Fashion
How Tatah Costales is Making a Mark in Cebu’s Fashion Scene
Tatah Costales brings together ready-to-wear and custom-made designs in a new kind of retail that’s aptly called Alter to Enhance.

Tatah Costales is standing in front of the mirror with one of her store associates, trying to decide if the purple blouse she’d picked out for the shoot might be too long on her. “Can we try pinning it?” she asks, folding the hem to the length she wanted before laughing with a shrug. “You know what, just give me the scissors. I’ll cut it.”
The exchange isn’t something you’d usually hear inside a boutique—seriously, have you ever heard someone in a store offer to cut up something off the rack?—but that’s exactly why Tatah decided to put up her brand. A.T.E. by Tatah was created as an answer to frustrating shopping trips that involve finding a beautiful piece that doesn’t fit quite right. “I saw an unmet fashion need, and thought of a possible solution,” she shares. “I jumped into it, and the rest is history.”
A.T.E. stands for Alter to Enhance, which epitomizes the store’s main concept. “It’s neither a tailoring shop, nor a regular boutique. We are a combination of both,” she explains. “We make clothes—ready-to-wear that may be altered to a size smaller, shortened length, or tweaked to a style or preference.”
Preference is something of importance. “We didn’t use ‘alter to fit,’ because not everything that fits you, suits you,” Tatah says. The brand is also an acronym of her family’s first names—her only son AJ, herself Tatah, and her husband Edgar. More importantly, though, it also plays on the Filipino endearment for older sister, which gives the brand an almost intimate touch. “It connotes Filipino culture and respect, and the female gender, because we only do clothes for women,” she pauses, “for now.”
Of course, Tatah didn’t actually start up her career in fashion. She has a degree in hotel and restaurant management from the University of the Philippines-Cebu, and was an insurance agent for years. She’d gotten the idea to venture into clothing after selling to prospects in the textile and tailoring industries.
The drive to succeed was certainly there. In one night, she had learned the basics of dressmaking and looked to familial ties for marketing—she would make pieces for her mom Virginia, who would wear them when going out with friends and meet inquiries with the news that her daughter was going into the tailoring business.
From there, she took dress orders from family and friends, and eventually sent herself to the Fashion Institute of Technology in New York for a summer course on the business of fashion. To show how serious she was about her chosen path, she also took a course on styling in the University of the Arts in London. The opportunity also broadened up her horizons and gave her an in-depth look at Europe’s sophisticated style.
Her pursuits to learn definitely paid off—she soon opened a shop in Mabolo, followed by the one in Axis earlier this year. A.T.E. by Tatah has already gained a good number of fans for offering stylish silhouettes in the best possible fit. “Each A.T.E. piece gives an emotional connection with the customer,” she says, sharing that the best part of starting out her shop was the bright smiles of women coming from the fitting room.
Shopping at A.T.E. by Tatah is a completely different experience. Customers can look around the racks to find pieces that they like, and are encouraged to try them on. From there, an associate will discuss the different alterations they can do based on the preference and body type—Tatah understands that even just a slight shortening of sleeve length can do wonders for creating a better silhouette. After that, a team of sewers quickly work through the garment, which can be ready for pickup in as less as 15 minutes.
Cutting and styling is something that Tatah does almost inherently, and she admits that she doesn’t particularly enjoy sketching designs. “I work better when I have a dress in front of me, and a pair of scissors in my hand. I can just cut it up into the shape that I like,” she shares. She mostly goes with classic silhouettes for the rack, although if a classic piece doesn’t sell, she sits down and thinks about how to redo it to make it trendier, such as turning a plain shift dress into an asymmetrical top.
Considering the success she’s found with A.T.E., it’s easy to forget that Tatah is actually a late bloomer in the fashion industry, although that’s something she finds pride in. “I always remind myself that I can’t be reckless with the opportunity I’m given,” she says. “It’s not every day that one discovers a new skill at the age of 42.”
Fashion
To See and Be Seen: Philippine Terno Gala, A Celebration of Heritage and Couture

by Kingsley Medalla | photography Emmanuele Sawit
Fashion
Behind the Scenes: Backstage at The Philippine Terno Fashion Show 2025 in the Waterfront Cebu City Hotel & Casino

By Doro Barandino
What most people attending fashion events don’t realize is that the actual battleground happens backstage. Here’s a peek at the real magic that transpires among fashion designers, stylists, hair and make-up artists, dressers, and ramp models hours before showtime. In the recent Philippine Terno fashion show, a whole team of creatives in the fashion industry produced the most extravagant and whimsical recreation of the celebrated garment in the country’s cultural landscape.

Fabric manipulation simulating bird feathers are the main features in Cary Santiago’s ternos.

Mesh-like sculptural head accessories added to the visual impact of the designer’s collection.

Jun Escario’s relaxed barong tunics are characterized by its fine embroidery on pinya fabric

The modern kimona reinterpreted by Jun Escario.

Edwin Ao’s take on the Barong is both linear and minimalist.

Edwin Ao ‘s modern version of the traditional baro at saya has architectural folds as its signature look.

The classic terno has draping and printed silk fabric on Joji Lloren’s master class look

Joey Samson known for avant-garde designs has assorted neckties as an accessory to complement the color black.

Protacio re-shaped the silhouette of the traditional barong Tagalog.

Joji Lloren added geometric patterns for a more contemporary look on the terno.

Unfinished stitches of embroidery leaving loose threads add movement and volume to Edwin Ao’s version of the terno
Fashion
Salt, Silk, and Stardom: Ten Reasons Celebrities Wear Amato by Furne One

by Oj Hofer
At Take Me to the Sea, Amato by Furne One unveiled more than a resort/bridal collection — he revealed a world suspended between tides and starlight, where salt, silk, and stardom stitched themselves into every look.
Held at The Hall of the Crimson Resort and Spa Mactan, the show was a transportive experience. As waves whispered beyond the glass, Amato’s gowns swept down the runway like sirens called to shore. Here are ten reasons why global icons return — time and again — to his sea of style.
1. Salt in the Craft
His garments carry the wild grace of the sea — textured, elemental, unforgettable. Every bead, cut, and crystal tells a story shaped by emotion and intuition.
2. Silk in the Movement
Though opulent, his creations float. There’s ease in the drama — cascading motion without weight. Ideal for performers who speak through movement.
3. Stardom in the Vision
Furne doesn’t chase trends — he conjures icons. His gowns command attention while allowing the wearer’s light to radiate.
4. Salt as Spirit
There is soul in the stitching — a deep undercurrent of cultural pride and personal mythology. His work carries weight because it carries truth.
5. Silk as Spellwork
His fabrics don’t just dress — they enchant. Each piece invites touch, reverence, and awe.
6. Stardom in the Silhouette
Furne understands form. He doesn’t simply clothe a figure — he sculpts for presence. For red carpets, concert stages, and film legends.
7. Salt of the Earth
Despite global acclaim, Furne remains grounded. His humility fosters collaboration, creating space for intimacy in the creative process.
8. Silk-Wrapped Strength
There is softness, but never fragility. These gowns are fierce — veiled in elegance yet unapologetically bold.
9. Stardom as Alchemy
Wearing Amato is not mere adornment — it is transformation. A star steps into a Furne One creation and becomes mythic.
10. Salt, Silk, and the Furne Himself
Furne One is the thread. With quiet charisma and a generous spirit, he doesn’t just dress celebrities — he disarms them. And from that space of trust emerges what every artist longs for: wonder.
And in Amato’s world, wonder always wins.

Fashion designer Furne One
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