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On Her Merritts: From the Cover of Zee Lifestyle to the Runway of Victoria’s Secret Fashion Show

The country’s been charmed, and Zee Lifestyle finds out why. During a tropical holiday on Cebu’s shores two years ago, model-of-the-moment Kelsey Merritt talks about breaking into New York’s modeling scene. Now, she’s booked to walk the runway of the famed Victoria’s Secret Fashion Show.

It was early on a Sunday morning, two years ago, when Kelsey Merritt sat in the makeup chair—a spot she’s probably very familiar with, considering she’s one of the country’s most sought-after models and had signed with Wilhelmina Models—to prepare for the cover shoot of Zee Lifestyle magazine.
 
Bare-faced and with traces of sleep in her eyes, she quietly went through stories on then-popular Snapchat (before the Instagram stories craze took over) and scrolled through her Instagram feed while the makeup artist put on her sun-kissed beauty look. She yawned, stretching her arms up, and looked at the team with a sheepish grin; and in that moment the international model persona fell away and Kelsey was the fresh-faced 19-year-old with the kind of natural charm that was hard to emulate.
 
“Sorry,” she had laughed, “I’m not a morning person.”
 
It’s interesting that back then, she had admitted that she never intended to model in the first place—which comes as a bit of a surprise, considering how far she’s come now, booked to walk at the Victoria’s Secret Fashion Show.
 
Since she first started going to go-sees at 14, she was in the midst of a true model moment. “It’s overwhelming, of course. I’m still trying to keep up with everything, but I’m always thankful,” she said. “It’s very humbling because I and to work very hard to get where I am. I’m glad that my hard work is being recognized by people in the industry.” 
 
Of course, her stairway to success was a very millennial one—social media played a huge part in bringing Kelsey to where she is now. “It launched my career,” she shared on Zee’s March 2016 issue. “I did my first-ever fashion editorial because the editor-in-chief of Candy Magazine saw my photos on Facebook. I was scouted by Wilhelmina through my Instagram account.”
 
By Wilhelmina, she meant the international agency that handles the likes of Soo Joo and Alexandra Richards. “BJ Pascual and I had been planning to do a test shoot for so long, and finally we were both free and it happened. He uploaded the pictures on his Instagram account a few days after,” Kelsey recalled. “On the exact same day, the director of Wilhelmina Models followed him on Instagram. Inevitably, the first thing he saw were my pictures!”
 
There’s a little bit of serendipity involved in her so-called big break, which she happily admits. “I’d like to call it fate and a dose of good luck! It opened my mind to a lot of things. I feel like I do things differently now, like I’m more disciplined. You have to be disciplined when modeling in New York.”
 
Not to say that she wasn’t disciplined in the first place. When most would have jumped on the first plane to New York once the email from Wilhelmina Models came through, Kelsey, who was then in the middle of the school year, asked to make the trip in April during her summer break. “It’s all about setting priorities, and school is my number one priority. I put that above anything else,” she explained of her choice. She had originally left her hometown in Pampanga to study Communications with a major in Advertising and PR at Ateneo de Manila University. “I thought this course would be perfect because it’s the same industry I’m already working in. It’s good that I could put my connections to good use.
 
“It’s really about setting aside time for school, family, work, friends and myself,” Kelsey continued. “I was struggling at first when I didn’t know how to manage my time well. Now, I basically try not to work on school days and leave all my modeling jobs for the weekend.”
There are some exceptions, though, such as finding out she had been booked for the Vera Wang Fall 2015 campaign. Despite a paper due and a big test coming up, the model took off and flew out for the photo shoot. “Honestly, I found out right as I was going to bed,” she recalled. “I was just lying in bed, incredulously thinking how this girl from Pampanga will be flying to New York to shoot a Vera Wang advertising campaign. I couldn’t believe it! It seemed so surreal.”
 
The campaign gave her the chance to work with industry greats like photographer Patrick Demarchelier and digital artist Pascal Dangin, who was serving as the shoot’s creative director. “I thought it would be intimidating shooting with someone like Demarchelier, but when he arrived in Pier 59—the studio where we shot—he greeted everyone and asked them how they were,” Kelsey shared. “He’s a very warm and approachable person. When it was time to shoot, he sat down on a chair in front of me and two other models, and just started shooting. Pascal was behind him, directing us and Patrick would also comment from time to time. He encourages us whenever we were doing things right, and he even came up to me once and fixed the angle of my face. We’d know the shoot was done when he put down his camera, and went to look over the photos on-screen with Vera and Pascal.”
 
Kelsey went on to book fashion editorials for Harper’s Bazaar and Nylon, for Steve Madden’s website, and for Uniqlo’s Re-Jean campaign, which brought her to London for a week. “Traveling is definitely one of the things I enjoy most about modeling, as well as getting to work with a lot of talented people.”
 
Since gracing the cover of Zee Lifestyle two years ago, Kelsey has gone far and beyond into her modeling career, especially now that she’s the first Filipina to walk the runway of the ever-famous Victoria’s Secret Fashion Show.
 
As if paying homage to the millennial moment that launched her career, she took to Instagram to share the good news on the night of September 7th. 
 
“WE DID IT PHILIPPINES! I’m walking in the Victoria’s Secret Fashion Show 2018!!! Ahhhhhh I can’t believe this! Thank you soooo much,” was her caption that accompanied a seemingly-candid photo of her with a bouquet of flowers. 
 
The Victoria’s Secret Fashion Show is an annual event that’s much-anticipated by fans and graced by top models and celebrities. 

Fashion

To See and Be Seen: Philippine Terno Gala, A Celebration of Heritage and Couture

by Kingsley Medalla | photography Emmanuele Sawit

The Philippine Terno Gala 2025, curated by Cary Santiago, has evolved into a key feature in the Filipino fashion agenda, highlighting the iconic Terno—a traditional Filipiniana garment that represents a significant part of our cultural legacy. The prestigious fashion event was supported by the Cebu City Government, the Cultural Center of the Philippines, and the Cebu Tourism Commission.

Now on its third edition, the gala fashion show was marked by the creative forces of six highly acclaimed designers: Jun Escario, Edwin Ao, Protacio Empacis, Cary Santiago, Jojie Lloren, and Joey Samson. Their body of work produced a collection that showcased intricate craftsmanship and delicate hand embroidery, enhancing traditional aesthetics.

Maybelle Padillo

Bernie Aboitiz, Jaja Chiongbian-Rama, Pacita Agoncillo Sode, Oj Hofer, and Rose Cayetano-Henessy

Michael Waechter, Katrina Ponce Enrile, Simon Piggot, Margie Moran-Floirendo, and Cary Santiago

Javi Martinez and Daryl Chang

The evening was complemented by a live orchestra, creating an ambiance to match the designers’ reimagining of the Terno. The experience offered sensory stimulation that reflected the harmony between fashion and live music, punctuated by the presence of prominent personalities in the fashion and social circles.

No other fashion garment embodies the richness of Filipino heritage and culture quite like the Terno. The Philippine Terno Gala serves as both a celebration and a tribute to the Filipino identity, reinforcing the importance of cultural heritage in a contemporary context.

Jennifer Helen Weigel Sarmiento, and Mags Cue

Kaye Tinga, Mia Borromeo and Bernie Montinola-Aboitiz

Jennifer Ty and Tessa Prieto-Valdes

Councilors Edu Rama and Joy Pesquera

Mariquita Yeung and Protacio Empacis

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Fashion

Behind the Scenes: Backstage at The Philippine Terno Fashion Show 2025 in the Waterfront Cebu City Hotel & Casino

By Doro Barandino

What most people attending fashion events don’t realize is that the actual battleground happens backstage. Here’s a peek at the real magic that transpires among fashion designers, stylists, hair and make-up artists, dressers, and ramp models hours before showtime. In the recent Philippine Terno fashion show, a whole team of creatives in the fashion industry produced the most extravagant and whimsical recreation of the celebrated garment in the country’s cultural landscape.

Fabric manipulation simulating bird feathers are the main features in Cary Santiago’s ternos.

Mesh-like sculptural head accessories added to the visual impact of the designer’s collection.

Jun Escario’s relaxed barong tunics are characterized by its fine embroidery on pinya fabric

The modern kimona reinterpreted by Jun Escario.

Edwin Ao’s take on the Barong is both linear and minimalist.

Edwin Ao ‘s modern version of the traditional baro at saya has architectural folds as its signature look.

The classic terno has draping and printed silk fabric on Joji Lloren’s master class look

Joey Samson known for avant-garde designs has assorted neckties as an accessory to complement the color black.

Protacio re-shaped the silhouette of the traditional barong Tagalog.

Joji Lloren added geometric patterns for a more contemporary look on the terno.

 

Unfinished stitches of embroidery leaving loose threads add movement and volume to Edwin Ao’s version of the terno

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Fashion

Salt, Silk, and Stardom: Ten Reasons Celebrities Wear Amato by Furne One

by Oj Hofer

At Take Me to the Sea, Amato by Furne One unveiled more than a resort/bridal collection — he revealed a world suspended between tides and starlight, where salt, silk, and stardom stitched themselves into every look.

Held at The Hall of the Crimson Resort and Spa Mactan, the show was a transportive experience. As waves whispered beyond the glass, Amato’s gowns swept down the runway like sirens called to shore. Here are ten reasons why global icons return — time and again — to his sea of style.

1. Salt in the Craft
His garments carry the wild grace of the sea — textured, elemental, unforgettable. Every bead, cut, and crystal tells a story shaped by emotion and intuition.

2. Silk in the Movement
Though opulent, his creations float. There’s ease in the drama — cascading motion without weight. Ideal for performers who speak through movement.

3. Stardom in the Vision
Furne doesn’t chase trends — he conjures icons. His gowns command attention while allowing the wearer’s light to radiate.

4. Salt as Spirit
There is soul in the stitching — a deep undercurrent of cultural pride and personal mythology. His work carries weight because it carries truth.

5. Silk as Spellwork
His fabrics don’t just dress — they enchant. Each piece invites touch, reverence, and awe.

6. Stardom in the Silhouette
Furne understands form. He doesn’t simply clothe a figure — he sculpts for presence. For red carpets, concert stages, and film legends.

7. Salt of the Earth
Despite global acclaim, Furne remains grounded. His humility fosters collaboration, creating space for intimacy in the creative process.

 


8. Silk-Wrapped Strength
There is softness, but never fragility. These gowns are fierce — veiled in elegance yet unapologetically bold.

 


9. Stardom as Alchemy
Wearing Amato is not mere adornment — it is transformation. A star steps into a Furne One creation and becomes mythic.

10. Salt, Silk, and the Furne Himself
Furne One is the thread. With quiet charisma and a generous spirit, he doesn’t just dress celebrities — he disarms them. And from that space of trust emerges what every artist longs for: wonder.

And in Amato’s world, wonder always wins.

Fashion designer Furne One

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