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This Island Girl is Making Waves on Instagram

Lea Duhaylungsod, also known as leagoeson on Instagram, is the Cebuana island girl we keep our eyes on.

With her tanned skin and sun-streaked hair, Lea Duhaylungsod is the epitome of a beach girl. Followed by 50,600 people, her Instagram profile Lea Goes On chronicles her life on the island of Siargao—it’s hard not to get caught up in wanderlust when you’re looking at snapshots of her riding the waves on a surfboard, lounging on the beach underneath coconut trees, or silhouetted against the orange and pink sunset over the water.

In her opinion though, none of that is all that remarkable. “I’m still just a normal girl sharing photos of what I want the world to see,” she says. “I guess people like going through my feed to get a dose of sunshine.”

The 27-year-old Lea had been interested in photography since she was a little girl. “I remember using a compact point and shoot that I won from a raffle. I only got to have a proper DSLR when I was 18,” she recalls. Despite the lack of proper equipment though, she developed an eye and aesthetic that was her own. “I like taking portraits, and playing with shadows and natural light.”

This early exposure to taking photos was coupled with an early appreciation for the sea. As a child, Lea’s family had constantly moved back and forth between Oroquieta in Misamis Occidental, where her dad was from, and Cebu. “We lived by the sea in both provinces, so swimming has always been part of my childhood,” she shares.

“Our family’s main source of income is fishing, so that explains it,” she continues with a laugh. “I remember our favorite thing to do with my cousins during Sundays was to take our company’s boats and just sail to the ocean. I can never imagine myself living far away from the ocean.”

It might have been inevitable, then, that Lea now lives in Siargao full-time as a hotel manager at Arka Hayahay. She’d visited the island for the first time in 2010 with her family, but it wasn’t until she returned for a solo trip in 2013 that she fell in love. “I explored the places all alone, and I already felt like I was home,” she admits. “I love the simple and laidback lifestyle that we have here. We even walk around barefoot.”

It’s that quintessential island lifestyle that Lea captures perfectly on her Instagram feed, and the secret to it might be in how she does it all in a relatively organic way. “I just simply take a photo from my perspective. I take a photo of something based on how I see it,” she explains. “It’s my sister who takes most of my photos, or whoever in the house is available. I compose the photo first and ask them to click the shutter.”

Despite her considerable following, though, Lea does not like to call herself an online personality. “Being an introvert, I’m really very shy whenever people ask to take a photo of me, so that itself is a challenge,” she admits, although that hint of bashfulness seem to add to her approachable charm—snapshots of her looking away or hiding her face behind giant leaves add a sense of mystery and playfulness that makes her work all the more appealing.

Lea does admit this careful curation can sometimes feel like a career in itself. “My Instagram has become a part-time job now,” she says. “I get sponsored internationally from different clothing and bikini lines, to skincare products, watches and sunglasses. Products that perfectly fit my lifestyle.” Some of the brands she’s worked with include international swimwear lines like In Your Arms, Kulani Kinis, Storm Swimwear and Taje Clothing.

It’s clear that Lea has a good sense of who she is, and working with brands loyal to her lifestyle makes it easier to integrate into her feed. Of course, it helps that Siargao’s photogenic landscape becomes the perfect backdrop to these snapshots.

“The tower is still my favorite go-to place whenever I want to unwind, although I have a lot of secret spots,” Lea shares about her favorite spots on the island, referring to the tower at the end of the Cloud Nine boardwalk. “There are many things to do on the island, and one of them of course is surfing.”

Lea herself had recently developed a passion for surfing, although she first tried it out three years ago. “I only used to do it very seldom, but now I’m surfing almost everyday to the point that I get frustrated whenever I can’t surf,” she laughs. More than just a fun way to stay fit, Lea enjoys it on an almost spiritual level. “It’s like being one with the ocean. It makes me feel free whenever I ride on a wave.”

Despite the way Lea Goes On has given her a huge reach online, at its core is still a girl who likes posting photos of where she is and where she’s going. “I’m really happy that I get to share the beautiful places that I visit, and show the world that the simple lifestyle I’m living in Siargao, hoping that it will make us realize that we don’t need much just to be happy in life,” Lea shares.

Through her island aesthetics, Lea seems to have proven that simplicity is indeed beautiful and that a laidback approach to life might be the secret to happiness. When asked what the most important lesson she’s learned in life is, she smiles and answers quite fittingly, “It goes on.”

QUESTIONS:

Aside from surfing, what’s your workout routine?

Running…away from bad food. [laughs] I don’t work out at all. I just try to eat real food as much as possible.

What sunscreen do you use?

Zinc for surfing from Key Sun PH

Beauty product you can’t live without?

Kapuluan Coconut Oil

Considering you’re at the beach a lot, you have a beautiful tan. Do you think there is still a prejudice against morena girls in the Philippines?

I think as long as the whitening products exist, there will always be a prejudice against morena girls, especially in the big cities. When I’m inside a mall, I keep getting a lot of ruse stares, people looking at me from head to foot. All I do is walk straigth and smile.

To you, what is beauty?

Beauty is more than just physical appearance. It’s not just the fairness of the skin, the smoothness of the hair and the body type. It’s being genuine and pure. It’s being able to recognize the beauty in you, and the beauty in each one of us.

Who are the women in your life that are beautiful?

My mom, of course. And you, the one reading this. Remember, you are beautiful.

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Events

The First NUSTAR BALL

Janine Taylor, June Alegrado, Jackie Lotzof, Frances Siao, Ina Ronquillo and Christine Pelaez

The NUSTAR Ballroom, a magnificent venue at the NUSTAR Resort and Casino in Cebu, sets the stage for last night’s first-ever NUSTAR Ball.

Black was the color of night at the Zee table.

Glamorous guests from Manila and Cebu converged at the NUSTAR Ballroom, an exquisite venue within the NUSTAR Resort and Casino in Cebu. The evening unfolded with a seated 5-course dinner. The opulent feast started with Beetroot Salmon Gravlax, adorned with caper berries, caviar, set with delicate edible flowers; and a main course of Compressed Pork Belly with Crackling Skin and Baby Scallops. Another highlight was the auction of coveted items like Dior and YSL handbags, a limited-edition Bulgari watch, and an exclusive 2-night stay in Nustar’s opulent 3-bedroom villa—complete with a private pool and a dedicated butler. The charity evening benefited the Cameleon Association, an NGO based in Iloilo City created in 1997 that developed a global approach to act on the causes and effects of sexual violence against children.

Nora Sol, Beth Go, Frances Siao and Marylou Ong

Ina Ronquillo, Maryanne Aboitiz and Jackie Lotzof

Designers Jun Escario and Philip Rodriguez

Philip Rodriguez with NUSTAR Malls two power ladies: May Adolfo and Joanna Salazar

Lana Osmeña with Mariquita Yeung

PJ Castillo and Kaye Abad with Cary Santiago

Drew Sarmiento with LV Manager Adrian Decuigan

Cary Santiago with Eva Gullas

Manila socialites Julie Boschi and Ching Cruz with June Alegrado

It was a night of elegance, luxury, and unforgettable memories as ladies in long gowns and gentlemen in black ties danced the night away.

 

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Design

Filipino graphic designer makes history, joins Switzerland’s Museum of Avant-garde among genre’s greats

PJ Ong of Inodoro, an internationally renowned graphic designer, is the first Filipino whose work will be part of the permanent collection of Switzerland’s Museum of Avant-garde

CEBU CITY — In a groundbreaking achievement, Cebu-based graphic designer and art director PJ Ong of Inodoro Design Studio, is set to become the first Filipino artist permanently exhibited at Museum of Avant-garde (MA-g) in Mendrisio, Switzerland.

Cebu-based graphic designer and art director of Inodoro Design Studio, PJ Ong

Ong’s recognition at MA-g places him among over 250 avant-garde artists, including iconic figures like Pablo Picasso and Marcel Duchamp, signifying a profound milestone in museum history.

“Avant-garde,” is a term that refers to pushing the boundaries of artistic expression.

“I am extremely honored and humbled. It is a remarkable milestone in my creative journey, and I am grateful for the opportunity to be part of such a prominent platform. The acknowledgment, especially considering Switzerland’s exacting standards in art and design, is truly fulfilling,” said Ong.

 

Part of a stellar contemporary collection

Under the museum’s Contemporary Collection, Ong will join global contemporary agencies such as M/M Paris (collaborator of Icelandic singer-songwriter and composer, Björk), WORK Pte Ltd (brainchild of the “Godfather of Singapore Graphic Design,” Theseus Chan), Bedow (Stockholm), BVD Stockholm AB (Stockholm), Socio Design (London) and Milkxhake (Hong Kong), among others.

Ong’s music packaging design for the Filipino harsh noise duo, White Widow, will be featured in the museum. The band’s album “The God Uterus Dissolves” — released under Melt Records — features an unconventional cassette tape packaging incorporating a hand-crafted wire mesh, elevating it into a unique and bespoke collector’s item.

The museum’s selection process for its Contemporary Collection involved three categories: Graphic Design, Photography, and Illustration. Swiss-Canadian Fritz Gottschalk, a prominent figure in contemporary graphic design, led the Graphic Design category.

“This is profoundly validating for me as a graphic designer. Being part of a museum’s permanent contemporary collection is a lasting testament to my capabilities as an artist,” said Ong.

‘Poetry you can touch’

The graphic designer from Cebu City further defined the album as a “deliberate departure from the ordinary,” stating that it was a testament to the artist’s and band’s dedication to pushing boundaries and offering the audience a unique and immersive experience.

“Careful consideration was given to every detail, including choosing a premium supplier for the cassette tape. Opting for a screen-printed cassette, where design elements were applied directly to the surface, gave it a contemporary and visually striking result, helping us reinforce the design narrative,” said Ong.

“From the cohesive placement of elements to using symbols instead of track titles on the spine and customizing fonts, every aspect was carefully thought out. Rather than opting for the conventional wire mesh treatment on print, I took a bold step by incorporating a hand-crafted wire mesh, adding a unique and sensory dimension to the album — almost like poetry you can touch.”

 

Profound honor

Established in 2003, Inodoro Design Studio under Ong’s leadership has garnered global acclaim for its bold design philosophy, spanning music, fashion, architecture, culture and technology. In becoming the first Filipino whose work will be on display at the MA-g, Ong stated that it is “particularly humbling.”

“Traditionally, these privileges are given to individuals who have amassed decades of experience, attained mastery in their craft, or even as a posthumous acknowledgment. To be among those selected is a profound and unexpected honor,” he said.

“Museums typically focus on visual artists, and for a graphic designer, especially within the realm of commercial work, recognition can be more elusive. I appreciate the challenges of this less conventional route and I am committed to proving the significance of graphic design in the broader artistic landscape.”

Art enthusiasts can anticipate viewing Ong’s work with “The God Uterus Dissolves” at MA-g, scheduled to open to the general public in 2025.

***

About The Museum of Avant-garde (MA-g)

The Museum of Avant-garde compiles an original body of work from private collections, providing a unique perspective on the cultural and artistic significance of avant-garde movements. These movements, synonymous with transformative ideologies and daring experimentations, played a pivotal role in challenging political and societal conventions. For more information, visit www.ma-g.org.

 

About Inodoro

Inodoro is the creative moniker of graphic designer and art director PJ Ong, a prominent figure in the Philippine design scene. Established in 2003, Inodoro Design Studio, based in Cebu, Philippines, has garnered international recognition for its bold and distinctive design, with a focus on thought-driven imagery and iconic visual language. The studio specializes in identities, custom typography, graphic design and art direction. For more information, visit www.inodoro-design.com.

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People

Ladies Who Support Ladies

Women’s Circle is an organization composed of Cebuano ladies who are successful entrepreneurs and top executives.  They recently held a fellowship event at the Sheraton Mactan Resort, with special guests from the Women’s Business Council Philippines. Chairperson, Rosemarie Rafael and Council Secretary Cynthia Mamon both flew in from Manila to discuss alliances between the Cebu and Manila groups.

Loot bag from Jo Malone, Sheraton, R&M Chocomanga, gift card from Maayo Clinic, sarong from Ferimar.

The half day event was organized by Perl Jacalan, Gina Atienza and Eva Gullas. Sheraton Resort through its GM Dottie Wugler Cronin supported the event as it is aligned with the hotel’s women initiatives.  The successful event was made more fun with generous give-aways, notably Jo Malone perfumes, Sheraton bags, R&M Chocomanga and sarongs from Ferimar.

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