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Jamie Gellor–A Multihyphenate at the Intersection of Business, Beauty, and Wellness

With a natural eye for opportunity and a deep-rooted sense of legacy, Jamie Marie Gellor wears multiple hats with effortless grace. She serves as the Chief Financial Officer of JM Farms, her family’s third-generation livestock enterprise—a role that bridges heritage with forward-thinking leadership.

In 2020, she expanded her footprint into the world of fashion and beauty as co-owner of The Ninérita, a sourcing company known for its curated finds and global sensibility. The venture reflects Jamie’s flair for style and her keen understanding of market movement.

Most recently, in a bold step into the wellness space, she was appointed Executive Director of Feel Great Philippines, a health and wellness company she co-founded with longtime friend and entrepreneur Cristalle Belo-Pitt. The brand champions a holistic, feel-good lifestyle grounded in science and self-care—an ethos Jamie both leads and lives.

What is it that you love in your work?
It’s my life history bundled into my current schedule! I grew up in Malaybalay City, Bukidnon, so being with horses and nature is something that grounds me and reminds me of my heritage. Meanwhile, doing beauty and wellness just feeds my feminine energy.

Feel Great, most importantly, helps me mentor other women—not just in taking their health back, but in building confidence physically, mentally, and financially. Cristalle and I have fostered a wonderful community of women through this venture.

How many hours of sleep do you require?
Six to eight, undisputed. But I can do with six. Having four kids teaches you how to run your day on limited sleep. I also try to squeeze in movement—whether it’s gym, tennis, or horseback riding—so waking up early is a must.

What skincare product can you not be without?
Two essentials: Belo SunExpert Transparent Mist—perfect for reapplication—and Caudalie Vinoperfect Serum, which soothes me at the end of the day.

What kind of timepiece do you wear?
Omega Constellation.

Is there a single piece of jewelry you truly treasure?
My engagement ring. It’s a simple emerald cut—and I love it that way.

Best dining experience? (Could be at a dinner party or a world-class restaurant)
At Mama Lyn Gamboa’s house in Bacolod. Another favorite is Girafe in Trocadéro, Paris.

Girafe in Trocadéro, Paris

Who is your favorite fashion designer?
Everything Chanel—so Karl Lagerfeld and Virginie Viard. Recently, I’ve been loving Jonathan Anderson and what he’s done with Loewe. I’m excited to see what he brings to Dior.

Karl Lagerfeld

Have you pondered on a piece of art lately?
Circuts by Nicole Coson

Circuits by Nicole Coson

What television series are you watching now?
I haven’t had much time for binge-watching, but I (regretfully) watched Adolescence last weekend. It was heavy—I kept thinking of my boys and the pressures of growing into manhood. I do plan to watch Cunk on Life next, just to keep things light.

All from the same book, A Moveable Feast, Ernest Hemingway once wrote:
“Work could cure almost anything, I believed then, and I believe now,”
and later added,
“The seeds of what we will do are in all of us, but it always seemed to me that in those who make jokes in life, the seeds are covered with better soil and with a higher grade of manure.”

So, best not forget to glide with a little humor—even when fulfilling such important roles in career and life.

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Miko Sarmiento: Turning Silk Scarves Into Works of Art

Miko Sarmiento studied Fashion Communication and Styling at Istituto Marangoni in London. After that, he worked as a visual merchandiser at Rustan’s Manila and was later hired by designer Miranda Konstantinidou as a creative consultant in the Cebu office, where he was actively involved in styling photographic pictorials and visual displays. It was during this period that Miko’s love for prints was honed and developed. Currently, Miko has created a capsule collection of silk scarves featuring prints close to his heart and memory.

Tell us something about your new project.
It really came about because I wanted to show my love of illustration on a platform other than a screen. Once, a friend asked me to illustrate prints on pocket squares for her groomsmen—the idea took shape from there. I was always cautious about putting work out into the already super-saturated print space, but I finally mustered enough courage to do it and decided that size, texture, and movement were the perfect blend of fashion and illustration. The brand’s name is im.ok, and this capsule collection is called huna.huna #1.

This capsule collection is called huna.huna #1.

What is it that you love about this work?
I love that I get to use so many different types of media with the help of digital art. My prints start off as little sketches and collages on traditional media platforms, and then I port them over digitally, where they get refined with a multitude of brushes and textures that the digital space can offer. It’s a learning process each and every day.

The final product of an extensive creative process involving digital art.

Are you inspired by any visual artists lately?
A few that I currently love are Ronan Bouroullec, known more as a designer but someone I find very inspiring; Hikaru Shimoda, for her child-like and nostalgic portraits; and Kelly Beeman—her fashion illustrations are a constant pin on my mood board.

Ronan Bouroullec, considered master of contemporary design.

What kind of bag do you use these days?
I just got a vintage bicolor epi-leather Noé that has the perfect patina. It’s been my workhorse for the past couple of weeks. It’s amazing how well-made vintage bags hold up, considering it was manufactured in 1995.

Vintage Noe bag photographed on top of JEG Tower.

Are you glued to any television series or film?
I finished the anime series The Summer Hikaru Died—it’s the perfect nostalgic queer summer love story with a twist of darkness and horror.

Japanese manga series written and illustrated by Mokumokuren.

Do you have a piece of jewelry or a timepiece you cannot part with?
I have several hand-me-down bangles from my mom and loved ones that never leave my wrist, and a “Tank” watch that I got for my 21st birthday. It’s been with me through all my adventures, even at times when it probably shouldn’t have.

The “Tank” was designed by Louis Cartier in 1917 and soon became iconic.

What’s your soundtrack like?
On repeat lately have been a lot of new girl pop. Constants are No Na, Katseye, Chaeyoung, and Audrey Hobert. They’re perfect for a mid-morning pick-me-up all the way to an impromptu dance with friends past midnight.

NoNa is an Indonesian girl group formed with 88rising.

What is your favorite travel destination?
My favorite travel destination has got to be Japan. There’s so much to explore—be it the quaint neighborhoods or the hyper-modern cities, you’ll always find something new. My last trip was to Kanazawa; the highlights were the most delicious unagi and a beautifully preserved historical quarter that was less crowded than Kyoto but just as charming.

Traditional Kanazawa houses are often characterized by sliding doors and thatched roofing.

What is your idea of perfect happiness?
I don’t think I know what that is yet, but pretty close would be a night of great music and dancing at a beautiful home, surrounded by loved ones and my animals.

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Luna Vdl–Endless Summers in Siargao

Luna Vdl has been in the modeling industry since she was 16 years old and has managed to continue her career to this stage. Her recent stint was with Bezza, a Cebu-based clothing line by Brazilian designer Claudia Bezza Yeung, known for her effortless and breezy style. Luna is perfect for the brand identity of the clothing line, having lived in Siargao for years now, surfing and running a boutique hotel under the name Villa Luna Siargao.

Setting out for the big waves

What is your life’s passion?
Surfing has become my greatest passion, and it’s a big part of why I chose to settle down in Siargao Island. Living here has shifted my mindset in a powerful way—the island gave me a new perspective, one rooted in mental and physical wellness. Happiness means living authentically with a clear and healthy mind. Siargao has a kind of magic to it, and the community here is full of love, respect, and gratitude. It feels like home—deeply healing and full of purpose.

Villa Luna Siargao

Tell us about Villa Luna Siargao.
I wouldn’t call it a resort and prefer to name it a “boutique villa.” I’ve poured my heart into every detail of the project, making sure it wasn’t just a villa but a reflection of who I am. The design, energy, and intention behind it had to align with what I love.

How many hours of sleep do you require?
Usually, I’m asleep before 9 p.m. and try to get at least 6 or 7 hours of rest every night. Good sleep is important for the active lifestyle I lead.

How do you keep fit?
My day starts with meditation before I surf or dive into any task or responsibility. It makes me more in tune with my body and mind and has taught me to approach everyday life with calm and clarity.

Dining out in Siargao

What is your favorite restaurant in Siargao?
Honestly, Siargao has so many interesting restaurants, but more than just the food, it’s the vibe. That’s what makes the dining experience here so special.

Gerry Lopez

Any television series or movies you’re into lately?
Surfing documentaries are tops. One of my most frequently watched is Gerry Lopez—his approach to surfing and life resonates with my character.

Lombok, Indonesia

What inspires you most?
Definitely, my travels. Each time I set foot in a new place, it becomes a fresh source of inspiration. I’ve been to 37 different countries in the world, but I’m always drawn to places where I can soak up a laid-back lifestyle. Lombok, Amed, and Sidemen in Indonesia are top-tier on my list. They’re still untouched in many ways and make you slow down and truly live in the moment.

Panthere de Cartier bracelet

Do you have a favorite piece of jewelry?
Cartier—it’s timeless and effortlessly elegant. Occasionally, I’m also drawn to fashion accessories, mostly tropical and island-inspired pieces.

Luna Vdl in Oj Hofer’s classic design of a draped low back evening gown, cut in the bias, shimmering like liquid night.

Who are the fashion designers you admire?
There’s Michael Cinco and Vera Wang, but my personal favorites are Cebu-based designers Oj Hofer and Jun Escario. They understand how to make a woman feel powerful and at ease in her own skin.

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Mia Durano: Shaping Art Into Brand

Mia Durano, Brand Manager of Qube Gallery, spends her daily grind immersed in strategy, curation, and marketing, all in service of shaping the gallery’s identity. Her role centers on transforming the art gallery experience into something not only culturally resonant but also marketable, bridging the gap between artistic vision and audience connection. At its core, her work is about building the brand—creating meaningful links between the art, the artists, and the community that surrounds them.

What is it that you love about your work?
That everything about it is the core of my background and nature. My work demands multiple objectives, and it’s all geared towards exploring and presenting the artworks of the gallery with their quality of being in good demand.

Are there any visual artists in the current scene that you champion?
I’m definitely a big fan of Sio Montera because his artworks are like feelings frozen in time. There’s also a series of mixed media collages in the gallery by an artist from Cavite — Melbourne Aquino. I’m obsessed with his images that seem to form words. More interestingly, they are names of colors in Filipino, but the words and colors do not necessarily match. It amuses me to no end, like a mental exercise.

Sio Montera

Melbourne Aquino

What book are you reading now?
Making It in the Art World by Brainard Carey. (Yes, seriously.)

What bag do you carry these days?
I usually switch between two categories: a utilitarian one — which is a black bucket bag from The Row, wherein I basically throw my whole life in it — and a fun bag, which I’m also very fond of.

Are you glued to any television series or movie at the moment?
Your Friends and Neighbors on Apple TV. It’s rich in detail and close to being real — highly recommended.

Is there a line from a novel or film that’s playing in your mind?
It’s from the film Before Sunset (1993). Celine, the female protagonist, has a line that says:
“If there’s any kind of magic in this world, it must be in the attempt of understanding someone sharing something. I know it’s almost impossible to succeed but who cares really. The answer must be in the attempt.”

Do you wear a watch?
Yes — but embarrassingly, it’s a smartwatch. I’ll change if necessary or if my outfit demands it, but no sooner will I check the time on my phone instead.

What item of clothing feels most like you?
A black tailored halter-neck jumpsuit, wide-legged, made of suiting material and executed just for me. Not too casual, not quite formal — but somehow right.

What is your fave travel destination?

I used to live in Hanoi, so I’m really biased. It’s where I grew into myself. As for restaurant recommendations, the best locations are all found in the streets.

Any hip spot in Cebu that you can recommend?
Llula! Underrated food and great cocktails. Get the password from your close cool friend.

What is your idea of perfect happiness?
A life that is so inspired that I have no defaults — except for beauty and kindness.

 

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