So has the Sarimanok continued its journey to Cebu in Jewelmer Joaillerie’s “A Journey to the Extraordinary” which was held Thursday, March 31 at Shangri-La’s Mactan Resort & Spa.
For the past 35 years, French-Filipino luxury brand Jewelmer Joaillerie has been producing the rarest of all South Sea pearl varieties, the golden South Sea pearl. Sustainably grown in their farms in Palawan, their pearls have won the hearts of pearl aficionados from all over the world. Their fine jewelry, which is a harmonious blend of French design and Asian sensibilities, have been worn by royalty, celebrities, and personalities both in the Philippines and abroad.
Thus, the gala was the first of its kind in Cebu, an intimate thanksgiving celebration with the Cebuanos, dedicated to the men and women who have helped make Jewelmer Joaillerie the internationally renowned brand it is today. It was a return to their roots, so to speak – bringing together the best of French and Filipino cultures that are at the heart of Jewelmer.
Guests were treated to a meal specially prepared by Shangri-La’s Mactan Resort & Spa at the Mactan Ballroom Foyer, which was transformed to an evening in Paris as homage to the brand’s French identity.
The program, which was hosted by Issa Litton, featured Jewelmer’s new corporate video that shared the story of the brand’s journey since its inception in 1979. This was followed by the launch of Jewelmer Joaillerie’s 2016 Spring Summer collection in a French-inspired presentation featuring top Filipina models garbed in a special collection inspired by the Parisian aesthetic created especially for the event by fashion designers Rhett Eala and Mia Arcenas. Jazz music was provided by the Amp Band.
A thanksgiving for the past and an homage to a continuing tradition of excellence and beauty, this year’s gala promised to be another milestone in Jewelmer’s journey to the extraordinary.
Jewelmer is an international luxury brand that was born out of a commitment to the world’s most lustrous South Sea pearls and exquisite fine jewelry that showcases the creative harmony of French design and Asian sensibilities. Established in 1979 by a French pearl farmer and a Filipino entrepreneur, Jewelmer has grown globally to represent a world of rarity and enduring elegance.
JEWELMER JOAILLERIE
Ayala Center Cebu
www.jewelmer.com
“There has been great excitement and buzz around H&M in this part of the country, and we are happy to finally announce the opening of our first store in the city on November 27th! The wait will surely be worth it as we not only bring three floors of fashion heaven to Ayala Center Cebu, but our biggest store in the Philippines to date. To our Cebuano shoppers, we will offer the same quality at the best price in a sustainable way,” said Fredrik Famm, Country Manager for South East Asia.
H&M Ayala Center is a full concept store, carrying ladieswear, menswear, kids and HOME. It will open featuring the brand’s stylish holiday campaign and will showcase an exciting selection of gifts and fashion for the season. H&M will also continue to feature its Garment Collecting initiative in this store, where customers can donate their used clothes and get a discount voucher to use for their next purchase at H&M.
Those shopping on opening day can expect great offers! Gift cards will be handed out to the first 300 in line – P5,000 Gift Card for the first, P2,500 Gift Cards each for the second and third, and varying amounts ranging from P300 to P2,000 each for the rest. The next 300 will walk away with special H&M umbrellas and tote bags. A special treat also awaits stylish shoppers – 5 of the most fashionable people spotted in the queue before opening will be chosen and given P2,000 Gift Cards each. All other fashion lovers can enjoy holiday deals of up to 50% off on select items.
The store will open on November 27th from 11AM-10PM, and regular operating hours from 10am-9pm on weekdays and 10am-10pm on weekends will resume thereafter.