After more than a year of delighting customers with delectable cakes and pastries, Treat Street Cafe on the 2nd floor of the Ayala Center Cebu Expansion Wing hopes to invigorate Cebu’s dessert scene once again as it introduces specialty coffee to its offerings.
Treat Street Cafe opened in the middle of 2014 as a natural extension of proprietress Trina Ang Kokseng’s thriving specialty cake business. “We’re very humbled and inspired by the response of the market,” muses Trina. “One thing we often hear from our regular customers is they come back because of the quality of their favorite cakes,” Trina shares. A philosophy which Treat Street Cafe has always espoused from the start is adherence to only the best quality ingredients. Popular customer choices include the Treat Street Pie, Honey Toffee Crunch Cake, Spicy Lechon Pie, and Brownies A La Mode. New cake creations are also introduced monthly so customers have something new to try at each visit.
During interactions with customers and just from simply observing customer buying behavior, Trina noticed an opportunity to add more value for Treat Street Cafe patrons. “When we started Treat Street, I knew coffee was always going to be part of the dessert and pastry experience, but I did not realize that it could play this big a role. I attribute it to the growing awareness and consciousness of the entire coffee industry, from sourcing to serving, that has made customers more discerning of their cup of coffee.”
“When I heard about the story of Toby Smith of Toby’s Estate, I was fascinated,” recalls Trina. “I was inspired by his passion,” she added. During one of her trips to Manila, Trina went to one of the first branches of Toby’s Estate Philippines to try their coffee beverages. After that experience, Trina found it hard to find the same level of quality in local coffee shops, so she was motivated to bring the experience to Cebu by making Toby’s Estate coffee part of the Treat Street Cafe menu.
Outside Australia, the Philippines is only the third country in the world to have a Toby’s Estate presence. Currently, there are 6 Toby’s Estate cafes in Metro Manila. In Cebu, Treat Street Cafe is the first establishment to offer Toby’s Estate coffee. Aside from the coffee beverages, retail packs of coffee beans will also be offered for sale.
Treat Street Cafe’s cakes and pastries are a perfect pairing for the coffee concoctions of Toby’s Estate Coffee Roasters. Both brands share a passion for using only the best ingredients and processes to provide best dining experience for the customer.