People
At Home With Audrey
Right from the start of the interview, one thing is crystal clear: Audrey Zubiri takes motherhood very seriously. “I’m sorry I couldn’t make it last Saturday,” she says as she takes her seat inside the quiet café in Makati on a Monday morning. “It was my son’s birthday party. He just turned one.” We had initially asked her to have the interview at an earlier date but she politely asked if we could re-schedule it.
Right from the start of the interview, one thing is crystal clear: Audrey Zubiri takes motherhood very seriously. “I’m sorry I couldn’t make it last Saturday,” she says as she takes her seat inside the quiet café in Makati on a Monday morning. “It was my son’s birthday party. He just turned one.” We had initially asked her to have the interview at an earlier date but she politely asked if we could re-schedule it.
If you followed her modeling and hosting career, it would have taken a while for the fact that she is now a mom to sink in. Her radiant beauty is no different from when she was in the limelight, with her slim figure, glowing skin, and a youthful, sunny smile that instantly brightens up the room. You would also have found it quite difficult to believe that she didn’t always look like this. “Growing up, I was a happy teenager, but I was super dorky. I really fit the stereotype—I had the thick glasses, the braces, the acne,” she shares. “I was super thin and lanky, with awkward arms and a flat chest. I had a bad haircut because of the girl band TLC. I was trying to imitate T-Boz; I thought she was cool. It was a disaster!”
She laughs at herself as she says this, and it is this candor and lack of vanity and pretension that allow her to talk about her modeling and hosting days without sounding conceited at all. “I started modeling in late high school,” she says. “I got rid of the glasses, braces, and acne. When I got to college, Robbie Carmona was having an event where I was modeling. One of the hosts didn’t show up so he asked me if I wanted to co-host. And I was like, ‘Yeah, sure, why not?’ So I gave it a shot and in the audience, there was someone from Studio 23. He came up to me after the show and asked me to audition for a spot as one of their VJs. I did, and I got in.” She goes on to explain how modeling and hosting would eventually fit into the grander scheme of things. “You’re always in front of people when you’re modeling or hosting, and when you’re campaigning for your husband, it’s the same thing” she bemused with a sense of humor. “Maybe it’s like that; in a way, you go from one audience to another. It helped in a sense that I’m very comfortable with crowds. I think it trained me to deal with so many people that it’s now easy for me to get along with anyone I meet.”
On a day-to-day basis, Audrey interacts with a lot of people and juggles a variety of activities. On top of running errands like doing the groceries and going to the bank, she writes for a broadsheet’s Parenting section every Wednesday, visits construction sites for her build-and-sell business, and owns two franchises of a popular local restaurant chain. She is also active in a number of foundations, with Bantay Bata being one of the closest to her heart (her most recent project was a fashion show-slash-brunch for Mother’s Day this year). But all these things take a backseat when it comes to her children, three-year-old Adriana and one-year-old Juanmi. “My parenting style is very hands-on. I’m involved with everything—from the small everyday things like giving them a bath and feeding them to the more social aspects like taking them to play dates and children’s parties. On Tuesday afternoons, I host a play date at our house so I can see the kids Adriana plays with and so she can learn to share her things. I want her to be comfortable having her friends come over to the house so that when she gets older, she won’t go out partying so often!”
“The time I spend with my kids has to be both quality and quantity. Some parents allot quality time but it’s only 30 minutes—what about the rest of the day? Or sometimes it’s just quantity, where they could be at home with the kids the whole day, but they don’t make the most of their time together,” Audrey says. “So I really make it a point to spend quality time with them, and the quantity of the time has to be a majority of my day. That’s non-negotiable. Everything else is just on the side—if an activity’s going to get in the way of me spending time with my family, that’s when I weigh it in: Is it essential or not? If it’s not, then it gets discarded. If it’s really important, then I’ll figure out a way to incorporate it. But my first priority is always my family.”
At some point during the interview, Audrey whips out her camera to show off photos of her kids. She speaks of them with genuine pride and an almost tangible excitement in her voice—her world revolves around them, and she wouldn’t have it any other way. “Adriana is a lot like Migz,” she says. “She looks like him, and her personality is very strong. She knows what she wants and what she doesn’t. But I also see myself in her in the sense that she’s very cautious—she’s always saying ‘Baka mahulog ako.’ And that’s how I am—I don’t ride roller coasters because I’m scared of them, and I was never good at sports. Juanmi, on the other hand, is brave and adventurous like Migz. He started walking at an early age because he didn’t care if he’d fall; he’d just stand up and try again. He’s very chill and very steady—he just watches everybody and he’s always cool and always laughing. If he’s playing with something and his sister grabs it, he doesn’t get mad. He’ll just move on to another toy.”
When asked about her biggest accomplishment, Audrey neither runs through a list of her successful business ventures nor recites a litany of her various socially-oriented projects. “I’m very proud of our home life,” she says simply. “I’m proud of the way Miguel and I have handled our family despite his really hectic and erratic schedule. Our marriage is very grounded, very loving, and still very romantic. We are companions in everything we do. It’s good to have someone who always makes sure you’ll be okay. I always call him my partner in crime. We have the same sense of humor—we’re really babaw and we’re both so baduy. We enjoy traveling, and I love our little dates together. Sometimes, we have nice dates where I can dress up, but sometimes we’re so busy that we just go to a coffee shop and sit in a corner talking until midnight.” The couple is based in Manila but visits Bukidnon as often as they can. Migz’ family is from Bukidnon and before becoming a senator, Miguel was a congressman of the third district. Their family connection extends as far as Cebu, Mig’s uncle and his father’s first cousin Ben Zubiri, more popularly known as Iyo Karpo is the Cebuano composer and actor famous for the love song, Matud Nila.
She pauses to reconsider the question and admits, “If you had asked me several years ago, I would have said my biggest accomplishment was studying communications technology management in Ateneo while doing modeling on the side. It was fun, but things like that suddenly lose their weight when you have kids. They really put things into perspective; suddenly, nothing is as important. My kids have brought so much joy into my life, more joy than I ever thought possible. Having children makes you see how beautiful life is—you become so content with everything. At the same time, they really help you prioritize things in your life; you realize what’s essential and what’s not. Having kids also changes you in the sense that you want to be a better person for them. You know they’re going to be watching you and following in your footsteps, so of course you make an effort for them to see only the best example from you.” When all is said and done, Audrey Zubiri has nothing but gratitude for the life she is living. “Every morning, I open my eyes and I am so thankful just because my daughter is there beside me, waking me up. The littlest things make me so happy.”
Of course, the interview doesn’t end without a question she probably gets all too often: Will she be running for public office in the future? “Right now, I feel like one politician in the family is enough,” she says. “Being in politics is such a demanding job—it’s like the most demanding boss ever, and I often have to learn how to share Miguel with his work. While it’s rewarding and fulfilling knowing that my husband is helping so many people and doing so many good things, I don’t want to be in politics because I don’t want to delegate the job of being a mom to someone else. A lot of good people have the potential to take care of a district and serve a certain town. But raising my two kids—taking care of them, keeping them safe and healthy, making sure that their values are shaped properly and their principles are set on a solid foundation—that’s a job only I can do.” She smiles and stops to correct herself: “That’s a job only I should be doing.”
Events
The First NUSTAR BALL
The NUSTAR Ballroom, a magnificent venue at the NUSTAR Resort and Casino in Cebu, sets the stage for last night’s first-ever NUSTAR Ball.
Glamorous guests from Manila and Cebu converged at the NUSTAR Ballroom, an exquisite venue within the NUSTAR Resort and Casino in Cebu. The evening unfolded with a seated 5-course dinner. The opulent feast started with Beetroot Salmon Gravlax, adorned with caper berries, caviar, set with delicate edible flowers; and a main course of Compressed Pork Belly with Crackling Skin and Baby Scallops. Another highlight was the auction of coveted items like Dior and YSL handbags, a limited-edition Bulgari watch, and an exclusive 2-night stay in Nustar’s opulent 3-bedroom villa—complete with a private pool and a dedicated butler. The charity evening benefited the Cameleon Association, an NGO based in Iloilo City created in 1997 that developed a global approach to act on the causes and effects of sexual violence against children.
It was a night of elegance, luxury, and unforgettable memories as ladies in long gowns and gentlemen in black ties danced the night away.
Design
Filipino graphic designer makes history, joins Switzerland’s Museum of Avant-garde among genre’s greats
PJ Ong of Inodoro, an internationally renowned graphic designer, is the first Filipino whose work will be part of the permanent collection of Switzerland’s Museum of Avant-garde
CEBU CITY — In a groundbreaking achievement, Cebu-based graphic designer and art director PJ Ong of Inodoro Design Studio, is set to become the first Filipino artist permanently exhibited at Museum of Avant-garde (MA-g) in Mendrisio, Switzerland.
Ong’s recognition at MA-g places him among over 250 avant-garde artists, including iconic figures like Pablo Picasso and Marcel Duchamp, signifying a profound milestone in museum history.
“Avant-garde,” is a term that refers to pushing the boundaries of artistic expression.
“I am extremely honored and humbled. It is a remarkable milestone in my creative journey, and I am grateful for the opportunity to be part of such a prominent platform. The acknowledgment, especially considering Switzerland’s exacting standards in art and design, is truly fulfilling,” said Ong.
Part of a stellar contemporary collection
Under the museum’s Contemporary Collection, Ong will join global contemporary agencies such as M/M Paris (collaborator of Icelandic singer-songwriter and composer, Björk), WORK Pte Ltd (brainchild of the “Godfather of Singapore Graphic Design,” Theseus Chan), Bedow (Stockholm), BVD Stockholm AB (Stockholm), Socio Design (London) and Milkxhake (Hong Kong), among others.
Ong’s music packaging design for the Filipino harsh noise duo, White Widow, will be featured in the museum. The band’s album “The God Uterus Dissolves” — released under Melt Records — features an unconventional cassette tape packaging incorporating a hand-crafted wire mesh, elevating it into a unique and bespoke collector’s item.
The museum’s selection process for its Contemporary Collection involved three categories: Graphic Design, Photography, and Illustration. Swiss-Canadian Fritz Gottschalk, a prominent figure in contemporary graphic design, led the Graphic Design category.
“This is profoundly validating for me as a graphic designer. Being part of a museum’s permanent contemporary collection is a lasting testament to my capabilities as an artist,” said Ong.
‘Poetry you can touch’
The graphic designer from Cebu City further defined the album as a “deliberate departure from the ordinary,” stating that it was a testament to the artist’s and band’s dedication to pushing boundaries and offering the audience a unique and immersive experience.
“Careful consideration was given to every detail, including choosing a premium supplier for the cassette tape. Opting for a screen-printed cassette, where design elements were applied directly to the surface, gave it a contemporary and visually striking result, helping us reinforce the design narrative,” said Ong.
“From the cohesive placement of elements to using symbols instead of track titles on the spine and customizing fonts, every aspect was carefully thought out. Rather than opting for the conventional wire mesh treatment on print, I took a bold step by incorporating a hand-crafted wire mesh, adding a unique and sensory dimension to the album — almost like poetry you can touch.”
Profound honor
Established in 2003, Inodoro Design Studio under Ong’s leadership has garnered global acclaim for its bold design philosophy, spanning music, fashion, architecture, culture and technology. In becoming the first Filipino whose work will be on display at the MA-g, Ong stated that it is “particularly humbling.”
“Traditionally, these privileges are given to individuals who have amassed decades of experience, attained mastery in their craft, or even as a posthumous acknowledgment. To be among those selected is a profound and unexpected honor,” he said.
“Museums typically focus on visual artists, and for a graphic designer, especially within the realm of commercial work, recognition can be more elusive. I appreciate the challenges of this less conventional route and I am committed to proving the significance of graphic design in the broader artistic landscape.”
Art enthusiasts can anticipate viewing Ong’s work with “The God Uterus Dissolves” at MA-g, scheduled to open to the general public in 2025.
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About The Museum of Avant-garde (MA-g)
The Museum of Avant-garde compiles an original body of work from private collections, providing a unique perspective on the cultural and artistic significance of avant-garde movements. These movements, synonymous with transformative ideologies and daring experimentations, played a pivotal role in challenging political and societal conventions. For more information, visit www.ma-g.org.
About Inodoro
Inodoro is the creative moniker of graphic designer and art director PJ Ong, a prominent figure in the Philippine design scene. Established in 2003, Inodoro Design Studio, based in Cebu, Philippines, has garnered international recognition for its bold and distinctive design, with a focus on thought-driven imagery and iconic visual language. The studio specializes in identities, custom typography, graphic design and art direction. For more information, visit www.inodoro-design.com.
People
Ladies Who Support Ladies
Women’s Circle is an organization composed of Cebuano ladies who are successful entrepreneurs and top executives. They recently held a fellowship event at the Sheraton Mactan Resort, with special guests from the Women’s Business Council Philippines. Chairperson, Rosemarie Rafael and Council Secretary Cynthia Mamon both flew in from Manila to discuss alliances between the Cebu and Manila groups.
The half day event was organized by Perl Jacalan, Gina Atienza and Eva Gullas. Sheraton Resort through its GM Dottie Wugler Cronin supported the event as it is aligned with the hotel’s women initiatives. The successful event was made more fun with generous give-aways, notably Jo Malone perfumes, Sheraton bags, R&M Chocomanga and sarongs from Ferimar.
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