PJ Ong of Inodoro, an internationally renowned graphic designer, is the first Filipino whose work will be part of the permanent collection of Switzerland’s Museum of Avant-garde

CEBU CITY — In a groundbreaking achievement, Cebu-based graphic designer and art director PJ Ong of Inodoro Design Studio, is set to become the first Filipino artist permanently exhibited at Museum of Avant-garde (MA-g) in Mendrisio, Switzerland.

Cebu-based graphic designer and art director of Inodoro Design Studio, PJ Ong

Ong’s recognition at MA-g places him among over 250 avant-garde artists, including iconic figures like Pablo Picasso and Marcel Duchamp, signifying a profound milestone in museum history.

“Avant-garde,” is a term that refers to pushing the boundaries of artistic expression.

“I am extremely honored and humbled. It is a remarkable milestone in my creative journey, and I am grateful for the opportunity to be part of such a prominent platform. The acknowledgment, especially considering Switzerland’s exacting standards in art and design, is truly fulfilling,” said Ong.

Part of a stellar contemporary collection

Under the museum’s Contemporary Collection, Ong will join global contemporary agencies such as M/M Paris (collaborator of Icelandic singer-songwriter and composer, Björk), WORK Pte Ltd (brainchild of the “Godfather of Singapore Graphic Design,” Theseus Chan), Bedow (Stockholm), BVD Stockholm AB (Stockholm), Socio Design (London) and Milkxhake (Hong Kong), among others.

Ong’s music packaging design for the Filipino harsh noise duo, White Widow, will be featured in the museum. The band’s album “The God Uterus Dissolves” — released under Melt Records — features an unconventional cassette tape packaging incorporating a hand-crafted wire mesh, elevating it into a unique and bespoke collector’s item.

The museum’s selection process for its Contemporary Collection involved three categories: Graphic Design, Photography, and Illustration. Swiss-Canadian Fritz Gottschalk, a prominent figure in contemporary graphic design, led the Graphic Design category.

“This is profoundly validating for me as a graphic designer. Being part of a museum’s permanent contemporary collection is a lasting testament to my capabilities as an artist,” said Ong.

‘Poetry you can touch’

The graphic designer from Cebu City further defined the album as a “deliberate departure from the ordinary,” stating that it was a testament to the artist’s and band’s dedication to pushing boundaries and offering the audience a unique and immersive experience.

“Careful consideration was given to every detail, including choosing a premium supplier for the cassette tape. Opting for a screen-printed cassette, where design elements were applied directly to the surface, gave it a contemporary and visually striking result, helping us reinforce the design narrative,” said Ong.

“From the cohesive placement of elements to using symbols instead of track titles on the spine and customizing fonts, every aspect was carefully thought out. Rather than opting for the conventional wire mesh treatment on print, I took a bold step by incorporating a hand-crafted wire mesh, adding a unique and sensory dimension to the album — almost like poetry you can touch.”

Profound honor

Established in 2003, Inodoro Design Studio under Ong’s leadership has garnered global acclaim for its bold design philosophy, spanning music, fashion, architecture, culture and technology. In becoming the first Filipino whose work will be on display at the MA-g, Ong stated that it is “particularly humbling.”

“Traditionally, these privileges are given to individuals who have amassed decades of experience, attained mastery in their craft, or even as a posthumous acknowledgment. To be among those selected is a profound and unexpected honor,” he said.

“Museums typically focus on visual artists, and for a graphic designer, especially within the realm of commercial work, recognition can be more elusive. I appreciate the challenges of this less conventional route and I am committed to proving the significance of graphic design in the broader artistic landscape.”

Art enthusiasts can anticipate viewing Ong’s work with “The God Uterus Dissolves” at MA-g, scheduled to open to the general public in 2025.

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About The Museum of Avant-garde (MA-g)

The Museum of Avant-garde compiles an original body of work from private collections, providing a unique perspective on the cultural and artistic significance of avant-garde movements. These movements, synonymous with transformative ideologies and daring experimentations, played a pivotal role in challenging political and societal conventions. For more information, visit www.ma-g.org.

About Inodoro

Inodoro is the creative moniker of graphic designer and art director PJ Ong, a prominent figure in the Philippine design scene. Established in 2003, Inodoro Design Studio, based in Cebu, Philippines, has garnered international recognition for its bold and distinctive design, with a focus on thought-driven imagery and iconic visual language. The studio specializes in identities, custom typography, graphic design and art direction. For more information, visit www.inodoro-design.com.

by Christa M. Cañizares IDr.

Part 4:  Upgrade your Choices

A.  Create different moods with lighting. The use of warm colored indirect lighting such as lamps, colored LED back lights, or even string lights can create a cozy and relaxing vibe after a day’s work.

Beautiful lighting can transform a small modern apartment.

B.)  Convert to smart home systems. From door locks, CCTV cameras, you’ll also be able to control and turn on lights, appliances even if you’re away from home. All you need is a wifi connection and the applications on your mobile phone.

Smart phone apps can also control lights and home appliances.

C.) Hire a professional interior designer. We always get an impression that hiring a professional would be expensive, but they actually help you make the best choices and save you from making bad purchases.

Go over design options and your color palette with a professional interior designer to get better results and save more.

IDr. Christa M. Cañizares, piid
Founding Member, Philippine Institute of Interior Designers – Cebu Chapter
Principal Designer, CMC Interior Design
Specializes in residential and commercial design.
A homebody and renovation aficionado.

by Christa M. Cañizares IDr.

Part 3: Maximize Impact of Small Spaces

A.)  Storage spaces. You can go with concealed storage systems such as built-in cabinets on walls, under the bed or seating. Keep the items that you use often more reachable than the occasional ones. Choose what works best for your space and for your convenience.

There are many affordable storage options to de-clutter your room.

B.)  Showcase your collection of interesting conversation pieces, like items you acquire from past travels, an artwork, an heirloom, coffee table books or a collector’s item. Make sure to save a special place for them in your home.

Your personal collections can be nice decorative pieces.

C.)  Move things around to attract renewed energy into your space. May it be moving a sofa to the adjacent wall, creating a dining nook near a window, shuffling your accessories on to a different shelf? Little efforts go a long way.

Update your living/family areas with bright color accents that complement the dining area.

IDr. Christa M. Cañizares, piid
Founding Member, Philippine Institute of Interior Designers – Cebu Chapter
Principal Designer, CMC Interior Design
Specializes in residential and commercial design.
A homebody and renovation aficionado.