Prime Target
Laurie Boquiren–A Dynamic Force in Cebu’s Business and Creative Industries
The Marketing and R&D Director of Castilex Industrial Corporation, Founder and CEO of Jamaica Markets Corporation, and Chairman of the Visayas Art Fair, Laurie Boqiren has carved a multifaceted career that blends innovation, leadership, and passion for promoting local artistry. Whether shaping brands, creating market opportunities, or championing the regional art scene, her visionary approach continues to make an impact across industries.
What do you love most about your job or career?
I love that my job offers continuous learning opportunities that empower me to create better products for our clients. Every day presents new challenges that sharpen my decision-making, enhance my focus, and ignite my creativity. It also gives me a platform to pursue my advocacies in art, culture, and women’s empowerment—integrating passion with purpose.
How many hours of sleep do you need to function?
A minimum of 7 hours—or I’ll be less sharp during the day.
What keeps you fit?
Tennis three times a week, early in the morning.

Charlie Co (photo credit: Ateneo Art Gallery)
What was the last piece of art that caught your attention?
Charlie Co’s Fudogs and Dragons painting at the recently concluded Art Fair Philippines.

What TV series are you currently hooked on?
Prime Target on Apple TV+ and Zero Day on Netflix.
What piece of jewelry can you not live without?
My small diamond stud earrings and Apple Watch.

What book is on your bedside table?
Atlas of the Heart by Brené Brown.

Nonki Japanese Restaurant

Olio’ Restaurant & Lounge
What is your favorite restaurant in Cebu?
Nonki and Olio’.
Is there a quote from a writer that plays in your mind these days?
“Anyone can fly, all you need to do is try.” – Faith Ringgold.
Prime Target
Ethan Andre H. Gomez: Turning One’s Body into a Canvas to Create Specific Marketable Tools
Ethan Andre H. Gomez, 20 years old and a second-year student in Business Management at De La Salle University Taft, wanted to be a model since he was 15 years old. He felt that he was so unattractive that his ultimate goal in life was modeling—because in his mind, no one thought it was even possible. Contrary to Andre’s misconception of himself, he is now currently a model under Avenir Management in Manila, Philippines, proof of a reversal of fortune.

Styling by Yumi Aileena, photography by Chris Santos
What is it that you love about your work?
The artistic expression—turning the human body, a creation of Mother Nature, into a canvas through clothing, makeup, and expression. With every pose and expression, I reach into my mind for an emotion to bring out for the aesthetics of the photographic team.
Are you glued to anything on television currently?
I’ve been binge-watching all of Bridgerton with my mom on Netflix recently.

Bridgerton is an alternative history regency romance created by Chris Van Dusen for Netflix
What is your soundtrack like?
Industrial, grunge, and rock. Also a lot of looksmaxxing edits. The community can be toxic, but the music slaps.

looksmaxxing edits refer to fast paced video montages on trending music
Is there a line from a novel or song that plays in your mind?
The entire chorus of “Snarky” by Quannic.

Quannic, one of the most exciting singer-songwriter-producers to emerge in indie rock of late
What scent do you wear?
Golden Rum by Scentsmith or a coffee-scented body oil. I don’t like traditional men’s fragrances; I find that the alcohol content is too strong for my nose.

Scentsmith is a Filipino fragrance house known for its artisans approach
What is your favorite travel destination?
Hmm, I would say Hong Kong. It has layers of neon lights against the mountains, tradition beside glass towers. Hong Kong feels like walking through a film set that’s constantly evolving. I find that very inspiring.

Hong Kong is a dynamic, densely populated metropolis often described as Asia’s World City. Photography by Chris Santos
What restaurant do you frequent?
Chicken HaHa. It’s pretty unhealthy, but I combine it with salads—a lot. Abroad, I try to make sure I don’t try the same place twice. It’s always good to discover.

Chicken HaHa is known for its crispy and moist chicken in a sweet and spicy sauce.
Are you inspired by any visual artist?
In terms of appearance (hair, clothes), I get inspired by Kole from Tokyo Sims.

Kole from Tokyo Sims is a controversial street interviewer on YouTube and Instagram.
What is your idea of perfect happiness?
A purpose now, good food, and great friends—all while being at peace and away from useless stress.
Prime Target
Ludy Vilma Demecillo Makes a Leap From the Corporate World to the Exciting Broadcasting Industry
Ludy Vilma Demecillo has spent 21 years in the insurance industry as a manager for Manulife Insurance Company and also as a sales and marketing consultant. Recently, her interest has expanded into media and community development work. Currently, Ms. Demecillo is a talk show host and is an influencer running her own blog and vlog as a content creator in the online media space, Journeyscapes with Ludy.

Ludy Vilma Demecillo raises self-awareness in her vlogs in an online media space.
What do you love about your work?
It’s the opportunity to meet people. Every conversation is a chance to learn something new, and every experience can be shared with others. I enjoy connecting with people and passing along insight that might help in someone else’s life journey.
Are there any writers, spiritual thinkers, or creatives who have helped shape the way you think?
I have followed a number of life coaches who have influenced me, like Dr. Shefali Tsabary, David Ghyam, and Matthew Hussey. I deeply honor my personal life coach, Paraluman Patalinghug Datta, a Cebuana now based in India. That guidance truly changed my life.

David Ghiyam is a globally recognized Kaballah teacher
What’s your soundtrack like?
One artist I hope to see live someday is Adele, but at heart I’m an old soul. I love the timeless music of Frank Sinatra. Two years ago, when I travelled to Nashville, I made sure to visit a Sinatra bar and lounge that featured live performances of his repertoire. Sitting there and listening to those classics being sung by other artists was absolute heaven!

American singer and actor Frank Sinatra is regarded as one of the most influential entertainers of the 20th century.
Is there a line from literature or a podcast that often plays in your mind?
When you change your internal beliefs and thoughts, your external reality begins to shift as well. This idea resonated while I was listening to LoveAgainJen, whose core message is, “learn to love yourself.”
Is there a piece of jewellery or accessory that you cannot leave the house with?
I love designer bags. I admit it proudly — I’m very much a Prada and Louis Vuitton kind of girl. A good bag completes the outfit and gives me the confidence to take on the day.

Prada Saffiano Black Handbag
Do you have a favourite restaurant in Cebu?
Recently, one of my favorite dining spots is Pukot Kitchen in Banilad. The ambiance is relaxed, almost family-style, and the food is really good.

Pukot is a Cebuano term meaning to catch fish through a netting.
What is your idea of perfect happiness?
Perfect happiness is about gratitude in the present moment. Happiness itself can be fleeting because it’s often tied to circumstances; however, if you cultivate contentment, meaning, and gratitude, these moments transform into genuine joy. I find joy in spending time with my children, in being able to find blessings through life coaching, mentoring, and sharing my personal journey.
Prime Target
Rod Malanao: Empowering the Growth of the Luxury Fashion Industry to Designing Knit Wear on the Side
Rod Malanao has spent the last three years with Luxclusif as a buyer specialising in second-hand designer luxury bags, the second life department of Farfetch. Luxclusif’s mission is to empower the growth and sustainability of the luxury fashion industry. The company is credited for its aid in reducing waste and encouraging mindful consumption.
On the other side of the scale, Rod is also a knitwear designer. This young visionary finds balance between the analytical and the intuitive, the structure and the emotion.

Rod Malanao’s knit study on expansion of form 2022-2023

Rod Malanao’s sketches for his eponymous knit wear line, 2021
How would you assess your work for Luxclusif?
In acquiring luxury brands, instinct and numbers go hand in hand. You need both to make the right call.
What do you love most about your work?
Seeing the sparkle in someone’s eyes when clients try on one of my pieces. That instant joy makes everything worth it.
Are you inspired by any visual artists lately?
Helen Frankenthaler is always on top of my mind, particularly Mountains and Sea, 1952. I’m also drawn to Hannah Wilke’s S.O.S.–Stratification Object series, 1974–82.

Mountains and Sea by Helen Frankenthaler
What’s your music playlist like?
A bit of a mess, honestly. It jumps across genres randomly. Spotify informed me that my listening age is that of a 65-year-old, if that says anything at all.
Is there a soundtrack you are listening to now?
Currently listening to Dian’s Moonbow Disco. We happened to catch the artist at SomSoc Gallery in Tokyo last December 2025, and we were lucky enough to have an autograph.

The artist Dian signing autographs at SomSoc Gallery in Tokyo
Is there a line from a book or a song that often plays in your mind?
“Wish that those who, like you, find the door a tad heavy won’t let it bother them, otherwise we’ll be left waiting around forever.”
— Syou Ishida, We’ll Prescribe You a Cat

Syou Ishida’s We’ll Prescribe You a Cat
Do you have a favourite restaurant from your recent travels?
A neighbourhood food joint on Wuding West Road, Jing’an District, Shanghai. Look for the brightly lit yellow signage.

Jing’an District in Shanghai
Are there any other fashion designers you admire?
I love Rei Kawakubo and have built a personal collection from the Comme des Garçons universe. I often say that I was raised on Vivienne Westwood and Jean Paul Gaultier, my childhood heroes.

The iconic Rei Kawakubo
What is your idea of perfect happiness?
Perfect happiness is hard to quantify. Happiness is nuanced and layered. It could be a bowl of soup or a kiss on the cheek tomorrow.
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