PJ Ong of Inodoro, an internationally renowned graphic designer, is the first Filipino whose work will be part of the permanent collection of Switzerland’s Museum of Avant-garde

CEBU CITY — In a groundbreaking achievement, Cebu-based graphic designer and art director PJ Ong of Inodoro Design Studio, is set to become the first Filipino artist permanently exhibited at Museum of Avant-garde (MA-g) in Mendrisio, Switzerland.

Cebu-based graphic designer and art director of Inodoro Design Studio, PJ Ong

Ong’s recognition at MA-g places him among over 250 avant-garde artists, including iconic figures like Pablo Picasso and Marcel Duchamp, signifying a profound milestone in museum history.

“Avant-garde,” is a term that refers to pushing the boundaries of artistic expression.

“I am extremely honored and humbled. It is a remarkable milestone in my creative journey, and I am grateful for the opportunity to be part of such a prominent platform. The acknowledgment, especially considering Switzerland’s exacting standards in art and design, is truly fulfilling,” said Ong.

Part of a stellar contemporary collection

Under the museum’s Contemporary Collection, Ong will join global contemporary agencies such as M/M Paris (collaborator of Icelandic singer-songwriter and composer, Björk), WORK Pte Ltd (brainchild of the “Godfather of Singapore Graphic Design,” Theseus Chan), Bedow (Stockholm), BVD Stockholm AB (Stockholm), Socio Design (London) and Milkxhake (Hong Kong), among others.

Ong’s music packaging design for the Filipino harsh noise duo, White Widow, will be featured in the museum. The band’s album “The God Uterus Dissolves” — released under Melt Records — features an unconventional cassette tape packaging incorporating a hand-crafted wire mesh, elevating it into a unique and bespoke collector’s item.

The museum’s selection process for its Contemporary Collection involved three categories: Graphic Design, Photography, and Illustration. Swiss-Canadian Fritz Gottschalk, a prominent figure in contemporary graphic design, led the Graphic Design category.

“This is profoundly validating for me as a graphic designer. Being part of a museum’s permanent contemporary collection is a lasting testament to my capabilities as an artist,” said Ong.

‘Poetry you can touch’

The graphic designer from Cebu City further defined the album as a “deliberate departure from the ordinary,” stating that it was a testament to the artist’s and band’s dedication to pushing boundaries and offering the audience a unique and immersive experience.

“Careful consideration was given to every detail, including choosing a premium supplier for the cassette tape. Opting for a screen-printed cassette, where design elements were applied directly to the surface, gave it a contemporary and visually striking result, helping us reinforce the design narrative,” said Ong.

“From the cohesive placement of elements to using symbols instead of track titles on the spine and customizing fonts, every aspect was carefully thought out. Rather than opting for the conventional wire mesh treatment on print, I took a bold step by incorporating a hand-crafted wire mesh, adding a unique and sensory dimension to the album — almost like poetry you can touch.”

Profound honor

Established in 2003, Inodoro Design Studio under Ong’s leadership has garnered global acclaim for its bold design philosophy, spanning music, fashion, architecture, culture and technology. In becoming the first Filipino whose work will be on display at the MA-g, Ong stated that it is “particularly humbling.”

“Traditionally, these privileges are given to individuals who have amassed decades of experience, attained mastery in their craft, or even as a posthumous acknowledgment. To be among those selected is a profound and unexpected honor,” he said.

“Museums typically focus on visual artists, and for a graphic designer, especially within the realm of commercial work, recognition can be more elusive. I appreciate the challenges of this less conventional route and I am committed to proving the significance of graphic design in the broader artistic landscape.”

Art enthusiasts can anticipate viewing Ong’s work with “The God Uterus Dissolves” at MA-g, scheduled to open to the general public in 2025.

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About The Museum of Avant-garde (MA-g)

The Museum of Avant-garde compiles an original body of work from private collections, providing a unique perspective on the cultural and artistic significance of avant-garde movements. These movements, synonymous with transformative ideologies and daring experimentations, played a pivotal role in challenging political and societal conventions. For more information, visit www.ma-g.org.

About Inodoro

Inodoro is the creative moniker of graphic designer and art director PJ Ong, a prominent figure in the Philippine design scene. Established in 2003, Inodoro Design Studio, based in Cebu, Philippines, has garnered international recognition for its bold and distinctive design, with a focus on thought-driven imagery and iconic visual language. The studio specializes in identities, custom typography, graphic design and art direction. For more information, visit www.inodoro-design.com.

Exciting news for interior decorators, architects, and stylish home-makers in Cebu!

Pottery Barn and West Elm are two of the most revered brands in the US, and they are a favorite among interior decorators and homeowners. “We found that we have a lot of orders from Cebu,” according to Gina Bonoan, SSI’s Group Manager for Merchandising. This month, they launched the Designer’s Circle Rewards Program during a dinner in Cebu with a select group of interior decorators and architects. Held at Arthaland’s spacious second-level lobby, the exclusive event was decorated on-theme with a comfy look trademarked by both brands.

Founded in 1949, Pottery Barn was built on the idea that home furnishings should be exceptional in comfort, quality, style, and value. It stands out for its commitment to sustainability and creativity. Their products use fabrics like chemical-free cotton, sustainable lumber, and recycled materials. They ensure every piece of furniture and furnishings is designed for life. Pottery Barn Kids is an extension of this lifestyle. The kids’ furniture line prioritizes safety and well-being, using non-toxic materials to safeguard your little ones. Design partnerships with LEGO and Monique Lhuillier Home infuse playfulness and elegance, making Pottery Barn a beacon of innovation in home decor.

Group Merchandise Manager of William Sonoma Brands under SSI Regina Bonoan, Eva Gullas and Jaja Chiongbian Rama

Archt. Josh Mabitad, Archt. Jason Chua, Archt. Jonathan Cruz, and Archt. Zach Go

West Elm is the other brand included in the Designer’s Circle Rewards Program. Known for its modern aesthetics, West Elm’s furniture and furnishings feature contemporary designs that blend functionality with style. Whether it’s a sleek sofa, a minimalist coffee table, or a unique accent chair, their pieces often reflect the latest trends in interior design.

IDr. Dianne Appoyon, Franie Semilla, and Dione Larrazabal

Senior Design Specialist of William Sonoma Philippines Kingston Tan

Marketing and Corporate Communications Unit Head Cyrene Pamela Go, Monchit Uichanco and Syndey Lizares

DESIGNER’S CIRCLE REWARDS PROGRAM is open to all architects and interior decorators. Members have access to their latest designs through an online catalog, a dedicated design associate, exclusive customer events as well as a rewards program. To qualify, email to design specialist.pbcsq@rgoc.com.ph or homestyle.wecsq@rgoc.com.ph. Mobile and Viber 0917/897-5963 or 0917/861-4437.

Pottery Barn/Pottery Barn Kids/West Elm Store Locations:

Central Square, Bonifacio High Street Central
30th St corner 5th Avenue, Taguig City

Estancia at Capitol Commons
Ground Floor South Wing
Meralco Avenue corner Shaw Blvd., Pasig City

by Christa M. Cañizares IDr.

Part 3: Maximize Impact of Small Spaces

A.)  Storage spaces. You can go with concealed storage systems such as built-in cabinets on walls, under the bed or seating. Keep the items that you use often more reachable than the occasional ones. Choose what works best for your space and for your convenience.

There are many affordable storage options to de-clutter your room.

B.)  Showcase your collection of interesting conversation pieces, like items you acquire from past travels, an artwork, an heirloom, coffee table books or a collector’s item. Make sure to save a special place for them in your home.

Your personal collections can be nice decorative pieces.

C.)  Move things around to attract renewed energy into your space. May it be moving a sofa to the adjacent wall, creating a dining nook near a window, shuffling your accessories on to a different shelf? Little efforts go a long way.

Update your living/family areas with bright color accents that complement the dining area.

IDr. Christa M. Cañizares, piid
Founding Member, Philippine Institute of Interior Designers – Cebu Chapter
Principal Designer, CMC Interior Design
Specializes in residential and commercial design.
A homebody and renovation aficionado.