People
Planning Trips are Easier with AZPIRED Travel
AZPIRED Travel simplifies the travel agency experience by focusing on you and your travel needs.
Have you ever been to or seen a travel agency office that was so cluttered that it felt overwhelming?
Posters hang on every wall space, racks of flyers fill every nook and cranny a maze of tarpaulin banners makes it difficult to move—everything is designed to sell you the ultimate, mega-sale discount package vacation of your dreams, whether you want it or not.
AZPIRED Travel offers a completely different experience.
Housed in a 750-square meter office at the Lower Penthouse of the Park Centrale building in Cebu IT Park, the agency pampers clients with an airplane-themed customer lounge. You can admire the décor of airplane windows, turbines and wings, along with plush airplane seats and food-trolley inspired tables. There are no posters, flyers or banners in sight. Their office is so cozy, you probably won’t want to leave.
“To ensure our clients’ comfortable and convenient booking experience, we designed our office to look and feel like a business lounge. We want to prioritize personal communication between our agents and clients,” says Almira Absin, Chief Operating Officer of AZPIRED Inc.
“Together with architect Leo Duazo, Scott (referring to her husband Scott Johnson who runs the company with her) and I conceptualized and built a travel agency office with a sophisticated, modern industrial look and feel. Nothing feels more satisfying than seeing our clients and employees leaving the office with stories to tell and souvenir pictures to go with them.”
The business has grown so much in the past ten years. The outsourcing company now employs 1,500 people, and operates eight production floors spread out in four buildings, three of which are in Cebu and one in Cagayan de Oro. AZPIRED Travel is the newest venture in the AZPIRED Group of Companies, and Almira has been focusing much time and effort on its growth.
“As a frequent domestic and international traveler, I bring a lot of knowledge to the table. I went through all the trainings and trade shows to become a Certified Reservations Agent (RESA), just like the rest of my staff. We also went through months of training in running an agency and how to use the Global Distribution System (GDS),” Almira states.
A GDS is a network that enables automated transactions between travel agencies and the travel service providers they work with, like hotels, airlines, cruise ships, railways and car rental companies.
AZPIRED Travel was born from an opportunity to manage AZPIRED Inc.’s frequent business and personal travel requirements in-house.
Scott and Almira bring employees to Hong Kong, Singapore, and the United States for quarterly trainings, conferences, and trade shows. It was very tedious for Almira to personally arrange everybody’s airfare, hotel, and visa arrangements, so she decided to open her own travel agency. Now, the agency provides for her and other client’s travel needs.
In addition to having the AZPIRED Group of Companies and its employees as a major client, AZPIRED Travel also works with other corporate accounts, various travel agency affiliates, and a large number of individual travelers. The agency specializes in organizing leisure travel, business trips, and location-specific journeys in the Philippines and around the world.
Their services include booking hotels, resorts, flights, cruises, and rental cars. They seek to provide an all-in-one travel service experience.
“AZPIRED Travel will help you attain your unforgettable travel experience. We ensure a simplified process for our customers, in addition to providing travel documents, visa assistance, consultation services, and travel packages,” says Almira. “Our experience in organizing business trips for AZPIRED’s Group of Companies makes corporate travelers our main target. However, we cater to a full range of clients, from individual travelers to our affiliate travel agencies and budget to luxury travelers.”
Mylene Balmores, one of AZPIRED Travel’s customers, shared her positive experience from booking with the travel agency.
“Going to Hong Kong for our honeymoon was the best gift. It was our first international trip as a couple, and AZPIRED Travel took care of everything for us—our airfare, accommodation, and complete travel itinerary. They made our entire planning and travel experience hassle-free and enjoyable,” she says. “We ate Hong Kong’s famous peking duck, egg puffs, and hopia, and visited tourist spots like Victoria Peak, Harbor View, and Mong Kok Market. We also rode the Ngong Ping 360 cable car and Peak Tram and experienced Hong Kong’s WinterFest attractions, including the iconic Christmas Tree Lighting at Statue Square and the unforgettable Hong Kong Pulse 3D Light Show!”
Booking a trip with AZPIRED Travel is easy. First, the travel agent and client discuss pertinent details about the trip: destinations, number of persons, modes of travel, accommodation, and travel budget, among other things. This will be the basis for a sample itinerary the agency will present to the client for approval. Discussions continue until the itinerary is finalized and the client pays for the trip.
“We go beyond the norm by providing our clients with a departure orientation, information on the destination that will come in handy, especially for first-time domestic and international travelers,” Almira says. “Our clients’ epic travel experience starts with making hassle-free travel arrangements, and ends with commendable adventures for keeps.”
AZPIRED Travel has already achieved so much in only a short amount of time in the industry. Within a few months of opening, they were accepted as ticketing partners of major airlines including Cebu Pacific, Philippine Airlines, Air Asia, and Cathay Pacific. Learning how to use the GDS software by perfecting its codes and system structure was another milestone for the agency.
“We overcame the challenges with constant practice and the willingness to learn every day. The more bookings we received, the more confident we grew in the services we offer. We also advertised aggressively through social media, email marketing, and word of mouth,” Almira states.
This year, AZPIRED Travel aims to become a member of the International Air Transport Association (IATA). The agency has already applied for membership and received an IATA number.
According to the IATA website, “some 60,000 IATA travel agents worldwide currently benefit from IATA accreditation, selling $220 billion worth of airline tickets on behalf of some 265 IATA airline members.” Membership will give the agency professional recognition, access to a global market of airline partners, and a convenient means of working with them.
AZPIRED Travel recently started giving travel incentives to its deserving employees. Now they can have the same personal service and buying experience that their clients do. This year, the agency will also be participating in travel expos, tourism events, concerts, festivals, and the like, to spread the word about their products and services.
Despite the popularity of online travel agents and direct booking websites today, Almira is confident in the timeless relevance of person-to-person travel agencies like AZPIRED Travel.
“As a traveler, I’d feel more confident going to an agency office and talking to a professional Reservation Agent (RESA) about my travel plans to make sure the trip is well taken care of. Personally, I want to ensure that my thoughts on the perfect travel experience are heard by the RESA who will help me make it happen,” says Almira.
Events
The First NUSTAR BALL
The NUSTAR Ballroom, a magnificent venue at the NUSTAR Resort and Casino in Cebu, sets the stage for last night’s first-ever NUSTAR Ball.
Glamorous guests from Manila and Cebu converged at the NUSTAR Ballroom, an exquisite venue within the NUSTAR Resort and Casino in Cebu. The evening unfolded with a seated 5-course dinner. The opulent feast started with Beetroot Salmon Gravlax, adorned with caper berries, caviar, set with delicate edible flowers; and a main course of Compressed Pork Belly with Crackling Skin and Baby Scallops. Another highlight was the auction of coveted items like Dior and YSL handbags, a limited-edition Bulgari watch, and an exclusive 2-night stay in Nustar’s opulent 3-bedroom villa—complete with a private pool and a dedicated butler. The charity evening benefited the Cameleon Association, an NGO based in Iloilo City created in 1997 that developed a global approach to act on the causes and effects of sexual violence against children.
It was a night of elegance, luxury, and unforgettable memories as ladies in long gowns and gentlemen in black ties danced the night away.
Design
Filipino graphic designer makes history, joins Switzerland’s Museum of Avant-garde among genre’s greats
PJ Ong of Inodoro, an internationally renowned graphic designer, is the first Filipino whose work will be part of the permanent collection of Switzerland’s Museum of Avant-garde
CEBU CITY — In a groundbreaking achievement, Cebu-based graphic designer and art director PJ Ong of Inodoro Design Studio, is set to become the first Filipino artist permanently exhibited at Museum of Avant-garde (MA-g) in Mendrisio, Switzerland.
Ong’s recognition at MA-g places him among over 250 avant-garde artists, including iconic figures like Pablo Picasso and Marcel Duchamp, signifying a profound milestone in museum history.
“Avant-garde,” is a term that refers to pushing the boundaries of artistic expression.
“I am extremely honored and humbled. It is a remarkable milestone in my creative journey, and I am grateful for the opportunity to be part of such a prominent platform. The acknowledgment, especially considering Switzerland’s exacting standards in art and design, is truly fulfilling,” said Ong.
Part of a stellar contemporary collection
Under the museum’s Contemporary Collection, Ong will join global contemporary agencies such as M/M Paris (collaborator of Icelandic singer-songwriter and composer, Björk), WORK Pte Ltd (brainchild of the “Godfather of Singapore Graphic Design,” Theseus Chan), Bedow (Stockholm), BVD Stockholm AB (Stockholm), Socio Design (London) and Milkxhake (Hong Kong), among others.
Ong’s music packaging design for the Filipino harsh noise duo, White Widow, will be featured in the museum. The band’s album “The God Uterus Dissolves” — released under Melt Records — features an unconventional cassette tape packaging incorporating a hand-crafted wire mesh, elevating it into a unique and bespoke collector’s item.
The museum’s selection process for its Contemporary Collection involved three categories: Graphic Design, Photography, and Illustration. Swiss-Canadian Fritz Gottschalk, a prominent figure in contemporary graphic design, led the Graphic Design category.
“This is profoundly validating for me as a graphic designer. Being part of a museum’s permanent contemporary collection is a lasting testament to my capabilities as an artist,” said Ong.
‘Poetry you can touch’
The graphic designer from Cebu City further defined the album as a “deliberate departure from the ordinary,” stating that it was a testament to the artist’s and band’s dedication to pushing boundaries and offering the audience a unique and immersive experience.
“Careful consideration was given to every detail, including choosing a premium supplier for the cassette tape. Opting for a screen-printed cassette, where design elements were applied directly to the surface, gave it a contemporary and visually striking result, helping us reinforce the design narrative,” said Ong.
“From the cohesive placement of elements to using symbols instead of track titles on the spine and customizing fonts, every aspect was carefully thought out. Rather than opting for the conventional wire mesh treatment on print, I took a bold step by incorporating a hand-crafted wire mesh, adding a unique and sensory dimension to the album — almost like poetry you can touch.”
Profound honor
Established in 2003, Inodoro Design Studio under Ong’s leadership has garnered global acclaim for its bold design philosophy, spanning music, fashion, architecture, culture and technology. In becoming the first Filipino whose work will be on display at the MA-g, Ong stated that it is “particularly humbling.”
“Traditionally, these privileges are given to individuals who have amassed decades of experience, attained mastery in their craft, or even as a posthumous acknowledgment. To be among those selected is a profound and unexpected honor,” he said.
“Museums typically focus on visual artists, and for a graphic designer, especially within the realm of commercial work, recognition can be more elusive. I appreciate the challenges of this less conventional route and I am committed to proving the significance of graphic design in the broader artistic landscape.”
Art enthusiasts can anticipate viewing Ong’s work with “The God Uterus Dissolves” at MA-g, scheduled to open to the general public in 2025.
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About The Museum of Avant-garde (MA-g)
The Museum of Avant-garde compiles an original body of work from private collections, providing a unique perspective on the cultural and artistic significance of avant-garde movements. These movements, synonymous with transformative ideologies and daring experimentations, played a pivotal role in challenging political and societal conventions. For more information, visit www.ma-g.org.
About Inodoro
Inodoro is the creative moniker of graphic designer and art director PJ Ong, a prominent figure in the Philippine design scene. Established in 2003, Inodoro Design Studio, based in Cebu, Philippines, has garnered international recognition for its bold and distinctive design, with a focus on thought-driven imagery and iconic visual language. The studio specializes in identities, custom typography, graphic design and art direction. For more information, visit www.inodoro-design.com.
People
Ladies Who Support Ladies
Women’s Circle is an organization composed of Cebuano ladies who are successful entrepreneurs and top executives. They recently held a fellowship event at the Sheraton Mactan Resort, with special guests from the Women’s Business Council Philippines. Chairperson, Rosemarie Rafael and Council Secretary Cynthia Mamon both flew in from Manila to discuss alliances between the Cebu and Manila groups.
The half day event was organized by Perl Jacalan, Gina Atienza and Eva Gullas. Sheraton Resort through its GM Dottie Wugler Cronin supported the event as it is aligned with the hotel’s women initiatives. The successful event was made more fun with generous give-aways, notably Jo Malone perfumes, Sheraton bags, R&M Chocomanga and sarongs from Ferimar.
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