Arts & Culture

Bringing Detalia Aurora’s Iconic Furniture into the Future

With more substantial roles in the family business, Paula and Vikki Rodriguez are bringing Detalia Aurora into the future by nurturing their design processes, fostering their close-knit community, and bringing passion into everything they do.

by Shari Quimbo
photography by Ezekiel Sullano

This story is taken from our archives. Originally published in Zee Digital Vol. 2 2018.

Detalia Aurora is certainly no stranger to our pages, or to the homes of Cebu’s most discerning residents. For years, the company has been in the furniture export industry, producing pieces that have become iconic in their own right—the Shellf bookcase shaped like a nautilus; the Tera wall art, which is a map made of corks; and the eye-catching Gaia chair.

The brand’s staying power is truly a testament to the talent and skill of the team behind its creations, but perhaps some credit also goes to sisters Paula and Vikki Rodriguez, who, since becoming more involved in the family business, have worked on streamlining processes and nurturing their edge in product design.

“We needed our company to not just evolve, but to adapt to the changing market,” Vikki explains. “It wasn’t enough for us to create new products anymore. We needed to think about more than just aesthetics. We needed to change as a whole, which involved ingenuity from design, construction, cost and market strategy. It’s a slow but steady process.”

The process began, according to Paula, with finding a way to adapt to the industry’s changing demands and expectations. “We decided to work within the company,” she says, explaining that they started working
closely with buyers to collaborate on specific collections. ìWe made sure that they will always come to us to develop new ideas and create products together.”

Then they started looking inward, with the goal of creating a close-knit working family within Detalia Aurora. “From the beginning, Vikki and I wanted a co-working atmosphere in all aspects of the company. Detalia’s biggest asset is not just design anymore—there is no more disconnect,” Paula continues. “Our company’s asset is its people, and the products we create. Creating that level of teamwork, they reiterate, is what gives them more time to work on developments with buyers.

“Material and design innovation will always set us apart from the rest of the international design market.”
-Vikki Rodriguez

Among the challenges they both had to face was surviving the global recession a few years back, which was said to have had a considerable effect on the local furniture industry. To Paula, though, it was more of a challenge than a setback.

“Here’s my two cents—I believe that those who are still here in the furniture industry are those who have found smart ways to keep the business going—may it be in product or in company structure,” she shares. “Those companies we keep in contact with are those who have found their niche in their respective markets.”

The furniture industry in 2018 is a whole new landscape, and it’s something both women are excited about moving forward. “I think the Cebuano design industry has changed in a way that there are no more boundaries,” Vikki says. “Creatives, entrepreneurs and other individuals from different industries are open and excited to collaborate with each other—it doesn’t matter what field you’re in.”

Despite the changes, both also believe that what makes Cebuano furniture different from the rest of the products on the global market remains the same. “Material and design innovation will always set us apart from the rest of the international design market,” Vikki shares. “More importantly, I think the pride we have for our work also speaks for itself.”

This is also why they hope that more young design students become interested in the local production process. “I really do feel that there is a comeback and a growing interest in design for the furniture industry,” Paula shares, adding that they’ve seen a sizable increase in local internship applications as opposed to the international ones they had gotten a few years ago. “I believe the design students in Cebu are becoming more aware of the capabilities of Cebu furniture manufacturers. With easy access to information online, like websites or social media, I feel that they are able to see Cebu’s skills in handcrafted design, and appreciate the products coming out of the industry.”

“I hope this continues so more young designers are better able to work with indigenous material and promote local craftsmanship to help keep the design industry and Cebu’s handicraft industry going,” she continues.

It’s clear that both Paula and Vikki have settled into their roles at Detalia Aurora. And although they have both been involved in business operations, their passion lies in creating.

Having once been design students themselves, Paula and Vikki have settled into—and are relatively thriving at—their roles at Detalia Aurora. At the core of their efforts, though, remains the passion for the business their family has created, and for the art of production.

“I’ve always been interested in the industry, although when I was younger, it was not particularly about design,” Paula shares. ìI was intrigued by the development, innovation, craftsmanship and materials that Cebuano furniture manufacturers were developing on a global scale. I knew I wanted to take part in it.”

“I wanted to be part of the process,” Vikki agrees. “I saw it as a challenge to create, and creating something
goes beyond design. It’s imagining the possibilities but understanding the physical limits.” She adds, “I saw how proud my parents were of this business and I saw how hard they worked for it. I saw how everyone in the company worked hard for it, and I still see that today. I am grateful to be in that community, and to contribute as best as I can.”

Related Topics:Detalia Aurora Paula Rodriguez Vikki Rodriguez

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Asia’s Fashion Czar I Knew as Tito Pitoy; Remembrance of a Frienship Beyond Fashion with Designer Jose R. Moreno

by Jose Carlos G. Campos, Board of Trustees National Museum of the Philippines

My childhood encounter with the famous Pitoy Moreno happened when I was eight years old. My maternal grandmother, Leonila D. Garcia, the former First Lady of the Philippines, and my mother, Linda G. Campos, along with my Dimataga aunts, brought me to his legendary atelier on General Malvar Street in Malate, Manila. These were the unhurried years of the 1970s.

As we approached the atelier, I was enchanted by its fine appointments. The cerulean blue and canary yellow striped canopies shaded tall bay windows draped in fine lace—no signage needed, the designer’s elegance spoke for itself. Inside, we were led to a hallway adorned with Art Deco wooden filigree, and there was Pitoy Moreno himself waiting with open arms—”Kamusta na, Inday and Baby Linda,” as he fondly called Lola and Mommy.

“Ahhh Pitoy, it’s been a while,” Lola spoke with joy.
“Oh eto, may kasal na naman,” my mom teasingly smiled.

Linda Garcia Campos and Pitoy Moreno’s friendship started when they were students in the University of the Philippines in Diliman.

When Dame Margot Fonteyn came for a visit to Manila, Pitoy Moreno dressed her up for an occasion.

We had entered a world of beauty—porcelain figurines, ancient earthenware and pre-colonial relics. It was like stepping into a looking glass, only Pitoy could have imagined.

Destiny led me back years later when my mother Linda told me that Pitoy Moreno was working on his second book, Philippine Costume, and needed research material and editorial advice. At this point, around the 1990s, I was in between assignments—unsure of how a broadcasting graduate like me could possibly contribute to a fashion icon’s masterpiece. Fortunately, I agreed to the project.

Former First Lady Leonila D. Garcia and daughter Linda G. Campos in Malacañang Palace.

Returning to the designer’s atelier brought back a rush of pleasant memories. The gate opened, and there stood Pitoy Moreno, beaming as always.
“Come in, hijo. Let me show you what I have in mind—and call me Tito Pitoy, okay?”
He led me to his worktable.
“I want to publish a book that tells the story of Philippine fashion—from our pre-colonial roots to the present. A designer’s collection of images and heritage expressed in clothing.”

I was awestruck. “How can I help you?” I inquired.
“Did you know that your mother, Linda, was my barkada in the University of the Philippines in Diliman?” he grinned.

US President Dwight Eisenhower with First Lady Leonila Garcia and President Carlos Garcia in a state dinner at Malacañang Palace in Manila.

That friendship soon led to one of the proudest moments of the designer’s life. He had the opportunity to dress not only the First Lady Leonila D. Garcia but also President Carlos P. Garcia during his term. It was also during this time that the President of the United States, Dwight Eisenhower, came for an official visit to Manila. The designer was able to make clothes for the President, his daughter, and his staff.
“Eisenhower even asked for discounts on the barong Tagalog,” Tito Pitoy laughed.

Tito Pitoy then asked if I could find a terno he had made for my Lola, the former First Lady, which she wore for President Eisenhower’s state visit in 1960.
“How about her other ternos, dated from the 1920s to the 1960s?” I offered.
He lit up.

I scoured my Lola’s extensive closet—it felt like unearthing a legacy. Tucked behind layers of vintage ternos from countless fashion designers, I found that terno, which was photographed by Dick Baldovino along with other pieces for the book project. Once the project was finished and I myself had moved on, my bond with Tito Pitoy never wavered.

When my Lola passed away, he was deeply touched when I personally informed him of the sad news. Once, at the wake of former Vice President Salvador Laurel, he asked me to assist him in the placement of the medals in the chapel.

Philippine Costume by Jose Moreno is the designer’s collection of images and heritage expressed in clothing.

Tito Pitoy later invited me to his 80th birthday celebration—a dazzling Manila affair in 2012. During the evening’s festivities, he handed me a printed copy of Philippine Costume and added warmly,
“Thank you, hijo. I’ll call on you for the next one.”

The highlight of his career—and his most unforgettable moment—came during the Metro Magazine Gala fashion show: A Tribute to Pitoy Moreno, Fashion Icon. A collection of evening gowns spanning six decades—many of them unseen and tucked away in his atelier—were revealed that night. When the finale came, Tito Pitoy walked the stage, triumphant and waving to a sea of admirers. Longtime friends from the industry, society’s finest, and fashionistas rose from their seats and gave him a standing ovation.

It wasn’t just to celebrate his craft and ingenuity—it was to honor the man who brought elegance, history, and heart in every stitch.

Arts & Culture

Queer Coding in Cinema: The Best Shows to Binge for Pride Month 2025

compiled by Edge Javier

As Pride Month 2025 goes into full swing, the best way to celebrate LGBTQIA+ voices is with a binge-worthy lineup of shows that center queer stories, joy, love, resilience — and yes, of course, drama. From groundbreaking recent series to must-watch staples and fan favorites, here are the top shows to stream this June that reflect the vibrant spectrum of the queer-coded experience.

1. Heartstopper – Season 3 (Netflix)
Nick and Charlie are back, and the coming-of-age sweetness is stronger than ever. Season 3 explores deeper emotional territory while keeping the wholesome tone fans adore. Expect more queer joy, nuanced relationships, and tearjerker moments that feel like a warm hug.

2. Drag Me to Dinner (Hulu)
Hosted by Neil Patrick Harris, this chaotic culinary competition pairs drag duos in a battle to throw the most fabulous themed dinner party. With outrageous challenges, surprise twists, and plenty of camp, queens serve up equal parts food, flair, and fierce shade. It’s RuPaul meets Top Chef—served with a side of sequins.

3. Queer Planet (Apple TV+)
Hosted by Janelle Monáe, this visually stunning docuseries dives into queerness in the animal kingdom and parallels in human identities. It’s smart, groundbreaking, and perfect for those who want to feel seen—and informed.

4. Fellow Travelers (Paramount+)
This period romance-drama set during the Lavender Scare continues to grip audiences with its tragic beauty and sharp historical insight. If you missed Season 1, now is the perfect time to catch up before the highly anticipated Season 2 lands later this year.

5. The Buccaneers – Season 2 (Apple TV+)
The unapologetically queer period drama returns with more scandal, sapphic yearning, and feminist rebellion among American heiresses navigating high society in 1870s London. Think Bridgerton, but with more edge and better sapphic representation.

6. Our Flag Means Death – The Finale Special (Max)
This fan-favorite pirate rom-com wraps up with a one-hour finale special airing this June. Whether you’re rewatching from the start or jumping into the last hurrah, this show remains a shining example of queer love told with heart and humor.

7. This Is Me Now… The Series (Prime Video)
Following Jennifer Lopez’s genre-blurring film-musical hybrid, the series version delves into themes of love, identity, and self-acceptance, and features cameos by queer icons and allies. It’s campy, messy, and made for Pride Month mood-boosting.

8. Sort Of – Final Season (Max)
This critically acclaimed dramedy about a gender-fluid millennial navigating love, grief, and identity in Toronto comes to a close with an emotionally rich final season. A thoughtful and often hilarious story that never loses its beating heart.

9. Red, White & Royal Blue – Limited Series (Prime Video)
After the hit film adaptation, the beloved queer romance returns in a serialized format, expanding on Alex and Henry’s story with new twists and deeper character arcs. It’s romantic escapism, elevated.

10. POSE: The Legacy (FX/Hulu)
This documentary miniseries honors the cultural legacy of POSE and the real-life ballroom legends who inspired it. Featuring interviews with cast, creators, and icons from the scene, it’s a must-watch tribute to queer history and resilience.

Whether you’re looking for laughter, tears, romance, or revolution, these Pride Month picks for 2025 offer it all—while honoring the complexity and beauty of LGBTQIA+ lives. So press play, turn up the volume, and let queer stories shine this June and beyond. Happy Pride! 🏳️‍🌈

Arts & Culture

Chaos and Clarity: Zen Aesthetic in Oj Hofer’s Art

by Jing Ramos |

Oj Hofer, our fashion contributing editor, is a Fine Arts graduate from the University of the Philippines. Though he began painting at the age of eight, his artistic journey took a transformative turn in 2013. While volunteering as a costume designer for Siddhartha: The Musical, he encountered Venerable Master Hsing Yun’s One-Stroke Calligraphy, sparking a deep devotion to Japanese sumi-e painting and kanji calligraphy. Over the years, he refined his craft, using his art to share the Dharma through exhibitions while supporting the Hsing Yun Educational Foundation. In 2022, his spiritual path deepened at Nan Tien University, where he embraced Zen and Humanistic Buddhism, shaping his artistic philosophy.

“Plum Blossoms in Moonlight.” Serigraphy on abaca.

In his recent works, Hofer merges traditional calligraphy with serigraphy, drawing inspiration from his friend Charles Lahti—an internationally recognized New York-based painter and printmaker. Lahti, known for his collaborations with post-war American artists like Robert Rauschenberg, Donald Judd, Andy Warhol, and LeRoy Neiman, introduced Hofer to silkscreen techniques. Through a workshop Lahti conducted in Cebu—arranged by their mutual friend Greg Urra—Hofer integrated silkscreen into his Zen artworks, particularly those on abaca.

“The Circle of Harmony” Serigraphy and Calligraphy on abaca.

Hofer’s cross-disciplinary approach challenges conventional Zen aesthetics. His layered paintings on abaca may seem far from tranquil at first glance, but closer contemplation reveals a meditative core. His serigraph of an Enso circle, for example, initially appears chaotic, filled with Tang Dynasty poetry and overlapping, repetitive forms. Yet, by focusing on a single calligraphic element, the viewer experiences a moment of clarity—a glimpse of awakening within the visual complexity.

“Monkey Mind” Serigraphy and Calligraphy on abaca.

Even more engaging is his diptych Monkey Mind. At odds with the traditional Zen emphasis on negative space, this piece is deliberately busy, reflecting the restless nature of the mind. A distracted viewer may struggle to find a focal point, but one attuned to emptiness and presence will perceive clarity amidst the seeming disarray.

Ink and intention—creating calligraphy in support of one of my advocacies.

By fusing Zen philosophy with the discipline of serigraphy, Hofer invites his audience to look beyond surface impressions and discover stillness within movement, balance within complexity. His art does not merely depict Zen—it embodies the paradoxes at its core, offering a path to mindfulness through the act of seeing and the experience of doing.