On the 20th year of his career, Jun Escario shares thoughts on his personal and professional evolution, and an outlook that has made him a staying force in the fashion industry. As he presses forward, he takes a more minimal design aesthetic and now subscribes to a lifestyle that he declares monastic.
Much has been said and written about Jun Escario, which isn’t at all surprising considering his impressive tenure, which includes many high fashion editorials, awards like the Best Philippine Designer from the French Concourse International in 2002, and a loyal roster of clientele that boasts names often seen on the best-dressed list. But he sees no point in talking about the past here.
Twenty years in the fashion industry has turned the once enfant terrible poster boy into today’s heir to the throne of luxe. After partying hard and taking in the intoxicating highs of the fashion world, Jun has admittedly turned monastic—and by monastic, he means staying home more often or walking his cuddly Chihuahuas Flick and Georgie on Sundays. It seems life has taken on a more leisurely pace, his spot on the dance floor has turned over to others too young to remember his gyrating days. Now, Jun’s version of luxury has turned into something simpler: solitude in the midst of the chaotic world of fashion, silence against the voices of trends and caprices, and permanence versus the ever-shifting plates of personal taste and preference.
That’s not to say he’s completely disappeared off the radar. When in Manila, his time is divided between shuffling between his shop in Greenbelt 5 and his atelier at the LPL Towers, and attending social engagements. After all, visibility is key to being a top player in the glam world of the Philippine capital. “So much of my late afternoons and evenings are spent hopping from one event to another, a rather taxing social life that I enjoy no matter how limited my time is,” Jun explains.
It’s a busy schedule that makes Jun pray for a saint’s gift of bilocation. “I shuttle between Manila and Cebu every week,” he says. “I spend three days in Manila and four days in Cebu, and add to that Panglao Island in Bohol during the coming months. Can I divide myself into three equal parts?” he deadpans.
His shop in Cebu has since moved to the family residence, devoted to RTW production while catering to a reasonably healthy clientele that has stuck it out with him through the years. “These are clients who have seen me evolve as an artist through the years. In turn, I too have been a witness to their career changes, lifestyle choices and personal growth. They have become friends, almost family even.”
Jun takes pride in being part of his client’s personal moments, but weddings are extra special. “To me, wedding gowns are a joy to work on. To capture and fulfill a bride’s ardent wish to be most beautiful on her wedding day is a privilege that only fashion artists get to have,” he shares. “After 20 years, I am now in a stage where I am doing the wedding gowns of second-generation clients! So I’ve seen their rites of passage, and my diminishing hairline is proof of that. But my body hasn’t aged a bit,” Jun laughs, tickled by his own narcissism.
Jun’s take on glamour and sophistication is unaffected, as if it’s a concept that comes all too naturally with him. “There are many who equate sophistication and glamour with being cold, distant and unreachable. That is so untrue,” he negates. “Real sophistication is warm, approachable and very personal. One does not wear glamour, one lives it.”
Such is the philosophy of Jun Escario that he finds it imperative to know his clients on a more personal level. “An artist needs inspiration,” he explains. “Each person has that innate sense of sophistication and glamour. My job is to let that out, until it exists confidently on its own in a very casual and natural manner.”
His ability to create dresses that fit to his clients’ lifestyles might ultimately be the reason why many have been patronizing his designs for years. “I make dresses that my clients will feel good and be comfortable in,” he says. “I start by looking at my client’s shape and personality before even making a sketch.”
Mirroring his newfound appreciation for the laidback life, his clothes now show a crisper side to his design philosophy. “I used to do body-hugging shapes with stretchy fabrics,” he shares. His former collections that highlighted feminine curves was never gauche though; in fact, a telling sign of Jun’s degree of tastefulness is his ability to create plunging necklines and thigh-high slits that are more charmingly alluring than completely risqué. “It’s something I can still do, but it would depend on the situation. I want to do more mature and cleaner cuts, but of course, it will still be sexy.”
His years of experience have given him the tools to keep up with the changing industry. “It’s about loving your craft and finding happiness in what you do,” he shares. “There are certain things that are important in being a designer, like making sure to communicate with your client, and staying current without being dictated by trends. But in the end, it’s about being comfortable with change.”
But perhaps the reason why Jun Escario remains such an influential force in Philippine fashion is creative integrity, which he insists is his staying power. “Take the Fashion Council, for example. There is true respect among its members who have individually made their marks on the industry, like Philip Rodriguez, Arcy Gayatin and Oj Hofer, among many others. These artists have worked hard to establish their individual styles and approaches to fashion. They have honestly paid their dues.”
Of course, there are some things about the local fashion industry that could stand a change. “There are quite handful of designers who make business out of being copycats. Their work is but cheap versions of another designer’s work. And what’s worse is that these already cheap versions have even cheaper mutations. Where is the integrity there?”
“The thing with the business of glamour is that there only two choices to make: either you copy or you make your own; either you follow trends or you set them; either you set your own individuality or settle for mediocre similarities,” he advises. “These designers should learn. It is okay to take inspiration from other artists, but to copy almost completely? That’s another story.” Jun, though, is the first to admit he’s had some missteps. “I also made mistakes along the way. And I guess the best lesson I learned in my 20 years is that nothing beats being your own man, being true and honest to your artistry. That’s a good way to make the news.”
It’s a philosophy that’s clearly working, with Jun being a relevant fixture in local design and showing no signs of stopping. His wilder days may be tempered, but there’s still a hint of feistiness that comes through, which makes his followers look forward to what’s to come. After all, if there’s one thing that hasn’t changed after 20 years, it’s that Jun can still do something completely unpredictable.
Monastic Marrakech “Solitude has become my friend. Silence is now a constant companion, and reverence is my state of mind. After 20 years in the fashion industry, I felt it was time to come up with a more quiet collection. I wanted the freedom to explore nothingness, to work with very little details and rely more in a fabric’s natural fall—how it relates to gravity and how it responds to movement. It is, to some extent, a form of fashion asceticism yet created for a cosmopolitan market. How do you become monastic in a place like Marrakech? How does an artist create in silence in order to inspire the noise of awe? This is what my 20th year collection is all about.”
Jun Escario celebrates his anniversary this month by partnering with Zee Lifestyle for a runway show that showcases a collection symbolizing his evolution as a designer. With the theme Monastic Marrakech, the show promises to present his clothes in a dramatic fashion and, really, his clothes deserve no less.
- by Shari Quimbo
- photography Dan Douglas Ong
- modelAR Dueñas (M.A.C. models)
- fashion assistant Rei Escario
- hair and make up Gari Son
- creative direction Doro Barandino
Ladies Who Support Ladies
Women’s Circle is an organization composed of Cebuano ladies who are successful entrepreneurs and top executives. They recently held a fellowship event at the Sheraton Mactan Resort, with special guests from the Women’s Business Council Philippines. Chairperson, Rosemarie Rafael and Council Secretary Cynthia Mamon both flew in from Manila to discuss alliances between the Cebu and Manila groups.
The half day event was organized by Perl Jacalan, Gina Atienza and Eva Gullas. Sheraton Resort through its GM Dottie Wugler Cronin supported the event as it is aligned with the hotel’s women initiatives. The successful event was made more fun with generous give-aways, notably Jo Malone perfumes, Sheraton bags, R&M Chocomanga and sarongs from Ferimar.
Eight Years of Redefining Hospitality Service
by Allain Dumon Fonte
The person behind the very successful chain of Bayfront Hotel Cebu is the youngest son of entrepreneur couple, Edgar and Gregoria Cokaliong. I first met Charlton as a young and dashing gentleman busily working in their textile business. I am impressed with how he excellently juggled taking care of orders, organizing shipments, arranging deliveries, accounting, and even managing the staff of their textile company. Charlton is an alumnus of Cebu Eastern College where he finished his primary and secondary education. He then went to the University of San Carlos and studied accountancy. He successfully passed the accounting licensure examinations, and worked as a certified public accountant while helping in the family’s textile business; who would have thought that he would venture into hospitality.
In 2014, he first opened Bayfront Hotel Cebu at the North Reclamation Area. I even wondered why of all the places that he can start a hotel, he had to choose the North Reclamation Area. I find the location appalling for a hotel. What view will the guests see? I would not want to stay in a room where the views are cranes, machines, and container vans from the sea port. Yet, Charlton foresaw the future of hospitality service. He knew that with the recent developments of Cebu City, people will prefer to stay in hotels that are near to the city, and have access to almost everything they need. The hotel is right across SM City Cebu, 10 minutes from the sea ports, 30 minutes from the airport, and 15 minutes to almost all the tourist destinations in the city and in the hills of Cebu. Then, he made the hotel packages and event packages reasonably priced; yet, with a 5-star quality of service. I even questioned, are you not losing for the prices that you have set? However, since the hotel opened and up to the present, Bayfront Hotel Cebu has always been fully booked and is becoming the primary choice of venue for events and celebrations. Charlton explained that he foresaw that with the rising economy and the rising population of the metropolitan, people will always prefer to celebrate special occasions; yet, considering the inflation every year, people will also choose to become more practical by spending less without compromising quality. And this is what Bayfront Hotel Cebu delivers, an experience of excellent hospitality service at a price that no other can match.
Because of the continuous demand for their hotel rooms and venues, Charlton opened another Bayfront Hotel Cebu in September 2021. This time the location is at the heart of the uptown of Cebu in the Capitol Site. Again, Charlton banked on the great location of the second Bayfront hotel. I once again questioned him on this; considering the competition in the area because of the many up and coming business hotels that offer the same rates and packages. Charlton smiled and confidently said that apart from the great location, he also banks on the quality of service that his staff can deliver. “If you take care of your staff very well, your staff will take good care of your customers”. I have seen first hand how Charlton handles and manages his staff at their textile store, so I know how he also handles and takes good care of his staff in the hotel. And I realized that this is his biggest selling point, the hotel’s incomparable service and friendliness. Even though the hotel opened in the middle of pandemic restrictions, the new hotel is getting countless reservations; most especially that the Capitol Site Bayfront Hotel offers an amazing view of the city skyline at its roofdeck bar and pool area. The gym , pool , and bar amenities at the hotel’s roof deck with its view are a must to be experienced.
Early of 2022, Charlton also opened the hotel’s in-house dining feature. For seven years, Bayfront Hotel Cebu was catered by a third party food concessionaire. But, again, Charlton foresees that the Filipino market will be more critical to food and taste. I asked, why is this? Charlton explained that with travel becoming more affordable and accessible, people will get to experience different kinds of food and dine in different restaurants. Hence, people will now learn to benchmark, not only from local restaurants, but also from their dining experiences around the Philippines and overseas. Therefore, Bayfront Hotel Cebu needs to step up its game in dining. With the opening of Caja Kitchen, Bayfront Hotel offers more selections of Asian and Filipino comfort food fusion with international cuisines. With Caja Kitchen, Charlton turned a Filipino menu into an international dining experience. I asked him how he came up with all these. Charlton explained that dedication to make his guests happy and satisfied is the key motivation why he does not stop thinking about innovating and reinventing everyone’s hospitality and dining experience.
In September of this year, the Bayfront Hotel Cebu in North Reclamation Area is officially celebrating its 8th year of wonderful and excellent hospitality service; while the Bayfront Hotel Cebu in Capitol turns 1! Great and exciting anniversary promotions and packages await its patrons and guests! Please visit the social media pages of Bayfront Hotel Cebu to know the amazing anniversary deals!
With my last question, what does he have in mind now. Charlton just smiled and said, “Well, who knows? Another Bayfront Hotel Cebu shall rise soon!”. After this interesting conversation, I can say that Charlton is truly a man who can foresee the future; may it be in business, in the market, with the trends, and with new experiences.
Congratulations to Our New DOT Secretary! The Story of Cebu’s Power Couple
Congratulations to Our New DOT Secretary!
The Story of Cebu’s New Power Couple
Whether it’s spearheading progressive efforts in Liloan or spending weekends with their kids, Christina and Duke Frasco do things as a team. On their ninth year as a wedded couple, they share a side of themselves we haven’t seen before.
Republished from Zee’s Digital Issue dated January 2018
by Gia Mayola photography Dan Douglas Ong sittings editor Shari Quimbo hair and makeup Arnauld stylist Vanessa East
Despite it being a day for family, Christina and Duke Frasco gamely accepted our Sunday-scheduled photo shoot. Not that they had any choice, considering that most days found their schedules fully packed.
The dynamic couple is hard to pin down for a reason. Christina is the mayor of Liloan, a first-class municipality in Cebu. On the other hand, Duke was appointed Cebu Port Authority Commissioner by President Rodrigo Duterte just last year, willingly giving up his position as Liloan’s vice-mayor alongside his wife. While they have a lot on their plate because of work, having three young children is an added responsibility.
Driven by her administration’s goals for sustainable and inclusive development, Christina has introduced various innovations to public leadership, focusing on stakeholder participation in community governance and equitable access to government service.
She established the Liloan Community Action for Reforestation and Environmental Sustainability (LILOAN CARES), which brings community stakeholders together to periodically engage in environment programs. She also put up a Green Points System, which grants incentives to businesses that implement environment-friendly measures. Additionally, she has introduced an engaging approach to recycling in schools, and prohibits the use of plastics on certain days of the week. She has also founded Operation Second Chance providing rehabilitation and livelihood to drug surrenderees, and the Liloan Leading Empowered Action Against Drugs Summit (LILOAN LEADS), among many others.
On his end, Duke is a dynamic and engaging leader who thrives under pressure and focuses on realizing long-term goals and sustainable development. His governance has garnered him multiple awards—The Outstanding Young Men (TOYM) of the Philippines Award 2014 for Public Administration, from the Junior Chamber International (JCI), Inc. and the Gerry Roxas Foundation.
With his first two terms as mayor, Liloan elevated from a third-class municipality to a first-class one. He boldly spearheaded a comprehensive overhaul of the municipal tax code, and the modernization of local business processes.
THE LOVE OF LILOAN
Goal-driven and full of ideals, the couple has helped develop Liloan into what it is today. The municipality is one of the most progressive in Cebu, even establishing the Liloan Lesbian Gay Bisexual Transgender (LGBT) Federation during Christina’s term, the first in the country spearheaded by a local government unit. Liloan prides itself in having the first LGU-established gender-neutral public restroom in the country.
“Our dream is to become a city,” Christina divulges. She envisions Liloan as an ideal place to live, study, work and invest. “In preparation for that, we are focusing on improving public infrastructure, opening up and improving road networks, and ensuring strict compliance with our Zoning Ordinance and Comprehensive Land Use Plans to ensure that development is regulated, deliberate and sustainable.”
This year, Liloan is launching tour packages that will feature its cottage industries and various tourist sites. Health services are being professionalized, scholarship programs expanded, and more investments channeled into its law enforcement and disaster response programs.
“We are also enhancing our community governance programs focused on protecting the environment, providing economic opportunities through livelihood, and reaching out to all sectors and stakeholders by incentivizing participation and compliance with our laws and regulations,” Christina adds.
Duke shares that every now and then, he offers input to his wife. “I advice Christina on various matters, especially regarding the projects started during my term, such as our scholarship program and purok system,” he says. “Being the party chairman of our local political party, I am also in continued contact with our local leaders.”
THE PORT AUTHORITY
Beyond Liloan, Duke is enjoying his new position. “Since the thrust of the Cebu Port Authority spans the entire Province of Cebu, I am grateful to have the opportunity to contribute to improving the transport of people and goods throughout Cebu, through the continued improvement of existing ports and establishment of new ports.”
New ports, such as the plans of moving the Cebu International Port north, off the coasts of Consolacion and Liloan to decongest the city.
“A port is always a welcome development considering it will further boost the economy of Liloan and Consolacion, and the entire Northern Cebu,” Duke says. “It provides livelihood opportunities for our people, which are relevant factors for cityhood. Moreover, the more ports, international or domestic, that we develop here, the better it will be for the people of Cebu.”
The addition of more ports will complement the project he has been working on the past year, the ferry boat system. He laments the terrible traffic that Cebuanos experience each day, comparing the travel time it takes from Liloan to Cebu City ten years ago and now. The ferry boat system includes developing ports in strategic locations in the Province of Cebu, connecting ferries or boats that can accommodate 80 to 200 people per boat. That includes room for motorcycles and possibly vehicles.
Duke expects this to be a game changer for the Cebuano. “Hopefully, it will relieve us of the stress and frustration we experience each day going through Cebu traffic,” he says. “I can just imagine our fellow Cebuanos feeling relaxed on a boat, feeling the sun and sea breeze on their faces, as opposed to the honking of horns and uneasiness of sitting in a PUJ or in your vehicles, not knowing whether they will arrive on time at their destination.”
Aside from his work with the Cebu Port Authority, Duke is also involved with his family’s business Titay’s as the Chief Financial Officer, and as a member of the Board of Directors.
A GREAT PAIR
It’s evident that the two make a great pair. They met back in June 2007 at Gwendolyn Garcia’s—Christina’s mother—inauguration as the re-elected Governor of Cebu. Duke was among the officials invited to attend, having just been elected into his first term as the Mayor of Liloan. Christina had just recently passed the bar exams and became a lawyer.
“I suppose you could say that we met at a time when both of us were at a turning point in our lives,” Christina recalls. “It is a blessing that our paths crossed at a time that it did. I was taken by Duke’s charisma. To me, he exuded kindness and humility. Of course, bonus sad gyud na guapo kaayo siya (it’s a bonus that he’s so handsome)!”
“I thought she was beautiful, elegant and well-spoken,” Duke adds. “When we were introduced, I was speechless!”
They’re naturals in front of the camera, effortlessly settling into the poses the photographer asks them to do. At one point, they’re locked in an intimate embrace and looking into each others’ eyes. Duke sweeps in for a kiss that makes everyone in the studio coo.
“I couldn’t help it,” Duke defends himself with a laugh, holding Christina closer as she giggles.
“He can’t resist me,” she tells us with raised eyebrows.
The couple comes from political families, and it’s interesting to note that neither of the two had initial plans of running
for office. Duke was in the audit and finance industry in the US, working for global consulting firm Protiviti right after finishing his double degree in Business Administration (Finance and Business Law) and Accounting at the Loyola Marymount University in Los Angeles.
“I had no plans at all,” Duke admits. “My father, who had been Mayor then Vice-Mayor, died unexpectedly. The barangay captains of Liloan contacted me because the wanted to have me run for the position. It took me a couple of years before I finally decided to come home and run for Mayor in 2006.”
On Christina’s end, she had spent nearly ten years focused on building her career as a lawyer. After graduating from Ateneo Law, she practiced litigation, international arbitration and corporate law with one of the top-tier law firms in the Philippines, Romulo Mabanta Buenaventura Sayoc & Delos Angeles, being the head of its Cebu office.
“I knew that I wanted to make something of myself out of my own achievements, outside of and away from politics,” Christina shares. “I must say though that being exposed to public service at a young age led me to an inclination to help others. I always felt a sense of duty to my country, because that’s what I saw in my family as I was growing up.”
Despite initially having no plans to follow in their family’s political path, they both express a deep appreciation and admiration for their respective families’ contributions to Cebu. “He was Mayor of Liloan for close to a decade, but served Liloan all his life,” Duke says about his father, the late Panphil B. Frasco or Dodong Daku. “He was a man of the people, and Liloanons still speak of his kindness and humility to this day. I also greatly admire my uncle Gerardo ‘Dodong Gamay’ Frasco, for his pragmatism and wisdom, which has guided our family to carrying on the Titay’s legacy spanning 111 years.”
“For me, they have set the bar to which I would like to contribute to Cebu as a Cebuano,” Christina says of her own family. “For his statesmanship and brilliant legal mind, my grandfather, former Governor and Deputy Speaker Pablo P. Garcia. For her passion towards community development and social justice, my grandmother, the late Judge and Cebu CFI Community Cooperative founder Esperanza F. Garcia. For her great love for Cebu and legendary work ethic, my mom, former Governor Gwen F. Garcia.”
As two young personalities in government, they hope to be able to empower people through education. For ten years now since Duke’s first term and continuing though Christina’s current term, they have a scholarship program that has benefitted over 6,000 students.
They believe that an educated population is an empowered population, capable of becoming financially independent and discerning in their choices. “For us, this is key to breaking out of the bonds of poverty and patronage,” Christina affirms.
The Frascos hope to introduce innovations to governance, like reducing redundancies and bureaucracy through the use of technology, and being more connected and transparent through the use of social media. They also support the call for Federalism, believing that it will give local governments more leeway and funding in improving local infrastructure and creating more locally-relevant projects for the people.
Considering that standpoint, it’s no surprise how vocal the couple has been in their support for the controversial President Rodrigo Duterte. “President Duterte has political will, and he is a law and order President,” they say. “We believe that his extensive executive experience sets him apart as a leader because he knows the value of enforcing the law in order to have a stable society. At the same time, he recognizes the necessity of governing in a manner that is compassionate and responsive to the needs of the people.”
In the face of many conflicting views toward the President’s brand of leadership, both Duke and Christina acknowledge that opposition is necessary for a working democracy, but hope that Filipinos can come together and support his national agenda of building a stable and peaceful society. “We owe it to our country to set aside what divides us, and to unite behind our common goal of attaining a better life for our countrymen and for our children.”
Aside from their daily responsibilities, the couple also fosters their own advocacies. With education being high on Duke’s list of priorities, Christina also extends efforts for the empowerment of women and children. “The promotion of inclusive development as well—giving equitable opportunities to vulnerable sectors such as the LGBT and the youth,” she adds.
Being in the government means a lot of responsibility for the couple, and a typical day for them is being up 6:00 in the morning to have breakfast with their children before school, then going to their respective offices for work.
For Duke, work is either at the Cebu Port Authority to attend board meetings, or at their Frasco Group Office to attend to business matters. He also attends to pressing concerns in Liloan if need be, which shows how he is still dedicated to it even if he is no longer its Vice-Mayor.
Christina is either at the Municipal Hall to sign papers, attend meetings and meet constituents at the office, or scheduling visits to Liloan’s barangays and puroks.
To keep from getting too stressed or burnt out, Duke says, “I go to the gym and I run. I also like to Netflix and chill.”
Christina, on the other hand, makes time to paint and experiment with new dishes for Duke and their kids. She mentions that, if their schedules permit, they try to devote their weekends to their kids—watching movies, eating out, and traveling. “When Duke and I get home, we also make a conscious decision not to talk about work,” she finishes.
A COUPLE AT WORK
While some people might find the idea of a married couple working together as a possible hindrance to getting things done, the Frascos think otherwise. To them, it is an advantage because their vision and values are aligned. “We are able to enjoy our victories together, and we’re able to lift each other up in tough times, knowing that we will have each other’s back,” they share.
Duke and Christina are celebrating their ninth wedding anniversary this year, and it’s no question that the romance is still very much alive between them. They share that their marriage is anchored on their love for each other, their love for their family, and their shared goals for the future.
At the same time, they emphasize that retaining a sense of individuality is also important, along with having a healthy respect for each other’s differences. Compromise is key, and they constantly make sure to keep their values and goals in check, adjusting each other’s expectations as necessary and working out their differences.
Considering all that Duke and Christina have accomplished at a young age, we had to ask if they had plans of running for higher office. “We have great plans for the future, not just for ourselves, but also for our family and for Liloan,” they said. “As Cebuanos, we would like to continue to contribute to the development of Cebu. However, we also realize that ultimately, it is for the people to decide whether they would want us to continue to serve. As for the rest, it is in God’s hands. So we are focused on doing as much as we can in the here and now, with the opportunities that we have been given, for which we feel very blessed.”
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