As part of its tradition, Glitterati will feature SM City Cebu’s best loved brands including Espada, Forever 21, Iora, Levi’s, Loalde, Mango, Penshoppe, Piazza Italia, Plains and Prints, Promod, The SM Store, Terranova, and Uniqlo. With this year’s theme focused on color and all its possibilities, Cebu’s top models and budding personalities will walk the runway in a variety of styles and aesthetic, making for one eye-popping fashion show.
Mini Cooper will be bringing in their 2016 Clubman in burgundy, which will be on full display on the day of the fashion show as well.
Catch the Mini Cooper beauty and Glitterati 6: Life in Technicolor on Thursday, August 18, 6:00 PM, at The Northwing Atrium at SM City Cebu for some color inspiration.
]]>Here are this week’s winners of the #ZeeGiveaways.
3. @peytchu
5. @doneguna
10. @kormarie89
Please see details below on how to claim your prize.
P.S. Don’t forget to bring one (1) valid ID as you claim your prize.
See you all at the #PenshoppeFanCon2014! Follow @zeelifestyle and keep posted for more exciting giveaways!
]]>Fans can win a free exclusive pass to the #PenshoppeFanCon2014, and get up close and personal with Mario and Baifern through Zee Lifestyle’s #ZeeGiveaways Contest on Instagram, which will run from August 8 – 13, 2014.
To join the contest, just follow these simple steps.
STEP 01: Follow @zeelifestyle on Instagram.
STEP 02: Repost this photo with the official hashtags #PenshoppeFanCon2014 and #ZeeGiveaways
STEP 03: Don’t forget to tag us, @zeelifestyle.
Only accounts following @zeelifestyle are eligible to win passes to the event. Winners will be announced on Wednesday, August 13. For more details and other giveaways visit, zeelifestylecebu.com or like and follow Zee Lifestyle on Facebook and Twitter.
]]>Fans will get the chance to get up close and personal with Mario and Baifern through a special Penshoppe promo. From August 8-10, customers can get a free Penshoppe FanCon 2014 entry pass with any purchase inclusive of a pair of Penshoppe pants or jeans. The first 100 people to get entry passes and present their Penshoppe Card will also get an exclusive pass for a group photo with Mario and Baifern.
These young, in demand celebrities became wildly popular in the country after starring in the 2010 sleeper hit First Love (Crazy Little Thing Called Love). With their strong Filipino fan base and equally strong sense of style, both Mario and Baifern gained admittance in Penshoppe’s exclusive roster of international endorsers.
Filipinos are no strangers to Mario Maurer. Mario won Best Actor in the 2008 Cinemanila International Film Festival for his break out role in the critically acclaimed drama, The Love of Siam and starred opposite Filipina actress Erich Gonzales in the romantic film Suddenly It’s Magic. In 2013, Mario starred in the hit Thai horror comedy Pee Mak, which has earned more than 1 billion baht ($33 million) in revenue worldwide (mostly in Asia). Currently, it is the highest grossing Thai film and one of Asia’s highest grossing films of all time. It has been screened internationally in countries like Indonesia, Hong Kong, Myanmar, Cambodia, Australia, Malaysia, Laos, Vietnam, Taiwan, Singapore, Philippines, China, South Korea and the United States.
His strikingly boyish good looks, and cool, free-spirited style clicked with Penshoppe, which officially made him the brand’s endorser in 2011, and even walking the runways for the brand’s show at Philippine Fashion Week during the same year.
Baifern, on the other hand, is currently a student at the Srinakharinwirot University. This gorgeous ingénue is a model and actress whose flirty and feminine fashion (though she can pull off sexy quite well too) also caught the eye of the local retail powerhouse, becoming its muse in 2012.
After her turn as Nam in First Love (A Little Thing Called Love), she starred in several Thai films, and played a guest role in Mario’s first Filipino movie Suddenly It’s Magic. She has also been featured in a number of music videos and advertisements in her native country.
Penshoppe has over 300 branches in the Philippines, Indonesia, Cambodia, Saudi Arabia, and other Gulf Cooperation Council (GCC) countries. Visit the official Penshoppe website at http://www.penshoppe.com or follow them on Facebook:www.facebook.com/penshoppeofficial, Twitter: http://www.twitter.com/penshoppe and Instagram: penshoppe_official.
For more details, log on to http://bit.ly/penshoppefancon2014.
Zee Lifestyle will also be giving away free passes to its 10 lucky readers. Just keep posted for the contest mechanics over the weekend.
]]>It is not surprising how the country’s leading fashion powerhouse, Golden ABC, would trace its roots to a province in the Philippines known for its resilient and fiercely independent people. Cebu may bear traces of the beginnings of Spanish colonization from hundreds of years ago, but prior to that, it had always been a center of trade for what is now called the southern Philippines, whose people had long been doing business with China, Malaysia, Japan, India, Burma, and other parts of Asia. In a land that nurtures the entrepreneurial spirit, visionaries and business leaders are always on the rise.
Chasing his own fierce dream of building a company that would house the most admired fashion brands in Asia, Bernie Liu and his group of friends—all young architecture graduates when they drew up a blueprint for the business, so to speak—anchored their vision on the growth and development in Cebu that was reflective of what was happening in the rest of the country. It was, after all, the time of groundbreaking changes. The year 1986 had ushered in a “peaceful, bloodless revolution” for the Philippines—an upheaval fuelled by years of prior political unrest but unprecedented, just the same, in the unplanned yet historic triumph of People Power. It was a time when anything seemed possible. It provided the perfect opportunity for young idealists armed with a lot of guts and a fair amount of know-how—Liu’s family owned a modest-sized garment factory—to start their own revolution.
Legend has it that Liu had ventured into an informal business of designing and producing t-shirts for school and corporate giveaways even before he graduated from college and passed the board. After briefly working for the family’s lumber business, he had an epiphany regarding the potential of branded retail, and this would mark his return to the garments business. Lured by the growing demand in Cebu for colorful shirts, Liu and company zeroed in on what would be their biggest group of buyers—the young college students and new grads like themselves. They decided to name their brand after the students’ constant companion and writing implement, the pen.
Although none of its founders had any professional training on how to design and sell shirts, they ventured into a market already cornered by several other successful brands. What they had going for themselves, though, was that they were armed with bolder ideas. It was said that they were the first to pay special attention to individual shirt packaging before any other local brand did, and shunned ordinary retail racks in favor of customized (pencil-shaped) ones. Indeed, what they lacked then in sales know-how was compensated by their sharp knowledge of design, translated successfully into catchy graphic images on brightly colored t-shirts. They also had a surprising grasp of marketing, committing to the principle of building a brand through focusing on image—that of youthfulness and being fun and hip.
If they had indeed been told that they would never make it in Manila, the young Cebuano entrepreneurs failed to heed the warning, and this would prove to be one of their major feats. Penshoppe became the flagship brand of Golden ABC, a line of ready-to-wear clothing and accessories launched in March 1986, just one month after the EDSA People Power revolution. Five years later, the brand would officially go national, opening its first boutique in what was then the biggest mall in the city capital, SM North EDSA.
By 1995, Penshoppe was given the Award of Excellence at the 14th Philippine Advertising Congress, a recognition that underscored the brand’s consistent and solid focus on its market. Penshoppe’s evolution into an overall lifestyle brand also saw the growth of the mother company that by then had begun to cater to different market segments by establishing the chic and trendy high-street brand Oxygen in 1996; the affordable brand for young executives, Memo, in 2002; and the brand celebrating each woman’s uniqueness, ForMe, in 2004.
Penshoppe was also awarded the Most Outstanding Retailer by the Philippine Retailers Association and the Department of Trade and Industry in 2000 and 2001, and by the following year had been entered in the Retail Hall of Fame. It furthered its imaging and branding with winning media campaigns like the award-winning “Battle Cry” television commercial, which received a bronze award in the 2005 New York Festivals. In 2006, the same campaign received another bronze from the Advertising Foundation of the Philippines and the Adboard, and silvers in the Araw Values Awards in the print and television ads categories.
Golden ABC continued its growth with the opening of its subsidiary Red Logo, a direct selling company, in 2008. The following year, it acquired Regatta, a leisure-lifestyle brand. Then, in 2011, it launched its first premium brand Tyler, offering day-to-night, business-to-leisure apparel for women.
As the story goes, Penshoppe’s owners tried to crack the Manila retail scene with their dogged refusal to take no for an answer—they were said to have “literally walked all over the capital trying to sell their shirts and product concepts,” as related on the cebu-online.com website—and their penchant for doing the unexpected. At that time, when other companies relied heavily on personalities and models to sell their products, they opted for the road less traveled and picked real people as their brand champions, and would launch its first batch of young and unknown, but cool models—the kind that most of their growing clientele would easily identify with.
These days, however, with increased globalization, Penshoppe steps up to the plate to make its own mark. It would become one of the local retail brands that would be endorsed by top Asian and Hollywood stars—from Thai superstar Mario Maurer to “Gossip Girl” mainstays Ed Westwick and Leighton Meester, “Vampire Diaries” hottie Ian Somerhalder, and heartthrob Zac Efron—on the way to its becoming a global retail name to be reckoned with. Its presence has become truly palpable and its claim solidified by improved clothing lines, bold media campaigns, and enhanced boutiques.
Armed with a formidable retail presence over 500 stores strong all over the country, Golden ABC sets its eyes to expanding beyond Asia and opening stores in the Middle East. Penshoppe’s success, bolstered by the equally impressive retail performance of its sister brands, has indeed given credence to the company’s goal of establishing itself as the most admired fashion brand builder in Asia, with its visionaries truly exemplifying the valiant spirit and high standard of excellence of the hardworking Cebuanos.
- by Annie S. Alejo
- photos courtesy of Golden ABC