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Confluence of Characters

Bernadette Aboitiz, Rochelle del Rosario and June Alegrado are accomplished ladies whose worlds revolve around family, work and civic responsibilities to a younger generation to which Andrea, Kristy and Krystle belong. Their commonality? Comfortable elegance that transcends the age gap…

Bernadette Aboitiz, Rochelle del Rosario and June Alegrado are accomplished ladies whose worlds revolve around family, work and civic responsibilities to a younger generation to which Andrea, Kristy and Krystle belong. Their commonality?  Comfortable elegance that transcends the age gap…

Dinner is to be hosted by Kathy Tesoro, the exclusive distributor of Brazilian brand, Grendha. It is the eve before the cover shoot and in an effort to, as she puts it, “break the ice,” we await the six ladies handpicked to be the faces, or rather feet, of the footwear line known for its chic designs sculpted ingeniously from PVC (Polyvinyl Chloride) – that soft rubber that’s surpassed trends for many years for its comfort and water-repelling magic.

The first to arrive at Maya Mexican restaurant happens to be the youngest of the pack, fifteen-year- old Andrea Aldeguer, the eldest daughter of entrepreneur Jay Aldeguer, and the former Camille Villarreal. She brings two endearing accessories – a close friend and the timidity that comes with youth. Of course, later that evening, she would also be the earliest to leave, as our cheery teen, who is a junior at Sacred Heart School – Hijas de Jesus, has a nine pm curfew.  “I own five Grendhas,” she admits, sporting a pair of cute flats that evening. She wears the boho chic style of High School Musical star, Vanessa Hudgens. For someone who hasn’t reached sweet sixteen yet, she has no qualms about wanting to someday be part of the fashion world. After all, she was only seven when she designed her first dress for their specialty retail boutique, Loalde. “I used to spend every weekend at the office.” She would also travel with her grandmother to Hongkong to select merchandise that would best suit the brand’s image. The self-confessed shopaholic and blogger has her sights on being a stylist ala Rachel Zoe.

Next to arrive was Zee Lifestyle’s very own budding stylist, a girl you probably will never catch without a little eyeshadow to offset her almond-shaped eyes or sans her hair in perfect, soft curls. A fresh graduate from the Ateneo de Manila University, Krystle Uy is already making a name for herself in the industry through her styling and directing stints for dailies and glossies, recently adding Zee Lifestyle to her growing resume. “Don’t ever think you can’t do it, because anything you put your mind to, you can achieve” is the mantra she lives by. Having spent a semester in Paris to take a fashion course at Mod’art International, Krystle has had a taste of living in a foreign country where she ultimately developed her street smarts as well as fashion savvy. She belongs after all to a family that owns the retail chain of Rosita’s, and surrounded with two equally fashionable sisters, Jacklyn (who also photographs for Zee Lifestyle) and Diane. Au courant with the latest fads, she is currently co-manning the new campaign for her sister’s rapidly expanding clothes shop, What A Girl Wants (WAGW). And when she’s not running in heels to see to WAGW’s fashion shows and the like, Krystle laces up her ballet shoes and pirouettes. “I’ve been a performing artist for eight years now. Dance, like fashion, helps me express myself in a liberating way.”

The mood in the restaurant begins to liven up as one by one the guests arrive.  The svelte Bernie Aboitiz comes with Zee Lifestyle’s Eva Gullas, her next-door neighbor. She is shortly followed by Rochelle del Rosario, who planed in earlier from her Davao home. By now, everyone is aware that Grendha’s two other chosen endorsers can’t make it – Kristy Tesoro who was taking the last flight from Davao to Cebu that night, and June Alegrado who was feeling under the weather. Still the table is abuzz on June’s bagging the most coveted prize of a brand new car raffled at Radisson Blu’s grand opening two nights ago, and where the photo shoot was to set for the following day.

To eat or not to eat before the big day? This was a question that got mixed responses from the women. Who could ignore the occasional ooh’s and aah’s over the melt-in-your-mouth signature vientre de tuerco dish. By the end of the night, whether it was a margarita or a glass of Chardonnay in one’s hand, a single dynamic rang true: there was no way the merriment wouldn’t spill over to the next day.

The morning of the cover shoot. While the vanity cases are disassembled on the tables to create makeshift make-up counters, a dose of “yuppie-ness” greets us in the form of Kristy Tesoro, Kathy’s younger sister. She seems well-rested from her late-night arrival and is ready to get down to business in a sensible pair of black wide leg trousers with a sleeveless fuschia blouse. She is classic with a twist personified. “I think it’s all about detail.  You will most likely find me in an outfit in basic colors. However, there will surely be a piece of accessory like a necklace, cocktail ring or bib that will complete the outfit.” Also a graduate from Ateneo de Manila, Kristy is currently a marketing manager for a multinational firm. “I have been independent for so long. Living alone has really helped me be more confident to take on the things that life throws my way.” After a long day of hard work, she likes to have a short run and meet with friends after. “Aside from my day job, I’m also into business so that takes up most of my time.” She helps sister Kathy manage their Grendha outlets and given her love of shoes, she helps choose the styles that will be available for the next collection.

As the morning progresses, the women enter the room as if by an unspoken roll call.  Each waits patiently for her turn on the make-up stool. Some choose to browse the net on their laptops, others prefer to chat with their friends over a cup of coffee or tea while occasionally admiring FTV’s coverage of São Paulo fashion week flashing on the room’s flat screen telly.

When June Alegrado breezes in, there is an immediate exchange of hellos. June is one whom you instinctively sense is very comfortable in her own skin – and perfectly bronzed at that. Her sheer animal print caftan and long ebony mane emphasize this vixen’s raw sensuality. “I like clothes that have clean uncluttered lines. I like elongated silhouettes that follow the form, and accessories that are unobtrusive,” June declares. The Alegrados hail from Butuan City, where the family ran a lumber business before relocating to Cebu City. Her dad has since expanded the business to include beach properties, notably the luxe resort of Maribago Bluewater in Mactan, the Almont chain of hotels and resorts in Mindanao, Sumilon Bluewater Beach Resort – an island paradise at the southern tip of Cebu and an upcoming resort project in Bohol. The resorts are ably managed by June’s sister, Julie Alegrado Vergara, but June was given the responsibility of running the spas (for this, she goes to Thailand for continuous training), as well as the gift shops.

She stops to say hi to Andrea, who is batchmates with her daughter. “My children keep me busy. Whenever possible, spending quality time with them is a priority. Being a single mother is very challenging and demanding,” she confesses.  To prove that point, June was juggling a tight schedule that day, trying to catch an afternoon flight to Manila to be with the two younger kids, Izarra, fourteen and Iñigo, thirteen, who were competing in a soccer tournament.  In between sips of tea, she also had to sign a footlong pile of checks for the company’s payroll. Just a few months ago, June was spotted at a local builder warehouse choosing tiles—she had to refurbish two bathrooms for her second son, Basi, who goes to school in the US and was bringing in four friends for a vacation.  June planned out an itinerary to keep the kids get a wonderful holiday—checking on the bathroom, the breakfast menu and everything in between. “My oldest son, Domiku, is my rock, he’s been there for me and his younger siblings,” June proudly credits her 22-year-old son who is currently a student at Enderun College in Manila.

On the side, she’s been quietly working quietly with the resort’s employees for their adopted advocacy. “Through our family’s foundation, we’ve been sponsoring deserving students for more than ten years.  We started with children of our employees. By 2011, we will complete our training center for basic hospitality skills and expand our educational advocacy.” A mother who has had her share of life’s ups and downs, June radiates optimism when she reveals that her strength, just like any other woman’s, is a product of a lifetime’s worth of hits and misses. “The more misses you recover from, the better person you become.”

As the six women find their best angles and balance out the cricks in their necks from holding their poses, they are proof that practice really does make for perfection.  After an hour or so, they ease into their element, finding the technique of feigned dialogue a welcome icebreaker for those candid shots. Eventually, this evolves into a genuine exchange of ideas between the women.

Rochelle Rabat del Rosario, for one, has an effervescent personality that makes you want to talk to her for hours. Although her wardrobe consists mostly of her favorite shade – white—her playful side pops out in the pleats and fringes of her feminine garments. Her clothing choices have an easygoing resort vibe but are also appropriately fit for the occasion. “I wear whatever I’m in the mood for, as long as when I look at myself in the mirror, I like what I see and I’m comfortable in it. When my thirteen-year-old daughter, Ariana, approves of my outfit, then it has passed the test.” This mother of two (her son Robertino is attending Ateneo de Manila at the moment), Rochelle was raised in Mati, Davao Oriental and belongs to a political family, from both hers and her husband’s side. Her father-in-law, Rodolfo del Rosario, is the governor of Davao del Norte while her husband, Rodney, who is the oldest son, runs Century Rural Bank. But instead of following tradition, Rochelle would rather make the world a better place through her cooking. A self-confessed foodie, she takes pleasure in preparing Filipino and Mediterranean dishes for friends at their cozy home setting. Food also takes her outside her home. “We have around sixty children in our feeding program, which was started by a good friend. Every month, they are weighed to gauge its effectiveness. One challenge is finding a kitchen-type place that meets our hygienic standards, and for this we usually used each other’s kitchens, which can be both fun and frustrating,” she admits. Her volunteer work is now part of her weekly routine, which includes managing her Coffee Dream franchise and stretching out her lithe limbs in Pilates class. How does this busy mother of two unwind? “I usually have a glass of wine with my husband. It doesn’t matter where.”

“Those are really nice,” Bernie gushes as she admires the metal detail on Rochelle’s Grendha flip-flops. She is quite a vision herself in a minimalistic ivory body-hugging gown. Her practical sensibility is echoed in the way she dresses – sophistication wrapped up in comfort, accented with a watch to, yes, tell the time. This active individual likes to take on tasks from start to finish without wasting a single minute, especially when it’s something she’s passionate about. Nowadays, Bernadette Montinola Aboitiz is on a mission to decongest our public schools and give out-of-school youth a good education similar to what her children are privileged to have. Her membership in The Lord Who Cares Foundation is a lot more than a mere pastime; it’s a calling to, as she puts it, “seize those divine moments.”

Bernie’s relationship with the foundation stems from somewhere deep. “When I was recovering from cancer, I volunteered to help out in the first year of running a school for mostly dumpsite children. I began to pursue a second degree in education to become a teacher in this school.” It was an arduous feat for Bernie to go back to reviewing for the licensing exam at her age, but it has paid off immensely. “Now, I teach a job reinforcement course prepared by an international justice mission to help disenfranchised youths either pursue college or prepare themselves for the workforce. We point them in the right direction.” In fact, one of the companies that support this program is Visayan Electric Company, where husband Jimmy Aboitiz is the SVP and COO. “Their world is small. This program exposes them to income opportunities they can aspire for. We need to reach out and help our youth!”

That is not to say that Bernie, who comes from Manila—she and Jimmy met in Los Angeles during their school days—doesn’t enjoy life.  The couple often sneak out to little trips together especially now that their three children – Liane, Rafa and Gabby – have left them with an empty nest to go to school in the US.
Such vivacity exuded by these six females from diverse backgrounds. Yet somehow, they are now intertwined by the common thread of literally the sandals on their feet that day.

  • by PIA ECHEVARRIA
  • sittings editor KATSY BORROMEO
  • photography CANDICE RUIZ
  • fashion stylist MIKEY SANCHEZ
  • make-up artist EMI AYAG and JESSIE GLOVA
  • hair stylist JAIME MONDIGO
  • hair and make-up stylist RHEY ABELLA
  • locale RADISSON BLU

Events

The First NUSTAR BALL

Janine Taylor, June Alegrado, Jackie Lotzof, Frances Siao, Ina Ronquillo and Christine Pelaez

The NUSTAR Ballroom, a magnificent venue at the NUSTAR Resort and Casino in Cebu, sets the stage for last night’s first-ever NUSTAR Ball.

Black was the color of night at the Zee table.

Glamorous guests from Manila and Cebu converged at the NUSTAR Ballroom, an exquisite venue within the NUSTAR Resort and Casino in Cebu. The evening unfolded with a seated 5-course dinner. The opulent feast started with Beetroot Salmon Gravlax, adorned with caper berries, caviar, set with delicate edible flowers; and a main course of Compressed Pork Belly with Crackling Skin and Baby Scallops. Another highlight was the auction of coveted items like Dior and YSL handbags, a limited-edition Bulgari watch, and an exclusive 2-night stay in Nustar’s opulent 3-bedroom villa—complete with a private pool and a dedicated butler. The charity evening benefited the Cameleon Association, an NGO based in Iloilo City created in 1997 that developed a global approach to act on the causes and effects of sexual violence against children.

Nora Sol, Beth Go, Frances Siao and Marylou Ong

Ina Ronquillo, Maryanne Aboitiz and Jackie Lotzof

Designers Jun Escario and Philip Rodriguez

Philip Rodriguez with NUSTAR Malls two power ladies: May Adolfo and Joanna Salazar

Lana Osmeña with Mariquita Yeung

PJ Castillo and Kaye Abad with Cary Santiago

Drew Sarmiento with LV Manager Adrian Decuigan

Cary Santiago with Eva Gullas

Manila socialites Julie Boschi and Ching Cruz with June Alegrado

It was a night of elegance, luxury, and unforgettable memories as ladies in long gowns and gentlemen in black ties danced the night away.

 

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Design

Filipino graphic designer makes history, joins Switzerland’s Museum of Avant-garde among genre’s greats

PJ Ong of Inodoro, an internationally renowned graphic designer, is the first Filipino whose work will be part of the permanent collection of Switzerland’s Museum of Avant-garde

CEBU CITY — In a groundbreaking achievement, Cebu-based graphic designer and art director PJ Ong of Inodoro Design Studio, is set to become the first Filipino artist permanently exhibited at Museum of Avant-garde (MA-g) in Mendrisio, Switzerland.

Cebu-based graphic designer and art director of Inodoro Design Studio, PJ Ong

Ong’s recognition at MA-g places him among over 250 avant-garde artists, including iconic figures like Pablo Picasso and Marcel Duchamp, signifying a profound milestone in museum history.

“Avant-garde,” is a term that refers to pushing the boundaries of artistic expression.

“I am extremely honored and humbled. It is a remarkable milestone in my creative journey, and I am grateful for the opportunity to be part of such a prominent platform. The acknowledgment, especially considering Switzerland’s exacting standards in art and design, is truly fulfilling,” said Ong.

 

Part of a stellar contemporary collection

Under the museum’s Contemporary Collection, Ong will join global contemporary agencies such as M/M Paris (collaborator of Icelandic singer-songwriter and composer, Björk), WORK Pte Ltd (brainchild of the “Godfather of Singapore Graphic Design,” Theseus Chan), Bedow (Stockholm), BVD Stockholm AB (Stockholm), Socio Design (London) and Milkxhake (Hong Kong), among others.

Ong’s music packaging design for the Filipino harsh noise duo, White Widow, will be featured in the museum. The band’s album “The God Uterus Dissolves” — released under Melt Records — features an unconventional cassette tape packaging incorporating a hand-crafted wire mesh, elevating it into a unique and bespoke collector’s item.

The museum’s selection process for its Contemporary Collection involved three categories: Graphic Design, Photography, and Illustration. Swiss-Canadian Fritz Gottschalk, a prominent figure in contemporary graphic design, led the Graphic Design category.

“This is profoundly validating for me as a graphic designer. Being part of a museum’s permanent contemporary collection is a lasting testament to my capabilities as an artist,” said Ong.

‘Poetry you can touch’

The graphic designer from Cebu City further defined the album as a “deliberate departure from the ordinary,” stating that it was a testament to the artist’s and band’s dedication to pushing boundaries and offering the audience a unique and immersive experience.

“Careful consideration was given to every detail, including choosing a premium supplier for the cassette tape. Opting for a screen-printed cassette, where design elements were applied directly to the surface, gave it a contemporary and visually striking result, helping us reinforce the design narrative,” said Ong.

“From the cohesive placement of elements to using symbols instead of track titles on the spine and customizing fonts, every aspect was carefully thought out. Rather than opting for the conventional wire mesh treatment on print, I took a bold step by incorporating a hand-crafted wire mesh, adding a unique and sensory dimension to the album — almost like poetry you can touch.”

 

Profound honor

Established in 2003, Inodoro Design Studio under Ong’s leadership has garnered global acclaim for its bold design philosophy, spanning music, fashion, architecture, culture and technology. In becoming the first Filipino whose work will be on display at the MA-g, Ong stated that it is “particularly humbling.”

“Traditionally, these privileges are given to individuals who have amassed decades of experience, attained mastery in their craft, or even as a posthumous acknowledgment. To be among those selected is a profound and unexpected honor,” he said.

“Museums typically focus on visual artists, and for a graphic designer, especially within the realm of commercial work, recognition can be more elusive. I appreciate the challenges of this less conventional route and I am committed to proving the significance of graphic design in the broader artistic landscape.”

Art enthusiasts can anticipate viewing Ong’s work with “The God Uterus Dissolves” at MA-g, scheduled to open to the general public in 2025.

***

About The Museum of Avant-garde (MA-g)

The Museum of Avant-garde compiles an original body of work from private collections, providing a unique perspective on the cultural and artistic significance of avant-garde movements. These movements, synonymous with transformative ideologies and daring experimentations, played a pivotal role in challenging political and societal conventions. For more information, visit www.ma-g.org.

 

About Inodoro

Inodoro is the creative moniker of graphic designer and art director PJ Ong, a prominent figure in the Philippine design scene. Established in 2003, Inodoro Design Studio, based in Cebu, Philippines, has garnered international recognition for its bold and distinctive design, with a focus on thought-driven imagery and iconic visual language. The studio specializes in identities, custom typography, graphic design and art direction. For more information, visit www.inodoro-design.com.

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People

Ladies Who Support Ladies

Women’s Circle is an organization composed of Cebuano ladies who are successful entrepreneurs and top executives.  They recently held a fellowship event at the Sheraton Mactan Resort, with special guests from the Women’s Business Council Philippines. Chairperson, Rosemarie Rafael and Council Secretary Cynthia Mamon both flew in from Manila to discuss alliances between the Cebu and Manila groups.

Loot bag from Jo Malone, Sheraton, R&M Chocomanga, gift card from Maayo Clinic, sarong from Ferimar.

The half day event was organized by Perl Jacalan, Gina Atienza and Eva Gullas. Sheraton Resort through its GM Dottie Wugler Cronin supported the event as it is aligned with the hotel’s women initiatives.  The successful event was made more fun with generous give-aways, notably Jo Malone perfumes, Sheraton bags, R&M Chocomanga and sarongs from Ferimar.

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