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How to survive SM Seaside City like a boss
Even if you’ve been living under a rock these past few days, you’re most likely aware that the SM Seaside City Cebu opened to much fanfare on November 27, 2015. It’s impossible not to, when everyone and their grandmothers and dogs—and yes, I’ve actually seen a fair share of pets there already—are flocking to the city’s newest lifestyle destination. As SM Prime Holdings’ 56th mall in the country and third in Cebu after SM City Cebu and SM City Consolacion, the SM Seaside City is the third largest mall in the Philippines, making it A Very Big Deal indeed.
Everyone seems privy to most of the details about the mall already, so let’s skip the fact sheet and go straight to the point: How to survive SM Seaside City like the boss that you are.
BRAVE THE COMMUTE…
On social media, for every post about SM Seaside City, there’s three about the heavy traffic in the surrounding areas. You can enter the SM Seaside City from the SRP or the Mambaling extension road, which are definitely not the widest streets in the city. As a result, traffic is crazy, but there’s nothing you can do—not even skipping SM Seaside City entirely—to solve it. Might as well make your travel experience as bearable as possible. I have Spotify playlists with songs I can sing along to in the car, while another friend suggested putting movies on your preferred gadget.
As far as I know, no jeepneys are allowed at the SRP, so commute is limited to cabs and habal-habal. Some people actually walk from Mambaling to SM Seaside City (now that’s what I call dedication). But hey, did you know there’s now a MyBus you can ride if you want to go?
Unfortunately, no matter how you plan on getting to the SM Seaside City—yes, even by foot if the crowded sidewalks are anything to go by— you are not exempted from the traffic. A moment of silence for traffic-free SRP. You will be missed.
… AND PARKING
The first time I went to SM Seaside City, I had a mini panic attack because when I asked the guard where I can park, he pointed me far, far away from the mall. This. Is. Okay. As it turns out, it’s quite a long ride going to the entrance, especially if you’re coming from the Mambaling end.
There are two options for parking: Upper and Lower. I’ve never been big on basement parking because of claustrophobia, so I definitely prefer the upper one. Based on experiences with both, the upper parking area also seems to have more convenient accesses to the mall. Either way, parking is a bit disorienting, so it helps to note the shops you encounter the moment you get into the mall so you know what to find when you’re making your way out. Otherwise, this happens. As an additional precaution, you can also take a photo of the parking slot codes painted on the pillars… as long as you make sure your mobile phone’s batteries last the whole time you’re there.
ORIENT YOURSELF
Consider this: I stand just a little under five feet. SM Seaside City is around 4,300,000 square feet (roughly converted from 400,000 square meters). To say that the mall can get overwhelming is an understatement. Also, if that doesn’t humble you, I don’t know what else would.
There’s a lot to cover on foot, but before you run inside your new playground (that is, if you can figure out where to enter), orient yourself with the basic fact that the SM Seaside City is divided into four parts: The Cube Wing, The Mountain Wing, The City Wing, and The Seaview Wing, all named after the sides they face (and yes, you can finally see how the Cube looks like from the inside after gawking at it from outdoors for the longest time). Since the mall has a circular shape, however, I personally don’t see why they’re called ‘wings’. Why can’t it be ‘piece’ or ‘slice’, because you know, pizza? Cake?
The circular orientation means that if you start from point A and walk to either your left or right side, you’re going to pass by all the slices wings and still manage to end up again at point A. So when you see all those arrows pointing to the restroom/ATM/whatever, you are headed in the right direction. It just entails an endless walk ahead. Talk about going in circles.
Anyway, point made: Mall is B-I-G. Which leads us to…
WEAR SENSIBLE SHOES
I live and breathe in high heels, and actually spent my first day at the SM Seaside City in five-inch shoes. By the next day I went to the mall, practicality won over vanity and I like having feet and I’m not a total masochist, so I grudgingly conceded to wearing more comfortable flats, even if I had to look up at everyone else. There is just no other way to enjoy exploring all of SM Seaside City with painful feet.
I jokingly suggested to some people that they should wear running shoes and make a workout out of malling (isn’t shopping a sport anyway?), but this is actually good advice. You’re sure to work out a lot of calories, especially if you plan to tour everything in one go. Side note: I’ve been at SM Seaside City practically every day since the media and VIP launch, and yet it took me days to finish going around the spaces accessible to the public.
It’s good to note that there are golf carts available to give free rides to senior citizens, pregnant women, or just the average weary shopper… that is, if you can manage to get on one.
DRESS ACCORDINGLY
As with any other new mall, the air conditioning units at the SM Seaside City are running at full blast. Backstage at the SM Woman fashion show, I was told that this is done to measure the full capacity of said air conditioning units. That’s cool and all (pun intended), but unless you want to test the full capacity of your body warmth at the risk of catching hypothermia or if you want to prepare yourself should the winter season be legalized in the Philippines, wear a jacket. Especially if you’re planning to hit the ice skating rink.
On the plus side, the insane crowds help with the chilly temperatures. Still, it helps to be prepared. Winter is coming.
EAT AND BE MERRY
Not all the shops are open yet, and the bulk of those seem to be the dining establishments. Seriously. SM Seaside City, we need to sit down and talk about priorities.
There’s a lot of new concepts to look forward to (Tim Ho Wan!), but for now we’ll have to make do with a handful of restaurants, mostly fast food joints such as Jollibee and McDonalds as well as the ones on the food courts of the cinema and the supermarket. Naturally, these are jam-packed, so unless you’re a contender for The Hunger Games (literally, not the book/movie series) or willing to wait in line for who knows how long, make sure you don’t go to the mall on an empty stomach.
BE NICE AND HAVE FUN
Over the past few days, I’ve noticed that some mallgoers seem to relish bumping into other people. This is not necessary. I can’t emphasize enough how SM Seaside City is huge, and even with the crowd, there’s still a lot of space for people to share. So, play nice.
Most of all, have fun! SM Seaside City is a huge (ha) development for Cebu. It’s pretty. It’s shiny. It’s sparkly. It’s new. It’s big. It’s a lot of things, yet most of all, it’s an experience that should be celebrated by everyone.
SM SEASIDE CITY CEBU
South Road Properties cor. Mambaling Road
Cebu City, 6000
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by Patty Taboada
Did I miss any tips? Or do you want to share your thoughts? Sound off in the comments section!
Business
bai Hotel Cebu named 2024 PH’s Leading Business Hotel at World Travel Awards
bai Hotel Cebu has emerged victorious as the Philippines’ Leading Business Hotel at this year’s prestigious World Travel Awards. Standing out among the nine other contenders from across the country, bai Hotel Cebu claimed the coveted title, solidifying its position as a premier business hospitality destination in Cebu.
Held at the City of Dreams Manila, the award was handed over to VP-Operations and General Manager Alfred Reyes and Assistant Director of Marketing and Communications Carlo Rivera last September 3, 2024 at City of Dreams Manila.
This accolade, being the first of many this year, reaffirms bai Hotel Cebu’s steadfast commitment to providing world-class Filipino hospitality. “I would like to thank our guests for continuously supporting and for patronizing bai Hotel Cebu,” GM Alfred Reyes said. “This win is also yours as your loyalty inspires us to deliver the exceptional service bai Hotel Cebu is known for,” he continued.
Operating since 2018 with 668 rooms, 8 restaurants, and over 13 function halls, bai Hotel Cebu has established its presence in the industry having just been awarded as Association of Southeast Asian Nation (ASEAN) Tourism Standard Awards – ASEAN MICE Venue (Meeting Room Category).
We also extend our heartfelt congratulations to the country’s Department of Tourism headed by Secretary Hon. Christina Garcia Frasco for being recognized as Asia’s Leading Marketing Campaign award for its “Love the Philippines” campaign and as Transformation Leadership in Tourism Governance.
Based in London and established in 1993, the World Travel Awards is dubbed the Oscars of the travel industry that acknowledges, rewards, and celebrates excellence across all sectors of the tourism industry. It is recognized globally as the ultimate hallmark of quality, with winners setting the benchmark to which all others aspire.
Events
A Feast for the Senses
By Joanna Cuenco
June 8 – Mactan, Cebu | For one of its biggest dining events of the year as part of the highly anticipated Cebu Food and Wine Festival, Crimson Resort and Spa Mactan curated an epicurean journey that brought guests on gastronomic flights of fancy, fine cuisine. A Feast for the Senses showcased the creativity and excellence of the resort’s culinary team through a dine-around event at its four dining destinations that invited guests to sample the best that each restaurant had to offer: international cuisine at Saffron, Spanish at Enye by Chele Gonzalez, Japanese at Aka by Naoki Eguchi, and desserts and more drinks at Azure Beach Club.
Spirits were high and beverages flowed freely the whole evening, thanks to Philippine Wine Merchant, A Wine Company, The Wine Club, Don Revy, Sommelier Selection, Engkanto Brewery, M. Lhuillier Food Product Inc., Future Trade International, Happy Living Philippines, Equilibrium Intertrade Corporation, and Bauhinia Brewery.
For the after-party and entertainment at Azure Beach Club, renowned mixologist Ulysse Jouanneaud took over the bar, crafting cocktails with Bacardi, Don Papa, Cointreau, and Sula Brands. Chef Allan Barrios presented a dessert spread that included key lime pralines, vanilla bourbon truffles, honey coconut cryos, and tiny flower-potted bamboo shoots that turned out to be made of pistachio. These little works of art were planted alongside vibrant green foliage, smooth stones, and a faux fog effect that created a tropical rainforest diorama out of the dessert table.
The night sky and the distant lights of neighboring islands were the perfect backdrop for a high-energy LED dance performance and fantastic fireworks display that left guests in awe and applause.
The Cebu Food and Wine Festival is supported by the Department of Tourism – Philippines, Visit Central Visayas, the Cebu Chamber of Commerce and Industry, Cebu Business Month, and Cebu Pacific Air.
Events
The First NUSTAR BALL
The NUSTAR Ballroom, a magnificent venue at the NUSTAR Resort and Casino in Cebu, sets the stage for last night’s first-ever NUSTAR Ball.
Glamorous guests from Manila and Cebu converged at the NUSTAR Ballroom, an exquisite venue within the NUSTAR Resort and Casino in Cebu. The evening unfolded with a seated 5-course dinner. The opulent feast started with Beetroot Salmon Gravlax, adorned with caper berries, caviar, set with delicate edible flowers; and a main course of Compressed Pork Belly with Crackling Skin and Baby Scallops. Another highlight was the auction of coveted items like Dior and YSL handbags, a limited-edition Bulgari watch, and an exclusive 2-night stay in Nustar’s opulent 3-bedroom villa—complete with a private pool and a dedicated butler. The charity evening benefited the Cameleon Association, an NGO based in Iloilo City created in 1997 that developed a global approach to act on the causes and effects of sexual violence against children.
It was a night of elegance, luxury, and unforgettable memories as ladies in long gowns and gentlemen in black ties danced the night away.
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