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		<title>NEW Lounge opens first international location in Beverly Hills California</title>
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					<description><![CDATA[NEW Lounge, a Filipino beauty and wellness brand known for its iconic eyelash and nail designs, unveiled its plans last year to raise the bar higher and go world-class. The future is looking bright and perfect as it finally opened its first international branch at the melting pot of global culture, Beverly Hills, Los Angeles, [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400;">NEW Lounge, a Filipino beauty and wellness brand known for its iconic eyelash and nail designs, unveiled its plans last year to raise the bar higher and go world-class. The future is looking bright and perfect as it finally opened its first international branch at the melting pot of global culture, Beverly Hills, Los Angeles, California in the United States. </span></p>
<p><span style="font-weight: 400;"> <img fetchpriority="high" decoding="async" class="aligncenter size-full wp-image-36121" src="https://zee.ph/wp-content/uploads/2024/08/DSC01302-min-scaled.jpg" alt="" width="2560" height="1922" srcset="https://zee.ph/wp-content/uploads/2024/08/DSC01302-min-scaled.jpg 2560w, https://zee.ph/wp-content/uploads/2024/08/DSC01302-min-300x225.jpg 300w, https://zee.ph/wp-content/uploads/2024/08/DSC01302-min-1024x769.jpg 1024w, https://zee.ph/wp-content/uploads/2024/08/DSC01302-min-768x577.jpg 768w, https://zee.ph/wp-content/uploads/2024/08/DSC01302-min-1536x1153.jpg 1536w, https://zee.ph/wp-content/uploads/2024/08/DSC01302-min-2048x1538.jpg 2048w" sizes="(max-width: 2560px) 100vw, 2560px" /> </span></p>
<p><span style="font-weight: 400;">Considered as the Philippines’ number one beauty gamechanger, NEW Lounge continues to innovate and raise the standards of design, quality, and services that cater to the most discerning people. And now, the brand is ready to share the NEW Lounge experience to the world.</span></p>
<p><span style="font-weight: 400;"> <img decoding="async" class="aligncenter size-full wp-image-36123" src="https://zee.ph/wp-content/uploads/2024/08/DSC02257-min-scaled.jpg" alt="" width="2560" height="1920" srcset="https://zee.ph/wp-content/uploads/2024/08/DSC02257-min-scaled.jpg 2560w, https://zee.ph/wp-content/uploads/2024/08/DSC02257-min-300x225.jpg 300w, https://zee.ph/wp-content/uploads/2024/08/DSC02257-min-1024x768.jpg 1024w, https://zee.ph/wp-content/uploads/2024/08/DSC02257-min-768x576.jpg 768w, https://zee.ph/wp-content/uploads/2024/08/DSC02257-min-1536x1152.jpg 1536w, https://zee.ph/wp-content/uploads/2024/08/DSC02257-min-2048x1536.jpg 2048w" sizes="(max-width: 2560px) 100vw, 2560px" /></span></p>
<p><span style="font-weight: 400;">NEW Lounge Beverly Hills finally opened its doors to Los Angeles on July 25, 2024. With a theme of “Future Perfect,” the grand opening celebration was held at Rodeo Collection, Rodeo Drive–the world-class fashion and beauty district of Beverly Hills. </span></p>
<p><span style="font-weight: 400;"> <img decoding="async" class="aligncenter size-full wp-image-36124" src="https://zee.ph/wp-content/uploads/2024/08/DSC03520-min-scaled.jpg" alt="" width="2560" height="1920" srcset="https://zee.ph/wp-content/uploads/2024/08/DSC03520-min-scaled.jpg 2560w, https://zee.ph/wp-content/uploads/2024/08/DSC03520-min-300x225.jpg 300w, https://zee.ph/wp-content/uploads/2024/08/DSC03520-min-1024x768.jpg 1024w, https://zee.ph/wp-content/uploads/2024/08/DSC03520-min-768x576.jpg 768w, https://zee.ph/wp-content/uploads/2024/08/DSC03520-min-1536x1152.jpg 1536w, https://zee.ph/wp-content/uploads/2024/08/DSC03520-min-2048x1536.jpg 2048w" sizes="(max-width: 2560px) 100vw, 2560px" /></span></p>
<p><span style="font-weight: 400;">“This is the culmination of our love and passion for NEW Lounge. This milestone will not only highlight our roots as Filipinos, but also champion the heart, dedication, and collective stories of our Lash Dolls, the community and Filipino talent to the world. We are also bringing in the best Japanese technology, merging it with Filipino hospitality, in a holistic customer journey. We call it the NEW Lounge Magic,” shared NEW Lounge founder and Chief executive officer Rachelle Bravo.</span></p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-36125" src="https://zee.ph/wp-content/uploads/2024/08/DSC03536-min-scaled.jpg" alt="" width="2560" height="1920" srcset="https://zee.ph/wp-content/uploads/2024/08/DSC03536-min-scaled.jpg 2560w, https://zee.ph/wp-content/uploads/2024/08/DSC03536-min-300x225.jpg 300w, https://zee.ph/wp-content/uploads/2024/08/DSC03536-min-1024x768.jpg 1024w, https://zee.ph/wp-content/uploads/2024/08/DSC03536-min-768x576.jpg 768w, https://zee.ph/wp-content/uploads/2024/08/DSC03536-min-1536x1152.jpg 1536w, https://zee.ph/wp-content/uploads/2024/08/DSC03536-min-2048x1536.jpg 2048w" sizes="auto, (max-width: 2560px) 100vw, 2560px" /></p>
<p><span style="font-weight: 400;">Bravo highlighted “The Heart of NEW Lounge” in the program—the roots and inspiration behind NEW Lounge Beverly Hills. She added, “It started with my vision in 2019, having a NEW Lounge Beverly Hills location, with the goal of opening new opportunities to the homegrown Filipino talents (specialists) of NEW Lounge that are mostly coming from the rural provinces of the Philippines. Guests are left inspired by the brand story of NEW Lounge as Lash Doll ambassador and host Christi McGarry and Lash Doll ambassador and now marketing officer of NEW Lounge US Kim Cruz share their NEW Lounge journey from Manila to Los Angeles.</span><span style="font-weight: 400;"> </span></p>
<div id="attachment_36126" style="width: 1930px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-36126" class="wp-image-36126 size-full" src="https://zee.ph/wp-content/uploads/2024/08/Jay-Montalvo-min-scaled.jpg" alt="" width="1920" height="2560" srcset="https://zee.ph/wp-content/uploads/2024/08/Jay-Montalvo-min-scaled.jpg 1920w, https://zee.ph/wp-content/uploads/2024/08/Jay-Montalvo-min-225x300.jpg 225w, https://zee.ph/wp-content/uploads/2024/08/Jay-Montalvo-min-768x1024.jpg 768w, https://zee.ph/wp-content/uploads/2024/08/Jay-Montalvo-min-1152x1536.jpg 1152w, https://zee.ph/wp-content/uploads/2024/08/Jay-Montalvo-min-1536x2048.jpg 1536w" sizes="auto, (max-width: 1920px) 100vw, 1920px" /><p id="caption-attachment-36126" class="wp-caption-text">Jay Montalvo</p></div>
<div id="attachment_36127" style="width: 1719px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-36127" class="wp-image-36127 size-full" src="https://zee.ph/wp-content/uploads/2024/08/Ken-Kylie-Tiangco-min-scaled.jpg" alt="" width="1709" height="2560" srcset="https://zee.ph/wp-content/uploads/2024/08/Ken-Kylie-Tiangco-min-scaled.jpg 1709w, https://zee.ph/wp-content/uploads/2024/08/Ken-Kylie-Tiangco-min-200x300.jpg 200w, https://zee.ph/wp-content/uploads/2024/08/Ken-Kylie-Tiangco-min-684x1024.jpg 684w, https://zee.ph/wp-content/uploads/2024/08/Ken-Kylie-Tiangco-min-768x1150.jpg 768w, https://zee.ph/wp-content/uploads/2024/08/Ken-Kylie-Tiangco-min-1025x1536.jpg 1025w, https://zee.ph/wp-content/uploads/2024/08/Ken-Kylie-Tiangco-min-1367x2048.jpg 1367w" sizes="auto, (max-width: 1709px) 100vw, 1709px" /><p id="caption-attachment-36127" class="wp-caption-text">Ken &amp; Kylie Tiangco</p></div>
<p><span style="font-weight: 400;">The grand opening ceremony, attended by distinguished partners from the Philippines and Japan, and personalities from Los Angeles, marked a significant milestone for NEW Lounge. General manager of Rodeo Collection Kian Behroukim, Chief executive officer of Arigato Co Izumi Yamasaki, Chief executive officer and president Beverly Hills Chamber of Commerce Todd Johnson were present during the event, as well as reputable media representatives and VIP guests. Lash Doll ambassador Christi McGarry hosted the event, while Maureen Wroblewitz, Kim Cruz, Nicole Young from the hit reality TV show Selling Sunset and </span><span style="font-weight: 400;">Actress Francesca Capaldi </span><span style="font-weight: 400;">also graced the black carpet event and witnessed the ribbon-cutting ceremony.</span></p>
<p><span style="font-weight: 400;">The Philippines, the United States, and Japan have all come together in beauty to celebrate the community and grand opening of NEW Lounge Beverly Hills. The first flagship branch in Rodeo Collection is a culmination of a vision to elevate the brand to world-class standards. Every detail is made to provide utmost comfort and relaxation, made for clients to feel at home. True to its Filipino roots, elements like solihiya, rattan fixtures, and banana leaves have been seamlessly woven to the interiors to give it a Filipino warm touch. </span></p>
<div id="attachment_36128" style="width: 2570px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-36128" class="wp-image-36128 size-full" src="https://zee.ph/wp-content/uploads/2024/08/Kian-Behroukim-General-Manager-of-Rodeo-Collection-Izumi-Yamasaki-CEO-of-Arigato-Co-Todd-Johnson-CEO-Pres-Beverly-hills-Chamber-of-Commerce-min-scaled.jpg" alt="" width="2560" height="1920" srcset="https://zee.ph/wp-content/uploads/2024/08/Kian-Behroukim-General-Manager-of-Rodeo-Collection-Izumi-Yamasaki-CEO-of-Arigato-Co-Todd-Johnson-CEO-Pres-Beverly-hills-Chamber-of-Commerce-min-scaled.jpg 2560w, https://zee.ph/wp-content/uploads/2024/08/Kian-Behroukim-General-Manager-of-Rodeo-Collection-Izumi-Yamasaki-CEO-of-Arigato-Co-Todd-Johnson-CEO-Pres-Beverly-hills-Chamber-of-Commerce-min-300x225.jpg 300w, https://zee.ph/wp-content/uploads/2024/08/Kian-Behroukim-General-Manager-of-Rodeo-Collection-Izumi-Yamasaki-CEO-of-Arigato-Co-Todd-Johnson-CEO-Pres-Beverly-hills-Chamber-of-Commerce-min-1024x768.jpg 1024w, https://zee.ph/wp-content/uploads/2024/08/Kian-Behroukim-General-Manager-of-Rodeo-Collection-Izumi-Yamasaki-CEO-of-Arigato-Co-Todd-Johnson-CEO-Pres-Beverly-hills-Chamber-of-Commerce-min-768x576.jpg 768w, https://zee.ph/wp-content/uploads/2024/08/Kian-Behroukim-General-Manager-of-Rodeo-Collection-Izumi-Yamasaki-CEO-of-Arigato-Co-Todd-Johnson-CEO-Pres-Beverly-hills-Chamber-of-Commerce-min-1536x1152.jpg 1536w, https://zee.ph/wp-content/uploads/2024/08/Kian-Behroukim-General-Manager-of-Rodeo-Collection-Izumi-Yamasaki-CEO-of-Arigato-Co-Todd-Johnson-CEO-Pres-Beverly-hills-Chamber-of-Commerce-min-2048x1536.jpg 2048w" sizes="auto, (max-width: 2560px) 100vw, 2560px" /><p id="caption-attachment-36128" class="wp-caption-text">Kian Behroukim (General Manager of Rodeo Collection), Izumi Yamasaki (CEO of Arigato Co) Todd Johnson (CEO &amp; Pres Beverly hills Chamber of Commerce)</p></div>
<p><span style="font-weight: 400;">Additionally, NEW Lounge Beverly Hills will house signature and exclusive designs to the LA Lash Dolls and will also offer the bestselling services of its Philippine counterpart as they begin full operations this week. During their soft opening, the brand had already serviced celebrities Adriana Lima and Bella Poarch through home calls. </span></p>
<div id="attachment_36129" style="width: 1930px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-36129" class="wp-image-36129 size-full" src="https://zee.ph/wp-content/uploads/2024/08/Rach-Bravo-Kim-Cruz-min-scaled.jpg" alt="" width="1920" height="2560" srcset="https://zee.ph/wp-content/uploads/2024/08/Rach-Bravo-Kim-Cruz-min-scaled.jpg 1920w, https://zee.ph/wp-content/uploads/2024/08/Rach-Bravo-Kim-Cruz-min-225x300.jpg 225w, https://zee.ph/wp-content/uploads/2024/08/Rach-Bravo-Kim-Cruz-min-768x1024.jpg 768w, https://zee.ph/wp-content/uploads/2024/08/Rach-Bravo-Kim-Cruz-min-1152x1536.jpg 1152w, https://zee.ph/wp-content/uploads/2024/08/Rach-Bravo-Kim-Cruz-min-1536x2048.jpg 1536w" sizes="auto, (max-width: 1920px) 100vw, 1920px" /><p id="caption-attachment-36129" class="wp-caption-text">Rach Bravo &amp; Kim Cruz</p></div>
<p><span style="font-weight: 400;">The brand also introduced lash and nail designs exclusively to this lounge: LA Exclusive Volume, an original design developed by their skilled eyelash experts to match the iconic LA lifestyle, and has a wispy, dramatic volume that suits all LA Lash Dolls’ walk of life, and the Aurora Nails, a unique color-shifting design that intricately captures the light dance of the Aurora Borealis. </span></p>
<p><span style="font-weight: 400;"> <img loading="lazy" decoding="async" class="aligncenter size-full wp-image-36122" src="https://zee.ph/wp-content/uploads/2024/08/DSC01381-min-scaled.jpg" alt="" width="1922" height="2560" srcset="https://zee.ph/wp-content/uploads/2024/08/DSC01381-min-scaled.jpg 1922w, https://zee.ph/wp-content/uploads/2024/08/DSC01381-min-225x300.jpg 225w, https://zee.ph/wp-content/uploads/2024/08/DSC01381-min-769x1024.jpg 769w, https://zee.ph/wp-content/uploads/2024/08/DSC01381-min-768x1023.jpg 768w, https://zee.ph/wp-content/uploads/2024/08/DSC01381-min-1153x1536.jpg 1153w, https://zee.ph/wp-content/uploads/2024/08/DSC01381-min-1538x2048.jpg 1538w" sizes="auto, (max-width: 1922px) 100vw, 1922px" /></span></p>
<p><span style="font-weight: 400;">From original lash designs to innovative nail services, NEW Lounge continues to raise the Filipino brand of service, quality, and artistry while staying true to its roots of helping more people. The ultimate luxury destination from the Philippines have finally arrived in Beverly Hills to be the place’s newest one-stop-shop for beauty and wellness.</span></p>
<p><span style="font-weight: 400;"> <img loading="lazy" decoding="async" class="aligncenter size-full wp-image-36130" src="https://zee.ph/wp-content/uploads/2024/08/402b75db-6214-4415-9a76-fb3d229a8c42.jpg" alt="" width="1280" height="634" srcset="https://zee.ph/wp-content/uploads/2024/08/402b75db-6214-4415-9a76-fb3d229a8c42.jpg 1280w, https://zee.ph/wp-content/uploads/2024/08/402b75db-6214-4415-9a76-fb3d229a8c42-300x149.jpg 300w, https://zee.ph/wp-content/uploads/2024/08/402b75db-6214-4415-9a76-fb3d229a8c42-1024x507.jpg 1024w, https://zee.ph/wp-content/uploads/2024/08/402b75db-6214-4415-9a76-fb3d229a8c42-768x380.jpg 768w" sizes="auto, (max-width: 1280px) 100vw, 1280px" /></span></p>
<p><span style="font-weight: 400;">NEW Lounge Beverly Hills is its first international location. For more information about NEW Lounge Beverly Hills’ services and products, please visit www.newloungeus.com or follow its social media accounts on Facebook, NEW Lounge US, and Instagram, @newlounge.us. </span></p>
<p><span style="font-weight: 400;">For NEW Lounge Philippines, you may visit its website </span><a href="http://www.newloungeph.com"><span style="font-weight: 400;">www.newloungeph.com</span></a><span style="font-weight: 400;"> or follow their social media pages, NEW Lounge on Facebook and @newlounge.ph on Instagram. (PR)</span></p>
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		<title>Exclusive: These Revolutionary LED Lash Extensions Took Nearly 10 Years to Perfect</title>
		<link>https://zee.ph/exclusive-revolutionary-led-lash-extensions/</link>
		
		<dc:creator><![CDATA[Ehds]]></dc:creator>
		<pubDate>Tue, 03 Sep 2019 04:58:42 +0000</pubDate>
				<category><![CDATA[Beauty & Wellness]]></category>
		<category><![CDATA[Beauty Tips]]></category>
		<category><![CDATA[Eyelash Extensions]]></category>
		<category><![CDATA[Insider]]></category>
		<category><![CDATA[Lash Extensions]]></category>
		<category><![CDATA[New Lounge]]></category>
		<guid isPermaLink="false">http://zee.ph/?p=30771</guid>

					<description><![CDATA[NÉW Lounge PH brings the innovative technique of LED Lashes to the Philippines, to address the beauty needs of the ever evolving Filipina.]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400;">It wasn&#8217;t that long ago when we talked about the</span><a href="https://zee.ph/best-trick-effortless-everyday/"> <b>best trick to looking effortless everyday</b></a><span style="font-weight: 400;">. Since then, preparing for the day is a breeze. Having bright, fluttery lashes means not having to exert a lot of effort into makeup, or being able to leave home without it. Maybe one of these days,  I&#8217;ll go out in sweats and slides without doing my makeup—you might find that this is the go-to &#8220;celebrity off-duty&#8221; look—but that&#8217;s something I need to work up the courage for!</span></p>
<p><span style="font-weight: 400;"> </span></p>
<p><span style="font-weight: 400;">Getting eyelash extensions may be a frivolous, skin-deep matter for some, but it&#8217;s changed up this writer&#8217;s routine quite a lot. Of course, what works for me may not work for other people. There are different types of lash extensions offered by beauty salons and lounges, so it&#8217;s important to do a lot of research before getting them done. Most of the time, you&#8217;re presented with the choices of synthetic, faux mink, silk or sable—the latter of which is available at a select few places. A special type of glue is used to bond these lashes to your natural ones. It helps make your lashes last anywhere between two weeks to two months (on top of your aftercare and lifestyle).</span></p>
<p><span style="font-weight: 400;"> </span></p>
<p><span style="font-weight: 400;">But what if we told you that there&#8217;s another way to have your lash extensions done?</span></p>
<p><span style="font-weight: 400;"> </span></p>
<p><span style="font-weight: 400;">The eyelash industry is in for a loop with this bold move: LED Extensions.</span></p>
<p><span style="font-weight: 400;"> </span></p>
<p><span style="font-weight: 400;">It&#8217;s a highly-innovative procedure that hails all the way from California. A patent-pending gel-curing device bonds the eyelash extensions instantly with a precision Light Emitting Diode (LED). Attached to the tweezers and activated by the flick of a finger, it seamlessly cures attachments as they are applied. Compressing the 24 hour cure time of conventional lash adhesive into a few seconds, the LED EXTENSIONS ushers a new generation of quality and efficiency to lash extensions, developed and perfected for almost 10 years.</span></p>
<p><span style="font-weight: 400;"> </span></p>
<p><span style="font-weight: 400;">Soon to be introduced to the Philippines by NÉW Lounge, this is their biggest international partnership yet with Japan’s legendary Eyelash Engineer, Maki Miura. Maki is a sought after industry expert, with 22 years of valuable experience in the Japanese eyelash industry under her belt. Every year, she personally trains around 1,200 lash artists. She was the first to acquire the LED EXTENSIONS technique and introduced it to Japan, and Filipinas will soon get to experience this revolutionary technique through NÉW Lounge.</span></p>
<p><span style="font-weight: 400;">  </span></p>
<p><span style="font-weight: 400;">With this partnership, NÉW Lounge PH is at the forefront of introducing the most up-to-date in eyelash technology to address the beauty needs of the ever evolving Filipina. The brand&#8217;s vision is that every avid fan of their natural volume lashes will eventually shift their attention to the innovative techniques brought to the Philippine beauty industry by Maki Miura.</span></p>
<p><span style="font-weight: 400;"> </span></p>
<p><span style="font-weight: 400;">To know more about the LED Extensions by NÉW Lounge PH, you may visit their website at</span><a href="http://newloungeph.com/"> <span style="font-weight: 400;">newloungeph.com</span></a><span style="font-weight: 400;">. You may also check out their social media sites: NÉW Lounge on Facebook and @</span><a href="http://newlounge.ph/"><span style="font-weight: 400;">newlounge.ph</span></a><span style="font-weight: 400;"> on Instagram.</span></p>
<p><span style="font-weight: 400;"> </span></p>
<p><span style="font-weight: 400;"> </span></p>
<p><span style="font-weight: 400;"> </span></p>
<p>&nbsp;</p>
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