Fashion
Why We Want More of Ricardo Preto’s Latest Pieces for Rustan’s
Ricardo Preto’s latest pieces he brought exclusively for Rustan’s.
Officially launched last month to be included in Rustan’s and to be together with some of top of the line brands, Ricardo Preto gives us more reasons why he, upon his arrival, let us do a completely wardrobe transformation.

Ricardo Preto
And here are some of the reasons why:
PERFECT FOR EVERYDAY CASUAL LIVING
Envisioned for everyday casual living, U by Ricardo Preto pays respect to the need in staying comfortable yet stylish at the same.
ADAPTABLE
Not compromising with the flow, U finds ease in wardrobe that is any way, adaptable to every wearing occasion.
EASY, STYLISH, AND COMFORTABLE
His brand features functional pieces made for the sophisticated working people, who live a fast-paced lifestyle. With its easy, stylish and comfortable aesthetics, Ricardo Preto’s collections for Rustan’s take to consideration the need to look effortless in so little time—what with the daily traffic and special meeting and events one has to juggle.
BEAUTY AND DESIGN
It is with this premise that the designer delivers clothes that live beyond the seasons, inspired by beauty and harmony of forms, designed to evolve along.
SPLASH OF COLORS
In order to allow wearers to breeze through life with ease, the latest U by Ricardo Preto collection provides an ease of choice, allowing the wearer to “Walk on By” as the collection is aptly named. Elevating the beauty of daily life, the designer utilizes close attention to detail to create relaxed styles, with soft fabrics and peaceful lines that are accentuated by a fun range of blues, oranges, pinks, and greens.
They also have some for men’s and they’re all so nice.
Inspired by the fundamental elements of architecture, the theme of Ricardo Preto’s Spring/Summer 2017 collection is boundlessness. Ricardo Preto delivers sharp, straightforward silhouettes with the use of softer fabrics to create a structured flow of lines. The collection envisioned the goal of creating a perfect fit for its wearer, where each piece would befittingly meld itself to the wearer’s body. The collection features an elegant palette dominated by whites, blues, blacks, and earth tones.
- Ricardo Preto is available at Rustan’s Cebu
- Ayala Center Cebu
Fashion
To See and Be Seen: Philippine Terno Gala, A Celebration of Heritage and Couture

by Kingsley Medalla | photography Emmanuele Sawit
Fashion
Behind the Scenes: Backstage at The Philippine Terno Fashion Show 2025 in the Waterfront Cebu City Hotel & Casino

By Doro Barandino
What most people attending fashion events don’t realize is that the actual battleground happens backstage. Here’s a peek at the real magic that transpires among fashion designers, stylists, hair and make-up artists, dressers, and ramp models hours before showtime. In the recent Philippine Terno fashion show, a whole team of creatives in the fashion industry produced the most extravagant and whimsical recreation of the celebrated garment in the country’s cultural landscape.

Fabric manipulation simulating bird feathers are the main features in Cary Santiago’s ternos.

Mesh-like sculptural head accessories added to the visual impact of the designer’s collection.

Jun Escario’s relaxed barong tunics are characterized by its fine embroidery on pinya fabric

The modern kimona reinterpreted by Jun Escario.

Edwin Ao’s take on the Barong is both linear and minimalist.

Edwin Ao ‘s modern version of the traditional baro at saya has architectural folds as its signature look.

The classic terno has draping and printed silk fabric on Joji Lloren’s master class look

Joey Samson known for avant-garde designs has assorted neckties as an accessory to complement the color black.

Protacio re-shaped the silhouette of the traditional barong Tagalog.

Joji Lloren added geometric patterns for a more contemporary look on the terno.

Unfinished stitches of embroidery leaving loose threads add movement and volume to Edwin Ao’s version of the terno
Fashion
Salt, Silk, and Stardom: Ten Reasons Celebrities Wear Amato by Furne One

by Oj Hofer
At Take Me to the Sea, Amato by Furne One unveiled more than a resort/bridal collection — he revealed a world suspended between tides and starlight, where salt, silk, and stardom stitched themselves into every look.
Held at The Hall of the Crimson Resort and Spa Mactan, the show was a transportive experience. As waves whispered beyond the glass, Amato’s gowns swept down the runway like sirens called to shore. Here are ten reasons why global icons return — time and again — to his sea of style.
1. Salt in the Craft
His garments carry the wild grace of the sea — textured, elemental, unforgettable. Every bead, cut, and crystal tells a story shaped by emotion and intuition.
2. Silk in the Movement
Though opulent, his creations float. There’s ease in the drama — cascading motion without weight. Ideal for performers who speak through movement.
3. Stardom in the Vision
Furne doesn’t chase trends — he conjures icons. His gowns command attention while allowing the wearer’s light to radiate.
4. Salt as Spirit
There is soul in the stitching — a deep undercurrent of cultural pride and personal mythology. His work carries weight because it carries truth.
5. Silk as Spellwork
His fabrics don’t just dress — they enchant. Each piece invites touch, reverence, and awe.
6. Stardom in the Silhouette
Furne understands form. He doesn’t simply clothe a figure — he sculpts for presence. For red carpets, concert stages, and film legends.
7. Salt of the Earth
Despite global acclaim, Furne remains grounded. His humility fosters collaboration, creating space for intimacy in the creative process.
8. Silk-Wrapped Strength
There is softness, but never fragility. These gowns are fierce — veiled in elegance yet unapologetically bold.
9. Stardom as Alchemy
Wearing Amato is not mere adornment — it is transformation. A star steps into a Furne One creation and becomes mythic.
10. Salt, Silk, and the Furne Himself
Furne One is the thread. With quiet charisma and a generous spirit, he doesn’t just dress celebrities — he disarms them. And from that space of trust emerges what every artist longs for: wonder.
And in Amato’s world, wonder always wins.

Fashion designer Furne One
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