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Amanda Booth & Izzara Ugarte: Pair Play

Young and ready to take on the world, Amanda Booth and Izzara Ugarte fly off to separate cities yet remain rooted in a bond that is close to home. Zee Lifestyle catches up with them at Bluewater Maribago, where they’re stylish and sophisticated in designer dresses and SM Accessories‘ latest collection.

ON AMANDA: Black lace body con dress by JUN ESCARIO, multi-strand pearl necklace from SM ACCESSORIES / ON IZZARA: White tie-up blouse and maxi skirt by JUN ESCARIO, multi-strand chain necklace and silver rings from SM ACCESSORIES. (Originally published in Zee Lifestyle August-September 2015: Photography by Dan Douglas Ong)

ON AMANDA: Black lace body con dress by JUN ESCARIO, multi-strand pearl necklace from SM ACCESSORIES / ON IZZARA: White tie-up blouse and maxi skirt by JUN ESCARIO, multi-strand chain necklace and silver rings from SM ACCESSORIES. (Originally published in Zee Lifestyle August-September 2015: Photography by Dan Douglas Ong)

On the day I’m seeing Amanda Booth and Izzara Ugarte for a casual production meeting before the Fashion Issue’s cover shoot, the traffic on A.S. Fortuna is particularly vicious and I’m running late. “No worries, I just got here,” Amanda texts me. I find her a few minutes later sipping coffee and looking incredibly chic in her sleek ponytail, white button-down and black jeans.

Even though she has been studying marketing for just a year at The American University of Paris, the classic Parisian style has clearly seeped into Amanda’s persona. She had always been well dressed and now that she’s back for the summer, her style is a little bit more polished than the average 19-year old.

It’s a study in contrasts, then, when her cousin Izza walks into the coffee shop, the epitome of laid-back style with her long hair, peasant blouse and white shorts. “I had to take my brother to the airport, and the traffic is just horrible,” she explains, sitting down next to Amanda. For her part, Izza is in town after her year at the University of San Francisco, before flying to Spain to continue her hospitality management course at Les Roches Marbella.

In between discussing the looks and location (“We’d like to have the shoot at Bluewater Maribago, because we really grew up there,” Izza says), the two exchange anecdotes on how they were preparing for the fashion shoot. “We were looking through old issues of Zee, trying to do the poses all the models were doing,” Amanda laughs, and they both strike a common model pose—one hand on the hip, shoulder popped and sultry gaze—before bursting into a fit of laughter.

“We can’t do that!” Izza exclaims. “It’s just not us.”


 

In some ways, Amanda and Izza do look like opposites—Amanda’s fair complexion and light dusting of freckles are a striking complement to Izza’s tanned skin and sun-kissed glow. But when they’re together and cracking jokes, it’s hard to tell where one girl ends and the other begins.

“Amanda is my partner in crime,” Izza declares. “I’ve known her since we were in diapers so it’s very difficult to pinpoint the earliest memory. When we were toddlers, our yayas were sisters. During family events and birthday parties, we would always sit beside each other, with one hand on a barbecue stick and the other spaghetti. We had the same taste and love for food—I always knew she was a keeper.”

Growing up together meant years of shared anecdotes, and both girls have a number of funny stories to tell. “Once Izza, both our younger brothers and I watched Goosebumps together, and they couldn’t sleep that night,” Amanda recalls with a laugh. “Izza’s mom called my mom the next morning because Izza and her brother said that I had coerced them into watching it since I was the oldest in the group. I ended up getting grounded while the three others got away scot-free!”

ON AMANDA: Backless dress by JUN ESCARIO, necklace with bead florets, earrings and bracelet set from SM ACCESSORIES. (Originally published in Zee Lifestyle August-September 2015: Photography by Dan Douglas Ong)

ON AMANDA: Backless dress by JUN ESCARIO, necklace with bead florets, earrings and bracelet set from SM ACCESSORIES. (Originally published in Zee Lifestyle August-September 2015: Photography by Dan Douglas Ong)

It was especially important for both girls to have the cover shoot at Bluewater Maribago because they say, in many instances, it was the scene of the crime. “Some of my earliest memories of Izza are running around soaking wet from the pool and then sneaking into the kitchen barefoot in our bikinis,” Amanda shares. “All we wanted was to be little elves to the pastry chefs and we would get kicked out of the kitchen! But we always managed to sneak out a few treats.”

Their escapades at the resort included selling buko juice to guests, hunting down Easter eggs the night before the egg hunt and even a few recent injuries. “We used to ride salbabidas (floaters) all day,” Izza says. “A few years ago, we were on the salbabida drifting on the water. Amanda toppled me and kicked me in the face! My nose bled for 20 minutes and my upper lip bruised so badly.”

These days, the girls are a bit more subdued than they were ten years ago, and it clearly shows in how Izza makes sure everything in the resort goes smoothly for the photo shoot. The daughter of David Ugarte and June Alegrado, whose family owns the resort, Izza and her siblings have been helping out in Bluewater’s operations for years. It’s part of the reason why she decided to take up hospitality management in her further studies. “I believe that tourism plays a huge role in any country,” she says. “Hospitality management is tourism. It’s the plane you fly, the boat you take, the food you eat and the place you stay. It’s a diverse course.”

Amanda, a scion of the family behind Mehitabel Furniture, is the daughter of Robert Aboitiz Booth and Tamsin Jackson Booth. “It’s on the creative side, which I think I would be good at. My parents have always thought I’ve had a good eye for things,” she says about deciding to take up marketing in Paris. “I’ve always been interested in media, communications, PR. Besides that, marketing is vital to all industries, so you know you can always get a job with a marketing degree.”

Although they grew up in Cebu, the duo has been living out of the country for years now since leaving to finish high school at boarding schools in the US—Izza in Connecticut and Amanda in California. It’s made them more independent than most people their age, and ready to take on the challenges of their new cities of residence.

“Before I went away, I didn’t even know how to do laundry! That’s one of the first things my mom had to teach me,” Amanda admits. “I am so much more independent now than I was three years ago. It’s funny because now grocery shopping is one of my favorite things to do. I love living on my own and doing everything at my own pace.”

“I’ve matured a lot,” Izza agrees. “I’ve come to realize that being shy and not trying to truly express how I feel was a waste of time. We only get one life—say how you feel. No one grows up and becomes an adult, not even our parents. Time just flies by as we strive to be and do our best. All of a sudden, we’re older and adults.” She pauses for a bit and laughs. “I am veering away from the subject, but yes, I have definitely grown personally.”

ON IZZARA: Nude satin dress from JONES NEW YORK, beaded choker and necklace with gem details from SM ACCESSORIES (Originally published in Zee Lifestyle August-September 2015: Photography by Dan Douglas Ong)

ON IZZARA: Nude satin dress from JONES NEW YORK, beaded choker and necklace with gem details from SM ACCESSORIES (Originally published in Zee Lifestyle August-September 2015: Photography by Dan Douglas Ong)

These little glimpses prove that, through their independent endeavors, the 19-year-olds in them is still very much present—particularly in their eagerness to explore their respective cities. “In San Francisco, when I wasn’t in school, I would be going to different districts with my friends. The city was our playground, and I don’t doubt that Spain will be different,” Izza enthuses. “I will continuously expand my knowledge even outside of school. Spain is so rich in historical events and traditions. Aside from the history, Marbella is right next to the coast so I’ll have the beach 15 minutes away, which is awesome!”

The City of Lights is Amanda’s own playground, and she’s found it very much like her hometown. “There’s a laid-back lifestyle. It’s a big city and people do rush around, of course, but people have such a calm way of going about their lives,” she says. “But people in Paris don’t smile like they do in Cebu.” In the past year, her days have been exploring the city in between her classes and homework. “When it’s warm out, we’d go to a park and have a picnic, but in the winter, my friends and I would go to a café and just sit, talk and people-watch for hours.”

With Marbella and Paris just a short distance away, the cousins are already thinking of weekend trips to each other’s cities. “It’s all we’ve been talking about,” Amanda admits. “We’ll finally be able to be together for each others’ birthday! We haven’t planned any trip yet, but we’ll visit each other, and then we’ll get to other places. This is a whole new adventure for us.”

“We’ve been separated for way too long. For three years, we’ve lived on different coasts, then different countries,” Izza adds. “It’s awesome that we will soon be so close to each other. I’ve never been to Paris, and I am excited to finally go.”

“WhatsApp used to be our best friend,” Amanda says of the time they were living away from each other. “Skype, not so much. Whenever we get a bad connection—which is all the time—we hang up, get back on WhatsApp and blame each other for the bad internet connection.”

“We’re too lazy,” Izza laughs. “Instead, we’ll send voicemails to each other. I remember I was waiting for a pizza outside my USF dorm and I was freezing cold—and I was in shorts, don’t ask why—and I was sending Amanda voicemails and pictures. Technology just makes everything so simple.”

Both girls agree that being away from family is one of the hardest things about living abroad, so it’s comforting to know that someone you’re close to is just a few hours away. “There’s a certain comfort you get from being home that you don’t realize exists until you’re away for a long time,” Amanda says. “For me, that comfort is in my family. They always know how to make me happy.”

That’s why, Amanda goes on to explain, that summers of the past few years have been completely dedicated to spending time in Cebu. “I can travel when I leave here,” she says. “For now, it’s great to be able to catch up with everyone, go out around the city or head for the beach.”

That’s not to say they don’t wish for the little luxuries they’d already gotten used to while being away from Cebu. While Amanda yearns for Paris’ food and street markets, Izza misses something a bit simpler. “Being able to watch Netflix in bed,” she admits. “They need to set up servers in the Philippines.”

ON IZZARA: Maxi dress with tie-back crop top by BARBIE ALVEZ, multi-strand chain necklace from SM ACCESSORIES. ON AMANDA: Backless halter dress by BARBIE ALVEZ, gold bracelet, sculptural woven cuff and gold rings from SM ACCESSORIES. (Originally published in Zee Lifestyle August-September 2015: Photography by Dan Douglas Ong)

ON IZZARA: Maxi dress with tie-back crop top by BARBIE ALVEZ, multi-strand chain necklace from SM ACCESSORIES. ON AMANDA: Backless halter dress by BARBIE ALVEZ, gold bracelet, sculptural woven cuff and gold rings from SM ACCESSORIES. (Originally published in Zee Lifestyle August-September 2015: Photography by Dan Douglas Ong)


 

The day of the shoot finds the beds of one of Bluewater Maribago’s villas completely covered in designer clothes and SM Accessories collated especially for the cover shoot. With the variety of items laid out, the girls—hair pinned up and munching on Tostitos and chocolate truffles—look through the collection as they discuss with the stylists the different looks.

“I love full skirts, pantsuits and minimalist dresses—the classics,” Amanda says, admiring the floral prints of a backless halter gown by Barbie Alvez. “My family likes to joke that I’m an old soul.”

Izza shrugs. “My mom says I dress too rugged. Is that what you’d call my personal style?”

That wasn’t always the case, though. “Izza and I have pretty much switched roles,” Amanda laughs. “She was the extremely girly one and I was the little tomboy when we were younger. She always had her hair done up in nice braids and always wore cutesy clothes, while I had a short boy cut because I couldn’t keep my hair from being a mess; and I strutted my stuff in bikini bottoms and no top!”

“She was the most bugoy person I knew,” Izza agrees. “Nowadays, I don’t even brush my hair and I just throw on the first thing I see, while it takes Amanda forever to get ready. Seriously, you have to tell her plans a day before.”

“Now, Amanda’s very classy. She knows what she’s doing,” Izza continues. “But if you really get to know her, she has a super kiat personality. She is not that reserved.”

“She’s definitely very boho,” Amanda says about her cousin. “She’s always in loose, printed dresses. She always wears sandals. Her style is very laid-back—perfect for Cebu!”

ON AMANDA: Backless dress by JUN ESCARIO, necklace with bead florets, earrings and bracelet set from SM ACCESSORIES. ON IZZARA: Nude satin dress from JONES NEW YORK, beaded choker and necklace with gem details from SM ACCESSORIES. (Originally published in Zee Lifestyle August-September 2015: Photography by Dan Douglas Ong)

ON AMANDA: Backless dress by JUN ESCARIO, necklace with bead florets, earrings and bracelet set from SM ACCESSORIES. ON IZZARA: Nude satin dress from JONES NEW YORK, beaded choker and necklace with gem details from SM ACCESSORIES. (Originally published in Zee Lifestyle August-September 2015: Photography by Dan Douglas Ong)

As they go through the accessories, they help mix and match the items that would suit their outfits and their own personal style. With a wide collection that includes jewelry, bags, home decor, and others, SM Accessories is a growing repository for fashionable accents at reasonable price points. As the fashion accessories authority, SM Accessories features a wide range of jewelry, eyewear, belts, bags and a lot more that are carefully selected by a team of fashion experts to complete any fashion statement.

“During the day, my favorite accessory is my pair of pearl earrings,” Amanda shares, which made the multi-strand pearl necklace a perfect match for her Jun Escario lace dress. Its sophisticated and ladylike look was a fit to Amanda’s classic style. “Sometimes I’ll wear diamond studs at night. When I’m back in Paris, my favorite thing to wear is a brooch. I always have my gold medallion around my neck, a gift to me from my parents.”

That sentimentality is something Izza also shares in her choice of trinkets. “I wear four accessories all day, everyday—a gold ring from my brother’s girlfriend, Nikki; my grandmother Marle’s favorite ring and earrings; and my medallion. Those are my favorites.” From delicate thin rings to a pair of thick gold ones connected together with a light chain, the collection of rings were elegantly playful on Izza’s manicured fingers. “Nail Play!” she laughs, showing off her nude manicure and referring to the nail salon her and Amanda’s mom owned together with a group of friends.

It seems, though, that the similarities in dressing up end there. Asked if they borrow each other’s clothes, and both girls burst out in laughter. “No!” Amanda says. “We look at what the other is wearing and we go, ‘oh wow, I could never pull that off.’”

“She left a pair of shorts in my house, and I have claimed them as my own. Does that count?” Izza jokes. Amanda adds, “She’s had them for five years and counting.”

When it’s time to dress up, the two are supportive of local designers, with Izza naming Mia Arcenas, Jun Escario and Oj Hofer as her favorites and Amanda acknowledging Hanz Coquilla as her go-to. “Internationally, my favorite designer is Raf Simons,” Amanda adds. “Every piece he creates for Dior is breathtaking.”

Decidedly very different in terms of personal style—best exemplified by the favorite things in their closet, Amanda names a red wool Prada dress that “looks like it’s straight out of the 1950s” while Izza’s answer is a T-shirt and Nike shorts—the two have a connection that transcends the cousin bond. Despite being apart for long stretches, every time the two are in the same city, they pick up right where they left off.

ON AMANDA: Backless halter dress by BARBIE ALVEZ, gold bracelet, sculptural woven cuff and gold rings from SM ACCESSORIES. ON IZZARA: Maxi dress with tie-back crop top by BARBIE ALVEZ, multi-strand chain necklace from SM ACCESSORIES. (Originally published in Zee Lifestyle August-September 2015: Photography by Dan Douglas Ong)

ON AMANDA: Backless halter dress by BARBIE ALVEZ, gold bracelet, sculptural woven cuff and gold rings from SM ACCESSORIES. ON IZZARA: Maxi dress with tie-back crop top by BARBIE ALVEZ, multi-strand chain necklace from SM ACCESSORIES. (Originally published in Zee Lifestyle August-September 2015: Photography by Dan Douglas Ong)

“We’ll just watch TV shows or do a movie marathon together while eating santol and green mango. It’s one of the first things we do when we’re both back in Cebu,” Amanda says. “We love going on adventures. We once drove to Carcar in the middle of the night, and just stopped to eat at different places on the way. I guess you could say our favorite thing to do together is eat.”

“Yeah, I don’t think I can say anything else,” Izza agrees. “I’ll text her and we would be craving the same cuisines. I found this Buzzfeed quiz online called, What Famous Disney Duo Represents You and Your BFF. I sent it to Amanda while she was in Paris—we both got Timon and Pumba.”

The easy relationship these two have is backed by years of shared experiences and a genuine appreciation for being in each other’s lives. Amanda admits that Izza is the one who got her to come out of her shell. “She’s always said it isn’t worth hiding in the background and letting everything pass you by. It’s something I’ve always struggled with but I’ve come a long way with her help, and I love her for it,” she says. “Izza’s just so lighthearted, so unbothered by everything. I love laughing with her—she has the most genuine and contagious laugh.”

“No one can tolerate my mood swings better than Amanda,” Izza shares on her end. “And I admire her effortless grace. No matter what is going on in her life, she manages to look flawless. She is a great support system and is always there for anyone who needs it, so she’s the mother of the group.”

As the pair bounce off to the bathroom to help each other change into their shoot’s first look, it’s clear that Amanda and Izza will find their shared stories only growing exponentially in the next years. In spite of the different directions their lives take them on, they remain rooted in their friendship—though friendship may seem to be too light a word. “I know that no matter what life throws at us, we will always have each other,” Izza says with a smile. “Always. We are sisters.”

Zee Lifestyle’s August-September Fashion Issue: Amanda Booth & Izzara Ugarte (Sittings Editor: Shari Quimbo/Photography by Dan Douglas Ong/Styled by Blaq Mafia/Makeup by Arnauld/Hair by Carlos Conde/All accessories from SM Accessories)

by Shari Quimbo photography Dan Douglas Ong stylists Blaq Mafia makeup Arnauld hair Carlos Conde locale Bluewater Maribago all accessories by SM Accessories
Originally published in Zee Lifestyle, August-September 2015

For back issues, download the Magzter app on your mobile device and search for ‘Zee Lifestyle‘. Like Zee Lifestyle on Facebook and follow us on Twitter and Instagram.

Design

Filipino graphic designer makes history, joins Switzerland’s Museum of Avant-garde among genre’s greats

PJ Ong of Inodoro, an internationally renowned graphic designer, is the first Filipino whose work will be part of the permanent collection of Switzerland’s Museum of Avant-garde

CEBU CITY — In a groundbreaking achievement, Cebu-based graphic designer and art director PJ Ong of Inodoro Design Studio, is set to become the first Filipino artist permanently exhibited at Museum of Avant-garde (MA-g) in Mendrisio, Switzerland.

Cebu-based graphic designer and art director of Inodoro Design Studio, PJ Ong

Ong’s recognition at MA-g places him among over 250 avant-garde artists, including iconic figures like Pablo Picasso and Marcel Duchamp, signifying a profound milestone in museum history.

“Avant-garde,” is a term that refers to pushing the boundaries of artistic expression.

“I am extremely honored and humbled. It is a remarkable milestone in my creative journey, and I am grateful for the opportunity to be part of such a prominent platform. The acknowledgment, especially considering Switzerland’s exacting standards in art and design, is truly fulfilling,” said Ong.

 

Part of a stellar contemporary collection

Under the museum’s Contemporary Collection, Ong will join global contemporary agencies such as M/M Paris (collaborator of Icelandic singer-songwriter and composer, Björk), WORK Pte Ltd (brainchild of the “Godfather of Singapore Graphic Design,” Theseus Chan), Bedow (Stockholm), BVD Stockholm AB (Stockholm), Socio Design (London) and Milkxhake (Hong Kong), among others.

Ong’s music packaging design for the Filipino harsh noise duo, White Widow, will be featured in the museum. The band’s album “The God Uterus Dissolves” — released under Melt Records — features an unconventional cassette tape packaging incorporating a hand-crafted wire mesh, elevating it into a unique and bespoke collector’s item.

The museum’s selection process for its Contemporary Collection involved three categories: Graphic Design, Photography, and Illustration. Swiss-Canadian Fritz Gottschalk, a prominent figure in contemporary graphic design, led the Graphic Design category.

“This is profoundly validating for me as a graphic designer. Being part of a museum’s permanent contemporary collection is a lasting testament to my capabilities as an artist,” said Ong.

‘Poetry you can touch’

The graphic designer from Cebu City further defined the album as a “deliberate departure from the ordinary,” stating that it was a testament to the artist’s and band’s dedication to pushing boundaries and offering the audience a unique and immersive experience.

“Careful consideration was given to every detail, including choosing a premium supplier for the cassette tape. Opting for a screen-printed cassette, where design elements were applied directly to the surface, gave it a contemporary and visually striking result, helping us reinforce the design narrative,” said Ong.

“From the cohesive placement of elements to using symbols instead of track titles on the spine and customizing fonts, every aspect was carefully thought out. Rather than opting for the conventional wire mesh treatment on print, I took a bold step by incorporating a hand-crafted wire mesh, adding a unique and sensory dimension to the album — almost like poetry you can touch.”

 

Profound honor

Established in 2003, Inodoro Design Studio under Ong’s leadership has garnered global acclaim for its bold design philosophy, spanning music, fashion, architecture, culture and technology. In becoming the first Filipino whose work will be on display at the MA-g, Ong stated that it is “particularly humbling.”

“Traditionally, these privileges are given to individuals who have amassed decades of experience, attained mastery in their craft, or even as a posthumous acknowledgment. To be among those selected is a profound and unexpected honor,” he said.

“Museums typically focus on visual artists, and for a graphic designer, especially within the realm of commercial work, recognition can be more elusive. I appreciate the challenges of this less conventional route and I am committed to proving the significance of graphic design in the broader artistic landscape.”

Art enthusiasts can anticipate viewing Ong’s work with “The God Uterus Dissolves” at MA-g, scheduled to open to the general public in 2025.

***

About The Museum of Avant-garde (MA-g)

The Museum of Avant-garde compiles an original body of work from private collections, providing a unique perspective on the cultural and artistic significance of avant-garde movements. These movements, synonymous with transformative ideologies and daring experimentations, played a pivotal role in challenging political and societal conventions. For more information, visit www.ma-g.org.

 

About Inodoro

Inodoro is the creative moniker of graphic designer and art director PJ Ong, a prominent figure in the Philippine design scene. Established in 2003, Inodoro Design Studio, based in Cebu, Philippines, has garnered international recognition for its bold and distinctive design, with a focus on thought-driven imagery and iconic visual language. The studio specializes in identities, custom typography, graphic design and art direction. For more information, visit www.inodoro-design.com.

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People

Ladies Who Support Ladies

Women’s Circle is an organization composed of Cebuano ladies who are successful entrepreneurs and top executives.  They recently held a fellowship event at the Sheraton Mactan Resort, with special guests from the Women’s Business Council Philippines. Chairperson, Rosemarie Rafael and Council Secretary Cynthia Mamon both flew in from Manila to discuss alliances between the Cebu and Manila groups.

Loot bag from Jo Malone, Sheraton, R&M Chocomanga, gift card from Maayo Clinic, sarong from Ferimar.

The half day event was organized by Perl Jacalan, Gina Atienza and Eva Gullas. Sheraton Resort through its GM Dottie Wugler Cronin supported the event as it is aligned with the hotel’s women initiatives.  The successful event was made more fun with generous give-aways, notably Jo Malone perfumes, Sheraton bags, R&M Chocomanga and sarongs from Ferimar.

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Eight Years of Redefining Hospitality Service

by Allain Dumon Fonte

The person behind the very successful chain of Bayfront Hotel  Cebu is the youngest son of entrepreneur couple, Edgar and Gregoria Cokaliong.  I first met Charlton as a young and dashing gentleman busily working in their textile business.  I am impressed with how he excellently juggled taking care of orders, organizing shipments, arranging deliveries, accounting, and even managing the staff of their textile company.  Charlton is an alumnus of Cebu Eastern College where he finished his primary and secondary education.  He then went to the University of San Carlos and studied accountancy.  He successfully passed the accounting licensure examinations, and worked as a certified public accountant while helping in the family’s textile business; who would have thought that he would venture into hospitality.  

Charlton Cokaliong (Managing Director of Bayfron Hotel Cebu). Picture taken at the Bayfront Hotel Lobby.

In 2014, he first opened Bayfront Hotel Cebu at the North Reclamation Area.  I even wondered why of all the places that he can start a hotel, he had to choose the North Reclamation Area.  I find the location appalling for a hotel.  What view will the guests see?  I would not want to stay in a room where the views are cranes, machines, and container vans from the sea port.  Yet, Charlton foresaw the future of hospitality service.  He knew that with the recent developments of Cebu City, people will prefer to stay in hotels that are near to the city, and have access to almost everything they need.  The hotel is right across SM City Cebu, 10 minutes from the sea ports, 30 minutes from the airport, and 15 minutes to almost all the tourist destinations in the city and in the hills of Cebu.  Then, he made the hotel packages and event packages reasonably priced; yet, with a 5-star quality of service.  I even questioned, are you not losing for the prices that you have set?  However, since the hotel opened and up to the present, Bayfront Hotel Cebu has always been fully booked and is becoming the primary choice of venue for events and celebrations.  Charlton explained that he foresaw that with the rising economy and the rising population of the metropolitan, people will always prefer to celebrate special occasions; yet, considering the inflation every year, people will also choose to become more practical by spending less  without compromising quality.  And this is what Bayfront Hotel Cebu delivers, an experience of excellent hospitality service at a price that no other can match.

Bayfront Hotel Cebu in Capitol Site.

Because of the continuous demand for their hotel rooms and venues, Charlton opened another Bayfront Hotel Cebu in September 2021.  This time the location is at the heart of the uptown of Cebu in the Capitol Site.  Again, Charlton banked on the great location of the second Bayfront hotel.  I once again questioned him on this; considering the competition in the area because of the many up and coming business hotels that offer the same rates and packages.  Charlton smiled and confidently said that apart from the great location, he also banks on the quality of service that his staff can deliver.  “If you take care of your staff very well, your staff will take good care of your customers”.  I have seen first hand how Charlton handles and manages his staff at their textile store, so I know how he also handles and takes good care of his staff in the hotel.  And I realized that this is his biggest selling point, the hotel’s incomparable service and friendliness.  Even though the hotel opened in the middle of pandemic restrictions, the new hotel is getting countless reservations; most especially that the Capitol Site Bayfront Hotel offers an amazing view of the city skyline at its roofdeck bar and pool area.  The gym , pool , and bar amenities at the hotel’s roof deck with its view are a must to be experienced.

Standard De Luxe Room at the Bayfront Hotel Cebu.

Early of 2022, Charlton also opened the hotel’s in-house dining feature.  For seven years, Bayfront Hotel Cebu was catered by a third party food concessionaire.  But, again, Charlton foresees that the Filipino market will be more critical to food and taste.  I asked, why is this?  Charlton explained that with travel becoming more affordable and accessible, people will get to experience different kinds of food and dine in different restaurants.  Hence, people will now learn to benchmark, not only from local restaurants, but also from their dining experiences around the Philippines and overseas.  Therefore, Bayfront Hotel Cebu needs to step up its game in dining.  With the opening of Caja Kitchen, Bayfront Hotel offers more selections of Asian and Filipino comfort food fusion with international cuisines.  With Caja Kitchen, Charlton turned a Filipino menu into an international dining experience. I asked him how he came up with all these.  Charlton  explained that dedication to make his guests happy and satisfied is the key motivation why he does not stop thinking about innovating and reinventing everyone’s hospitality and dining experience. 

Caja Restaurant: Bayfront Hotel Cebu’s in-house dining facility.

In September of this year, the Bayfront Hotel Cebu in North Reclamation Area is officially celebrating its 8th year of wonderful and excellent hospitality service; while the Bayfront Hotel Cebu in Capitol turns 1!  Great and exciting anniversary promotions and packages await its patrons and guests!  Please visit the social media pages of Bayfront Hotel Cebu to know the amazing anniversary deals!

With my last question, what does he have in mind now.  Charlton just smiled and said, “Well, who knows?  Another Bayfront Hotel Cebu shall rise soon!”.  After this interesting conversation, I can say that Charlton is truly a man who can foresee the future; may it be in business, in the market, with the trends, and with new experiences.  

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