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Havaianas was born in Brazil in 1962, but an interesting fact is that the very first flip-flop was inspired by the Zori, a type of Japanese sandal made of fabric straps and rice straw roles. Today, Havaianas flip-flops show marks of these iconic rice patterns, making it a fusion of eastern Zen and western joy.
Each year, MYOH highlights a destination or theme that celebrates its heritage or encapsulates the ‘always summer’ state of mind and on its 11th year, it is its Japanese roots that MYOH pays tribute to, from this year’s 2016 limited edition commemorative sole inspired by Shibori, a Japanese fabric-dyeing technique, to its selection of kawaii pins. With Japan being an all-time favorite summer destination of Cebuano Havaianaticos, embellishments such as the The Sakura, Ramen, The Japanese Fan, The Empress, The Zori, Ninja and statement pins, among others celebrate the love for travel and the land of the rising sun’s unique lifestyle and influence on today’s pop culture.
Let your creativity bloom like the season’s cherry blossoms and share your Make Your Own Havaianas experience at #MYOHCEBU2016 and #MYOH2016. For more details, check out Havaianas Philippines on Facebook and @Havaianasphils on Instagram and Twitter. Register online and try out the many ways you can personalize your flip-flops.
]]>“Havaianas means Hawaiians in Portuguese and we are very excited to celebrate the brand’s heritage and story by incorporating the island’s carefree and laidback lifestyle into this year’s event. We wanted to create more lasting memories by building on the over-all experience, making it more intimate with the ambiance, extending the period to ten days to accommodate everyone at a more leisurely pace and focusing on details down to the commemorative Aloha sole this year which features the top floral fashion trend of the season.” says Leanne Florendo, managing director of A.L. Amizade, exclusive sub distributors of Havaianas in Central and Eastern Visayas.
With parallelisms between Hawaii and Cebu island life, the set up brings in a touch of local flavor by featuring the NAVI collection of Detalia Aurora which is inspired by life at sea and which supports the NAVI recycling community. The lounge chairs make use of reclaimed marine rope – discarded ship ropes from large boats and vessels that dock in Cebu and which are recycled by the community to create a source of revenue for their families.
Mix and match the 2015 limited edition commemorative pair with a vivid spectrum of slim or top straps and embellish with pins that represent each facet of island living. Choose from Vintage Luau pins that detail the colorful Hawaiian experience ranging from the iconic hula girl, hibiscus, pineapple, Aloha shirt and ukulele, among others. Other popular pins this year include the rainbow, popsicle, mandala and classic crystals.
Capture the Aloha spirit and experience and get a chance to win a trip for two (2) to Hawaii. Visit @HavaianasPhils on Instagram and Havaianas Philippines on Facebook for more details.
Whether you are going makai (towards the sea) or mauka (towards the mountain), the journey begins at Make Your Own Havaianas. Share your story at #MYOHCEBU2015 and #MYOH2015.
Make Your Own Havaianas is ongoing until May 17, 2015. Drop by The Northwing Atrium of SM City Cebu for your personalized pair.
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