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How to survive SM Seaside City like a boss

Even if you’ve been living under a rock these past few days, you’re most likely aware that the SM Seaside City Cebu opened to much fanfare on November 27, 2015. It’s impossible not to, when everyone and their grandmothers and dogs—and yes, I’ve actually seen a fair share of pets there already—are flocking to the city’s newest lifestyle destination. As SM Prime Holdings’ 56th mall in the country and third in Cebu after SM City Cebu and SM City Consolacion, the SM Seaside City is the third largest mall in the Philippines, making it A Very Big Deal indeed.
Everyone seems privy to most of the details about the mall already, so let’s skip the fact sheet and go straight to the point: How to survive SM Seaside City like the boss that you are.
BRAVE THE COMMUTE…
On social media, for every post about SM Seaside City, there’s three about the heavy traffic in the surrounding areas. You can enter the SM Seaside City from the SRP or the Mambaling extension road, which are definitely not the widest streets in the city. As a result, traffic is crazy, but there’s nothing you can do—not even skipping SM Seaside City entirely—to solve it. Might as well make your travel experience as bearable as possible. I have Spotify playlists with songs I can sing along to in the car, while another friend suggested putting movies on your preferred gadget.

Traffic at the SRP going to SM Seaside City (Instagram: @matthewmagnifico)
As far as I know, no jeepneys are allowed at the SRP, so commute is limited to cabs and habal-habal. Some people actually walk from Mambaling to SM Seaside City (now that’s what I call dedication). But hey, did you know there’s now a MyBus you can ride if you want to go?
Unfortunately, no matter how you plan on getting to the SM Seaside City—yes, even by foot if the crowded sidewalks are anything to go by— you are not exempted from the traffic. A moment of silence for traffic-free SRP. You will be missed.
… AND PARKING
The first time I went to SM Seaside City, I had a mini panic attack because when I asked the guard where I can park, he pointed me far, far away from the mall. This. Is. Okay. As it turns out, it’s quite a long ride going to the entrance, especially if you’re coming from the Mambaling end.
There are two options for parking: Upper and Lower. I’ve never been big on basement parking because of claustrophobia, so I definitely prefer the upper one. Based on experiences with both, the upper parking area also seems to have more convenient accesses to the mall. Either way, parking is a bit disorienting, so it helps to note the shops you encounter the moment you get into the mall so you know what to find when you’re making your way out. Otherwise, this happens. As an additional precaution, you can also take a photo of the parking slot codes painted on the pillars… as long as you make sure your mobile phone’s batteries last the whole time you’re there.
ORIENT YOURSELF
Consider this: I stand just a little under five feet. SM Seaside City is around 4,300,000 square feet (roughly converted from 400,000 square meters). To say that the mall can get overwhelming is an understatement. Also, if that doesn’t humble you, I don’t know what else would.

This photo shows four of the five floors at the SM Seaside City (Instagram: @emmsronda)
There’s a lot to cover on foot, but before you run inside your new playground (that is, if you can figure out where to enter), orient yourself with the basic fact that the SM Seaside City is divided into four parts: The Cube Wing, The Mountain Wing, The City Wing, and The Seaview Wing, all named after the sides they face (and yes, you can finally see how the Cube looks like from the inside after gawking at it from outdoors for the longest time). Since the mall has a circular shape, however, I personally don’t see why they’re called ‘wings’. Why can’t it be ‘piece’ or ‘slice’, because you know, pizza? Cake?
The circular orientation means that if you start from point A and walk to either your left or right side, you’re going to pass by all the slices wings and still manage to end up again at point A. So when you see all those arrows pointing to the restroom/ATM/whatever, you are headed in the right direction. It just entails an endless walk ahead. Talk about going in circles.

All signs point forward. (Instagram: @justinjayperez_)
Anyway, point made: Mall is B-I-G. Which leads us to…
WEAR SENSIBLE SHOES
I live and breathe in high heels, and actually spent my first day at the SM Seaside City in five-inch shoes. By the next day I went to the mall, practicality won over vanity and I like having feet and I’m not a total masochist, so I grudgingly conceded to wearing more comfortable flats, even if I had to look up at everyone else. There is just no other way to enjoy exploring all of SM Seaside City with painful feet.
I jokingly suggested to some people that they should wear running shoes and make a workout out of malling (isn’t shopping a sport anyway?), but this is actually good advice. You’re sure to work out a lot of calories, especially if you plan to tour everything in one go. Side note: I’ve been at SM Seaside City practically every day since the media and VIP launch, and yet it took me days to finish going around the spaces accessible to the public.

Expect a lot of walking. (Instagram: @countocram)
It’s good to note that there are golf carts available to give free rides to senior citizens, pregnant women, or just the average weary shopper… that is, if you can manage to get on one.
DRESS ACCORDINGLY
As with any other new mall, the air conditioning units at the SM Seaside City are running at full blast. Backstage at the SM Woman fashion show, I was told that this is done to measure the full capacity of said air conditioning units. That’s cool and all (pun intended), but unless you want to test the full capacity of your body warmth at the risk of catching hypothermia or if you want to prepare yourself should the winter season be legalized in the Philippines, wear a jacket. Especially if you’re planning to hit the ice skating rink.
On the plus side, the insane crowds help with the chilly temperatures. Still, it helps to be prepared. Winter is coming.
EAT AND BE MERRY
Not all the shops are open yet, and the bulk of those seem to be the dining establishments. Seriously. SM Seaside City, we need to sit down and talk about priorities.
There’s a lot of new concepts to look forward to (Tim Ho Wan!), but for now we’ll have to make do with a handful of restaurants, mostly fast food joints such as Jollibee and McDonalds as well as the ones on the food courts of the cinema and the supermarket. Naturally, these are jam-packed, so unless you’re a contender for The Hunger Games (literally, not the book/movie series) or willing to wait in line for who knows how long, make sure you don’t go to the mall on an empty stomach.

The crowd at Jollibee (Instagram: @karissayu)
BE NICE AND HAVE FUN
Over the past few days, I’ve noticed that some mallgoers seem to relish bumping into other people. This is not necessary. I can’t emphasize enough how SM Seaside City is huge, and even with the crowd, there’s still a lot of space for people to share. So, play nice.

The crowd at the SM Seaside City’s media and VIP launch on November 26 (Instagram: @thestylecebunews)
Most of all, have fun! SM Seaside City is a huge (ha) development for Cebu. It’s pretty. It’s shiny. It’s sparkly. It’s new. It’s big. It’s a lot of things, yet most of all, it’s an experience that should be celebrated by everyone.
SM SEASIDE CITY CEBU
South Road Properties cor. Mambaling Road
Cebu City, 6000
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by Patty Taboada
Did I miss any tips? Or do you want to share your thoughts? Sound off in the comments section!
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Butch Carungay’s 50th in Neverland

By Emmanuel Hamoy
Cebu’s glitterati came out in full force for Butch Carungay’s 50th birthday bash at EdenClub. It was a fun-filled night overflowing with Pol Roger, trivia games whilst traipsing the light fantastic.

Butch Carungay and Janice Lin.

Gerry Laperal and Lotte Delima-Edwards

Romero Vergara and Oj Hofer

Mary Anne Aboitiz, Christine Pelaez, Tamsin Booth, Frances Siao and June Alegrado

Maris Holopainen and Carlo Cordaro

Janine Taylor and Mary Anne Aboitiz
Fashion
Lucky Colors of 2025: Harness the Energies of Emerald Green & Carmine Red for Success

by Oj Hofer
With the Year of the Wood Snake underway, understanding the significance of lucky colors can help align us with its energetic flow. Rooted in Chinese astrology and Feng Shui, the year’s fortifying shades—emerald green and carmine red—offer mindfulness and good intention attracting luck, and fostering personal growth.
Emerald green, associated with the Wood element, symbolizes renewal, clarity, and inner peace. In the year of the wood snake, its dynamic energies will empower and inspire you, fostering growth, renewal and wise transformations. The hue is ideal for moments of self-reflection, study, or creativity. Wearing or incorporating this shade into your space enhances balance and mental focus.
Carmine red, linked to the Fire element, embodies passion, confidence, and vitality. This year, which according to the Bazi Four Pillars Chart, has a lack of metal, earth and fire elements, it will bring balance and the propitious energies. It’s perfect for professional meetings, decision-making, and moments requiring assertiveness as a splash of red can energize and embolden you throughout the day.

Stella Macartney vegan Leather tote

Stefano Ricci silk tie with paisley print
To fully harness their benefits, use these colors in a contemporary, mobile context; through clothing, jewelry, bags and accessories. Alternate between these two potent tints based on your needs. For example, wear green for calmness and clarity when you are going into stressful and mind challenging meetings or appointments. Choose red when you are going into places or situations where you need courage and motivation such as fashion galas, elite socials, prestige affairs, VIP gatherings and so forth.

Saint Laurent crepe de chine mules
Optionally, you can also choose to wear these colors inconspicuously in small details, such as a garnet or jade bracelet, or a ruby or emerald pendant and earrings set. Men can wear a burgundy or forest green tie or pocket square, or casual polo shirts with poppies or with botanical prints, or jade and garnet jewelry. Doing so can subtly align your energy with the year’s vibrational flow.

Jan Leslie emerald bracelet

Daily Mood Cuff Links with red tiger’s eye tubes
The use of colors is more than just aesthetic choices or preferential picks. Colors can serve as energetic tools, reminding you of your good intentions and keeping you mindful of you daily motions. Effecting an optimistic mental state in the wearer, they can effectively shield you from negativity while fostering prosperity and emotional balance. Thoughtfully incorporating them into your wardrobe and surroundings ensures that you move through 2025 with confidence and the right intentions.
Embracing emerald green for tranquility and carmine red for strength are intentional, mindful choices that have the power to transform your energy and shape your path forward. May you have the best of luck in navigating through Year of the Snake with harmony, energy, and the power to attract good fortune.
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The Java Jive

by Janine Taylor
“Coffee is more than just a drink; it’s something happening. Not as hip, but like an event, a place to be, but not like a location, but somewhere within yourself. It gives you time, but not actual hours or minutes, but a chance to be, like be yourself, and have a second cup.” — Gertrude Stein, American novelist and poet
Coffee, that magic potion in a cup, is our morning savior and the fuel that helps us get through the day. Whether you’re a stickler for the classics and prefer an espresso or need to start your day with some café au lait or a cappuccino, and yes, we live in the tropics, so iced coffee is good too, we all need our caffeine fix!

The interiors of Eddie’s Log Cabin

Eddie Woolbright with the original waiters of Eddie’s Log Cabin
Growing up in Cebu decades ago, our earliest memories of coffee were the aroma wafting from the percolator at Eddie’s Log Cabin as soon as you opened the doors. You then stepped in for a cup of Joe and a slice of pie. For our parents’ generation, the ultimate sophistication was a cup of “brewed coffee” because, at home, it was freeze-dried instant coffee with powdered creamer and sugar. Folgers was the coffee of choice. Hyperacidity in a cup when you think about it!
Starbucks descended on our shores in December 1997, and our vocabulary suddenly expanded with venti, grande, and Frappuccino. People were willing to pay exorbitant amounts for a cup of coffee. But more than that, it was an experience. It was, all of a sudden, the place to be seen. It was trendy to have coffee at all hours of the day and not just for breakfast.
Cafes have now become the place to meet up with friends, a venue for meetings, and even a space to work from, and you don’t have to be a digital nomad. You can get caffeinated in air-conditioned comfort with WIFI and a snack.
“Seattle has unleashed this weird phenomenon called the coffee shop on the world. And the coffee shop, thanks to Starbucks, is the place where socially isolated, lonely, needy people gather together to ignore one another.”
— Mark Driscoll, American author
Armed with the adage that you can never have too much caffeine, we spent an afternoon visiting three great joints in the city.

The Spring creates the perfect escape for relaxation and comfort.

Matcha latte
The first stop was The Spring, with Scandinavian-inspired interiors and a super chill vibe. A hands-on young owner, Ange Delas Penas, knows her beans well. She was behind the counter, expertly brewing using filters I had never seen before, which she said she purchased in Taiwan. Her team of trained baristas can also whip up some tasty brews, from a cortado to a matcha latte, my latest addiction.

The inviting café interiors of Commonly Uncommon

Latte and espresso
Taking a different route to avoid a flash flood, we dashed out of the car into the warmth of Commonly Uncommon at Crossroads. Don’t let this non-descript, industrial vibe fool you; this java joint knows its craft. Commonly Uncommon uses single-origin beans and, like most cafes these days, also offers coffee alternatives. They are unpretentious and bent on giving the customers the specialty coffee they want, sans judgment. If you prefer oak milk or sugar or enjoy iced drinks, you get what you want. Hence, you will see diverse patronage, from those armed with laptops and headphones to office peeps grabbing a quick caffeine fix to ladies who have lunch and everyone in between.
Plus, they are the only café that thinks of customers battling hyperacidity by offering antacid sachets, which we availed before contemplating our orders.

Tightrope’s laid-back interiors, designed for comfort and creativity
Our caffeine-fueled afternoon’s final stop was Tightrope in the former Henry Hotel. Tightrope is the largest of the three we visited, with the same industrial vibe that is very common these days, and tattooed baristas. Large windows ensure that it is always bright, and this is where you will certainly run into someone you know.

A bold and aromatic espresso shot, ready to awaken the senses.
As this was our third stop, and yes, we were ready to run a marathon after, as we were so pumped, we decided to stick to the classics and have an espresso because you can always taste the quality of a coffee in an espresso. Tightrope has a delicious burnt Basque cheesecake that can be shared, so you can also share the calories. Winding up a well-spent rainy afternoon with great coffee and gossip, we liked all three coffee shops, but Uncommonly Common really stood out.
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