celebration at Crimson Mactan Resort and Spa

Miranda Konstatinidou’s beautiful beach wear and jewellery worn by her guests at an intimate beach party at Crimson Resort in Mactan. Konplott is Miranda’s luxury fashion accessory brand sold in Europe, worn by fashion icons and celebrities (no, it’s not sold locally) while her exclusive beach wear in silk are fabric designed by her, are also sold in high end resorts around the world. Meanwhile, Crimson Resort in Mactan will officially close temporarily for a makeover as most of their beachfront villas were damaged heavily by last December.s super typhoon Odette. Here’s to a great reopening of Crimson in a few months. (photography by Steffen Billhardt)

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Events

Take a Closer Look at the Stunning Couture Wedding Dresses of The Brides At Triton Fashion Show

photography by Ephraim Basbas

The wedding industry, together with twenty of Cebu’s leading as well as emerging fashion designers just made a glorious comeback in one magnificent fashion show, The Brides at Triton last March 12, 2022 at the Triton Grand Ballroom of the only 5-star premier resort & water park in the Philippines, Jpark Island Resort & Waterpark Cebu, in partnership with Danny Villarante, Emi Ayag and Cary Santiago.

Let’s take a closer look at the exquisite bridal couture dresses showcased at the fashion show:

Anthony Romoff

Anthony Romoff

Arnu Poe Camay

Arnu Poe Camay

Cary Santiago

Cary Santiago

Cary Santiago

Cary Santiago

Dexter Alazas

Dexter Alazas

Dino Lloren

Dino Lloren

Edwin Alba

Edwin Alba

Edwin Ao

Edwin Ao

Edwin Ao

Hanz Coquilla

Hanz Coquilla

Harley Ruedas

Harley Ruedas

Jun Escario

Jun Escario

Marichu Tan

Marichu Tan

Mel Maria

Mel Maria

Mike Yapching

Mike Yapching

A tribute was made for Philip Rodriguez’ 40th year in the fashion industry

Philip Rodriguez

Philip Rodriguez

Philipp Tampus

Philipp Tampus

Protacio

Protacio

Rei Escario

Rei Escario

Ronald Enrico

Ronald Enrico

Valerie Alvez

Valerie Alvez

Wendell Quisido

Wendell Quisido

 

 

 

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Fashion

How to Manifest Pantone’s 2022 Hue “Very Peri” in your Daily Deals as Listed by Fashion Editor Oj Hofer

Winkling the Blues Away with Veri Peri

by Oj Hofer

Very Peri Pantone 17-3938 is the color of the year 2022. Pantone’s dynamic Periwinkle blue hue with a vivifying red-violet undertone symbolizes “transformative times’, displays carefree confidence, and daring curiosity. Its presence in fashion and accessories encourages inventiveness, creativity and optimism. It is the new happy, neutral color and here’s how to fashionably manifest it in your daily deals.

 

Pantone 17-393 Veri Peri (Periwinkle Blue)

 

Vinca flower of the evergreen Periwinkle shrub.

 

 

VENETIAN BAUBLE. Murano glass bubbles to enhance mental health and optimism. Order online: https://mianivenetianjewelry.com/products/bagolo-blue-and-periwinkle-murano-glass-bracelet

 

PERI-CROWNED. Set an appointment with Margie Zenz at Exposé Salon at Crossroads Mall. Landline 2316550 Mobile 09088852935 www.exposehairsalon.com

 

DUAL DUTY. Wear the Swissgear 3576 as your daily laptop backpack or a vintage doctor-style tote. Order online: https://www.swissgear.com/swissgear-3576-artz-dr-bag-laptop-backpack

 

HOLY FEET. Wear Mandalas on Low-cut sneakers from Zazzle.

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