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Eats in Cebu: Orange Brutus

From being the first hamburger joint in the city, Orange Brutus marks a milestone as it celebrates 35 years of a fast-food experience that is distinctly Cebuano.

Every Cebuano, it seems, has a story about Orange Brutus. In the case of photographer Mark Philip Dales, it was fond memories of the place he used to frequent during his childhood days, spurring on a rather nostalgic conversation with the fast food chain’s chief executive officer Jocelyn Quintos Kokseng, Kristian Kokseng and creative consultant Jaclyn Abregana. “My family would bring me to the Colon Fairmart branch, since it was the premiere destination for every Cebuano before.” he recalls over a glass of Mango Brutus as we wait for the Zee Lifestyle Directory cover photo shoot to begin. “I remember my mom always ordered the Mexicali, while I would get their burgers and shakes.”

Orange Brutus, Ayala Center Cebu (Photography by Mark Philip Dales of MadWorldPhotography/Originally published in Zee Lifestyle Directory, April 2015)

Orange Brutus, Ayala Center Cebu (Photography by Mark Philip Dales of MadWorldPhotography/Originally published in Zee Lifestyle Directory, April 2015)

“When we opened our first store in Colon back in 1980, fast food hamburgers and hotdogs were not common snack fare as we know it today,” explains Jocelyn. “As the popularity of burgers and hotdogs grew, we started opening more stores at strategic locations to be more accessible to our customers.” Eventually, in the 1990s, the demand shifted from snack items to meals, which led Orange Brutus to add more products, including their now cult-favorite Sizzling Burger Steak.

Other Orange Brutus bestsellers: The Sizzling Burger Steak, the Fried Chicken, the Palabok and the Chori Burger, along with their shakes (Photography by Mark Philip Dales of MadWorldPhotography/Originally published in Zee Lifestyle Directory, April 2015)

Other Orange Brutus bestsellers: The Sizzling Burger Steak, the Fried Chicken, the Palabok and the Chori Burger, along with their shakes (Photography by Mark Philip Dales of MadWorldPhotography/Originally published in Zee Lifestyle Directory, April 2015)

Orange Brutus has come a long way since that small hamburger joint back then. After 35 years, it is currently one of the biggest fast food chains in Cebu—not to mention a homegrown one at that. Currently, they have 22 outlets all over Cebu and Mactan, with a 23rd branch in Danao set to open soon. Beyond the number of branches, however, is the food that keeps people coming back for more.

“We only serve food that we ourselves eat, and we try to make them as healthy as possible,” says Jocelyn, explaining that Orange Brutus does not use MSG in most of its products. Their raw ingredients are also ozonated to eliminate bacteria, harmful hormones, antibiotics, pesticides and insecticides. They also use healthy oils for frying, and burgers and burger steaks are charbroiled.

The menu itself has evolved over the years, with an offering of about 50 items. Besides sticking with the bestsellers, Orange Brutus introduces and reintroduces their own takes on different comfort food such as humba, sisig, and pork steak on a quarterly basis. “You can say that Orange Brutus changes with the times and tries to cater to the wants and likes of its customers,” adds Jocelyn. “We have beef, pork, fish, chicken and vegetables. It’s a one-stop food stop for the whole family.”

The Choco Monster: An Orange Brutus favorite (Photography by Mark Philip Dales of MadWorldPhotography/Originally published in Zee Lifestyle Directory, April 2015)

The Choco Monster: An Orange Brutus favorite (Photography by Mark Philip Dales of MadWorldPhotography/Originally published in Zee Lifestyle Directory, April 2015)

Despite the competition in the form of international fast food chains, Orange Brutus has held up impressively on its own. The delicious food, the reasonable price points, as well as offering a distinctly Cebuano fast food dining experience has made Orange Brutus a favorite among the locals. Even with more than three decades under its belt, the fast food chain shows no signs of stopping, and it’s only going to bring more stories for people to tell as the years go by.

Delivery Hotline: 6332. 422 8000
Official Website | Facebook | Instagram

by Patty Taboada photography Mark Philip Dales of MadWorldPhotography

Originally published in Zee Lifestyle Directory, April 2015. Like Zee Lifestyle Directory on Facebook


A Feast for the Senses

Crimson Chefs - Masahiro Kinoshita, Naoki Eguchi, Daniel Johnston, Javier Garcia, Allan Barios, Andrew Simpson
By Joanna Cuenco 

June 8 – Mactan, Cebu | For one of its biggest dining events of the year as part of the highly anticipated Cebu Food and Wine Festival, Crimson Resort and Spa Mactan curated an epicurean journey that brought guests on gastronomic flights of fancy, fine cuisine. A Feast for the Senses showcased the creativity and excellence of the resort’s culinary team through a dine-around event at its four dining destinations that invited guests to sample the best that each restaurant had to offer: international cuisine at Saffron, Spanish at Enye by Chele Gonzalez, Japanese at Aka by Naoki Eguchi, and desserts and more drinks at Azure Beach Club.

Maria Paz Perdices, Ambra Anzani, Ema Onda,Kate Anzani, Kumiko Onda, Daisy Barns

Tamsin Booth, Didier Belmonte, Frances Siao, Celeste Miranda, Bert Miranda, Bob Booth

Spirits were high and beverages flowed freely the whole evening, thanks to Philippine Wine Merchant, A Wine Company, The Wine Club, Don Revy, Sommelier Selection, Engkanto Brewery, M. Lhuillier Food Product Inc., Future Trade International, Happy Living Philippines, Equilibrium Intertrade Corporation, and Bauhinia Brewery.

Allan Barios at Saffron dessert station

Ulysse Jouanneaud

Margarette Lhuiller and Perl Jacalan

For the after-party and entertainment at Azure Beach Club, renowned mixologist Ulysse Jouanneaud took over the bar, crafting cocktails with Bacardi, Don Papa, Cointreau, and Sula Brands. Chef Allan Barrios presented a dessert spread that included key lime pralines, vanilla bourbon truffles, honey coconut cryos, and tiny flower-potted bamboo shoots that turned out to be made of pistachio. These little works of art were planted alongside vibrant green foliage, smooth stones, and a faux fog effect that created a tropical rainforest diorama out of the dessert table.

Lechon belly station at Saffron

Dessert display at Azure Beach Club

Yellowfin tuna tataki

Grilled mackerel with laksa boullabaise

The night sky and the distant lights of neighboring islands were the perfect backdrop for a high-energy LED dance performance and fantastic fireworks display that left guests in awe and applause. 

Rose Hudson

Chele Gonzalez

Brava potato with chorizo at Enye

LED and Tron Dance

Aka Private Room

The Cebu Food and Wine Festival is supported by the Department of Tourism – Philippines, Visit Central Visayas, the Cebu Chamber of Commerce and Industry, Cebu Business Month, and Cebu Pacific Air. 

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Janine Taylor, June Alegrado, Jackie Lotzof, Frances Siao, Ina Ronquillo and Christine Pelaez

The NUSTAR Ballroom, a magnificent venue at the NUSTAR Resort and Casino in Cebu, sets the stage for last night’s first-ever NUSTAR Ball.

Black was the color of night at the Zee table.

Glamorous guests from Manila and Cebu converged at the NUSTAR Ballroom, an exquisite venue within the NUSTAR Resort and Casino in Cebu. The evening unfolded with a seated 5-course dinner. The opulent feast started with Beetroot Salmon Gravlax, adorned with caper berries, caviar, set with delicate edible flowers; and a main course of Compressed Pork Belly with Crackling Skin and Baby Scallops. Another highlight was the auction of coveted items like Dior and YSL handbags, a limited-edition Bulgari watch, and an exclusive 2-night stay in Nustar’s opulent 3-bedroom villa—complete with a private pool and a dedicated butler. The charity evening benefited the Cameleon Association, an NGO based in Iloilo City created in 1997 that developed a global approach to act on the causes and effects of sexual violence against children.

Nora Sol, Beth Go, Frances Siao and Marylou Ong

Ina Ronquillo, Maryanne Aboitiz and Jackie Lotzof

Designers Jun Escario and Philip Rodriguez

Philip Rodriguez with NUSTAR Malls two power ladies: May Adolfo and Joanna Salazar

Lana Osmeña with Mariquita Yeung

PJ Castillo and Kaye Abad with Cary Santiago

Drew Sarmiento with LV Manager Adrian Decuigan

Cary Santiago with Eva Gullas

Manila socialites Julie Boschi and Ching Cruz with June Alegrado

It was a night of elegance, luxury, and unforgettable memories as ladies in long gowns and gentlemen in black ties danced the night away.


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Flying Tiger Copenhagen Lands in Cebu

By Joanna Cuenco

June 13 – Cebu City | Danish lifestyle brand Flying Tiger Copenhagen has landed in Cebu, opening its first branch in the Philippines outside Metro Manila at the upper ground floor of SM Seaside City.  

Since its first store in Copenhagen in 1995, Flying Tiger has aimed to share products that not only look good, but make people feel good too. There’s something for everyone aged one to 100: toys, art materials, homeware, party supplies, workout gear, travel essentials, fashion accessories, and more. There will be fresh drops at the store every three to four weeks, so there’s always something exciting to look forward to and share with family and friends. 

Product designs range from minimalist and “aesthetic” to cute and kitschy. Find lifestyle essentials like food storage and home organizers, tea towels and toothbrush holders, to some awesome things you didn’t know you needed, like a handheld sewing machine and a beach chair for your phone. 

Even though the 200+ square meter space is fully stocked with hundreds of items, the store layout and neat display make it such a joy to look at all of the things and make the shopping experience easy and enjoyable. Flying Tiger believes a richer life does not cost a fortune, so items start at only P30, or even lower with some special promos.

The store opened with a traditional Danish cake-cutting ceremony with Jet Tan, Flying Tiger Copenhagen Store Operations Manager of APAC Region; Gladhys Rodriguez, Merchandising Manager of Flying Tiger Copenhagen Philippines; Billi Jin Esguerra-Perez, Marketing Manager of Flying Tiger Copenhagen Philippines; and JB Tan, Mall Manager of SM Seaside City Cebu. 

Zandra Len Salvador and Drew Sarmiento

Sarree Pimentel with Lian

Rizanne Tiongko, Joanna Cuenco and Anya Morrissey

Jen and Jas Sarmiento, Rere Dakay, Kirby Yu with Kayden

Jaja Chiongbian Rama with Sebi and Georgiana

Eleni Paray, Hazel Tirol and Mitchelle Lua

Flying Tiger is exclusively distributed in the Philippines by Stores Specialists, Inc., the country’s largest specialty retailer that handles a network of 593 stores and 94 brands, including some of the  most recognized names in the world.

Facebook: @FlyingTigerCopenhagenPH

Instagram: @flyingtigerph

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