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Local Bread Baking Competition “Tinapay Natin” Bags Two New Awards From Quill And Anvil


From L-R: Representatives from SOHO Square Philippines, Charlene Sapina – Corporate Communications, Digital Solutions, and Sustainability Head for Max’s Group Inc. and Pamela Liwag – Brand & Quality Manager for Pilmico Foods Corp. receive the Gold Anvil Award from PRSP Executives at the 53rd Anvil Awards

Max’s Corner Bakery (MCB) in partnership with Pilmico Foods Corporation won new recognitions from two of the most prestigious communications-focused award giving bodies for its Tinapay Natin Pinoy Bread Baking Competition.

Tinapay Natin is an annual bread baking competition that champions local bread culture by showcasing the innovation and creativity of small-scale bakers. The campaign from Max’s Corner Bakery and Pilmico received the coveted Gold Anvil Award from the Public Relations Society of the Philippines (PRSP) under the category PR Programs Directed at Specific Stakeholders for a campaign with focused strategy and communications directed towards its target consumers and communities.

Likewise, in the most recent Quill Awards, MCB’s Tinapay Natin received an Award of Merit for Communication Management under Customer Relations, which is given to outstanding programs aimed at educating, engaging or connecting the organization or its employees to the consumer.

Tinapay Natin started in 2016 as a collaboration between MCB and food and agribusiness firm Pilmico Foods Corporation. The program was founded to inspire small-scale, promising bakers to pursue their goals and highlight Filipinos as guardians of local food culture and heritage.

Over 3,000 student and non-professional bakers participated in Tinapay Natin’s 2017 run and were judged based on their technical expertise, originality and their delicious rendition of different Pinoy bread classics. Winners received P30,000 in cash and had their creations sold in Max’s Corner Bakeries nationwide. With the campaign’s unprecedented success, Max’s Corner Bakery saw a 56% growth in bread category and a 10.9% overall increase in year-end sales in 2017.

Ariel P. Fermin, Group COO for Max’s Group Inc., said that the awards signify that Max’s Corner Bakery is taking the right path towards strengthening Filipino bread culture and utilizing the right platforms to connect and inspire more people.

“We’ve always believed that Filipino history and culture is greatly represented and shaped by the food that we create. Baking is one avenue that Max’s Group sees as a means to preserve our heritage, and MCB’s Tinapay Natin is one way to promote this,” Fermin said. “Our partnership with Pilmico Foods Corporation, which also started their own campaign called “Mahalin Pagkaing Atin”, enabled this advocacy and spread our message even further.” 

In line with Max’s Group Inc.’s commitment to building loved brands, Max’s Corner Bakery’s award-winning campaign brings the bakers’ hard work and unique stories to the fore, with the hopes of creating a renewed sense of pride and appreciation for local food.


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Careless’ WAVY BABY Takes Over Sinulog

Careless’ first ever music festival, Wavy Baby, is bound to make the return of Sinulog one for the books.

Wavy Baby is a two-day music festival happening on January 13-14, 2023 at the North Reclamation Area in Mandaue City, Cebu with a lineup of over 20 artists recognized both locally and internationally.

Wavy Baby will feature international performers Pink Sweat$, Bambam, Sunmi, The Rose, Bag Raiders, Manila Grey, and Yultron. All artists signed under Careless namely, James Reid, Massiah, Jolianne, Lesha, August Wahh, Issa, SOS, Destiny Rogers, and A-Team will also be performing. Other Filipino acts include Ben & Ben, December Avenue, Urbandub, Franco, Denise Julia, and more. The festival will also feature local Cebuano acts such as Cookie$, The Sundown, Mandaue Nights, Three Legged Men, and Wonggoys.

Careless’ CEO, Jeffrey Oh, says “We’re really excited to do Wavy Baby in Sinulog because it’s the biggest and most historic festival in the Philippines. We want to build a festival that brings the best of the Philippines and the world together to meet and celebrate life and culture, which is what Sinulog is all about. We call it Wavy Baby because we want a wavy lifestyle and a wavy mindset. It also pays homage to Sinulog because the Sinulog symbols are water and the baby Jesus so it’s also a nod to that as well. We’re excited to be part of the Cebu family and build something special that hopefully we can repeat year after year.”

The festival itself will be held at the North Reclamation Area in Mandaue City, Cebu. There will be an Artist Lounge, VVIP Lounge, a VIP Area in front of the stage, Cocktail Pods, Sponsor’s Hives, and Market Pod.

The Cocktail Pod serves as an area for anyone to purchase drinks at the venue while the Market Pod is designated for food and other merchandise that will be sold. The Sponsor’s Hive will be where Wavy Baby’s brand partners will have different booths that festival goers can visit.

Regular Tickets are priced at Php 8,510 for VIP and Php 4,260 for General Admission. One-day Passes are also now available at Php 5,540 for VIP and Php 2770 for General Admission.

Keep up to date on all things Careless.

Follow Careless and Wavy Baby on their respective Social Media Accounts.

Careless Instagram – @carelessph

Careless Twitter – @careless_ph

Careless Facebook – @CarelessMusicOfficial

Wavy Baby Instagram – @wavybabyfest

Wavy Baby Website – 

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CEBU KALEIDO: A Night of Fashion and Celebration at Crimson Mactan Resort and Spa

Miranda Konstatinidou’s beautiful beach wear and jewellery worn by her guests at an intimate beach party at Crimson Resort in Mactan. Konplott is Miranda’s luxury fashion accessory brand sold in Europe, worn by fashion icons and celebrities (no, it’s not sold locally) while her exclusive beach wear in silk are fabric designed by her, are also sold in high end resorts around the world. Meanwhile, Crimson Resort in Mactan will officially close temporarily for a makeover as most of their beachfront villas were damaged heavily by last December.s super typhoon Odette. Here’s to a great reopening of Crimson in a few months. (photography by Steffen Billhardt)

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Largest Skechers Store in the Philippines 
Opens at Ayala Center Cebu

Skechers, The Comfort Technology Company™, is continuing its expansion in the Philippines with the opening of its largest store in the country at Ayala Center Cebu.

Following the recent opening of five (5) locations in Metro Manila and one (1) in North Luzon, the new Skechers store in the queen city of the south, Cebu City, is in the heart of the region’s premier shopping, dining and entertainment destination, and sets the global lifestyle brand up to deliver stylish and innovative footwear and apparel to more Filipinos in the Visayas.


“We are delighted to continue our expansion in the country with the opening of our largest store in the Philippines here at Ayala Center Cebu in Cebu City,” shared Skechers Philippines country manager Sue Pasustento. “With its prime location and an extensive offering of Skechers footwear, apparel and accessories, this store will be a showpiece for the brand and allow more Cebuanos to directly experience the comfort, style and innovation that defines Skechers around the world.”

Located on the 1st Floor of Ayala Center Cebu in Cebu City, the latest Skechers store in the Philippines features a mid-century modern style inspired design, opening the interior space to bring in the outdoors. The 3,400-square-foot store will offer a wide range of Skechers footwear, apparel and accessories including fashion product, lifestyle looks and Skechers Performance shoes for sport enthusiasts, including Skechers GO WALK, one of the brand’s best-selling categories.

Skechers’ offering is enhanced with the company’s signature comfort innovations—including its patented Skechers Arch Fit Technology™, Skechers Max Cushioning Technology™, Skechers Hyper Burst Technology™, Skechers Air-Cooled Memory Foam®, Skechers Relaxed Fit Technology™ and Skechers Stretch Fit Technology™.

Skechers’ wide selection of versatile and functional apparel, which include hoodies, jackets, sportswear and shirts, as well as socks, backpacks and hats, allows consumers to dress head-to-toe in active lifestyle looks. 

Established in 1992, Skechers’ reputation for style, innovation, quality, and comfort have helped the brand expand worldwide. In 2021, the company transitioned its operations in the Philippines, becoming a directly owned operations and expanding its capital investment in the country. Skechers now has five stores in Metro Manila and seven total retail destinations across the Philippines.


About Skechers USA Philippines, Inc. and Skechers USA, Inc.

Skechers USA Philippines, Inc. is operated by Skechers USA, Inc. (NYSE:SKX), The Comfort Technology Company based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in over 180 countries and territories through department and specialty stores, and direct to consumers through digital stores and 4,308 Company- and third-party-owned physical retail stores. The Company manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit and follow them on Facebook and Instagram.

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