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Seven ways to support the fight against breast cancer

Ayala Center Cebu is giving everyone a chance to help raise awareness and support hundreds of breast cancer patients nationwide this Pink October.

zee-lifestyle-photo - fight against breast cancer

On its 8th year, Ayala Center Cebu celebrates wellness this Pink October as it takes the first steps in promoting healthy living with Think Pink, Live Pink. The first mall to embrace the cause, Ayala Center Cebu is giving everyone a chance to help raise awareness and support hundreds of breast cancer patients nationwide this Pink October.

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Have your car washed

Contribute to the pink cause by having your car washed at the Basement Parking this month. In partnership with NDG Valet Innovators & Specialists, a portion of every car wash during Pink October goes to the ICanServe Foundation. Coupons are available at the main mall concierge and start at P170 for compact cars with P70 out of each carwash fee going to the beneficiary.

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Catch an exhibit

From October 1 to 15, revel in a showcase of pink apparel from Plains & Prints, a nationwide campaign in collaboration with Rhett Eala, Rajo Laurel, Randy Ortiz, Maureen Disini and Vania Romoff. Dedicated to help raise awareness and defeat breast cancer, “The Heart of Fashion Capsule Collection” is at Rotunda 2, fronting Marcella. From October 17 to 28 at Rotunda 1, The Department of Trade and Industry presents “Pink Exhibit”, a display of local handicrafts with 18 participating exhibitors for the benefit of ICanServe Foundation Inc.

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Try out a new treat

Get special discounts on the featured beverage or dessert in select restaurants from October 14 to 31, 2 p.m. to 5 p.m. This campaign encourages partners to support the cause and help raise breast cancer awareness by adding a pink treat to their menu.

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Get in the pink of health

On all Wednesdays and Fridays of October, join the Pink Zumba movement with the Cebu Zumba Instructors Network at the Terraces from 6:30 p.m. to 8:30 p.m. All proceeds of the P50 donation will go to ICanServe Foundation Inc.

On Sunday, October 16, the annual Pink October Run will kick off at the Cebu Business Park at 5:30 a.m. Interested participants may register at the Think Pink desk located at the Active Zone near Krispy Kreme. Registration fee is P350 for the 3k, 6k and 12k distances. This is organized by The Philippine College of Surgeons – Cebu Eastern Visayas Chapter, and Philippine Society of General Surgeons Cebu – Eastern Visayas in cooperation with the ICanServe Foundation Inc., Rotary Club of Cebu Fuente, Rotaract Club of Cebu Fuente, Ayala Center Cebu, and Cebu Business Park.

On Saturday, October 22, Crossfit Pintados, an all-in-one fitness center offering crossfit classes and mixed martial arts will hold a fitness competition that supports the breast cancer awareness campaign during mall hours at The Terraces. A part of their proceeds from the event will be donated to the ICanServe Foundation Inc.

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Learn how to style a wig or donate your hair for a cause

Delight in a beauty and glamour workshop dedicated to people wearing wigs as Quota International of Cebu presents an afternoon of fun involving a talk on how to style your wigs with makeup artist and speaker Jessie Glova. Cancer survivors and wig owners are welcome to join the workshop on Thursday, October 20, 6 p.m. at The Gallery. The first 50 guests will receive a special giveaway. Bridges Salon will also be conducting free haircuts for those who wish to donate their hair to cancer survivors.

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Get checked

Early detection is key. Together with its beneficiary, the ICanServe Foundation Inc., Ayala Center Cebu will be conducting the “Pink Check”, a breast-screening procedure and ob-gyne consultation for free at the Family Lounge on the 3rd level of the mall’s expansion on all Fridays of October from 3 p.m. to 5 p.m.

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Celebrate Life

Learn more about health and good lifestyle changes at Cinema 1 on Saturday, October 29, 9:30 a.m. Before heading out to the forum, a Zumba session at 6 a.m. at The Terraces will take place.
Apart from these events and activities, Ayala Center Cebu also held an informative talk on early detection and cancer prevention last October 1 at Cinema 1. The event was in partnership with the Philippine College of Surgeons, the ICanServe Foundation Inc., Rotary Club of Cebu Fuente, and Rotaract Club of Cebu Fuente.

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Join the Pink October movement to help in the fight against breast cancer at the region’s premier lifestyle destination for shopping, dining and entertainment.

AYALA CENTER CEBU
Cebu Business Park
6332. 231 5342-44 | Facebook | Instagram

Events

Can Art Spark Awakening? Inside Oj Hofer’s Tribute to His Zen Master

by Emmanuel Hamoy

On April 4, 2025, the much-anticipated exhibit One Flower, One World: Brushstrokes of Compassion and Wisdom opened at SM JMall, blending contemporary Buddhist art with interactive experiences. The event brought together art students, enthusiasts, collectors, social luminaries, community leaders, international Buddhist practitioners, and Dharma masters to celebrate Oj Hofer’s tribute to Venerable Master Hsing Yun through calligraphy, Zen ink painting, and Ikebana.

Erwin Choa (Adviser for Buddha’s Light International, Philippines), Marisa Fernan (Vice President of SM Prime Holdings Inc), Venerable Yung Guang (Head Abess of Fó Guāng Shān, Philippines), Marguerite Lhuillier (Social Luminary and Animal Rights Advocate), Sheila Go ( Adviser for Buddha’s Light International, Cebu)

Margie Lhuillier, artist Oj Hofer and Mariquita Yeung

Oj’s live calligraphy demonstrations captivated guests, offering them a unique chance to witness his creative process and receive personalised calligraphy pieces. The afternoon culminated in an exclusive cocktail reception featuring delicious vegetarian delicacies prepared by Nonki Japanese Restaurant.

Joy Uy, Francis Dravigny, Venerable Yung Guang, Marissa Fernan, Margette Sarmiento

Among the distinguished guests were Oj’s muse, society maven Marguerite Lhuillier, SM Holdings’ Marissa Fernan, Buddhist advisers Sheila Go and Erwin Choa, and, most importantly, Fo Guang Shan Philippines’ Head Abbess, Venerable Yung Guang, who shared reflections on Master Hsing Yun’s teachings and the role of art in spiritual practice.

Artist Oj Hofer and Paeng Batuigas (Senior Assistant Vice President, Visayas Marketing, SM Supermalls)

The exhibit was a resounding success, showcasing how art can foster reflection, connection, and understanding in a diverse, multicultural society. The event was made possible with the support of SM JMall, Buddha’s Light International Association, and Fo Guang Shan Philippines.

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Events

Villa Mariquita: An Evening of Elegance, Laughter, and Fine Champagne

by Emmanuel Hamoy

Villa Mariquita opened its doors to a very select few. On cue, a server hands you a glass of Pol Roger as Mrs. Yeung warmly greets you, effortlessly chic in a perfect pair of Chanel jeans and a pullover. Conversations over food, between sips of wine and champagne, range from the mundane to the profound—each exchange punctuated with laughter, and then even more laughter.

Margie Lhuillier, Frances Siao, this writer and Mariquita Yeung

Mariquita Yeung sharing experiences with guests on art collection

Oj Hofer, Freemont Base, Eva Gullas, Frances Siao, Jun Escario, Margie Lhuillier, Cary Santiago, the host Mariquita Yeung, Phillip Rodriguez, this writer, Christine Pelaez, Tamsin Booth and Pearl Atienza

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Events

A Feast for the Senses

Crimson Chefs - Masahiro Kinoshita, Naoki Eguchi, Daniel Johnston, Javier Garcia, Allan Barios, Andrew Simpson
By Joanna Cuenco 

June 8 – Mactan, Cebu | For one of its biggest dining events of the year as part of the highly anticipated Cebu Food and Wine Festival, Crimson Resort and Spa Mactan curated an epicurean journey that brought guests on gastronomic flights of fancy, fine cuisine. A Feast for the Senses showcased the creativity and excellence of the resort’s culinary team through a dine-around event at its four dining destinations that invited guests to sample the best that each restaurant had to offer: international cuisine at Saffron, Spanish at Enye by Chele Gonzalez, Japanese at Aka by Naoki Eguchi, and desserts and more drinks at Azure Beach Club.

Maria Paz Perdices, Ambra Anzani, Ema Onda,Kate Anzani, Kumiko Onda, Daisy Barns

Tamsin Booth, Didier Belmonte, Frances Siao, Celeste Miranda, Bert Miranda, Bob Booth

Spirits were high and beverages flowed freely the whole evening, thanks to Philippine Wine Merchant, A Wine Company, The Wine Club, Don Revy, Sommelier Selection, Engkanto Brewery, M. Lhuillier Food Product Inc., Future Trade International, Happy Living Philippines, Equilibrium Intertrade Corporation, and Bauhinia Brewery.

Allan Barios at Saffron dessert station

Ulysse Jouanneaud

Margarette Lhuiller and Perl Jacalan

For the after-party and entertainment at Azure Beach Club, renowned mixologist Ulysse Jouanneaud took over the bar, crafting cocktails with Bacardi, Don Papa, Cointreau, and Sula Brands. Chef Allan Barrios presented a dessert spread that included key lime pralines, vanilla bourbon truffles, honey coconut cryos, and tiny flower-potted bamboo shoots that turned out to be made of pistachio. These little works of art were planted alongside vibrant green foliage, smooth stones, and a faux fog effect that created a tropical rainforest diorama out of the dessert table.

Lechon belly station at Saffron

Dessert display at Azure Beach Club

Yellowfin tuna tataki

Grilled mackerel with laksa boullabaise

The night sky and the distant lights of neighboring islands were the perfect backdrop for a high-energy LED dance performance and fantastic fireworks display that left guests in awe and applause. 

Rose Hudson

Chele Gonzalez

Brava potato with chorizo at Enye

LED and Tron Dance

Aka Private Room

The Cebu Food and Wine Festival is supported by the Department of Tourism – Philippines, Visit Central Visayas, the Cebu Chamber of Commerce and Industry, Cebu Business Month, and Cebu Pacific Air. 

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