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“I’m probably the friendliest graphic designer you’ll know,” PJ Ong says as we were wrapping up after the shoot at the villa of Crimson Mactan Resort and Spa. I had asked him what it was that he felt made him stand out from other artists, and he’d replied his character.
Definitely easygoing, PJ is the man behind Indoro, his creative signature that had received widespread recognition for being the Filipino artist featured in a Uniqlo collection. “It was a great pleasure collaborating with Uniqlo for their Feel the SEA campaign,” he said smiling. “I’m still overwhelmed with the positivity that a team of highly esteemed curators chose me to represent the Philippines.”
It’s not unusual for someone to ask why PJ had chosen Inodoro as his brand name, considering it is the local word for a toilet. “I wanted a name that had Filipino-Spanish roots, with hints of controversy and humor. Embracing the punk ethos, my moniker naturally has a streak of rebellion and non-conformism. In short, a Fuck You attitude. Plus, it’s hard to forget.”
Inodoro is entirely abstract and experimental design. PJ stressed that each project is a unique endeavor, but he always tries to stay true to his design DNA. His work emphasize his principles, which are rooted in being forward-thinking, through-driven and dynamic.
This is an excerpt from the Zee Digital Magazine Vol. 1. To read the full story and get your own copy, click here!
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The T-shirt is made from Interlock Cotton, a technology that produces a thick and durable material. With a boxy fit, it’s flattering on a number of different body types. It also comes in an array of colors.
We think it’s the perfect weekend wear for the summer months. Pair it with your favorite jeans, or with a ruffled printed skirt. It even works with pleated palazzo pants or over a swimsuit on the beach. One thing’s for sure–we’re probably picking up this shirt in every color.
Find a Uniqlo store near you here.
]]>As part of its tradition, Glitterati will feature SM City Cebu’s best loved brands including Espada, Forever 21, Iora, Levi’s, Loalde, Mango, Penshoppe, Piazza Italia, Plains and Prints, Promod, The SM Store, Terranova, and Uniqlo. With this year’s theme focused on color and all its possibilities, Cebu’s top models and budding personalities will walk the runway in a variety of styles and aesthetic, making for one eye-popping fashion show.
Mini Cooper will be bringing in their 2016 Clubman in burgundy, which will be on full display on the day of the fashion show as well.
Catch the Mini Cooper beauty and Glitterati 6: Life in Technicolor on Thursday, August 18, 6:00 PM, at The Northwing Atrium at SM City Cebu for some color inspiration.
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WELL-CRAFTED DAY. Uniqlo and Cebu march forward, transcending the norm when it comes to daily clothes. LifeWear leads the pack towards deviation hinged on a purpose for every facet of the Cebuano life, through innovation and making life simpler but better. (A ZEE LIFESTYLE x UNIQLO collaboration: photography by JAN GONZALES/creative direction by MELO ESGUERRA/styling by RYUJI SHIOMITSU and BLAQ MAFIA/makeup by EMI AYAG/hair by MARIELL FERNANDEZ/shot on location at the KENNETH COBONPUE SHOWROOM)
“We have opened 24 stores in Metro Manila and Luzon; entering the Visayas market is a milestone in our growth strategy,” shares Katsumi Kubota, Chief Operating Officer of Uniqlo Philippines. The opening of its first store in the Visayas will soon be followed by another one in the much-awaited opening of SM Seaside City Cebu this November.

CEBU LIFE MADE BETTER. (A ZEE LIFESTYLE x UNIQLO collaboration: photography by JAN GONZALES/creative direction by MELO ESGUERRA/styling by RYUJI SHIOMITSU and BLAQ MAFIA/makeup by EMI AYAG/hair by MARIELL FERNANDEZ/shot on location at the KENNETH COBONPUE SHOWROOM)
Uniqlo provides clothing with innovation and real value, engineered to enhance everyday life. Committed to carrying clothing that focuses on the wearer, product offerings include Filipino’s everyday wear necessities such as premium denim jeans, stylish legging pants, colorful chino shorts, graphic t-shirts, polo shirts, Supima cotton t-shirts, and inner wear. The product line-up will also include the bran’d unique and proprietary collections AIRism, HEATTECH, and Ultra-Light Down among others.

DRY AND FLY. (A ZEE LIFESTYLE x UNIQLO collaboration: photography by JAN GONZALES/creative direction by MELO ESGUERRA/styling by RYUJI SHIOMITSU and BLAQ MAFIA/makeup by EMI AYAG/hair by MARIELL FERNANDEZ/shot on location at the KENNETH COBONPUE SHOWROOM)
Its LifeWear concept, Simple Made Better, advocates apparel that comes from the Japanese values of simplicity, quality and longevity made with such elegance that it becomes the building blocks of one’s style and clothing that is constantly being innovated to bring more warmth, more lightness, and better comfort to life. LifeWear is about simple apparel with a not-so-simple purpose to make life better.
UNIQLO
G/F The Northwing, SM City Cebu
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