AyalaLand Hotels and Resorts Corporation’s hotel chain Seda announced on its fifth anniversary this December that in line with its objective to be the leading Philippine hospitality brand, it will continue expanding and winning market share by using its agility as a homegrown player.
Senior group general manager Andrea Mastellone disclosed that its current 1,409 rooms in seven locations (BGC, Cagayan de Oro, Davao City, Nuvali in Laguna, Iloilo City, Quezon City and Bacolod City) is set to increase to 15 hotels totaling 3,500 rooms by 2019. “Being a wholly-owned Filipino company, we have a deep understanding of opportunities in the market. We were the first to bridge the gap between the luxury and budget hotels by offering a modern facility with efficient service at competitive rates. Solid demand for our hotels continues to steadily grow.”
In addition to service excellence, the other Seda brand pillars of a high-energy location close to restaurants and retail outlets within an Ayala Land development and great value have allowed the brand to establish its own network of corporate and leisure clients. “Guests now have the option of finding the same standard of service and facilities all across the country through the Seda chain,” said Mastellone. He revealed that in 2016, all Seda hotels had become the market leader in their respective destinations.
He added that Seda’s two-year old Guest Loyalty Program which has 20,000 members is an essential part of its business. “It has facilitated recognition and rewards for loyal clients. It has also become a channel of communication between the hotels and our guests.”
Members earn points with every qualified stay and can redeem upgrades, Club Lounge access, overnight stays, and other privileges. Better yet, the program allows guests to deal with only one Seda hotel for bookings as they travel through the country. An added bonus, is that the loyalty system keeps tabs of guests’ preferences which can easily be tracked by Seda front-liners in every location.
In the next few years, Mastellone expects tourism and traditional firms on expansion mode to be Seda’s growth drivers and to fill the more than 2,000 rooms coming onstream. Studies by the Department of Tourism support the brand’s optimism citing projected room gaps in popular destinations by 2022, including Metro Manila with 69,185 and Cebu-Mactan, 14,931.
Following the launch of Seda Lio in El Nido, Palawan in the first half of 2018, new Seda hotels will be inaugurated in the next two years in Circuit Makati; Arca South, Taguig; the Cebu Business Park; Ayala North Exchange, Makati; Bay Area, Paranaque; and the Cebu IT Park. In response to the Bonifacio Global City’s sustained expansion, an additional 342 rooms will also be added to Seda BGC in Taguig, the brand’s flagship hotel.
Mastellone assured that the brand’s service culture focusing on meeting people’s needs will remain its cutting edge. Seda’s training courses ensure that the hotel’s core values are prioritized in every
new recruit. “Once a new employee has embraced our culture, we then proceed with the technical training to improve skills. Training and development have been key to our success and we will continue to invest resources in this area so staff are empowered to create memorable guest experiences.”
He adds that certifications and trainings from respected institutions like the American Hotel and Lodging Educational Institute, the leading hospitality training provider worldwide, have also complemented in-house courses. “We are proud that many of our managers have risen from the ranks. We will continue to grow and develop talent from within.”
Melissa Carlos, group director of sales and marketing, notes that Seda has been able to scale up quickly from 179 rooms in 2012 to the current 1,409 rooms because “we are in constant conversation with our clients.” Consequently, it has begun offering new formats — such as bigger hotels that will have at least 250 rooms from the 150 rooms of its first generation hotels — serviced apartments and resorts. Carlos disclosed: “We want to be known as the hospitality chain synonymous with Filipino hospitality and the Philippines.”
Trendy Renovation Ideas for the Home or Condo. Part 4
by Christa M. Cañizares IDr.
Part 4: Upgrade your Choices
A. Create different moods with lighting. The use of warm colored indirect lighting such as lamps, colored LED back lights, or even string lights can create a cozy and relaxing vibe after a day’s work.
B.) Convert to smart home systems. From door locks, CCTV cameras, you’ll also be able to control and turn on lights, appliances even if you’re away from home. All you need is a wifi connection and the applications on your mobile phone.
C.) Hire a professional interior designer. We always get an impression that hiring a professional would be expensive, but they actually help you make the best choices and save you from making bad purchases.
Trendy Renovation Ideas for the Home or Condo. Part 3
by Christa M. Cañizares IDr.
Part 3: Maximize Impact of Small Spaces
A.) Storage spaces. You can go with concealed storage systems such as built-in cabinets on walls, under the bed or seating. Keep the items that you use often more reachable than the occasional ones. Choose what works best for your space and for your convenience.
B.) Showcase your collection of interesting conversation pieces, like items you acquire from past travels, an artwork, an heirloom, coffee table books or a collector’s item. Make sure to save a special place for them in your home.
C.) Move things around to attract renewed energy into your space. May it be moving a sofa to the adjacent wall, creating a dining nook near a window, shuffling your accessories on to a different shelf? Little efforts go a long way.
Trendy Renovation Ideas for the Home or Condo. Part 2
by Christa M. Cañizares IDr.
Part 2: Create Visual Interest
A.) Update your space with a fresh coat of paint. Some would love the white / minimalist theme, but one must also not be afraid to make a bold statement and have an accent wall, or even a wall mural.
B.) Mix materials and textures to create depth and contrast. Wallpaper is an amazing decorative material that you can use for an instant upgrade. Another inexpensive approach is to use patterns and texture on soft furnishings such as curtains, pillows and sheets.
C.) Setting up a coffee station, bar carts, vinyl corner, or workstation seems to be a trend to the young professionals nowadays. Add functional pieces that serve as décor at the same time.