Arts & Culture

Bringing Detalia Aurora’s Iconic Furniture into the Future

With more substantial roles in the family business, Paula and Vikki Rodriguez are bringing Detalia Aurora into the future by nurturing their design processes, fostering their close-knit community, and bringing passion into everything they do.

by Shari Quimbo
photography by Ezekiel Sullano

This story is taken from our archives. Originally published in Zee Digital Vol. 2 2018.

Detalia Aurora is certainly no stranger to our pages, or to the homes of Cebu’s most discerning residents. For years, the company has been in the furniture export industry, producing pieces that have become iconic in their own right—the Shellf bookcase shaped like a nautilus; the Tera wall art, which is a map made of corks; and the eye-catching Gaia chair.

The brand’s staying power is truly a testament to the talent and skill of the team behind its creations, but perhaps some credit also goes to sisters Paula and Vikki Rodriguez, who, since becoming more involved in the family business, have worked on streamlining processes and nurturing their edge in product design.

“We needed our company to not just evolve, but to adapt to the changing market,” Vikki explains. “It wasn’t enough for us to create new products anymore. We needed to think about more than just aesthetics. We needed to change as a whole, which involved ingenuity from design, construction, cost and market strategy. It’s a slow but steady process.”

The process began, according to Paula, with finding a way to adapt to the industry’s changing demands and expectations. “We decided to work within the company,” she says, explaining that they started working
closely with buyers to collaborate on specific collections. ìWe made sure that they will always come to us to develop new ideas and create products together.”

Then they started looking inward, with the goal of creating a close-knit working family within Detalia Aurora. “From the beginning, Vikki and I wanted a co-working atmosphere in all aspects of the company. Detalia’s biggest asset is not just design anymore—there is no more disconnect,” Paula continues. “Our company’s asset is its people, and the products we create. Creating that level of teamwork, they reiterate, is what gives them more time to work on developments with buyers.

“Material and design innovation will always set us apart from the rest of the international design market.”
-Vikki Rodriguez

Among the challenges they both had to face was surviving the global recession a few years back, which was said to have had a considerable effect on the local furniture industry. To Paula, though, it was more of a challenge than a setback.

“Here’s my two cents—I believe that those who are still here in the furniture industry are those who have found smart ways to keep the business going—may it be in product or in company structure,” she shares. “Those companies we keep in contact with are those who have found their niche in their respective markets.”

The furniture industry in 2018 is a whole new landscape, and it’s something both women are excited about moving forward. “I think the Cebuano design industry has changed in a way that there are no more boundaries,” Vikki says. “Creatives, entrepreneurs and other individuals from different industries are open and excited to collaborate with each other—it doesn’t matter what field you’re in.”

Despite the changes, both also believe that what makes Cebuano furniture different from the rest of the products on the global market remains the same. “Material and design innovation will always set us apart from the rest of the international design market,” Vikki shares. “More importantly, I think the pride we have for our work also speaks for itself.”

This is also why they hope that more young design students become interested in the local production process. “I really do feel that there is a comeback and a growing interest in design for the furniture industry,” Paula shares, adding that they’ve seen a sizable increase in local internship applications as opposed to the international ones they had gotten a few years ago. “I believe the design students in Cebu are becoming more aware of the capabilities of Cebu furniture manufacturers. With easy access to information online, like websites or social media, I feel that they are able to see Cebu’s skills in handcrafted design, and appreciate the products coming out of the industry.”

“I hope this continues so more young designers are better able to work with indigenous material and promote local craftsmanship to help keep the design industry and Cebu’s handicraft industry going,” she continues.

It’s clear that both Paula and Vikki have settled into their roles at Detalia Aurora. And although they have both been involved in business operations, their passion lies in creating.

Having once been design students themselves, Paula and Vikki have settled into—and are relatively thriving at—their roles at Detalia Aurora. At the core of their efforts, though, remains the passion for the business their family has created, and for the art of production.

“I’ve always been interested in the industry, although when I was younger, it was not particularly about design,” Paula shares. ìI was intrigued by the development, innovation, craftsmanship and materials that Cebuano furniture manufacturers were developing on a global scale. I knew I wanted to take part in it.”

“I wanted to be part of the process,” Vikki agrees. “I saw it as a challenge to create, and creating something
goes beyond design. It’s imagining the possibilities but understanding the physical limits.” She adds, “I saw how proud my parents were of this business and I saw how hard they worked for it. I saw how everyone in the company worked hard for it, and I still see that today. I am grateful to be in that community, and to contribute as best as I can.”

Related Topics:Detalia Aurora Paula Rodriguez Vikki Rodriguez

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Visayas Art Fair Year 5: Infinite Perspectives, Unbound Creativity

by Jing Ramos

This year’s Visayas Art Fair marks its 5th anniversary, celebrating the theme “Infinite Perspectives: Unbound Creativity.” The fair continues its mission of bridging creativity, culture, and community in the country. This milestone edition strengthens its partnership with the National Commission for Culture and the Arts and expands collaborations with regional art organizations and collectives—reinforcing its role as a unifying platform for Philippine art.

VAF5 features the works of Gil Francis Maningo, honoring the mastery of his gold leaf technique on opulent portraits of the Visayan muse Carmela, reflecting spiritual awareness.

Gil Francis Maningo is celebrated for his gold leaf technique.

Gil Francis Maningo’s recurring theme of his Visayan muse “Carmela”.

Another featured artist is Danny Rayos del Sol, whose religious iconography of Marian-inspired portraits offers a profound meditation on the sacred and the sublime. This collaboration between two visual artists sparks a dialogue on the Visayan spirit of creativity and resilience. Titled “Pasinaya,” this dual showcase explores gold leaf as a medium of light and transcendence.

Artist Danny Reyes del Sol

Danny Reyes del Sol’s religious iconography.

Now in its fifth year, the Visayas Art Fair has influenced a community of artists, gallerists, brokers, collectors, museum curators, and art critics—constructing a narrative that shapes how we approach and understand the artist and his work. This combination of factors, destined for popular consumption, illustrates the ways in which art and current culture have found common ground in a milieu enriched by the promise of increased revenue and the growing value of artworks.

Laurie Boquiren, Chairman of the Visayas Art Fair, elaborates on the theme, expressing a vision that celebrates the boundless imagination of unique artistic voices:

“Infinite Perspectives speaks of the countless ways artists see, interpret, and transform the world around them—reminding us that creativity knows no single point of view. Unbound Creativity embodies freedom from convention and controlled expression, allowing every artist to explore and experiment without borders.”

Laurie Boquiren, Chairman of the Visayas Art Fair has tirelessly championed the creative arts for the past five years.

Arts & Culture

Kultura. Kapital. Kasalukuyan: Art that Speaks of Today

by Jose Carlos G. Campos, Board of Trustees National Museum of the Philippines

The National Museum of the Philippines (NMP) and the Bangko Sentral ng Pilipinas (BSP) recently teamed up to prove that money isn’t just for counting—it’s also for curating! Their latest joint exhibition, Kultura. Kapital. Kasalukuyan: Contemporary Art from the Bangko Sentral ng Pilipinas Collection, is now open, and it’s a real treat for art lovers and culture buffs alike.

On display are gems from the BSP’s contemporary art collection, including masterpieces by National Artist Benedicto Cabrera (Bencab), along with works by Onib Olmedo, Brenda Fajardo, Antipas Delotavo, Edgar Talusan Fernandez, and many more. Some of the artists even showed up in person—Charlie Co, Junyee, Imelda Cajipe-Endaya, Demi Padua, Joey Cobcobo, Leonard Aguinaldo, Gerardo Tan, Melvin Culaba—while others sent their family representatives, like Mayumi Habulan and Jeudi Garibay. Talk about art running in the family!

Deputy Governor General of the BSP, Berna Romulo Puyat

Chairman of NMP, Andoni Aboitiz

The BSP Governor Eli M. Remolona, Jr. and members of the Monetary Board joined the event, alongside former BSP Governor Amando M. Tetangco, Jr., Ms. Tess Espenilla (wife of the late Nestor A. Espenilla, Jr.), and the ever-graceful former Central Bank Governor Jaime C. Laya, who gave a short but enlightening talk about the BSP art collection.

From the NMP, Chairman Andoni Aboitiz, Director-General Jeremy Barns, and fellow trustees NCCA Chairman Victorino Mapa Manalo, Carlo Ebeo, and Jose Carlos Garcia-Campos also graced the occasion. Chairman Aboitiz expressed gratitude to the BSP for renewing its partnership, calling the exhibition a shining example of how financial institutions can also enrich our cultural wealth.

Former Governor of BSP Jaime Laya

Governor of BSP Eli M. Remona and Chairman of NMP Board Andoni Aboitiz

Artist Charlie Co

Before the official launch, a special media preview was held on 5 August, hosted by BSP Deputy Governor Bernadette Romulo-Puyat and DG Jeremy Barns. It gave lucky guests a sneak peek at the collection—because sometimes, even art likes to play “hard to get.”

The exhibition Kultura. Kapital. Kasalukuyan will run until November 2027 at Galleries XVIII and XIX, 3/F, National Museum of Fine Arts. Doors are open daily, 9:00 AM to 6:00 PM. So if you’re looking for something enriching that won’t hurt your wallet (admission is free!), this is your sign to visit. After all, the best kind of interest is cultural interest.

Monetary Board of the BSP, Walter C. Wassmer

Luis Yee, Jr. aka ‘Junyee’ The Artist beside his Sculpture

Arvin Manuel Villalon, Acting Deputy Director General for Museums, NMP with Ms. Daphne Osena Paez

Arts & Culture

Asia’s Fashion Czar I Knew as Tito Pitoy; Remembrance of a Friendship Beyond Fashion with Designer Jose R. Moreno

by Jose Carlos G. Campos, Board of Trustees National Museum of the Philippines

My childhood encounter with the famous Pitoy Moreno happened when I was eight years old. My maternal grandmother, Leonila D. Garcia, the former First Lady of the Philippines, and my mother, Linda G. Campos, along with my Dimataga aunts, brought me to his legendary atelier on General Malvar Street in Malate, Manila. These were the unhurried years of the 1970s.

As we approached the atelier, I was enchanted by its fine appointments. The cerulean blue and canary yellow striped canopies shaded tall bay windows draped in fine lace—no signage needed, the designer’s elegance spoke for itself. Inside, we were led to a hallway adorned with Art Deco wooden filigree, and there was Pitoy Moreno himself waiting with open arms—”Kamusta na, Inday and Baby Linda,” as he fondly called Lola and Mommy.

“Ahhh Pitoy, it’s been a while,” Lola spoke with joy.
“Oh eto, may kasal na naman,” my mom teasingly smiled.

Linda Garcia Campos and Pitoy Moreno’s friendship started when they were students in the University of the Philippines in Diliman.

When Dame Margot Fonteyn came for a visit to Manila, Pitoy Moreno dressed her up for an occasion.

We had entered a world of beauty—porcelain figurines, ancient earthenware and pre-colonial relics. It was like stepping into a looking glass, only Pitoy could have imagined.

Destiny led me back years later when my mother Linda told me that Pitoy Moreno was working on his second book, Philippine Costume, and needed research material and editorial advice. At this point, around the 1990s, I was in between assignments—unsure of how a broadcasting graduate like me could possibly contribute to a fashion icon’s masterpiece. Fortunately, I agreed to the project.

Former First Lady Leonila D. Garcia and daughter Linda G. Campos in Malacañang Palace.

Returning to the designer’s atelier brought back a rush of pleasant memories. The gate opened, and there stood Pitoy Moreno, beaming as always.
“Come in, hijo. Let me show you what I have in mind—and call me Tito Pitoy, okay?”
He led me to his worktable.
“I want to publish a book that tells the story of Philippine fashion—from our pre-colonial roots to the present. A designer’s collection of images and heritage expressed in clothing.”

I was awestruck. “How can I help you?” I inquired.
“Did you know that your mother, Linda, was my barkada in the University of the Philippines in Diliman?” he grinned.

US President Dwight Eisenhower with First Lady Leonila Garcia and President Carlos Garcia in a state dinner at Malacañang Palace in Manila.

That friendship soon led to one of the proudest moments of the designer’s life. He had the opportunity to dress not only the First Lady Leonila D. Garcia but also President Carlos P. Garcia during his term. It was also during this time that the President of the United States, Dwight Eisenhower, came for an official visit to Manila. The designer was able to make clothes for the President, his daughter, and his staff.
“Eisenhower even asked for discounts on the barong Tagalog,” Tito Pitoy laughed.

Tito Pitoy then asked if I could find a terno he had made for my Lola, the former First Lady, which she wore for President Eisenhower’s state visit in 1960.
“How about her other ternos, dated from the 1920s to the 1960s?” I offered.
He lit up.

I scoured my Lola’s extensive closet—it felt like unearthing a legacy. Tucked behind layers of vintage ternos from countless fashion designers, I found that terno, which was photographed by Dick Baldovino along with other pieces for the book project. Once the project was finished and I myself had moved on, my bond with Tito Pitoy never wavered.

When my Lola passed away, he was deeply touched when I personally informed him of the sad news. Once, at the wake of former Vice President Salvador Laurel, he asked me to assist him in the placement of the medals in the chapel.

Philippine Costume by Jose Moreno is the designer’s collection of images and heritage expressed in clothing.

Tito Pitoy later invited me to his 80th birthday celebration—a dazzling Manila affair in 2012. During the evening’s festivities, he handed me a printed copy of Philippine Costume and added warmly,
“Thank you, hijo. I’ll call on you for the next one.”

The highlight of his career—and his most unforgettable moment—came during the Metro Magazine Gala fashion show: A Tribute to Pitoy Moreno, Fashion Icon. A collection of evening gowns spanning six decades—many of them unseen and tucked away in his atelier—were revealed that night. When the finale came, Tito Pitoy walked the stage, triumphant and waving to a sea of admirers. Longtime friends from the industry, society’s finest, and fashionistas rose from their seats and gave him a standing ovation.

It wasn’t just to celebrate his craft and ingenuity—it was to honor the man who brought elegance, history, and heart in every stitch.