Lifestyle

Shangri-La Launches Global “Find Your Shangri-La” Campaign

A new brand film by a GRAMMY® award-winning director together with specially designed drinks and menus will usher in a campaign to help guests discover their own Shangri-La.

Shangri-La today launched its new “Find Your Shangri-La” global campaign, created to help guests find their personal moments of joy at the luxury hotel chain renowned for its delivery of Asian hospitality.

The initial part of the campaign is centred around a whimsical brand film that celebrates Shangri-La’s commitment to providing guests with unforgettable experiences, showcased through unexpected moments of personalised and authentic service. “At Shangri-La, we understand that each guest has a unique version of what it means to “Find Your Shangri-La”, says Shangri-La Chairman Hui Kuok. “We have a rich legacy of more than 50 years in delighting customers and wanted to take this opportunity to highlight something that has always been part of us — bringing joyful moments to the people we host.

“The new brand film captures the unique way in which we delight our guests with special moments and treats through our warm, authentic hospitality. We are excited to debut our campaign with this film, alongside an array of immersive experiences that elevate our brand experience.”

The film was developed in partnership with GRAMMY® award-winning director Dave Meyers. To illustrate how guests can find their own Shangri-La, he brought to life fanciful characters that represent different guest personas and chronicled how they found their happiness in various Shangri-La properties, showcasing the delightful, personalised hospitality experiences offered at each hotel.

“Shangri-La is more than a physical place”, said Meyers. “It is a state of mind – a magical world that you can get lost in. Making this film has been a wonderful and inspiring experience for me to explore what ‘Shangri-La’ means to modern travellers”.

“Find Your Shangri-La” themed experiences at 13 hotels globally

For guests with epicurean tastes, Shangri-La has curated exclusive “Find Your Shangri-La” menus, inspired by Chinese and regional Asian cuisines and interpreted through the hotels’ local culinary cultures. While each menu is unique to the hotel, all menus celebrate unexpected flavours and presentations that offer diners the chance to experience a moment of joy. The menus will be available from today until 13 August 2023.

The Peony’s Shangri-La – The film invites the audience to follow the journey of the protagonist, a beautiful peony flower, seeking their own personal paradise. Symbolising Shangri-La’s Asian roots, the peony is guided by a bellhop through the properties, where it glimpses four fantasy characters representing the brand’s core offerings: culinary excellence (hummingbird), special occasions (wedding dress), wellness (penguins), and family (toy train).

Weddings are a special occasion for the bride and groom, and their loved ones, for many reasons. Shangri-La’s wizards of magical weddings are always ready to infuse that special touch into this age-old ritual so that besotted lovers can find their romantic Shangri-La – realising their perfect, spellbinding dress and the dreamy location. Complete with meticulous details crafted by hand, the beautiful wedding gown is a unique designer piece loaned by acclaimed Chinese couturier, Guo Pei.

The Hummingbird’s Shangri-La — The hummingbird flits around, spoilt for choice with all the beautiful flowers he’s being offered. This delicate bird represents the multitude of decadent gastronomic experiences that Shangri-La’s talented and dedicated chefs craft at our hotels across the world. It also captures how Shangri-La’s culinary offerings exemplify the brand’s approach to heartfelt Asian hospitality and cater to the tastes of each individual guest.

Shangri-La has also created a collection of imaginative cocktails and mocktails inspired by the “Find Your Shangri-La” campaign theme. Available from today through 31 December 2023, the three #FindYourShangriLa cocktails include the Daydreamer, Taste of Eden, and the Sky is the Limit. Guests can enjoy these cocktails while being serenaded by the brand film’s theme song, “Over the Rainbow”. Members of Shangri-La Circle, the brand’s contemporary travel and lifestyle platform, can also enjoy a complimentary #FindYourShangriLa cocktail on Members’ Day, on the sixth of each month.

The train represents the curiosity and forward motion of a child who is excited to explore this environment. And in this scene, the train is going towards its own adventure in a wonderful play space. Shangri-La took inspiration from buds by Shangri-La, an immersive curated play space located in Shangri-La Singapore, when creating this playground. Shangri-La is a joyful place for all families because everyone is treated as if they were part of the Shangri-La family. This is a family where everyone looks out for each other. Where the doors are welcoming to children and adults alike.

The penguins enjoying a dip in the icy pool represent each guest’s unique and personal vision of wellness. Shangri-La understands that wellness is the pursuit of holistic health and wellbeing defined by individual choices and lifestyles. Shangri-La prides itself on creating peaceful sanctuaries where guests can unwind and enter a tranquil state of mind.

The “Find your Shangri-La” menus and special drinks are available at selected Shangri-La hotels in France, China, Thailand, the Philippines, the United Kingdom and Singapore.

A Gastronomic Utopia for the Discerning Palate at Shangri-La Mactan, Cebu

A dreamy, indulgent gastronomic heaven awaits in Mactan, Cebu. For the discerning gourmand, our Master Chefs have curated a series of new Whimsical Menus, featuring exquisite culinary creations that shines the spotlight on the freshest locally sourced and sustainable staple ingredients.

Red Lapu-Lapu Grouper Fillet

Guests are invited to feast their senses on a delightful medley of enticing, exotic flavours, with delectable delights such as Bohol-farmed Prawns & Cebuano Mangoes with Kataifi Noodles, Double-boiled Abalone, Dried Scallop in Coconut Shell, Red Lapu-Lapu Grouper Filler with daubs of Gold Broth and Smoky A5 Wagyu Cube Roll in Merlot Black Pepper Sauce.

Double boiled Abalone

Exclusively available only at Tea of Spring, Shangri-La Mactan’s contemporary Chinese restaurant from today until 13 August 2023.

In the months ahead, Shangri-La looks forward to offering more memorable experiences and heartfelt hospitality. These are expected to delight leisure, family and business travellers alike. Stay tuned for updates!

Up Next

Waterfront Cebu City Hotel & Casino Celebrates 25 Years of Commitment to Service

Don't Miss

Cebu Food & Wine Festival 2023 – Calendar of Events

Events

The First NUSTAR BALL

Janine Taylor, June Alegrado, Jackie Lotzof, Frances Siao, Ina Ronquillo and Christine Pelaez

The NUSTAR Ballroom, a magnificent venue at the NUSTAR Resort and Casino in Cebu, sets the stage for last night’s first-ever NUSTAR Ball.

Black was the color of night at the Zee table.

Glamorous guests from Manila and Cebu converged at the NUSTAR Ballroom, an exquisite venue within the NUSTAR Resort and Casino in Cebu. The evening unfolded with a seated 5-course dinner. The opulent feast started with Beetroot Salmon Gravlax, adorned with caper berries, caviar, set with delicate edible flowers; and a main course of Compressed Pork Belly with Crackling Skin and Baby Scallops. Another highlight was the auction of coveted items like Dior and YSL handbags, a limited-edition Bulgari watch, and an exclusive 2-night stay in Nustar’s opulent 3-bedroom villa—complete with a private pool and a dedicated butler. The charity evening benefited the Cameleon Association, an NGO based in Iloilo City created in 1997 that developed a global approach to act on the causes and effects of sexual violence against children.

Nora Sol, Beth Go, Frances Siao and Marylou Ong

Ina Ronquillo, Maryanne Aboitiz and Jackie Lotzof

Designers Jun Escario and Philip Rodriguez

Philip Rodriguez with NUSTAR Malls two power ladies: May Adolfo and Joanna Salazar

Lana Osmeña with Mariquita Yeung

PJ Castillo and Kaye Abad with Cary Santiago

Drew Sarmiento with LV Manager Adrian Decuigan

Cary Santiago with Eva Gullas

Manila socialites Julie Boschi and Ching Cruz with June Alegrado

It was a night of elegance, luxury, and unforgettable memories as ladies in long gowns and gentlemen in black ties danced the night away.

Events

Flying Tiger Copenhagen Lands in Cebu

By Joanna Cuenco

June 13 – Cebu City | Danish lifestyle brand Flying Tiger Copenhagen has landed in Cebu, opening its first branch in the Philippines outside Metro Manila at the upper ground floor of SM Seaside City.

Since its first store in Copenhagen in 1995, Flying Tiger has aimed to share products that not only look good, but make people feel good too. There’s something for everyone aged one to 100: toys, art materials, homeware, party supplies, workout gear, travel essentials, fashion accessories, and more. There will be fresh drops at the store every three to four weeks, so there’s always something exciting to look forward to and share with family and friends.

Product designs range from minimalist and “aesthetic” to cute and kitschy. Find lifestyle essentials like food storage and home organizers, tea towels and toothbrush holders, to some awesome things you didn’t know you needed, like a handheld sewing machine and a beach chair for your phone.

Even though the 200+ square meter space is fully stocked with hundreds of items, the store layout and neat display make it such a joy to look at all of the things and make the shopping experience easy and enjoyable. Flying Tiger believes a richer life does not cost a fortune, so items start at only P30, or even lower with some special promos.

The store opened with a traditional Danish cake-cutting ceremony with Jet Tan, Flying Tiger Copenhagen Store Operations Manager of APAC Region; Gladhys Rodriguez, Merchandising Manager of Flying Tiger Copenhagen Philippines; Billi Jin Esguerra-Perez, Marketing Manager of Flying Tiger Copenhagen Philippines; and JB Tan, Mall Manager of SM Seaside City Cebu.

Zandra Len Salvador and Drew Sarmiento

Sarree Pimentel with Lian

Rizanne Tiongko, Joanna Cuenco and Anya Morrissey

Jen and Jas Sarmiento, Rere Dakay, Kirby Yu with Kayden

Jaja Chiongbian Rama with Sebi and Georgiana

Eleni Paray, Hazel Tirol and Mitchelle Lua

Flying Tiger is exclusively distributed in the Philippines by Stores Specialists, Inc., the country’s largest specialty retailer that handles a network of 593 stores and 94 brands, including some of the most recognized names in the world.

Facebook: @FlyingTigerCopenhagenPH

Instagram: @flyingtigerph

Events

BVLGARI in Cebu

May 10 – Cebu City | Step inside a world of opulence where gold shimmers and diamonds sparkle. BVLGARI, the renowned Italian luxury brand, is celebrated for its exquisite gemstone jewelry, thin watches, perfumes, and leather goods. With a legacy dating back to 1884, BVLGARI has become synonymous with elegance and craftsmanship. The newest BVLGARI boutique opened last week at the sparkling The Mall at Nustar Resort and Casino, fast becoming the shopping destination for discerning consumers.

Eva Gullas, Jeffrey Hang, Jaja Chiongbian-Rama and Butch Carungay

Jeffrey Hang, BVLGARI’s Regional Marketing Director for South East Asia, flew in from Singapore to welcome guests. “We are happy to unveil BVLGARI to the Cebu market. This is the company’s 140th year, and BVLGARI celebrates this landmark with the Aeterna High Jewelry Collection in Rome this coming May 20, attended by all our global ambassadors like Zendaya and Black Pink” Jeffrey shares with us. The collection will be available in SE Asia later in the year and in the Philippines at the end of the year.

Leading the ribbon cutting was Joseph Muñoz (commercial director of Bulgari Philippines, Jeffry Hang (regional marketing director of Bulgari South East Asian operations, Pia Wurtzbach-Jauncey (Bulgari Ambasadress and Ms. Universe 2015), Allan Teo (chief operating officer of NUSTAR Resort and Casino and May Adolfo (mall director of NUSTAR Cebu).

Pia Wurtzbach-Jauncey, BVLGARI’s local Ambasadress and Ms. Universe 2015

Sheila Osmeña-Go and Jaja Chiongbian-Rama

Spotted at the event was Joseph Muñoz, Commercial Director of Bulgari Philippines escorting Pia Wurtzbach-Jauncey, BVLGARI’s local Ambasadress and Ms. Universe 2015, Allan Teo, Chief Operating Officer of NUSTAR Resort and Casino, Howard Go, Summit Media’s CEO and his wife, Cebuana Sheila Osmeña-Go as well as some of Cebu’s young fashionable set like Claudia Bezza Yeung, Marjay Ramirez, and Danessa Onglatco.