Cementing its position as a leading denim authority, this season, TOPMAN introduces its largest denim offering yet — ‘This Is Denim’ campaign. Launching across stores on the 24th September, TOPMAN is set to declare itself as the definitive denim destination.
Each garment within the collection has been carefully crafted and edited to showcase the breadth of TOPMAN’s denim offering. From the introduction of new styles such as the Japanese inspired ‘Wide Leg Crop’ and ‘70’s Kick Flare’ to more recognisable TOPMAN fits like the ‘Stretch Skinny’.
Leading the charge amongst this new denim offering is the new ‘Standard Fit’ which provides a more relaxed look and comes in a straight leg. A key item this season is also the ‘Wide Leg Crop’ and takes its inspiration from Japanese streetwear. For this jean silhouette volume is key, with the jeans produced in a wider cut and rolled at the hem – the style is further enhanced by the fact that it is available in raw rigid denim. Also new to the denim offering is the inclusion of an innovative new denim chino which takes a more relaxed and contemporary silhouette.
In keeping with denim’s utilitarian past and its nature as a hardwearing and durable fabric, its utility references remain an essential focus for denim with washes inspired by natural wear and tear and include light fading with naturally worn abrasions found at the knees.
A range of selvedge jeans also come in an array of essential washes, including a rich indigo, coated cobalt blue, black and a stone wash. These pieces go through Topman’s intricate process of creating premium quality denim, offering the best fit for every stylish individual.
The TOPMAN AW15 collection builds on existing staples making them relevant for a new audience. A pioneering denim authority, TOPMAN is creating and establishing the new classics. Classic denim staples such as the denim jacket and denim shirts have been re-worked and re-imaged with contemporary cuts and silhouettes. Classic fits including the straight and skinny complete this
extensive denim offering.
TOPMAN
G/F Paseo Solana
Ayala Center Cebu
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In attendance were executives from Topman and Topshop Philippines headed by Group Brand Manager Sharon Ugot. “Ever since Topshop opened in Cebu in 2007, we have received such a warm response from the Cebu market and at the same time a growing demand to bring in the men’s line, especially with the men of today being increasingly adventurous when it comes to dressing up. The opening of Topman late last year addressed the need for more fashionable options for men”
Two individuals who embody the Topshop and Topman ideals are top, influential Philippine fashion bloggers Lissa Kahayon and David Guison with tens of thousands of followers across different social media platforms. David embodies the young, hip and high-street style, which Topman is known for around the world. Lissa is famous for her cool girl aesthetic, mixing styles and often ahead of the trend just like Topshop. Both are style setters and independent making them a perfect fit for Topshop and Topman. Lissa and David joined the other style-savvy Cebuanos at the party, dishing out fashion tips and their takes on the latest trends.
To mark the arrival of their latest collection, Topshop raffled off a shopping spree to some of the party’s guests. Lady luck shone on Samantha Benitez, KD Syiaco- Tiu and Sarrita Pimentel while other shoppers received exclusive Topshop notebooks. Everyone was seen having an incredible time as drinks, hors d’ oeuvres, good music and warm company continued to flow throughout the night.
Topshop started in 1964 and has become a shopping institution with more than 300 stores across the UK and over 140 stores in international territories. Known for up-to-the-minute affordable style, its brave and irreverent approach has endeared the brand to fashion-conscious shoppers and industry insiders alike, all of whom delight in the store’s cult status whilst enjoying its accessibility and buzzy atmosphere.
Topman has earned its sartorial stripes with an unswerving, energetic approach to producing truly exciting high-street men’s fashion. Driving trends forward while shifting the way men approach shopping, its attitude to creating brilliant, affordable and authoritative menswear is second to none. Topman caters to a diverse crowd ranging from the trend conscious, bright-young-things; the man who wants to top-up his wardrobe with essential basics and classic fashion staples to sub-cultural groups largely driven by the music scene.
Aziza Mondonedo
Leslie Figueroa (Topshop Brand Specialist); Rosy Lunaria (RSSI Visual Merchandising Specialist); Sharon Ugot (Group Brand Manager); Ryan Elamparo (Topshop and Topman Power Plant Store Manager); April Montilla (Topshop and Topman Cebu Store Manager)
Sarrita and Jacob Pimentel
Samantha Benitez
Lissa Kahayon and David Guison
Kym Maitland-Smith and Teffrey Ong
David Jones Cua
Christian Buhisan, Krishtal Freeland, Jaja Chiongbian-Rama and Vanessa Deen
Berniece Montilla and Leandro Almendras
Topshop and Topman are owned and operated by Robinsons Specialty Stores Inc., a subsidiary of Robinsons Retails Holdings, Inc. Topshop and Topman are located at Level 1, Ayala Center Cebu. Get the latest style updates through Topshop and Topman’s Facebook page at www.facebook.com/topshopphilippines and www.facebook.com/topmanphilippines. Follow Topshop/Topman on Twitter and Instagram @Topshop_PH and TopmanPH.
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